TOUR OPERATIONS MODULE BOOKLET (1).docx

8/17/2019 TOUR OPERATIONS MODULE BOOKLET (1).docx

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CONTENTS

• INTRODUCTION, AIMS AND OBJECTIVES

• MODULE OUTLINE AND TEACHING METHODS

• READING AND COURSE PREPRATION

• LECTURE WITH DETAILED COURSE PROGRAMME AND OBJECTIVES

• ASSESSMENT DETAILS

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INTRODUCTION

Learners will investigate the tour operators industry of the travel

and tourism sector, including the different types of operator, their

products and services, the scale of the industry and how it has

been affected by trends and developments. Management issues

will be covered by examining strategic and tactical decision making

in order to develop learners’ decision-making skills.

Learners will explore the stages involved in creating a holiday and

develop skills associated with determining a selling price for a

holiday from given information.

The role of the brochure will be reviewed against the introduction

of new methods of promoting holidays. Learners will also review

distribution methods used by tour operators to sell holidays,

including the traditional use of travel agencies and the emergence

of methods such as the internet and television.

Aim:

This unit enables learners to gain understanding of the tour

operators industry, the stages involved in creating holidays,

brochures and methods of distribution used to sell holidays,

strategic and tactical decision making

Key Objectives:

LO 1. To understand the tour operators industry within the travel and

tourism sector

LO 2. To understand stages involved in creating holidays

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LO 3. To be able to review brochures and methods of distribution used to

sell holidays

LO 4. To understand strategic and tactical decision making for tour

operators.

Learning Outcomes and assessment criteria:

LO1Understand the tour operators industry ithin the trave! and

tourism sector

"1.1 !nalyse the effects of current and recent trends anddevelopments on the tour operators industry.

LO2. Understand stages invo!ved in creating ho!idays:

".2.1 !ssess the stages and timescales involved in developing holidays

".2.2 "valuate the suitability of different methods of contracting for

different components of the holiday and different types of tour operator

". 2.3 #alculate the selling price of a holiday from given information.

LO3. #e ab!e to revie brochures and methods o$ distribution used

to se!! ho!idays

".3.1- "valuate the planning decisions taken for the design of a selected

brochure

".3.2 !ssess the suitability of alternatives to a traditional brochure for

different types of tour operator

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".3.3 "valuate the suitability of different methods of distribution used to

sell a holiday for different types of tour operator

LO4. "4. Understand strategic and tactica! decision ma%ing $or tour

operators

". 4.1 "valuate the strategic decisions made by different types of tour

operator

".4.2 #ompare the tactical decisions that could be taken by a selected

tour operator in different situations

&ndicative content guide!ine o$ the modu!e and $or the comp!etion

o$ the Assignment:

LO 1Understand the tour operators industry ithin the trave!

and tourism sector

'our operators: as defined by "$ %ackage Travel &irective' different

types of tour operators including outbound operators, domestic

operators, incoming operators, specialist operators, direct sell operators

&ndustry: identification of ma(or tour operators including their origins,ownership, market segments, competition, identification of specific

operators within each category' scale e.g. )umber of passengers

carried, market share, turnover' products and services to meet different

markets' vertical and hori*ontal integration in leading operators' impact

of integration' "uropean and global links' trends to include changing

trends in holidays +e.g. mass market tourism to customisation, product

range, all-inclusive holidays, expansion of the cruise market'

environmental awareness of tour operators, responsible tourism' effect

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of economy and other external factors e.g. discounting, emergence of e-

commerce, budget

!irlines'

The role of trade bodies including The Travel !ssociation +!T!,

!ssociation of ndependent Tour /perators +!T/, 0ederation of Tour

/perators +0T/, $1inbound, the $1 #ivil !viation !uthority +#!!

LO 2Understand stages invo!ved in creating ho!idays

(tages: steps e.g. market research' planning and scheduling'

forecasting' contracting e.g. allocation, commitment, ad hoc, time series

charters, split charters, ad hoc chartering, scheduled services, using air

brokers' costing the holiday +fixed and variable costs, direct and indirect

costs, load factors, mark-up, profit margins, seasonal flexing, competitive

pricing,

2kimming, special offers, discounting strategies, currency exchange e.g.

forward buying of currency, interest earning, cash flow' timescales.

