Toyesla
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Transcript of Toyesla
TOYOTA – TESLAAlliance
Nyla Kayel
Summary
Who is Tesla ?
Who is Toyota ?
Why they formed this alliance ?
What they did ?
Success & Failure
Conclusion
Who isTesla ?
Founded in 2003 by Martin Eberhard and Associates
Designs, manufactures, and selling electric cars and Electric vehicle powertain components.
Public company that trades on the Nasdaq (TSLA)
Who isTesla ?
Headquarters in Palo Alto, in the Sillicon Valley, CA.
3,000 employees
18 Dealerships worldwide and Sells through Star Gate (Online platform)
Strenghts Weaknesses
Electric Vehicle Technology High Cost of Battery Technology
Environmental-Friendly High cost of ownership
Modern Look, sleek design Questions about battery disposal
Loyal Fan Base Limited availability
Opportunites Threats
Expand sales locations Competitors entering Market
New models with low cost Other Disruptive Technologies
First mover advantage Gasoline-Electric Hybrids
Economies of Scale Global economy slowdown
Tesla SWOT
Who isToyota ?
Japanese Multinational Automaker Headquartered in Toyota, Aichi, Japan. Founded by Kiichiro Toyoda in 1937 Produces automobiles, commercial vehicles, engines, motorcycles Traded in all japanese exchanges, NYSE (TM), and
London Stock exchange (TYT) More than 300,000 employees worldwide The eleventh-largest company in the world by
revenue In 2012, they reported 200,000,000
manufactured vehicles
Toyota SWOT
• Competitors in new EV Market
• Hybrid Technology loses steam
• Pushback against gasoline vehicles
• Declining global economy
• Environmental awareness
• Low priced vehicles
• Expanding sales and manufacturing locations
• Research and Development
• Competitor look-a-likes
• Recent Recalls• No electric
vehicle models• Increasing gas
price
• #1 hybrid car company
• Brand Loyalty• Strong Reputation• Excellent Quality• Large selection of
models StrengthsWeaknes
ses
ThreatsOpportunities
Tesla’s Strategy
Future Cash Flows
Develop Line of Electric Vehicles
Pursure new technology through R&D
Create shift in Auto industry
Toyota’s Strategy
Future Cash Flows
10% Hybrid by 2015
Sustainable Auto R&D
Every Model Hybrid Option by 2020
Why alliance formed?
Why alliance formed?
No EV yet(Nissan Leaf
2010)
Why alliance formed?
No EV yet(Nissan Leaf
2010)
NUMMI
Why alliance formed?
No EV yet(Nissan Leaf
2010)
NUMMI
Image
Why alliance formed?
No EV yet(Nissan Leaf
2010)
NUMMI
Image
Technology
Why alliance formed?
No EV yet(Nissan Leaf
2010)
NUMMI
Image
Technology
Reputation
Why alliance formed?
No EV yet(Nissan Leaf
2010)
NUMMI
Image
Technology
Reputation
Sales Network
What they do?
50 mil(2.5 %)
What they do?
50 mil(2.5 %)
TPS
NUMMIPurchase
What they do?
50 mil(2.5 %)
TPSPanasoni
cBattery
EV technolo
gy
NUMMIPurchase
Tesla’s Success
Revenue 500 mil (16x comparing to last year)
Tesla’s Success
Revenue 500 mil (16x comparing to last year)
Surplus on profit for the first time ever (11mil)
Tesla’s Success
Revenue 500 mil (16x comparing to last year)
Surplus on profit for the first time ever (11mil)
Improvement in production line (-40% in production time)
Toyota’s Success
EV RAV 4
Concern
Charger standards FCV (Fuel Cell Vehicle)
Conclusion
WIN-WIN SITUATION