TOWS Matrix - V3.0.ppt

8/17/2019 TOWS Matrix - V3.0.ppt

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TOWS Matrix

November 26, 2013

SanyogitaRathore

Shruti Mittal

SashiharRama!a

Sasihar

Ma"harlaSarvesh Mittal


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2

#gena

$ntrou"tion

Stages o% TOWS analysis

Strategies

&ase Stuy


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3

#gena


Strategies

&ase Stuy

$ntrou"tion


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4

$ntrou"tion '

#"ronym o% SWOT

TOWS analysis is an algorithm o% thestrategi" analysis (ro"ess, involvingsystemati" an "om(rehensiveassessment o% external an internal

%a"tors) $t hel(s in etermining "urrent "onition

an gro*th (otential o% the "om(any)

+uielines erive are "om(any shoul

avoi threats, ex(loit o((ortunities,strengthen its *ea!nesses an baseim(ortant a"tivities on its strengths)


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ro"ess o% Strategy-ormulation ' Ste( 1' .eals *ith some basi" /uestions

(ertaining to the internal an externalenvironments)

Ste( 2 ' &on"ern (rimarily the (resent an%uture situation in res(e"t to the external

environment) Ste( 3 ' #uit o% strengths an *ea!nesses,

%o"uses on the internal resour"es o% theenter(rise)

Ste( ' #"tivities ne"essary to evelo(

strategies, ta"ti"s an s(e"i" a"tions are"arrie out, so as a"hieve the enter(risesoverall obe"tives)

Ste( 4 ' &ontingen"y (lans must be (re(are

5


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77

#gena

$ntrou"tion


&ase Stuy

Strategies


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5Whether its bro!e or not, x it' ma!eit better) Not ust the (rou"ts but the*hole "om(any i% ne"essary) 7 8illSa(orito

8


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ST#+9S O- TOWS #N#:;S$S

$enti"ation o% o((ortunities anthreats

$enti"ation an analysis o% strengthsan *ea!nesses

.etermination o% strategi" (osition anire"tion o% business evelo(ment

9


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#gena

$ntrou"tion


&ase Stuy

Strategies


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TOWS Matrix ' Strategies

SO Strategy < 5Maxi'Maxi ST Strategy < 5Maxi'Mini

WO Strategy < 5Mini'Maxi

WT Strategy < 5Mini'Mini


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SO situation - maxi-maxi strategy < This situationapplies to the company for which dominates strengthsin the environment and opportunities within. Thissituation corresponds to the maxi-maxi strategy: strongexpansion and diversied development.

WO situation - mini-maxi strategy < In this situationcompany has the more vulnerailities - wea!nesses" utits environment gives more opportunities. The strategyshould include the use of these opportunities whilereducing or correcting wea!nesses within theorgani#ation.


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ST situation - maxi-mini strategy


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#gena

$ntrou"tion


StrategiesStrategies

&ase Stuy


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#((le 7 TOWS Matrix $nternal

9xternal

Strengths =S>•

Strong rand image•)inancial position•+roduct di,erentiation•pple etail strategy•'anufactures /ardware andSoftware•'ost user friendly 01I

Wea!nesses =W>•+atent lawsuit•pple iOS uses 0oogle maps•+ricing•+roduct line is short•+rotective strategy

O((ortunities=O>

•1ncovered 'ar!ets•Strong growth insmartphone and taletmar!ets•2oyal 3ustomers

SO Strategies•pple4s rand recognitionthroughout all its mar!ets canstrengthen y o,ering lessexpensive version of each productto appeal to lower incomemar!et•5evelop product for usiness

segment•Improve customer 6xperience

WO Strategies•0loal expansion through 'exico"+ortugal" )rance and ustralia" southeast asia.

Threats =T>•ising popularity of 0ooglendroid 7 other operatingsystem• Technology Innovation•Supply System•Samsung has lauched itsown OS- Ti#en

ST Strategies•+urchase voice and data networ!to complement the smartphonedivision will help ac(uire strongermar!et position•)ocus on supply chain.•)ocus on 75.

WT Strategies•2ong term agreements etween ppleInc. and the suppliers to guaranteeproduction commitments

•3ontinue investment in technology in

order to stay ahead of competitorsand ecome a mar!et leader•


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Samsung 7 TOWS Matrix $nternal

9xternal

Strengths =S>•/ardware integration with manyopen source OS and softwares•6xcellence in engg and producing

hardware parts and consumerelectronics•Innovation and design•5evelopment of new OS %Ti#en&•2ow production costs•2argest share in moile phones•ility to mar!et the rand

Wea!nesses =W>•+atent infringement• Too low prot margin•

'ain competitors are also largestuyers•2ac! its own OS and software•)ocus on too many products

O((ortunities =O>•0rowing India4s smart phone mar!et•0rowing moile advertising industry•0rowing demand for (ualityapplication processors•0rowth of talets mar!et•Otaining patents throughac(uisitions

SO Strategies• Tapping mar!ets li!e India with lowprices•5evelop new technologies to avoidpatent issues•Improve 8rand Image

WO Strategies•Improving 3ustomer Service toma!e them loyal to the rand•)ocus on launching Ti#en OS•Strive for margin expansionwithout compromising on thevolumes y cutting costs

Threats =T>•Saturated smart phone mar!ets indeveloped countries•apid technological change•5eclining margins on hardwareproduction•8reached patents•pple4s Tie-up with eliance%India&•+rice wars

ST Strategies•)ocus on 75 to sustain thetechnological disruptions•+enetration into the untapped thirdworld countries•Scale-up development of newtechnologies for hardwareproduction•)ocusing on cost reduction• Tie-ups with service providers

WT Strategies•3oncentrating focus on fewerproducts and improve (uality•2ong term agreements with3orporate clients who are alsocompetitors•8ringing etter designs with etter(uality•Improving 3ustomer experience


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TOWS Matrix - V3.0.ppt

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