TPG European Catalog

To start building your business, contact us today | New York 212.907.7101 | [email protected] | www.tpgrewards.com

Presenting: the Cinema Cash Rewards ProgramIt’s a classic story of excitement and sales!The Cinema. It has universal appeal. It entertains, transports, and offers a quick escape like no other. Regard-less of what people like to see at the cinema, there’s no denying how much people love to go to the cinema. So why not create the perfect tie-in?

With the Cinema Cash Rewards Pro-gram you can offer your customers a pre-paid cash card good at virtually every cinema in your region. And Cinema Cash has great flex appeal! You pay only for those cards consumers redeem. You can offer it on-pack, or as a mail-in; you can text it to mobiles phone, or have your customers download and print it at home. And you set the value. All that’s left is watching your sales soar when consumers spot this exciting promotion in the marketplace.

Cinema Cash. It’s just what your customers want to see! So start the show today.

PROGRAM BENEFITS:

• Widespreadappealforconsumers• Greatentertainmentopportunity• Highperceivedvalue• Reinforcesbrandloyaltywhilebuildingnewbase• Cost-efficient:Youcanchoosetopayonlyforthosecardsconsumersredeem

IDEA #1:


LIVE CASE STUDY:

Diet Pepsi Box Office Bucks PromotionChallenge:• DietPepsi’sconsumersloveentertainment.AnywherefromMusic,Movies and Games.• DietPepsiwantedtoleveragethepowerofmoviestocommunicatewith their consumers and reward them with an incentive that was meaningful.

Concept• Duringthepromotionalperiod,DietPepsipackages/bottlescontained Diet Pepsi box-office bucks codes. • Customercollectedpoints,andredeemedtheirpointstowardafree Cinema movie.• Consumerwereabletoseeanymovieoftheirchoiceatvirtuallyanytheater.

Execution• Thepromotionwasfeaturedonover1billionpackagesduringthe promotion period.


Presenting: the Know-the-Score Rewards ProgramThey guess the score – you increase sales.Talk about a crowd pleaser! Nothing generates more interest, more excitement or more involvement than a big sporting event – whether it’s The World Cup, European or League Championship, or an Olympic showdown. People watch. People cheer. People unite.

Now you can harness that excitement to build brand sales.How?WiththeKnow-the-Score Rewards Program. This program invites consum-ers to get in on the thrill of an upcoming sporting event by predicting teams, players, scores, and more.

Not only will fans love to weigh in on the big game, they’ll be doing so for a chance at an exciting jackpot. Cash, travel, rebates – you choose the game; you choose the jackpot prize. And remember, because the jackpot prize is insurance based, you don’t need to worry about breaking your budget. You’re responsible only for a pre-set amount, which is just a fraction of the jackpot prize.

Consideryourtargetmarket.ThenconsiderrevvingthemupwiththeKnow-the-ScoreRewardsProgram. You’re sure to meet your GOAL!!

PROGRAM BENEFITS:

• Hugeappealofmajorsportingevents• Highexcitementforfanseverywhere• Greatflexibility–choosethebiggamethatbestsuitsyourmarket• Highvalueoffer• Pre-setcostfitsintoyourbudget

IDEA #2:


LIVE CASE STUDY:

CHRYSLER WORLD CUP PROMOTIONChallenge:• Chryslerwantedtoexecuteauniquepromotionalcampaignthatwasfunandthat leveraged the excitement of the upcoming World Cup Football competition.• Atthesametime,Chryslerwantedtoincreaseawarenessoftheirproducts and drive sales during the promotional period.

Concept:

• Duringthepromotionalperiod,consumerswhopurchasedChryslerJeeps were given the opportunity to predict the Semi-Finalists, Finalists and the World Cup champion. • Iftheirpredictioncametrue–TheyWONtheJeepfree!!!• TheJEEPwasawardedtoeachwinner.

Program Execution:• Chryslerheavilypromotedthisprograminthemarketplace,withTelevision, Radio and Print advertising.• TPGsecuredaninsurancepolicytoprotectChryslerfromthefinancialliability ofawardingeachJeepfreetoeachandeverywinner.


Presenting: the Virtual Cash Rewards Program

Keep them thinking of you as they shop online.Today more and more people are shopping online. It’s convenient. It’s fun. It’s a time-saver. And now there’s a way for your brand to be top-of-mind while online shoppers shop. You can treat them to free spending!