LO3#e ab!e to revie brochures and methods o$ distribution used

to se!! ho!idays

Brochures: recognition of the planning issues including deciding the

format +content, structure, style, paper 3uality, si*e, based on product,

target market and budget, determining print specifications, print run,

multiple editions' timescales and stages of production including creative

brief, copywriting, proofing, colour proof, printing' brochure launch'

recognition of legal implications' other formats e.g. #&, video, internet,

intranet, television' examination of distribution channels e.g. direct mail,

specialist carriers, haulier, consolidated delivery companies, travel

agencies, intensive4selective distribution systems' racking agreements

Methods of distribution5 methods e.g. direct sell, agencies, call centres,

internet, Telexed, telephone.

LO 4Understand the strategic and tactica! decision ma%ing $or tour

operators

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Strategic 5 examination of strategic decisions e.g. volume, pricing

strategies, surcharge policy, positioning and image4branding, choice of

product in relation to customer portfolio, distribution decisions'

investment funded by capitalisation e.g. cruise ships and aircraft.

Tactical : responses e.g. triggered by competition, price wars, external

factors' decisions e.g. fluid pricing, yield management, maximising

occupancy of contracted beds, utilisation of coach and aircraft seats,

consolidations' tactical marketing e.g. discounting, late sales

)ourse: #'*) +,- &, 'A/*L A,- 'OU&(0 0A,A*0*,'

Unit14: 'our Operations 0anagement

% Lecture (chedu!e Outcome o$ session

#y the end o$ the session

!earners are epected to be

ab!e to:

Activitysemina

$ormative asses

6 &ntroduction to the

course programme

&ntroduction to the LO

1 Understand the touroperators industry within

the travel and tourism

sector

Mode of assessment,

awareness of the awarding

body, assessment criteria and

the mode of assessment

&efine tour operators

&efine a tour package defined

by "$ %ackage Travel

&irective'

dentify and explain different

types of tour operators

dentify the type of services

offered by the different types

of tour operators

7ole play an

induction, helpi

each other.

8roup work

!nalyse of adve

tour operators

9 )ontinuation ith the

LO 1 Understand the touroperators industry within

the travel and tourism

sector

dentify and analyse different

tour operators

Types of tourism

$nderstand vertical and

!ctivity

Tour operators a

of news papers

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hori*ontal integration in

leading operators

dentification of ma(or tour

operations in $1

: )ontinuation ith the

LO 1 $nderstand the

tour operators industry

within the travel and

tourism sector

ntegration of ma(or tour

operators: vertical and

hori*ontal integration in

leading operators,

impact of integration'

"uropean and global

links

dentify ma(or tour operators

including their origin,

ownership, market segment,

competition,

dentify specific operators

within each category based on

scale, products and servicesoffered to meet different

markets

dentify some of the leading

operators involved in vertical

and hori*ontal integration

$nderstand the impact of

integration on the tour operations industry

dentify the "uropean and

global links of ma(or tour

operators

8roup discussion

#ase study,

individual presen

7eflective 3uesti

of the class

;

#ontinuation with the L/

6 Understand the

tour operators

industry within the

travel and tourism

sector

!nalyse of the trends to

include changing trends in

holidays (e.g. mass markettourism to customisation,

product range, all-inclusive

holidays, expansion of the

cruise market' environmental

awareness of tour operators,

responsible tourism' effect of

economy and other external

factors e.g. discounting,emergence of e-commerce,

#ase study

%ractical discussi8roup discussion

!nalysis of %rosp

videos

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budget

airlines'

7evision of task 6

< ntroduction. to L/

9$nderstand stages

involved in creating

holidays

Analyse of the different

Stages in creating holidays 5

e.g.market research' planning

and scheduling' forecasting'

contracting e.g.

allocation, commitment, adhoc, time series charters, split

charters, ad hoc chartering,

scheduled services, using air

brokers

=orkshop

!ctivity

%rospectuses

>

#ont. to L/ 9

$nderstand stages

involved in creating

holidays

-ead!ine to submit

dra$t o$ tas% 1

Analyse and prepare the

costing the holiday +fixed and

variable costs, direct and

indirect costs, load factors,

mark-up, profit margins,

seasonal flexing, competitive

pricing,

skimming, special offers,

discounting strategies,

currency exchange e.g.

forward buying of

currency, interest earning,

cash flow' timescales

Revision, correction

and support for task 1

=orkshop stud

with case studie

tourist prospe

Thomas cook

?

ntroduction to LO 3

Analyse several tour

operators. rochures!

