TRACKING STUDY ON SMARTPHONE (APPLICATIONS)

Conducted in Thailand(TH), Indonesia(ID), and Vietnam(VN)

Date: April 2016

W&S Co., Ltd

Table of content

A. Research Background (P. 3)

B. Information Coverage (P. 4)

C. Research Design (P. 5)

D. Summary (P. 6)

E. Detail Findings (P. 8)

2

W&S Co., Ltd

Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all

ages due to the convenience provided by smartphone applications, which now play a significant role in helping

users live their lives more conveniently through providing entertainment as well as a platform to do business

everywhere and anytime. In the past, application categories are limited to a few such as games and a few

productivity applications, but who would have imagined we would have fitness tracking applications, educational

applications or even medical applications?

While many applications today receive huge success in this fiercely competitive market, many are down falling.

Developers today become more active in coming up with new types of applications with different layouts and

designs to keep up with consumers demands, behavior as well as the changing trends.

Furthermore, new business models have been introduced to customers through reward application where

consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.

W&S would like to study the rise and fall of smartphone applications and track changes during the past three

months as well as study the awareness of reward applications in three Southeast Asian countries including

Indonesia, Thailand and Vietnam.

3

A. Research background

W&S Co., Ltd

B. Information coverage

4

The study is reported cover following sections:

Part I: Consumers behavior on Application Downloaded

Total Applications available in one smartphone

Number of Applications download in 1 month Free Applications

Number of Applications download in 1 month Paid Applications

Application Categories downloaded Top 10

Most Access Application Categories Top 5

Most Access Application Names Top 5

Frequency of using Applications

Willingness to pay for each Application Type

Part II: Awareness on Reward Application

Reward Application well-known Awareness on Reward Application

Purposes on using Reward Application

W&S Co., Ltd

C. Research design

5

Research Method Online Research - Quantitative

Fieldwork Period 8th Jan 8th April, 2016

Research Area Thailand, Indonesia, and Vietnam

Respondent Criteria Male & Female, aged 17 years old and above

Those who are smartphone owners and access applications at least once a month

Sample Size 600 samples in each country

Number of Questions

3 Screening Questions and 10 Main Questions

Survey Content To explore consumers behaviour toward smartphone applications downloaded

To know the awareness regarding to Reward Application

Gender 17 19 y/o 20 29 y/o 30 y/o and above

ThailandTH Male 100 100 100

Female 100 100 100

Indonesia(ID) Male 100 100 100

Female 100 100 100

Vietnam(VN) Male 100 100 100

Female 100 100 100

W&S Co., Ltd

Most of Thais, Indonesians, and Vietnamese have less than 20 apps in their smartphones, 67.5%, 75.3%, and 69.9% respectively.

In addition, within 30 days, the majority of the respondents in 3 countries downloaded less than 6 free applications by 60% in average with slight differences in each month. However, there is a higher percentage of Thai respondents that download more than 10 free applications at 35% compared to 20% and 27% of Indonesians and Vietnamese.

Regarding paid applications downloaded in each month, more than 90% of the surveyed people among 3 countries downloaded less than 3 paid applications. (TH: 93.5%, ID: 95.2%, VN: 94.3%).

The popular application category that most respondents in 3 countries downloaded in the last 30 days are Games (TH: 66.7%, ID: 65.6%, VN: 75.6%), Social Networking (TH: 56%, ID: 64.6%, VN: 64.9%), Music (TH: 45.6%, ID: 45.9%, VN: 55.9%), Photo & Video (TH: 43.4%, ID: 44.8%, VN: 48.5%), and Entertainment (TH: 35.6%, ID: 47.5%, VN: 55.6%).

Social Networking, Games, Photo & Video, Music, Shopping, and Navigation are the top 5 application categories that people in all 3 countries accessed most in each month. Social Networking ranks first by 76.5% of Thais, 76.8% of Indonesians, and 80.9% of Vietnamese, followed by games category which includes 66.2% of Thais, 70.1% of Indonesians, and 61.2% of Vietnamese.

Social Networking applications are being used almost everyday by the vast majority of Thai, Indonesian, and Vietnamese residents by more than 80%. Games and music are also accessed on a daily basis, but by approximately 60%.

6

D. Summary (1)

W&S Co., Ltd

Candy Crush, from the game category, is the most popular application among 3 countries at 12.3%, 6.7%, and 15.9% of Thais, Indonesians, and Vietnamese, consecutively. JOOX, from the music category, is accessed mostly in Thailand and Indonesia, 39.9% and 17.2%, whereas, Zing mp3 is widely accessed by 63.9% of the Vietnamese. Regarding the Photo & Video Category, Camera 360 is number one application used by 33.3%, 16%, and 59% of Thais, Indonesians, and Vietnamese. Facebook is the most used application from the social networking category (TH:57.3%, ID: 34.7%, VN: 73.7%).

More than 70% of the respondents are willing to pay less than $1.5 for their desired application.

Reward application is gaining more popularity among those who live in Thailand and Indonesia with more than 60% of the total samples, whereas only 35% of the Vietnamese know about it. Furthermore, it is interesting to note that the awareness of reward applications is increasing every month in all 3 countries.

Galaxy Gift, Tikko, and Buss Bee are the top 3 reward applications that Thai people use by 57.5%, 31.3%, and 29.5%, respectively. On the other hand, Cashtree, Whaff, and PopSlide are the top 3 reward applications that 66.2%, 48.4%, and 35.1% of the Indonesians access. Lastly, Bigcoin, Kiemxu, and Tozaco are the top 3 reward applications that Vietnamese use the by 57.7%, 52.3%, and 34.2%, consecutively.

It is interesting to note that the gifts that people exchange via reward applications are different among 3 countries. With regards Thai respondents, PayPal and Movie Tickets are the main products exchanged by 61.2% and 33.3%. While, Mobile Credit (Airtime) and PayPal are the gifts that most Indonesians and Vietnamese exchange from, by 84.9% and 59.5%, and 43.8% and 34.1%, consecutively.