The Virtual Cash Rewards Program gives your customers a free pre-paid cash card – good toward any online purchase – simply for buying your brand. You can choose to present Virtual Cash on-pack or as a mail-in. You can choose the value of your Virtual Cash. You can even choose to pay only for those cards consumers re-deem. Whatever you choose, you’re certain to increase brand awareness and customer loyalty.

So keep your customers thinking of you, even when they’re online. Put Virtual Cash to work for your brand today.

PROGRAM BENEFITS:

• Highperceivedvalue• Currenttie-intoonlineshoppingtrends• Freedomofchoiceforyouandyourcustomers• Reinforcesbrandloyaltywhilebuildingnewbase• Cost-efficient:Youcanchoosetopayonlyfor those cards consumers redeem

IDEA #3:


LIVE CASE STUDY:

Sprite Back to SchoolChallenge:• SpritewantedtocreateauniquepromotionalprogramforBacktoSchoolthatsafelyand securely utilized the internet as a means of consumer participation.• Itwasimportantthattheincentiveisflexibleandhasahighvaluetomotivateconsumers. Concept:• TPGcreatedtheSpriteBacktoSchoolCashPromotion• Consumersreceivedacodeandwenttotheprogramredemptionwebsitetoredeem.• Awinnerwasselectedevery10minutes.Winnersreceivedeithera$25,$50ora$100down loaded virtual Visa Card.• TheVirtualVisaCardscanbeusedforpurchasesonline. Program Execution:• Thepromotionwasexecutednationallyandsupportedbyradioandmagazineadvertising.

TO CHECK CARD BALANCE, VISIT: WWW.TPGACTIVATIONS.COM

PROCESS ONLINE AS A MASTERCARD.

FOR MORE INFORMATION ABOUT THIS PREPAID, VIRTUAL BACK-TO-SCHOOL CASH DEBIT CARD, PLEASE CALL 1.800.290.0816 MONDAY - FRIDAY 9 A.M - 5 P.M EST

RESTRICTIONS:

A.

B.

C.

D.

E.

F.

G.

H.

Expires JUNE 30, 2010.

Transactions not to exceed

No change to be provided.

Valid for ONLINE purchases only.

Not reloadable.

Cannot be replaced if lost, stolen or damaged.

Not redeemable for cash.

Not for resale.

For account balance, visit: www.tpgactivations.com

For more information about this prepaid, virtual Back-To-School Cash

debit card, please call 1.800.290.0816, Monday – Friday, 9 a.m. – 5 p.m. EST

ENJOY YOUR BACK TO SCHOOL CASH PRIZE!

This prize may ONLY be used online, at online retailers. Your prize is good for UP TO $25.00. Here are the instructions for spending your Back To School Cash:

1) Select the online retailer of your choice.

2) Go shopping!

3) Your total purchase, including shipping and handling, must NOT exceed $25.00, or your transaction will be declined.

4) At checkout, select MasterCard as the Method of Payment.

5) Enter the 16-digit account number located on your virtual debit card, along with the security code.

6) Provide your billing address and shipping address.

7) If your purchase is less than $25.00, you may use the remaining balance to make another purchase, however your total

purchase — including shipping and handling — must NOT exceed the balance left on the Back-To-School Cash virtual debit card.

8) At any time, you may inquire about the balance of your virtual debit card by visiting: www.tpgactivations.com

9) Your Back To School virtual debit card will expire on 6/30/10.

Back-To-School Cash is a trademark of TPG Rewards Inc.

16 digit account #

security code

Valid Thru

06/10

5412 7200 0000 0000

000

$25.00

Value: $25.00


Presenting: the Shoot-to-Score Rewards ProgramThey score – you win.It’s probably a sports fantasy shared by every fan. To be selected from the stands and placed center field (or center court.) With all eyes on you, you’re given the chance to take a shot. The crowd is silent. Your nerves are steeled. You focus… you shoot… you score!! Winning the applause of many – and a fabulous cash prize, to boot!

The Shoot-to-Score Rewards Program will grab the attention of sports fans everywhere with the chance to be part of the action. What’s most exciting about this program is that it gives consumers two reasons to purchase your brand: first they have a chance to compete in a sport they love, second they have a chance to win big money! Who could resist?

What’s more, you get to craft the Shoot-to-Score program that will work best for you. You choose the sport. You choose the cash prize. And remember, since this is an insurance-based program, your budget is protected should there be a lucky winner.

So score big this sales season, go with the Shoot to Score Rewards Program now!

