TOURISM CLIENT + PADWORX · absolute power of your brands relationship. •They want to feel...
Transcript of TOURISM CLIENT + PADWORX · absolute power of your brands relationship. •They want to feel...
PADWORX Digital Marketing
TOURISM CLIENT +PADWORXA PARTNERSHIP FOR SUCCESSA presentation by Padworx | JUNE 14TH, 2013
PADWORX Digital Marketing
Agenda
• Insights• PadWorx• Tourism Australia• Requirements• Appendix
PADWORX Digital Marketing
in view
blind spot
GNR8 a full view understanding
social
live
advertisingse
arch
connected consumer
eliminate the blind spot keeping up with consumers digital orchestration
social
live
advertising sear
ch
orchestration gateway
Connected-Consumer
PADWORX Digital Marketing
Today’s Consumer
• The highly connected always-on consumer holds the absolute power of your brands relationship.
• They want to feel appreciated and expect your brand to know them, understand them and give them what they want.
Key Challenge for Brands: To create an orchestrated, thoughtful and coordinated experience to move them from consideration to desired action - to book, to order, to buy now and buy again.
Brands need to understand where their blind spots exist in their consumers’ journey.
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Device Preference Throughout the Day
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Super-Users
Motorola Mobility Barometer (2013)
Tablet Owners – the hungriest for contentIn general, tablet users could be described as ‘super users:’ watching more content on their own terms than
non-tablet users.
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Tablet / Smartphone Activities
Adobe Digital Publishing Report (January 2013)
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Tablet Activity
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Tablets & Social
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• Mobile platform application that allows you to create emotionally engaging, entertaining and immersive brand experiences while feeding the rational information needs your consumers now expect.
• Seamlessly moves with consumers as they move between their personal mobile devices – tablet (variations) & smartphone (variations).
• Ability to quickly move between consideration to purchase (order, book or buy) and then share.
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PadWorx Customers
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TOURISM AUSTRALIA +PADWORXTHERE’S NOTHING LIKE AUSTRALIA (TNLA)CASE STUDY
PADWORX Digital Marketing
Tourism Australia
• Make Australia a ‘must visit’ destination.• Create a unique, distinctive and compelling
invitation to the destination in the world.• Bring to life the experience of visiting
Australia by using stunning visuals and tactile interaction.
• Make it easy and simple to plan and book.
PADWORX Digital Marketing
Accelerated Funnel
TotalSales
XX%Proceed to Book
OutreachX Volume, %+/-
Engagement38%
Drive to SalesX Vol, %+/-
Actions ROI• PPC / SEO / SMM• Online Advertising• DM
• Traffic Volume• Earned Media (Ranking)• Sentiment (brand clout)
• Personalized Landing Pages• Interactive Content• Incentive
• Retention (Time)• Engagement (Frequency)• Consideration (Increased)
• Your Itinerary• Online Chat• Book A Tour
• Upsell• Consideration (Motivate Sale)• Conversion to Booking
• Up Sell Offer• Share • Rate / Comment
• Increase Sales• Social Advocacy (Amplification)• Social Merchandising (Earned Media /
Traffic)
PADWORX Digital Marketing
PadWorks Features
Interactive content engages your audience.
Connected content build a following around your message.
Attribute Impact
• Immersive-Interactive
• Interactive Content
• User-Guided Journey
(gamification)
• Social Integration
(mentionable)
• Built-in-Chat
• Active Community
Integration
• SEO Integration
• Video Streaming Integration
• Retention
• Engagement (frequency of, repeat
traffic)
• Increased Consideration
• Amplification (sentiment)
• Lower Funnel Conversion
• Deepen Relationship
(consideration)
• Traffic Generation (earned media)
• 2nd Screen Engagement (couch, on-
the-go)
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Process
Briefing:• Goals• Success Metrics• Prioritization
Requirements Gathering:• Business Logic• Technology•Marketing
Scope of Work:• Requirements• Production Plan• Budget
UX / IA:• User Journeys• User Experience• Information Architecture
(wires)
Conceptual Development:• Creative Expression• Interface Design
Technology Architecture:• PadWorx & 3rd Party
Systems• Customization Requirements• Social Integration
Creative Production:• Experience Design• Asset Development• Content Development
Application Development:•Mobile-App Dev (universal)• Universal Platform (X-
Device)
Solution Configuration:• Social / Search Integration• Third-Party Systems•Marketing Suite Set-up
QA:• QA Ticketing• Agile Methodology
UAT:• QA Ticketing• Client QA
Release Management:• Deploy•Monitor•Manage Fixes/Bugs
Planning Design Development Deploy
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1 - 3 wks 4 – 6 wks 6 - 12 wks* 1 – 3 wks
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Post Launch Management
Optimization:• Analytics• Optimization• Prioritization
Refreshes:• Content Updates•Messaging/CTA
Enhancements• Experience Enhancement
Reporting:• Performance Measurement• Scheduled Reports • Dashboard
Technology Support:•Monitoring• Patches• Updates
Program Optimization & Managed Application Services
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On-Going
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Summary
• Value• Uniqueness• Reinforce opportunity• Proven• Scalable product• Ease of administration and publishing
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Our Awards
• iTunes App of the week / Featured more than 10 times
• 2010 Winner of Publishing Innovation Award for Dracula
• 2011 Finalist for Publishing Innovation Award for Pride &
Prejudice & Zombies
• 2013 Apple selected TNLA app as their official demo tourism app
• 2012 19th AIMIA Award Finalist - Best Tourism or Travel
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THANK YOUContact Daniel Brody – [email protected]