Tourism Marketing Trends & Research Methods for Small - Medium Destinations, Resorts & Attractions

www.TourismIntel.com

Research Methods & Results for 2015

Southwest Tourism Summit 2015April 10, 2015

Durango, Colorado


The Set Up

● Recent Trends in Travel & What to Do About it

● Research Method & Examples● Research Tools


Sources

● Google.com/think● 2014 Traveler’s Road to Decision● Mind numbingly boring data analysis

on real campaigns


Toolshttps://www.thinkwithgoogle.com/tools/


Awareness

Awareness Content vs.Acquisition Content


What We’re Giving You


Mobile & Tablet



Device


Inspiration


Behavior


Browsing First



Behavior


What do you know about your people on a

Phone?Not much.


Research Project #1What should our

mobile experience be?


Mobile

What do you know about your traveler on mobile?

Watch their behavior



ControlFeedback LoopContentA FaceCentralized Data & Reporting


What Mobile Experience?


Segment & AnalyzeHow to segment in GA


Behavior Flow


Navigation on a Phone Has to be different from

other devices?


Back to Research


Inspiration



Are you Unique?



Research Project #2What Content Inspires Travelers &

Creates Awareness?


Do You Have Content for Awareness or is it all

Acquisition?


Look at Search Activity in Market


Green Chile


It’s The Recipe


Content Creation


Video


Awareness & Traffic


In Review

● Recent Trends in Travel & What to Do About it

● Research Method & Examples● Research Tools



Thank You.

StudyPresentationslideshare.net/richardaburrell

https://think.storage.googleapis.com/docs/2014-travelers-road-to-decision_research_studies.pdf

Tourism Marketing Trends & Research Methods for Small - Medium Destinations, Resorts & Attractions

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