PROGRAM BENEFITS:

• Eye-catchingappealofbeingpartofthegame• Highexcitementforfanseverywhere• Greatflexibility–choosethebiggamethatbestsuitsyourmarket• Highvalueoffer• Pre-setcostfitsintoyourbudget

IDEA #4:


LIVE CASE STUDY:

KFC - Mix Tape TourChallenge:• KFCisamajorsponsoroftheAND1MixTapeTour–theTourtakesplacein 30majorcitiesacrosstheU.SfromJunethroughAugust• Asatoursponsor,itwasimportanttoKFCtomakethemostofthesponsor ship dollars and creatwanted to develop a promotion that will further leverage their sponsorship to the AND1 Mix Tape Tour

Concept:• KFCisinvitingcustomersinselectedcitiesacrosstheUnitedStatestoentera chancetowinttheopportunitytomakea$1,000,000shotinthe‘KFCMillion Dollar Bucket” • Oneluckycustomerisrandomlyselectedandinvitedtotakethemillion-dollar shot during half time.

Execution:• Ongamedays,KFCpromotesitscompanythroughouttheentireevent.A largeinflatableKFCbucketisplacedintheAND1openrunareaandsignage is displayed throughout the event. Posters with their logos are passed out for fans to obtain autographs after the game.• Tofurtherpromotethecontest,AND1isrunningradioandTVspotsfeaturing the“KFCMillionDollarBucket”contest.• KFChasalsoplacedPOPsignsinstoresandteammembersarewearingbut tons encouraging customers to ask them how they can win a million dollars


Presenting: the Everyday Cash Rewards ProgramCash for them can mean added sales for you.Nothing prompts a purchase more than the promise of cash back. It’s simple. It’s inviting. It’s motivating. And in our current economic climate, cash back could give your brand an edge over the competition.

With the Everyday Cash Rewards Program you’re giving your customers more than cash. You’re giving them freedom – freedom to make the future purchase of their choice. Regardless of the cash amount you select for your pre-paid card, Everyday Cash has a high-perceived value in the marketplace. You’re certain to keep current customers, and earn new ones during the run of this program. Best of all, this program is an efficient use of your marketing budget, since you pay only for those cards consumers redeem.

Give consumers what they’re looking for – give them Everyday Cash today.

PROGRAM BENEFITS:

• High-perceivedvaluetoconsumers• Timelyprogramforatougheconomy• Reinforcesbrandloyaltywhilebuildingnewbase• Cost-efficient:Youcanchoosetopayonlyforthosecardsconsumersredeem• Pre-setcostfitsintoyourbudget

IDEA #5:

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LIVE CASE STUDY:

Yamaha Challenge:• MaintaintheintegrityoftheYamahabrand• MotivateconsumerstomakeapurchaseofYamahaJetskiswithout discounting the product.

Concept:• Duringthecourseofthepromotionperiod,consumerswhopurchasethe promotedYamahaJetSki’smailedintheirproofofpurchaseandreceiveda $400Pre-loadeddebitcard.

Execution:• Thepromotionwassupportedbylocalmedia.• Dealershiptrafficincrease68%duringthepromotionperiod


Presenting: the Fabulous Forecast Rewards ProgramRain? Snow? Sleet? Hail? Whatever the weather, your sales will shine.Let’s face it: the weather is a great subject. It keeps us tuned in and talking to friends and strangers alike. Be it long-term or short-term, the weather has universal appeal. But how does that tie in to brand sales? Well, we’ve taken the weather concept, and gave it a new spin!

The Fabulous Forecast Rewards Program turns consumers into weather-people, by asking them to predict the rain, snow, sun and more in your area. For instance, you can ask consumers to guess the amount of rainfall this season, the number of sunny days in row, or the top temperature for the year. You choose the pattern that’s best for your market, we’ll make sure consumers take notice.

Predictions are fun, but a jackpot prize really amps up the excitement. Choose a jackpot cash prize that grabs their interest. But don’t worry about grabbing your wallet: this insurance-based rewards program means whatever cash prize you choose; you’re only responsible for a fraction of the giveaway.

So make it a sunny sales season. Look into the Fabulous Forecast Rewards Program today.

PROGRAM BENEFITS:• Universalappealofweatherpatterns• Flexibilityofchoosingalong-orshort-termweathertrend• Eye-catchingandtimelessappeal• Excitementconsumersfeeltowardmakingpredictions• High-valuejackpotthat’sinsurancebased

IDEA #6:


LIVE CASE STUDY:

SIMPSON FURNITURE – IF IT SNOWS MORE THAN 2 INCHES – YOUR FURNITURE IS FREEChallenge:• DevelopaBig,Buzzworthyideastobreakthroughthemarketingclutter during a slow economic period.