7

D. Summary (2)

W&S Co., Ltd 8

E. Detail findings

1. Consumers behavior on Application Downloaded

2. Awareness on Reward Application

9

Total Applications available in smartphones

Q1. Please tell us how many applications in your smartphone currently? [SA] [n=600] (Unit: %)

Jan16

Feb16

Mar16

0.3

9.2

10.5

29.7

27.8

28.5

39.2

30.8

26.5

17.0

18.5

18.5

7.8

6.7

8.5

3.0

3.7

4.8

1.5

2.2

[VALUE]

1.5

1.2

2.0

Jan16

Feb16

Mar16

8.8

6.8

6.5

35.7

40.2

38.7

31.8

28.8

28.7

15.0

14.0

17.8

4.0

5.3

5.7

1.0

1.2

1.0

1.0

0.3

0.3

2.7

3.3

1.3

Jan16

Feb16

Mar16

3.2

9.3

7.0

27.3

26.3

25.8

36.2

35.7

38.8

24.0

20.3

20.2

5.5

4.0

4.3

1.5

2.7

2.0

0.7

0.3

0.5

1.7

1.3

1.3

Less than 5

apps 5 - 10 apps 10 - 20 apps 21 - 40 apps 41 - 60 apps 61 - 80 apps 81 - 100 apps

More than

100 apps

T2B B3B

3.0 69.1

3.3 67.8

2.7 65.5

T2B B3B

3.7 76.3

3.6 75.8

1.6 73.8

T2B B3B

2.4 66.7

1.6 71.3

1.8 71.7

(TH)

(ID)

(VN)

10

Number of Applications download in 1 month (Free Apps)

Q2. Please tell us how many applications did you download within last 30 days?

Please consider for both free and cost applications downloaded [Matrix SA] [n=600] (Unit: %)

Jan16

Feb16

Mar16

5.3

9.8

10.5

26.7

27.0

31.3

17.3

18.0

19.8

13.0

12.5

9.2

11.2

9.0

8.5

26.5

23.7

20.7

Jan16

Feb16

Mar16

5.3

4.7

10.5

26.7

33.5

31.3

17.3

30.8

19.8

13.0

10.0

9.2

11.2

8.5

8.5

26.5

12.5

20.7

Jan16

Feb16

Mar16

5.0

6.7

5.2

27.7

30.3

27.3

27.2

25.7

26.0

13.2

11.8

11.7

8.2

8.7

10.7

18.8

16.8

19.2

T2B B3B

37.7 49.3

32.7 54.8

29.2 61.7

T2B B3B

22.3 67.7

21.0 69.0

19.8 67.5

T2B B3B

27.0 59.8

25.5 62.7

29.8 58.5

I did not download any

apps last month 1 - 3 apps 4 - 6 apps 7 - 9 apps 10 - 12 apps More than 12 apps

11

Number of Applications download in 1 month (Cost Apps)

Q2. Please tell us how many applications did you download within last 30 days?

Please consider for both free and cost applications downloaded [Matrix SA] [n=600] (Unit: %)

Jan16

Feb16

Mar16

58.0

62.0

64.3

24.7

21.2

23.3

11.5

9.7

5.8

2.8

2.5

2.2

1.3

1.5

1.3

1.7

3.2

3.0

Jan16

Feb16

Mar16

62.8

62.2

66.7

27.3

27.2

23.5

4.3

5.7

5.8

2.3

2.5

2.0

1.8

1.0

1.3

1.3

1.5

0.7

Jan16

Feb16

Mar16

57.5

51.2

50.0

31.5

36.0

37.2

5.0

7.8

6.8

3.5

2.3

2.5

1.2

1.3

1.5

1.3

1.3

2.0

I did not download any

apps last month 1 - 3 apps 4 - 6 apps 7 - 9 apps 10 - 12 apps More than 12 apps

T2B B3B

3.0 94.2

4.7 92.8

4.3 93.5

T2B B3B

3.1 94.5

2.5 95.0

2.0 96.0

T2B B3B

2.5 94.0

2.6 95.0

3.5 94.0

12

Application Categories downloaded Top 10 (Thailand)

Q3. Please tell us what application categories did you download within last 30 days? [MA] [n=600] (Unit: %)

GamesSocial

NetworkingMusic

Photo &Video

ShoppingEntertainmen

tFinance Educations Lifestyle Navigation

Total 66.7 56.0 45.6 43.4 37.3 35.6 34.5 23.1 24.8 24.1

Jan'16 65.1 49.1 41.6 41.2 32.1 30.2 29.4 22.2 22.0 20.8

Feb'16 64.8 62.5 51.2 49.6 44.5 44.7 39.5 28.2 33.2 32.7

Mar'16 70.2 56.4 44.0 39.5 35.3 31.8 34.7 18.9 19.3 18.9

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

Total Jan'16 Feb'16 Mar'16

13

Application Categories downloaded Top 10 (Indonesia)

(Unit: %)

SocialNetworking

Games MusicEntertainmen

tPhoto &Video

Shopping News Travel Navigation Educations

Total 64.6 65.6 45.9 47.5 44.8 37.4 34.4 19.8 18.8 21.7

Jan'16 65.5 63.0 43.8 41.7 40.1 37.7 33.7 20.8 20.5 20.3

Feb'16 61.7 68.9 49.2 49.2 48.5 36.1 35.1 19.3 18.3 23.3

Mar'16 66.6 64.8 44.6 51.6 45.8 38.4 34.5 19.2 17.7 21.4

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

Total Jan'16 Feb'16 Mar'16

Q3. Please tell us what application categories did you download within last 30 days? [MA] [n=600]

14

Application Categories downloaded Top 10 (Vietnam)

(Unit: %)

GamesSocial

NetworkingEntertainmen

tMusic

Photo &Video

Utilities Books Navigation News Shopping

Total 75.6 64.9 55.6 55.9 48.5 47.7 35.1 34.2 32.9 32.6

Jan'16 73.9 65.9 55.9 55.4 53.0 49.6 39.5 36.2 35.2 32.6

Feb'16 75.5 62.6 54.9 54.7 44.8 45.6 32.6 32.6 31.0 31.7

Mar'16 77.5 66.2 56.1 57.7 47.8 47.8 33.3 34.0 32.6 33.6

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

Total Jan'16 Feb'16 Mar'16

Q3. Please tell us what application categories did you download within last 30 days? [MA] [n=600]

15

Most Access Application Categories Top 5

Q4. Please select top 5 of application categories that you use the most within the last 30 days?

