Tracer Quality Assurance and Marketing ROI Solution.

Tracer Quality Assurance and Marketing ROI Solution

Market Smart, Manage Now

Automotive Market Overview

Over 20,000 auto dealerships nationwide

US new vehicle sales in 2007 were 16.1 million units*

*(Source: Autodata Corporation)

The national average of a customer’s lifetime revenue value is $175,000 (sales, service, referrals, etc.)

Advertising expenses for the average dealership in 2005 were over $350,000 *

*(Source: NADA Data)

$364,619

Is it money

well spent?


The Business Challenge

Advertising/marketing ROI relies on insight to campaign effectiveness

Sales team call performance requires ongoing evaluation to avoid critical and costly customer service mistakes

Customer Satisfaction Index (CSI) scores used by manufacturers to determine inventory allocation, dealer incentives, discount level, etc.

The Tracer Solution

Comprehensive marketing campaign reporting and interaction management platform

Generate reports on every call (inbound/outbound, local, long distance, toll-free)

Built-in, customizable reporting features pinpoint where calls originated and from which campaign

Easy access to call recordings for evaluation, training and dispute resolution


Marketing Benefits

Capture detailed caller contact information to enable more targeted campaigns

Gain insight into which campaigns are working and allocate marketing resources more effectively

Drill down further to actually hear calls and gauge consumer response

Customer Satisfaction Benefits

Improve sales team performance through call evaluation and coaching

Real-time notification of abandoned calls

Live monitoring enables immediate performance improvement

Eliminate phone abuse and enhance employee productivity

Resolve service department disputes and preserve dealership credibility


Competitive Offerings

Who’s Calling Hosted service offering (application is

“in the cloud”), dealer pays a monthly service fee

Dealer gets the use of 800 numbers ANI/DNIS powered caller information Call recordings retained for last 30 days Average cost range of $1,000 - 3,000

month, may also include a T-1 span line


Competitive Offerings

800 Response Offers vanity 800 numbers, no local

number presence Dealer does not own the number Numbers are area-specific (competitors

can use the same number in other locations)

Limited call tracking reports

The Tracer Advantage

Captures data on every call (inbound/outbound, local, long distance, toll-free), every lead is accounted for

Eliminate unexpected cost increases with flexible purchasing options

Maintains a local area presence, versus impersonal 800 number approach

Call data stored securely “in-house”, not remotely alongside competitor’s data

No time constraints for data storage, keep recordings as long as desired

Unrivaled customer service and support network

Tracer Quality Assurance and Marketing ROI Solution.

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