Town MichalovceTown Michalovce

Communication with citizens as an Communication with citizens as an essential element of the next direction essential element of the next direction

of the town Michalovceof the town Michalovce

Present daysPresent days

• Michalovce is the centre of the Zemplín region, the centre of the local state and public administration, as well as the centre of financial and commercial institutions.

Geographical location and areaGeographical location and area• The town location provides ideal conditions for its communication links to

the transport roads of east-west direction with international importance (E50). Michalovce is situated on the most important thoroughfare road leading to Ukraine (border distance is 30 km). The distance to the borders with Hungary is 54 km, and the distances to the important Slovak centres are - 60 km from Košice, 500 km from Bratislava.

• The greater part of the town area lies in the altitude of 114 metres above sea level. Michalovce has a warm climate with average temperature of 9 - 10º, average daylight in the Michalovce area is 2,200 hours a year with 50 summer days.

DemographyDemography structure of structure of citizenscitizens

• In 2011 the town of Michalovce had 40 027 citizens consisting of:

men – 19 375 women – 20 652

0

5 000

10 000

15 000

20 000

men women

Different ways if Different ways if communication between the communication between the municipality and the citizensmunicipality and the citizens

Face to face communication – Face to face communication – public meetingspublic meetings

• Yearly meetings of the municipality with the town citizens

• Eight locations providing space for the meetings

• Citizens´ questions answered on the spot or by a written reply

EleElectronic communicationctronic communication

• Questions – Answer Forms

• E-mailing

• Questionnaires and public research with the publicized outcome

Communication through the Communication through the target group representatives target group representatives

• Seniors´ Council • Private sector Council • Religious Council• Roma Council • Sports Club Council • Youth Council → Municipal Youth

Council• Operative meetings with special

target groups based on particular needs

Turist Information CentreTurist Information Centre

• First contact point

• Provision of in-office communication

Municipal management Municipal management communication – the Mayor with communication – the Mayor with

the citizens the citizens

• Mayors´ unique specification – the citizens can access the Mayor at any time within working hours

• Mayors´ direct answers to specific questions and citizens´ needs

• Communication within cultural, sports and social events

Contribution of the Municipality Contribution of the Municipality to the active ageingto the active ageing

• The project „Improving the quality of seniors´ life in Michalovce by educational activities“

• Other municipal initiatives for the seniors – Seniors´ Olympic Games sporting event– Senior cards– Reconstruction and building of all-access

infrastructure– Catering– 7 Day Care Seniors´ Centres

Communication meansCommunication means

• Town website – www.michalovce.sk

• Regional TV channel „Mistral“

• „Michalovčan“ – fortnightly newpaper

• Information boards

CommunicationCommunication meansmeans

Popular events - fairs, markets Popular events - fairs, markets

Folklore, dancing, singing ... Folklore, dancing, singing ...

Sports to health Sports to health

See you See you in Michalovce ...in Michalovce ...

Municipal Authority, Námestie osloboditeľov 30, 071 01 Michalovce, Slovakia

http://www.michalovce.skmsumi@msumi.sk

Viliam Zahorčák, mayor of town viliam.zahorcak@msumi.sk