And specify the name of applications that you access the most in each category? [MA] [n=600] (Unit: %)

Social Networking Games Photo & Video Music Shopping Navigation

Jan'16 - TH 71.2 70.3 49.7 47.7 41.2

Feb'16 - TH 80.7 62.0 60.3 41.2 43.2

Mar'16 - TH 77.5 66.5 51.0 45.3 42.5

Jan'16 - ID 76.2 69.7 41.2 43.8 41.2

Feb'16 - ID 77.5 70.3 48.0 50.5 39.7

Mar'16 - ID 76.7 70.8 46.8 45.0 45.0

Jan'16 - VN 74.7 54.8 40.8 53.2 27.0

Feb'16 - VN 84.0 62.2 45.5 57.2 30.5

Mar'16 - VN 84.0 66.7 47.0 61.8 34.0

Total 78.0 65.9 47.8 49.5 42.1 30.5

78.0

65.9

47.8 49.5

42.1

30.5

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

16

Most Access Application Names Top 5 (Games)

(Unit: %)

12.1 10.4

6.4 3.6 3.3

0.0

5.0

10.0

15.0

20.0

25.0

CandyCrush

LineLet's get

rich

Linecookie

run

LineBubble

Hayday

12.4 8.6 7.3

4.0 3.0

0.0

5.0

10.0

15.0

20.0

25.0

CandyCrush

Linecookie

run

LineLet's get

rich

Hayday SevenKnights

7.5 7.0 6.5 5.3 2.5

0.0

5.0

10.0

15.0

20.0

25.0

LineLet's get

rich

CandyCrush

Linecookie

run

Hayday SevenKnights

18.4

5.3 3.3 2.6 2.4

0.0

5.0

10.0

15.0

20.0

25.0

Clash ofClans

CandyCrush

LINELet's

Get Rich

Pou CriminalCase

12.2

5.8 3.6 3.6

2.1

0.0

5.0

10.0

15.0

20.0

25.0

CandyCrush

PianoTiles

Clash ofClan

TempleRun

ai l triu ph

18.7

7.8 4.7

2.4 2.1

0.0

5.0

10.0

15.0

20.0

25.0

Clash ofClans

CandyCrush

Pou LINELet's

Get Rich

CriminalCase

18.1

7.1 4.2 4.2 3.8

0.0

5.0

10.0

15.0

20.0

25.0

Clash OfClans

CandyCrush

ClashRoyale

PianoTiles

Let's getrich

20.6

16.1

6.4 4.0

2.7

0.0

5.0

10.0

15.0

20.0

25.0

Candycrush

Clash ofclans

Sudoku Zombietsunami

Angrybird

15.0

6.3 4.0 3.5

1.8

0.0

5.0

10.0

15.0

20.0

25.0

CandyCrush

Clash ofClan

2048 Zombietsunami

PianoTiles 2

Jan16 Feb16 Mar16

Q4. Please select top 5 of application categories that you use the most within the last 30 days?

And specify the name of applications that you access the most in each category? [MA] [n=600]

17

Most Access Application Names Top 5 (Music)

(Unit: %)

33.3

13.7 6.7 5.5 2.7

0.0

10.0

20.0

30.0

40.0

50.0

60.0

JOOX 4shared Music Linemusic

KKbox

44.1

11.7 10.1 4.0 2.8

0.0

10.0

20.0

30.0

40.0

50.0

60.0

JOOX Linemusic

4shared Music iMusic

42.3

14.0 8.5

4.0 2.2

0.0

10.0

20.0

30.0

40.0

50.0

60.0

JOOX 4shared Linemusic

Music iMusic

12.5

8.4

5.3 3.4 2.7

0.0

5.0

10.0

15.0

58.9

12.5 3.1 2.2 1.3

0.010.020.030.040.050.060.0

17.8

9.9 7.3 6.3

3.6

0.0

5.0

10.0

15.0

20.0 21.5

10.7 9.3 5.6

3.3

0.0

5.0

10.0

15.0

20.0

25.0

68.8

16.3 5.0 1.2 0.9

0.0

20.0

40.0

60.0

80.063.9

15.9 3.2 3.2 1.1

0.010.020.030.040.050.060.0

Jan16 Feb16 Mar16

Q4. Please select top 5 of application categories that you use the most within the last 30 days?

And specify the name of applications that you access the most in each category? [MA] [n=600]

18

Most Access Application Names Top 5 (Photo & Video)

(Unit: %)

27.4 23.0

4.4 3.6 2.8

0.0

20.0

40.0

60.0

32.3 27.9

6.9 5.5 3.0

0.0

20.0

40.0

60.040.2

12.1 5.9 4.6 3.3

0.0

20.0

40.0

60.0

16.7 12.6 9.8 8.1 4.5

0.0

20.0

40.0

60.0

64.5

4.9 3.3 1.6 1.2

0.0

20.0

40.0

60.0

16.7 9.4 7.6 7.3 6.3

0.0

20.0

40.0

60.0

14.6 13.2 7.1 6.4 6.0

0.0

20.0

40.0

60.0

53.5

5.9 5.5 5.1 1.8

0.0

20.0

40.0

60.058.9

7.4 3.2 2.1 2.1

0.0

20.0

40.0

60.0

Jan16 Feb16 Mar16

Q4. Please select top 5 of application categories that you use the most within the last 30 days?

And specify the name of applications that you access the most in each category? [MA] [n=600]

19

Most Access Application Names Top 5 (Social Networking)

(Unit: %)

59.7

26.2

6.1 2.8 0.9 0.0

20.0

40.0

60.0

80.056.2

30.8

3.9 2.9 0.6 0.0

20.0

40.0

60.0

80.056.1

31.8

4.3 1.7 0.6 0.0

20.0

40.0

60.0

80.0

41.4

12.0 11.8 11.2 6.6

0.0

20.0

40.0

60.0

80.0

70.5

15.6 2.2 1.8 1.1

0.0

20.0

40.0

60.0

80.0

24.9 11.4 10.5 9.5 5.6

0.0

20.0

40.0

60.0

80.0

37.8

13.9 11.1 7.0 5.7

0.0

20.0

40.0

60.0

80.0

72.2

12.9 3.0 2.0 1.6

0.0

20.0

40.0

60.0

80.078.4

11.1 2.0 1.2 1.0

0.0

20.0

40.0

60.0

80.0

Jan16 Feb16 Mar16

Q4. Please select top 5 of application categories that you use the most within the last 30 days?

