Toura General Presentation

http://toura.com | @touramobile | [email protected]

Proprietary & Confidential

Proprietary & Confidential 2

Toura is redefining the way premium content providers execute scalable

mobile strategies.

3Proprietary & Confidential

Upload Content: Manage Your Assets in the Library


Content includes text, images, audio, videos, locations and RSS feeds

Content can be uploaded directly through MAP interface or via XML from a third party content management system

Toura’s asset manager will format content to work on the various operating systems

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Build & Construct: How Your App is Built Using an Intuitive Interface


Three simple steps when building out your app:

Select from a series of layouts.

Build your app hierarchy and architecture. 1

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Attach content and preview your app in real-time.

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Apply Design: Make Your App Beautiful By Applying Custom Design Elements


Using our layouts, apply custom background images and headers to create a unique experience. Upload your load screens and icons for additional branding.

For an even further customized look, apply custom CSS* to your app.

*Additional fee may apply

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Compile & Submit: Getting Ready and Launch!


To stream or not to stream? Control the size of your app by streaming multi-media and monitoring

the overall size of your app.

Generate native binary files for your submission to the various app stores: iPhone and iPad for iTunes, Android for Google Play, Barnes and Noble Nook

and Kindle Fire App Stores...and more!

*Additional fee may apply

Create a mobile web app* that can be used across almost any webkit-enabled device and delivered

through the browser.

Monetize: Five Ways to Monetize Your App


Paid ApplicationsLeverage the

merchandising layer of the app stores.

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AdvertisingUse your ad server to deliver IAB standard ad banners.

3Integrated SponsorshipCreate unique integrated sponsorship opportunities within your app.

4 Mobile Landing PagesDevelop mobile-optimized web pages for the destination of any advertising or sponsorship. Sponsor Application

Offer Toura as a platform for your advertisers to build their own native or web app.

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Data & Analytics: Monitor Performance. Optimize Content

Track visits, unique visits, page views, location, and time spent for advertising and sponsorship opportunities.

Optimize content and structure by tracking video and audio plays.

Operating system, browser and device manufacturer provides additional insight into your users.

Toura mobile applications entertain and expose consumers to a broad

range of content experiences.


Our apps can be viewed across a wide range of devices, including iOS, Android and any webkit-enabled phone or tablet.

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CROSS PLATFORM

LANDSCAPE AND PORTRAIT VIEWSAll of our apps can be viewed in

both landscape and portrait, for both phone and tablet, across all platforms.


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Choose from a variety of layout options for your home page or any table of contents.

NAVIGATION LAYOUTS

List View List View w/ Images

Grid View


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Maps

Video w/ Text Images w/ Text

RSS Feeds

Choose from a variety of layout options for your content pages.

CONTENT LAYOUTS


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Customize your home screen navigation to include Search, About,

Maps and Favorites.

NAVIGATION BAR


Accessible throughout the app, users can drop it down for Home, Font Sizes, Search, Mark Favorite, Facebook, Twitter and Share via Email.

MORE DRAWER

A Background on Toura


Today, Toura offers two solutions with different business models:

Mulberry

Toura Mobile App ProducerFor publishers, editorial and design staffSoftware-as-a-Service (SaaS)Patent-pending

Open-source HTML5 frameworkFree to start, metered APIs for enhanced features and monetization options


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Apps enabled by Toura

British Library Treasures

See app

Dennis Publishing’s Evo Supercar Directory

See app

Boston Globe’s Best of the New

See app

San Francisco Chronicle’s Top 100 Bay Area Restaurants

See app

DLA Piper’s Cab Cribs

See app


A Sample of Our Growing Client List

“At the start of the year I built a mobile team from scratch. The problem is that it is time intensive and costs a lot [to make an app]. It’s very difficult to get to scale in a sensible way.”

Alex Watson, Head of App Development, Dennis Publishing

“With a platform like Toura in place, we’re now able to quickly respond to our readers’ needs and create in-depth perspectives for various events and verticals, like Best of New.”

Domenic Vecchiarelli, Sr. Product Manager, Mobile, Boston.com

http://paidcontent.org/2011/09/23/419-maxim-viz-publisher-dennis-ramps-up-apps-portfolio-with-toura-deal/

What Our Clients Are Saying


“Toura is a great partner for publishers. The platform requires no developer knowledge and is simple enough to train creative staff in less than an hour. Even sales reps can build an app - it’s so simple. Toura is the perfect tool to allow marketing and sales teams to: try new ideas, support advertisers custom needs and experiment with new ideas – at a fraction of custom-shop costs.”

Maggie Louie, Mobile Revenue Manager, LA Times

Benefits of Toura for Publishers


Aaron RadinCo-founder & CEO

An experienced entrepreneur, Aaron previously helped launch and manage three significant digital businesses from scratch. Experience in mobile industry stretches over 10 years from SMS, J2ME, Brew to innovating in HTML5 mobile development today.

• CBS Television Stations Digital Media GroupFounding member of the management team. Built team and grew revenues from zero to $20MM in 3 years.

• GoldPocket Interactive and WirelessRan business development efforts for venture-backed company (RRE, General Catalyst, Waterview) and helped launch one of the first large-scale SMS delivery products in the US. Company’s Interactive and Wireless divisions were sold to Tandberg and Motricity respectively

• Held senior roles at ABC/Walt Disney Company, Showtime and the NBA.

Founders Story

Sayoko Knight TeitelbaumCo-founder & Chief Marketing Officer

A seasoned digital operations executive, Sayoko has built sales and operations teams at nascent digital businesses to eight figures in revenue within three years.

• CBS Television Stations Digital Media GroupEarly hire to the management team. Developed and ran Sales Operations and Product Management helping to scale revenue growth.

• Cendant Travel Distribution ServicesHired by corporate parent to the integration team. Responsible for integration of media sales across 13 travel acquisitions over the course of 2 years including Orbitz.com, CheapTickets, Lodging.com and the Away Network.

Every Device.Our Platform.Your Content.


Toura General Presentation

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Transcript of Toura General Presentation