Tourism Counts - Cincinnati USA · Tourism Counts Visitor Profile (Audience)*: *October 2016, H2R...
Transcript of Tourism Counts - Cincinnati USA · Tourism Counts Visitor Profile (Audience)*: *October 2016, H2R...
2018 Print & Digital
K itMedia
Source for these numbers is The Economic Impact of Tourism in the Cincinnati Region, 2016 Analysis, Prepared by Tourism Economics and Longwoods International.
Tourism Counts$5 BILLION SPENT
26.1 MILLION VISITORS
77,000 JOBS
$1.1 BILLION IN TAXES
OUTPACED U.S. GROWTH
Visitors spent $5 BILLION in the region, driven by spending on food and beverage, retail and lodging.
The Cincinnati Region hosted 26.1 MILLION VISITORS in 2016.
More than 77,000 JOBS are sustained by the travel and tourism industry in the region.
Tourism generates $1.1 BILLION IN TAX REVENUE, including state and local taxes, offsetting the regional household burden by $630 YEARLY.
Since 2009, The Cincinnati Region’s growth in visitor volume, room demand, revenue and hospitality employment has OUTPACED THE GROWTH OF THE UNITED STATES in these measures.
CincinnatiUSA.com Traffic &
Demographics:
• Columbus• Indianapolis• Chicago
• Louisville• Detroit• Dayton• Lexington
• Minneapolis• New York• Cleveland
Tourism Counts
Visitor Profile (Audience)*:
*October 2016, H2R Market Research for RTN
Length of stay is
2.1 nights
80% stay in hotel
Average HHI $80,000
2.2 average # of visits per year
Average HH age
40
Spending per party is $557 (up from
$501 in 2015)
3.4 MILLION VISITSin 2017.
Total of24 MILLION VISITS
since 2007.
LARGEST TRAVEL WEBSITEin the region.
TOP 10 MARKETS:
DistributionIncludes over 330,000 copies across 14 states (hotels, welcome centers, AAA offices, travel agencies, etc) as well as through CincinnatiUSA.com/free-visitors-guide
Top markets requesting Visitors Guides:• Indianapolis• Columbus• Dayton• Louisville
• Cleveland• Chicago• Lexington• Pittsburgh
Advertising Rates Per Issue: Full Page: $5,400Half Page: $3,700Quarter Page: $2,850Full Page Spread: $8,065
Covers:2nd or 3rd Cover: $6,3504th Cover: $6,750*1x rates available upon request
Official Visitors GuideThe OVG serves as the official printed guide for the region providing prospective visitors with a sampling of where to stay, eat, shop, and play.
Cincinnati USASIGHTSEE
CINCINNATI USA
Standouts around the region
THE GREAT OUTDOORS
Splash and play under the sun
HOT DISHES
Culinary delights
OFFICIAL VISITORS GUIDE SPRING/SUMMER 2017
LET’S GET GOING
Explore Cincinnati &
Northern Kentucky
Spring/Summer EditionAd Close: January 13, 2018Digital Files Due: February 5, 2018Ship Date: February 19, 2018
Fall/Winter EditionAd Close: July 16, 2018Digital Files Due: August 2, 2018Ship Date: August 14, 2018
CincinnatiUSA.com is the official travel guide of Cincinnati & Northern Kentucky. Leverage our extremely qualified and engaged audience with targeted and guaranteed exposure. Banner ads allow you to expand your reach and to target your message contextually and by timeframe.
High Impact Package Rates:
PackageNet Monthly Investment
Total Monthly
Formatted Banner
Impressions Average CTR
Anticipated Monthly
Clicks
SIGNING BONUS* Medium
Rectangle Impressions
Total Impressions
Gold $1,500 100,000 1.10% 1,100 100,000 200,000Silver $1,000 50,000 1.10% 550 50,000 100,000
Bronze $750 35,000 1.10% 385 35,000 70,000
*Signing Bonus and impression load subject to change. Custom packages available upon request
Banner Advertising – CincinnatiUSA.com
A. Formatted Banner: - 3 Frame Unit
- 3 Images: Cropped to 120x120 pixels
- 3 Headlines/Call-to-actions (40 characters including spaces)
- 3 Body copies (About 150 characters including spaces) (Gives a little more info about what’s being offered)
NOTE: You do not create this yourself. Please submit all elements (images, headlines, and body copies) individually and we will create your formatted banner for you.
B. 300x250- Specs: 300x250 pixels
- Up to 3 Panel Animated GIF (Recommend 5 seconds per slide)
NOTE: This will either be supplied camera ready or you will need to supply the elements (pictures, text, logos) for us to assist in creating this for you.
A.Formatted Banner
B. 300x250
Position your business, destination or event as a not-to-be-missed experience in front of our most targeted audience on the site. Featured listings are a great way to increase referral traffic to your website and increase your presence on CincinnatiUSA.com.
Featured Listings – CincinnatiUSA.com
Main Page Subcategory Page
Blue Package Featured Listing - $1,400Listing is included on both the Main page and the Subcategory page for 12 months.
Red Package Featured Listing - $1,195Listing is placed on the Main page for 12 months.
Green Package Featured Listing - $650Listing is placed on the Subcategory page for 12 months.
Sales Contact Info:Maggie Goecke, Custom Publishing Account Manager513.562.2783 • [email protected]
Featured Listing
Free Listing