And specify the name of applications that you access the most in each category? [MA] [n=600]

20

Most Access Application Names Top 5 (Shopping & Navigation)

(Unit: %)

62.8

13.0 7.3

3.2 2.8

0.0

20.0

40.0

60.0

80.0

Lazada Kaidee Shopee Ensogo Zalora

71.0

7.7 6.6 4.2 1.5

0.0

20.0

40.0

60.0

80.0

Lazada Shopee Kaidee Zalora Ebay

62.7

9.4 7.1 3.9 3.1

0.0

20.0

40.0

60.0

80.0

35.2 22.7

10.5 8.1 4.9

0.0

20.0

40.0

60.0

80.0

68.5

10.5 9.3 3.1 1.2

0.0

20.0

40.0

60.0

80.0

GoogleMap

heremap

Bn Maps Chiduong

31.9 23.5

10.1 8.8 4.2

0.0

20.0

40.0

60.0

80.0

27.4 24.4 17.4

5.6 4.4

0.0

20.0

40.0

60.0

80.0

49.7

9.3 6.6 5.5 4.4

0.0

20.0

40.0

60.0

80.0

GoogleMaps

Bn HEREMaps

Maps Grab

51.5

10.8 9.8 7.8 2.0

0.0

20.0

40.0

60.0

80.0

Googlemaps

Maps Bn Heremaps

Grab

Jan16 Feb16 Mar16

Shopping

Shopping

Navigation

Q4. Please select top 5 of application categories that you use the most within the last 30 days?

And specify the name of applications that you access the most in each category? [MA] [n=600]

21

Frequency of Application Usage (1)

Q5. Please tell us how often do you use your applications which stated in Q4 that you use the most

in the last 30 days? [Matrix SA] [n=600] (Unit: %)

Most often (Everyday) 5 - 6 times / week 3 - 4 times / week 1 - 2 times / week Rarely (Less than

1 time per week)

Games

Thailand

Jan'16 (n=420) 63.8 16.0 10.7 5.0 4.5

Feb'16 (n=372) 64.2 18.8 8.6 5.1 3.2

Mar'16 (n=399) 57.1 19.3 15.0 5.5 3.0

Indonesia

Jan'16 (n=418) 54.1 18.4 11.5 9.6 6.5

Feb'16 (n=422) 59.7 14.9 10.9 8.5 5.9

Mar'16 (n=425) 60.2 17.2 10.8 5.9 5.9

Vietnam

Jan'16 (n=355) 52.4 24.5 13.0 8.7 1.4

Feb'16 (n=373) 54.7 19.6 14.2 10.2 1.3

Mar'16 (n=400) 51.8 23.8 15.8 7.5 1.3

Music

Thailand

Jan'16 (n=283) 52.7 19.1 15.5 11.3 1.4

Feb'16 (n=247) 53.4 25.9 11.7 7.3 1.6

Mar'16 (n=275) 50.5 18.9 16.0 11.6 2.9

Indonesia

Jan'16 (n=263) 40.7 22.8 13.7 13.7 9.1

Feb'16 (n=303) 45.9 22.4 14.2 10.6 6.9

Mar'16 (n=270) 47.0 23.7 14.1 11.5 3.7

Vietnam

Jan'16 (n=319) 58.0 21.0 13.8 6.6 0.6

Feb'16 (n=343) 55.4 20.7 16.3 6.4 1.2

Mar'16 (n=371) 55.0 22.4 15.4 5.9 1.3

Photo & Video

Thailand

Jan'16 (n=296) 38.9 25.7 20.3 10.8 4.4

Feb'16 (n=362) 49.4 21.8 15.7 9.4 3.6

Mar'16 (n=303) 39.6 28.1 18.8 10.6 3.0

Indonesia

Jan'16 (n=246) 34.1 21.1 19.9 15.9 8.9

Feb'16 (n=288) 28.5 26.4 21.9 13.5 9.7

Mar'16 (n=281) 39.5 21.7 19.9 12.1 6.8

Vietnam

Jan'16 (n=244) 28.7 18.9 25.0 22.1 5.3

Feb'16 (n=273) 33.7 26.0 23.1 12.8 4.4

Mar'16 (n=282) 31.6 23.4 23.8 16.0 5.3

22

Frequency of Application Usage (2)

(Unit: %)

Most often (Everyday) 5 - 6 times / week 3 - 4 times / week 1 - 2 times / week

Rarely (Less

than 1 time per

week)

Shopping

Thailand

Jan'16 (n=247) 36.8 20.2 17.4 16.2 9.3

Feb'16 (n=259) 32.4 22.0 18.1 17.0 10.4

Mar'16 (n=255) 36.1 20.4 20.4 16.9 6.3

Indonesia

Jan'16 (n=247) 27.9 20.2 20.6 16.6 14.6

Feb'16 (n=238) 28.6 18.9 21.0 20.2 11.3

Mar'16 (n=270) 26.7 17.8 20.7 19.6 15.2

Social

Networking

Thailand

Jan'16 (n=426) 86.9 9.4 2.1 1.4 0.2

Feb'16 (n=484) 84.9 10.1 3.3 1.0 0.6

Mar'16 (n=465) 86.9 7.7 3.0 1.5 0.9

Indonesia

Jan'16 (n=457) 83.6 9.0 3.7 2.4 1.3

Feb'16 (n=465) 80.2 11.6 3.0 2.8 2.4

Mar'16 (n=460) 80.9 10.7 3.9 2.2 2.4

Vietnam

Jan'16 (n=451) 81.6 10.9 4.0 1.8 1.8

Feb'16 (n=504) 79.6 11.9 4.6 3.4 0.6

Mar'16 (n=504) 84.1 8.5 3.0 3.6 0.8

Navigation Vietnam

Jan'16 (n=162) 14.8 18.5 28.4 25.9 12.3

Feb'16 (n=183) 20.8 20.2 20.2 27.9 10.9

Mar'16 (n=204) 15.7 21.6 22.5 29.4 10.8

Q5. Please tell us how often do you use your applications which stated in Q4 that you use the most

in the last 30 days? [Matrix SA] [n=600]

23

Willingness to pay for each Application Category (1)

Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600] (Unit: %)

< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0

Books

Thailand

Jan'16 67.5 20.2 6.7 3.0 1.0 0.3 1.3

Feb'16 65.3 20.2 8.2 3.2 0.8 1.0 1.3

Mar'16 68.5 17.8 6.8 3.8 1.2 0.8 1.0

Indonesia

Jan'16 49.3 17.8 11.8 8.2 5.2 4.8 2.8

Feb'16 47.8 20.3 13.3 8.0 6.2 2.3 2.0

Mar'16 55.7 19.3 11.2 6.8 3.2 2.3 1.5

Vietnam

Jan'16 67.0 18.3 5.7 4.5 2.2 1.5 0.8

Feb'16 65.2 23.3 6.8 2.5 0.7 0.3 1.2

Mar'16 64.8 23.0 6.2 3.3 1.0 0.5 1.2

Business

Thailand

Jan'16 68.0 20.0 5.3 3.0 0.7 0.8 2.2

Feb'16 66.2 19.3 6.2 3.8 1.5 0.8 2.2

Mar'16 69.0 17.7 7.5 2.2 1.8 0.5 1.3

Indonesia

Jan'16 46.7 20.0 12.8 7.2 5.2 3.2 5.0

Feb'16 46.5 22.0 12.2 9.2 3.8 4.2 2.2

Mar'16 54.8 20.8 11.8 4.8 2.0 2.7 3.0

Vietnam

Jan'16 66.2 14.0 7.5 5.2 2.7 1.7 2.8

Feb'16 68.5 14.2 8.8 4.2 1.0 1.2 2.2

Mar'16 68.3 14.8 8.3 3.5 1.3 1.2 2.5

Catalogs

Thailand

Jan'16 76.3 13.5 5.2 1.7 1.3 1.2 0.8

Feb'16 77.0 14.7 4.2 1.8 0.7 0.7 1.0

Mar'16 76.3 13.5 6.0 2.2 1.2 0.3 0.5

Indonesia

Jan'16 60.5 20.0 9.3 5.7 2.5 1.0 1.0

Feb'16 60.3 19.2 11.3 4.8 1.8 2.2 0.3

Mar'16 66.5 17.3 9.2 3.0 2.0 1.5 0.5

Vietnam

Jan'16 82.0 9.7 4.2 1.7 1.3 0.8 0.3

Feb'16 82.5 11.8 3.2 1.0 0.3 1.0 0.2

Mar'16 83.0 11.7 2.5 0.8 0.5 1.3 0.2

24

Willingness to pay for each Application Category (2)

(Unit: %)

< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0

Education

Thailand

Jan'16 58.7 20.0 9.7 7.3 1.5 0.7 2.2

Feb'16 61.3 19.5 7.7 6.3 2.5 0.7 2.0

Mar'16 61.3 21.3 9.8 3.5 2.2 0.3 1.5

Indonesia

Jan'16 41.7 19.8 12.0 10.2 4.5 4.0 7.8

Feb'16 41.8 18.2 16.7 10.2 6.7 2.5 4.0

Mar'16 50.7 18.7 13.2 5.8 4.7 3.2 3.8

Vietnam

Jan'16 58.0 17.7 12.2 5.3 3.3 1.0 2.5

Feb'16 64.2 17.5 8.5 4.8 1.7 0.8 2.5

Mar'16 62.3 17.5 9.2 5.8 2.0 0.8 2.3

Entertainment

Thailand

Jan'16 62.7 21.8 9.3 2.7 1.7 1.0 0.8

Feb'16 66.5 20.7 7.7 2.8 1.0 0.7 0.7

Mar'16 66.3 20.2 6.8 3.3 1.5 1.5 0.3

Indonesia

Jan'16 44.8 21.2 14.8 7.7 5.0 3.3 3.2

Feb'16 45.3 20.0 16.3 8.7 4.3 2.3 3.0

Mar'16 56.2 18.8 12.2 5.3 3.8 2.2 1.5

Vietnam

Jan'16 66.8 17.7 6.5 4.7 2.0 0.7 1.7

Feb'16 66.2 18.0 8.5 3.7 1.2 0.5 2.0

Mar'16 65.8 19.3 8.2 2.7 1.2 0.8 2.0

Finance

Thailand

Jan'16 65.0 19.0 8.0 4.0 0.5 1.5 2.0

Feb'16 66.0 18.0 7.7 3.7 1.7 1.3 1.7

Mar'16 65.8 19.5 8.0 2.5 1.8 1.5 0.8

Indonesia

Jan'16 49.5 20.5 10.7 7.3 3.2 3.7 5.2

Feb'16 51.5 19.2 12.7 7.7 3.2 2.2 3.7

Mar'16 58.3 18.5 10.8 5.3 3.2 2.0 1.8

Vietnam

Jan'16 68.5 14.2 6.8 4.2 2.0 1.5 2.8

Feb'16 71.5 15.3 6.5 3.5 0.8 0.8 1.5

Mar'16 71.0 15.5 6.2 3.7 0.8 1.2 1.7

Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]

25

Willingness to pay for each Application Category (3)

(Unit: %)

< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0

Food & Drink

Thailand

Jan'16 67.7 20.2 5.7 2.8 1.2 1.0 1.5

Feb'16 69.5 17.5 4.3 4.8 1.8 1.3 0.7

Mar'16 70.2 15.5 9.0 1.8 1.3 1.3 0.8

Indonesia

Jan'16 49.8 19.5 12.8 8.0 3.7 3.0 3.2

Feb'16 51.0 19.5 13.5 7.2 3.0 3.3 2.5

Mar'16 57.3 17.0 12.8 5.0 3.7 2.7 1.5

Vietnam

Jan'16 66.2 15.8 8.5 4.7 2.3 0.3 2.2

Feb'16 70.7 15.0 6.3 3.5 1.0 2.0 1.5

Mar'16 70.3 14.5 6.5 3.7 1.7 1.8 1.5

Games

Thailand

Jan'16 57.0 22.0 10.7 4.5 1.3 2.2 2.3

Feb'16 57.7 23.3 9.0 4.0 1.8 1.8 2.3

Mar'16 55.8 22.0 11.2 6.2 2.5 1.5 0.8

Indonesia

Jan'16 50.8 18.2 14.8 9.2 2.2 2.5 2.3

Feb'16 46.8 20.5 16.2 6.5 5.2 3.0 1.8

Mar'16 52.7 20.3 13.8 6.5 3.3 1.5 1.8

Vietnam

Jan'16 65.0 18.7 7.7 3.5 2.0 0.7 2.5

Feb'16 64.7 19.7 8.0 4.2 1.3 0.8 1.3

Mar'16 62.0 20.8 9.3 4.3 1.3 1.0 1.2

Health &

Fitness

Thailand

Jan'16 67.8 17.0 8.5 3.7 1.0 0.5 1.5

Feb'16 67.5 20.2 5.7 2.8 1.8 0.8 1.2

Mar'16 68.0 19.8 7.2 1.8 1.5 1.0 0.7

Indonesia

Jan'16 50.8 21.2 13.5 5.7 3.2 3.0 2.7

Feb'16 53.8 20.0 11.3 7.7 2.8 2.2 2.2

Mar'16 59.0 18.8 10.0 6.0 2.5 2.3 1.3

Vietnam

Jan'16 60.3 17.8 9.3 4.5 3.2 1.7 3.2

Feb'16 64.3 16.7 9.8 3.0 1.3 1.2 3.7

Mar'16 62.7 18.3 10.0 2.5 1.5 1.2 3.8

Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]

