Toyota Vineet Chaudhary-NIT Jalandhar
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Transcript of Toyota Vineet Chaudhary-NIT Jalandhar
At the heart of a great brand is a great product
Toyota
All Started with a Vision by Kiichiro Toyoda in 1937
Toyota came long way in its 80-year journey
Toyota’s Global Market Share
Entry into luxury division in 1989
Promised an Unparalleled Experience
• Started Competing with all type of automakers on the globe
• Entered into best luxury segment in market
How Lexus changed the perception of Toyota in the market?
Surpassed Both BMW & Mercedes Benz in 1991
It was brought into market through Total Youth Oriented Marketing Programme
1. Toyota’s JUST In TIME Manufacturing
Method
2.
Traditional Advertising Huge
Dealerships Across the Globe
Fours Sales Channels-Toyota, Corolla, Toyopet & Netz
3. • Being Customer-Feedback Oriented• Keeping in mind the Demographic and
Geographic Changes
Variety of cars available for all type of customers
4.
5. “If there’s a market segment where we are not present, we go there” by Tatsuo Yoshida, Auto Analyst Toyota
Toyota’s Strengths:• Margins are much higher than
its direct peers.• Captured most of North
America’s auto market share.• Quality = SuperiormostChallenges ahead:
• Unable to stay ahead of GM in the Chinese market
• Delay in Toyota’s ability to deliver mainstream eco-friendly vehicles
Conclusive Portrait:When Toyota was founded?
How does it start?
Became the world’s largest automaker
But How?
Remember Five Points?1. Just in time2. Marketing Strategy3. Customer-Feedback 4. Added Variety5. Accessible to all
StrengthsChallenges
World’s Largest
DISCLAIMERCreated by Vineet Chaudhary, NIT Jalandharduring a Marketing Internship,By Prof. Sameer Mathur, IIM Lucknow