Concept:• SimpsonFurnitureofferedcustomersthechancetowintheirmoneybackifit snowedtwoinchesormoreattheregionalairportonJanuary14.

Execution:• ThepurchasesthatcustomersmadebetweenDecember26andDecember31, totalingover$120,000,werepaidforinfullPromotions.• ThePromotionNetteda21%SalesIncreaseduringthepromotionperiod


Presenting: the Try-It-FREE! Rewards ProgramThey try for FREE – you boost your sales.Let’s face it; most consumers are natural-born skeptics. Or maybe they’re just creatures of habit shying away from anything new. Either way, these tendencies make it tough for marketers to win new customers – and in a difficult economy, every marketer needs new customers. Want a solution?

Try the Try-It-FREE! Rewards Program, the cost-efficient, easy way to get your product out into the market-place.Howdoesitwork?It’ssimple.The Try-It-FREE! program offers a value-added incentive. Consumers receive a sample-size trial of your new product, when they purchase your existing product. There’s no risk for the consumer – and since you’re inducing trial without discounting or couponing, there’s no risk for your brand equity.

If there’s a new product line in your future, the Try-It-FREE! Rewards Program is the smart choice for you. Give it a try today!

PROGRAM BENEFITS:

• Removestherisk• Encouragesconsumerstobuyandtrysomethingnew• Requiresconsumerstopayfullretailpricefortheproduct• Highvalueoffer• Pre-setcostfitsintoyourbudget

IDEA #7:


LIVE CASE STUDY:

Diet Coke LimeChallenge:• Introduceanewproductintothemarketplace• Createapromotionthatwascostefficientandthatincreasesamplingofthe promoted products.

Concept:• DietCokewantedtolaunchanewflavor–DietCokeLime• ConsumerswhopurchasedDietCokeLimeandwerenotsatisfiedwiththeproductcouldsend in to receive a full refund of the purchase price.

Execution:• Itwasoneofthemostsuccessfulnewproductlaunchesduringthepromotionperiod.


Presenting: the Double-Your-Balance Rewards ProgramA sure-fire way for banks to gain consumer interest!As a banker in this market, you’ve got to be savvy. You’ve got to separate from the growing competition and appeal to consumers hit hard by a tough economy. To win new customers you’ve got to offer them something big.

This is it! With the Double-Your-Balance Rewards Program, new banking customers have the chance to see their account balance doubleautomatically!How?It’ssimple.Thisprogram features a daily drawing which selects a new account number at random. And since account balances could be doubled, new customers will be motivated to make larger deposits. Fun for them – and because this program is insurance based – it’s safe for you!

So double their balance, and increase your business with this eye-catching and exciting rewards program.

IDEA #8:


Here is How It Works• YourBankoffersapromotionalperiodof60-180days

• Your Bank promotes this unique concept via its choice of mass media, internet and POP displays at the bank

• Depositor opening a new account at your bank, and or existing depositors are automatically entered into a daily drawing that doubles their account value

• Your Bank chooses whether to target new depositors only or add excitement by including all account holders as a simple loyalty mechanism

• Your Bank draws a daily winner during the 90 day period and the daily winner receives the account doubling

• Your monetary risk is covered

How Your Monetary Risk is Covered• Insurance

• Wehaveruninsurancebasedprogramsaroundtheworldforover14yearswhichprotectourclientsfromany‘downsiderisk’

• Thisallowsourclientstorun‘highstakes’promotionswithhighconsumervalueperceptionwhilecontrollingrisk100%

• The insurance coverage is underwritten by well known and world wide insurance companies assur-ing our clients of solid, contractual arrangements. We have never had a failure.


WE’VE GIVEN YOU

8 GOOD

SALES IDEAS.

CONTACT US NOW AND PUT 1 TO WORKAt TPG Rewards we’re full of good ideas. But we offer you more. We offer you insight and experience that’s proven effective client after client; program after program. We make it our business to help you do more for yours. Boosting your sales and bettering your bottom line is our committed goal.

Contactustodayandlet’stalkaboutwhichofthese8ideaswillworkhardestandbestforyourbrand. If you have additional ideas, we’re glad to hear them. But call today. The sooner you imple-ment a TPG Rewards program, the sooner you’ll see rewarding results.

John S GalinosPresident and CEOTPG Rewards Inc.

212.907.7101 (NY Headquarters)www.tpgrewards.com


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TPG European Catalog

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