26

Willingness to pay for each Application Category (4)

(Unit: %)

< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0

Lifestyle

Thailand

Jan'16 67.7 18.7 7.0 3.3 1.5 0.5 1.3

Feb'16 69.3 19.8 4.7 3.3 1.2 1.2 0.5

Mar'16 69.2 18.7 6.0 3.3 1.0 1.2 0.7

Indonesia

Jan'16 52.2 20.5 12.2 7.2 2.8 2.7 2.5

Feb'16 52.0 19.7 12.3 7.2 3.3 2.5 3.0

Mar'16 60.8 17.3 11.2 4.2 2.8 1.7 2.0

Vietnam

Jan'16 73.7 14.0 7.0 1.7 2.0 0.8 0.8

Feb'16 78.7 13.0 5.5 1.3 0.7 0.5 0.3

Mar'16 78.5 13.7 4.7 0.8 1.0 0.8 0.5

Medical

Thailand

Jan'16 66.8 18.0 6.8 3.3 1.3 1.0 2.7

Feb'16 67.3 19.5 5.2 3.0 1.5 1.5 2.0

Mar'16 69.8 16.5 7.0 3.0 1.7 1.5 0.5

Indonesia

Jan'16 49.0 18.5 12.2 8.2 4.7 3.7 3.8

Feb'16 49.3 19.2 11.8 8.0 3.7 4.8 3.2

Mar'16 57.8 18.3 9.5 7.2 1.7 2.3 3.2

Vietnam

Jan'16 63.7 15.2 10.7 4.5 1.8 1.8 2.3

Feb'16 67.0 16.7 7.8 2.3 1.7 1.8 2.7

Mar'16 64.7 18.2 8.5 2.5 1.7 1.7 2.8

Music

Thailand

Jan'16 58.3 23.3 11.2 3.3 1.5 1.0 1.3

Feb'16 62.5 20.8 8.8 4.2 1.3 0.7 1.7

Mar'16 61.2 23.0 9.0 3.3 1.7 1.2 0.7

Indonesia

Jan'16 52.0 20.5 13.5 7.0 3.2 2.2 1.7

Feb'16 47.8 24.8 12.3 7.3 3.8 2.7 1.2

Mar'16 55.2 21.3 14.0 5.7 1.7 1.8 0.3

Vietnam

Jan'16 68.2 19.5 6.2 2.5 1.7 1.0 1.0

Feb'16 69.0 18.7 7.0 2.7 0.5 1.2 1.0

Mar'16 68.8 19.5 6.7 1.8 0.8 1.5 0.8

Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]

27

Willingness to pay for each Application Category (5)

(Unit: %)

< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0

Navigation

Thailand

Jan'16 67.8 18.2 9.2 2.3 0.8 0.7 1.0

Feb'16 70.0 19.0 4.7 3.0 1.5 0.5 1.3

Mar'16 71.8 15.8 6.8 2.2 2.2 1.0 0.2

Indonesia

Jan'16 58.5 20.5 9.2 5.8 3.0 2.0 1.0

Feb'16 59.5 18.8 11.8 5.5 1.8 1.8 0.7

Mar'16 62.3 18.5 9.7 6.3 1.8 1.0 0.3

Vietnam

Jan'16 72.5 16.7 5.3 2.2 2.0 1.2 0.2

Feb'16 74.5 16.0 6.2 1.0 0.8 0.5 1.0

Mar'16 75.7 15.2 5.7 0.8 1.3 0.5 0.8

News

Thailand

Jan'16 76.3 13.5 5.0 1.7 1.7 0.8 1.0

Feb'16 70.7 17.8 6.0 2.7 1.2 0.3 1.3

Mar'16 73.3 16.3 5.3 2.3 0.7 1.7 0.3

Indonesia

Jan'16 58.3 21.8 10.0 5.2 1.7 1.8 1.2

Feb'16 59.3 19.3 10.8 6.2 2.5 1.2 0.7

Mar'16 65.7 16.7 9.5 4.8 1.7 1.5 0.2

Vietnam

Jan'16 72.3 14.8 7.7 2.2 1.2 1.0 0.8

Feb'16 73.5 15.8 7.7 1.7 0.5 0.3 0.5

Mar'16 74.5 16.0 6.3 1.3 0.5 0.8 0.5

Magazines &

Newspapers

Thailand

Jan'16 73.7 16.3 4.8 2.3 1.2 1.0 0.7

Feb'16 72.8 17.7 5.0 2.0 1.0 0.7 0.8

Mar'16 75.0 15.0 5.5 1.5 1.3 0.7 1.0

Indonesia

Jan'16 57.8 22.0 10.5 3.5 3.2 2.2 0.8

Feb'16 58.7 20.2 11.3 5.3 2.2 1.5 0.8

Mar'16 66.5 16.2 11.0 3.8 0.7 1.7 0.2

Vietnam

Jan'16 75.5 14.0 5.7 2.3 1.5 0.5 0.5

Feb'16 78.8 14.3 4.0 1.8 0.2 0.3 0.5

Mar'16 77.8 15.5 3.8 1.2 0.7 0.5 0.5

Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]

28

Willingness to pay for each Application Category (6)

(Unit: %)

< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0

Photo &

Video

Thailand

Jan'16 63.8 21.0 7.0 4.0 1.7 0.8 1.7

Feb'16 66.3 19.3 7.8 3.2 1.0 1.2 1.2

Mar'16 67.0 19.2 7.8 2.3 1.8 1.0 0.8

Indonesia

Jan'16 55.3 21.0 12.0 6.5 2.2 1.8 1.2

Feb'16 52.8 22.0 12.0 5.8 4.3 2.0 1.0

Mar'16 59.5 21.2 9.8 6.0 1.3 1.3 0.8

Vietnam

Jan'16 72.0 14.5 4.5 4.0 2.5 1.2 1.3

Feb'16 73.8 16.7 5.8 2.3 0.7 0.2 0.5

Mar'16 73.7 16.5 6.0 2.2 0.5 0.5 0.7

Productivity

Thailand

Jan'16 67.8 17.0 6.8 4.3 1.7 0.8 1.5

Feb'16 68.8 18.3 7.2 2.8 1.0 1.0 0.8

Mar'16 70.8 16.2 7.2 2.0 2.7 0.5 0.7

Indonesia

Jan'16 56.8 19.7 12.3 4.5 3.3 2.0 1.3

Feb'16 56.2 20.3 10.2 7.0 3.8 1.7 0.8

Mar'16 62.5 18.7 10.0 4.3 1.8 1.7 1.0

Vietnam

Jan'16 70.3 14.3 7.8 3.8 1.8 0.7 1.2

Feb'16 72.8 15.2 6.5 2.7 1.2 0.7 1.0

Mar'16 70.0 16.0 6.8 4.0 1.3 0.8 1.0

Reference

Thailand

Jan'16 76.2 14.3 4.7 1.3 0.3 1.3 1.8

Feb'16 74.5 16.0 4.5 2.8 0.5 0.7 1.0

Mar'16 76.0 14.8 4.5 1.8 1.3 1.5 0.0

Indonesia

Jan'16 60.3 19.8 11.3 3.7 1.8 2.0 1.0

Feb'16 61.7 17.7 10.0 5.8 2.7 1.2 1.0

Mar'16 67.0 16.5 8.8 4.2 1.2 1.3 1.0

Vietnam

Jan'16 75.7 11.3 5.8 4.8 0.8 0.5 1.0

Feb'16 78.3 14.2 4.8 1.8 0.2 0.2 0.5

Mar'16 78.7 14.5 4.0 1.5 0.5 0.3 0.5

Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]

29

Willingness to pay for each Application Category (7)

(Unit: %)

< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0

Shopping

Thailand

Jan'16 65.5 16.3 7.0 3.8 1.7 1.2 4.5

Feb'16 69.7 14.7 6.8 2.7 1.8 1.8 2.5

Mar'16 67.2 14.5 7.5 3.0 2.3 1.7 3.8

Indonesia

Jan'16 53.7 19.7 10.7 4.3 3.2 3.0 5.5

Feb'16 54.7 17.3 10.2 6.8 4.2 2.3 4.5

Mar'16 60.2 17.2 8.2 4.5 3.5 2.5 4.0

Vietnam

Jan'16 66.7 12.5 7.2 4.8 2.7 1.3 4.8

Feb'16 65.8 17.0 6.8 3.3 2.2 1.8 3.0

Mar'16 65.5 16.0 6.8 2.8 2.8 2.2 3.8

Social

Networking

Thailand

Jan'16 65.8 19.0 8.8 2.0 1.3 1.2 1.8

Feb'16 67.8 18.5 7.2 2.2 2.2 1.0 1.2

Mar'16 66.7 20.8 5.7 3.5 1.2 1.5 0.7

Indonesia

Jan'16 57.5 17.7 10.2 8.3 2.3 2.3 1.7

Feb'16 56.2 17.3 12.5 7.7 3.0 1.8 1.5

Mar'16 61.2 19.3 10.8 4.3 2.5 1.3 0.5

Vietnam

Jan'16 71.0 16.5 5.5 3.7 1.3 0.8 1.2

Feb'16 69.3 17.7 7.8 2.2 1.3 0.7 1.0

Mar'16 70.5 16.3 8.3 2.0 1.2 0.7 1.0

Sports

Thailand

Jan'16 73.3 14.3 6.2 2.7 1.7 0.7 1.2

Feb'16 73.7 16.0 5.5 2.2 0.8 0.7 1.2

Mar'16 75.8 14.5 4.7 2.5 1.0 1.3 0.2

Indonesia

Jan'16 58.8 20.0 9.0 5.7 2.3 2.7 1.5

Feb'16 57.0 19.3 13.0 4.0 3.0 2.2 1.5

Mar'16 64.3 19.8 7.7 4.7 1.2 1.5 0.8

Vietnam

Jan'16 77.0 10.3 5.3 4.0 1.8 0.7 0.8

Feb'16 80.5 11.7 4.7 1.3 0.7 0.3 0.8

Mar'16 79.5 13.2 4.0 1.0 0.3 0.8 1.2

Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]

30

Willingness to pay for each Application Category (8)

(Unit: %)

< $1.5 $1.5 - $3.0 $3.1 - $5.0 $5.0 - $8.0 $8.1 - $11.0 $11.0 - $14.0 > $14.0

Travel

Thailand

Jan'16 68.3 20.7 5.3 1.8 1.7 0.5 1.7

Feb'16 69.5 17.0 6.7 2.8 1.0 1.5 1.5

Mar'16 71.5 15.8 5.5 3.8 0.8 1.2 1.3

Indonesia

Jan'16 53.3 19.8 9.5 5.8 3.5 3.3 4.7

Feb'16 54.2 18.5 10.5 6.2 4.3 2.3 4.0

Mar'16 61.8 16.2 10.3 4.3 1.7 2.3 3.3

Vietnam

Jan'16 67.5 14.2 6.8 4.5 1.7 1.8 3.5

Feb'16 71.0 15.0 7.0 3.5 0.7 1.2 1.7

Mar'16 69.5 15.7 7.3 3.0 1.3 1.2 2.0

Utilities

Thailand

Jan'16 67.5 19.8 7.3 2.7 0.7 0.8 1.2

Feb'16 69.2 18.8 6.0 2.0 2.0 1.3 0.7

Mar'16 69.8 16.8 9.2 2.0 0.5 0.7 1.0

Indonesia

Jan'16 59.0 20.3 8.5 5.5 2.7 2.8 1.2

Feb'16 58.0 19.5 10.3 6.0 2.8 2.2 1.2

Mar'16 65.2 16.3 9.8 5.7 0.8 1.7 0.5

Vietnam

Jan'16 65.7 20.3 8.0 2.7 1.8 1.0 0.5

Feb'16 69.7 18.0 7.7 2.5 0.7 0.7 0.8

Mar'16 67.8 19.3 7.3 2.5 1.0 1.2 0.8

Weather

Thailand

Jan'16 78.0 13.2 4.7 1.7 1.2 0.2 1.2

Feb'16 77.8 13.0 4.7 2.3 0.8 0.5 0.8

Mar'16 78.0 13.8 3.8 1.8 1.0 0.7 0.8

Indonesia

Jan'16 66.0 17.8 7.3 4.2 2.3 1.8 0.5

Feb'16 63.5 20.5 7.7 3.8 2.8 1.2 0.5

Mar'16 71.3 15.3 7.8 3.0 1.5 0.7 0.3

Vietnam

Jan'16 81.5 10.2 4.2 2.5 1.2 0.2 0.3

Feb'16 82.8 12.0 3.0 1.3 0.2 0.5 0.2

Mar'16 83.7 10.7 2.8 1.3 0.3 0.8 0.3

Q6. Please tell us how much are you willingness to pay for application in each category? [Matrix SA] [n=600]

W&S Co., Ltd 31

E. Detail findings

1. Consumers behavior on Application Downloaded

2. Awareness on Reward Application

32

Reward Application well-known

Q7. Please tell us do you know the term Reward Application? [Matrix SA] [n=600] (Unit: %)

Wave I: January Wave II: February Wave III: March

I know it well, because I use it now I have heard about it, but never use Do not know

64%

29%

7%

65%

27%

8%

35%

43%

22%

62%

28%

10%

66%

26%

8%

60%

31%

9%

72%

22%

7%

36%

41%

23%

37%

42%

21%

600

600

600 600 600

600 600

600 600

33

Awareness on Reward Application (Thailand)

Q8. Please tell us what reward applications are you using now? [MA] [n=600] (Unit: %)

Galaxy Gift Tikko Stamp got.it Buzz Bee Getztar TampSawaddeeThailand

Others

Total 57.5 31.3 24.4 16.2 29.5 18.3 17.0 27.3 21.0

Jan'16 58.3 36.1 26.6 19.3 34.2 21.0 18.8 31.7 20.7

Feb'16 59.9 32.9 27.8 17.6 29.7 20.9 19.5 29.4 20.3

Mar'16 54.3 24.8 18.9 11.6 24.5 12.9 12.7 20.9 22.0

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

34

Awareness on Reward Application (Indonesia)

(Unit: %)

cumaceban.com

Cashtree WHAFF Cash App Popkoin mCent Excite Point PopSlide nCash Others

Total 9.4 66.2 48.4 17.3 17.2 30.0 24.5 35.1 10.3 8.8

Jan'16 9.3 64.9 47.5 19.4 18.3 31.0 32.8 37.0 14.5 0.8

Feb'16 10.5 67.3 53.5 17.8 17.0 32.0 23.8 35.0 8.8 8.5

Mar'16 8.4 66.5 44.2 14.9 16.3 27.0 17.0 33.5 7.7 17.2

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

Q8. Please tell us what reward applications are you using now? [MA] [n=600]

35

Awareness on Reward Application (Vietnam)

(Unit: %)

CubicReward

Tozaco Mobicoin Bigcoin Galaxy Gift mCent kiemxu Icoinvn Ixu Others

Total 9.8 34.2 22.1 57.7 23.1 9.6 52.3 23.4 32.1 3.9

Jan'16 12.0 36.4 27.8 56.9 27.8 10.5 59.3 28.2 38.8 5.7

Feb'16 7.0 33.0 18.1 57.7 20.9 9.3 50.7 20.0 27.4 3.3

Mar'16 10.4 33.3 20.3 58.6 20.7 9.0 46.8 22.1 30.2 2.7

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

Q8. Please tell us what reward applications are you using now? [MA] [n=600]

36

Purposes on using Reward Application (Thailand)

Q9. Please tell us what are the gifts from application points that you exchange for? [MA] [n=600] (Unit: %)

Food andBeverage

Electronicsand Gadgets

Games PaypalMovieTickets

ConcertBeauty and

Spa products

Entertainments and

Lifestlye

Mobile Credit(Airtime)

Others

Total 34.1 17.0 27.0 61.2 33.3 16.0 16.9 22.7 30.1 6.4

Jan'16 39.5 17.6 30.0 57.4 36.4 16.5 17.6 25.2 33.3 6.4

Feb'16 31.3 20.1 25.7 61.8 33.2 18.2 19.8 23.3 29.7 7.2

Mar'16 31.5 13.2 25.3 64.3 30.2 13.4 13.2 19.6 27.4 5.7

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

37

Purposes on using Reward Application (Indonesia)

(Unit: %)

Food andBeverage

Electronicsand Gadgets

Games PaypalMovieTickets

ConcertBeauty and

Spa products

Entertainments andLifestlye

Mobile Credit(Airtime)

Others

Total 12.2 15.5 10.4 43.8 9.2 2.3 5.7 5.9 84.9 1.9

Jan'16 11.4 15.5 11.4 47.5 8.3 2.6 5.2 7.5 86.6 1.0

Feb'16 12.8 15.8 10.8 45.0 9.0 1.8 6.0 4.5 85.3 1.5

Mar'16 12.6 15.1 9.1 38.8 10.5 2.6 5.8 5.8 83.0 3.0

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

100.0

Q9. Please tell us what are the gifts from application points that you exchange for? [MA] [n=600]

38

Purposes on using Reward Application (Vietnam)

(Unit: %)

Food andBeverage

Electronicsand Gadgets

Games PaypalMovieTickets

ConcertBeauty and

Spa products

Entertainments and

Lifestlye

Mobile Credit(Airtime)

Others

Total 20.8 23.4 24.7 34.1 31.7 10.3 16.0 11.3 59.5 8.0

Jan'16 25.4 26.8 29.7 34.4 29.7 13.4 18.7 12.0 66.5 6.2

Feb'16 19.1 21.9 22.8 34.0 31.6 9.8 14.0 9.8 54.9 8.8

Mar'16 18.0 21.6 21.6 33.8 33.8 7.7 15.3 12.2 57.2 9.0

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

Q9. Please tell us what are the gifts from application points that you exchange for? [MA] [n=600]

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