=orkshop stud

with case studie

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e a#le to review

#rochures and

methods o$

distri#ution used to

sell holidays

analyse and recognition o$

the planning issues

including deciding the

$ormat (content% structure%

style% paper &uality% si'e%

#ased on product% target

mar)et and #udget%

determining print

speci*cations% print run%

multiple editions+

!nalyse of the timescales

and stages o$ production

including creative #rie$%

copywriting% proo*ng%

colour proo$% printing+

#rochure launch+

,or)ing towards tas) 3 %

-3.1

tourist prospe

Thomas cook

@ #ont. to LO 3

e a#le to review

#rochures and

methods o$


sell holidays

-ead!ine to submit a

dra$t o$ tas% 2

Analyse several touroperators. rochures!

analyse and recognition o$

the planning issues

including deciding the

$ormat (content% structure%

style% paper &uality% si'e%

#ased on product% target

mar)et and #udget%

determining print

speci*cations% print run%

multiple editions+

!nalyse of the timescales

and stages o$ production

including creative #rie$%

copywriting% proo*ng%

colour proo$% printing+

=orkshop stud

with case studie

tourist prospe

Thomas cook


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#rochure launch+

-ead!ine to submit a dra$t o$

tas% 25 revision and support

A #ont. to LO 3

e a#le to review

#rochures andmethods o$


sell holidays

=orking towards tas% 3

/valuation o$ legal

implications+

/0plore other $ormats e.g.

% video% internet%

intranet% television+

e0amination o$

Analyse o$ dierent

distri#ution channels e.g.

direct mail% specialistcarriers% haulier%

consolidated delivery

companies% travel

agencies%

intensiveselective

distri#ution systems+

rac)ing agreements

BC!

8roup work

presentations

6D #ont. to L/ :

e a#le to review

#rochures and

methods o$


sell holidays

Methods of distribution!

methods e.g. direct sell%

agencies% call centres%

internet% elede0%

elephone

Assignment revision $or

=orkshop stud

with case studie

tourist prospe

Thomas cook

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7evision of task 9 tas) 3 % 89A

evision o$ tas% 9 , students

to submit a draft of task 9 ,

assignment revision and

support

66 ntroduction to LO4

$nderstand strategic

and tactical decision

making for tour

operators

Analyse o$ Strategic decision

making for tour operators such

as 5 examination of strategic

decisions e.g. volume, pricing

strategies, surcharge policy,

positioning and

image4branding, choice of

product in relation to customer

portfolio,

distribution decisions'

investment funded by

capitalisation eg cruise ships

and aircraft

=orkshop stud

with case studie

tourist prospe

Thomas cook

69 #ont. to L/ ;



making for tour

operators

7evision task :

Mid-term !ssessment

-ead!ine to submit a dra$t

o$ tas% 3

!ssignment support

=orkshops

ndividual work

)hristmas +o!idays

)hristmas +o!idays

6: #ont. to LO 4



making for tour operators

Analyse o$ Tactical decision

making for tour operators such

as5 responses

"xamples of these are

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triggered by competition, price

wars, external factors'

decisions

2uch as fluid pricing, yield

management, maximising

occupancy of contracted beds,

utilisation of

coach and aircraft seats,

consolidations' tactical

marketing e.g. discounting,

late sales

6; =orking towards Task ;



making for tour

operators

To analyse the course unit

specifications and the pass

criteria for %;.6 as stated

below5

%;.6 "valuate the strategic

decisions made by different

types of tour operator

%;.9 #ompare the tactical

decisions that could be taken

by a selected tour operator in

different situations.

!nalyse and ac

classroom to

task ;

6< 7evision task ;

!ssignment support task;

!ssignment support and

revision for task ;-ead!ine submissiondra$t

$or tas% 4

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ecommended tet and !in%s:

Learners should use the latest edition if available.

#ooper et al 9DD@, Tourism %rinciples and practice, ;th edition, %earson

"ducation, "ssex

8alle, &. +9D6D T"# Travel and tourism, book 9, London5 %earson

Eolloway F # 9DDA, G The usiness of Tourism @th "dition, Longman,

Laws ", G 6AA?, Managing %ackaged Tourism5 7elationships,

responsibilities and service 3uality in the inclusive holiday industry,

nternational Thomson usiness %ress,

Middleton, Hictor T # and #larke F, 9DDA, G Marketing in Travel and

Tourism, ;th edition

utterworth-Eeinemann, /xford.

Iale % G 6AA


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0aga7ines5 journa!s and nespapers

The 0inancial Times and other daily newspapers which contain a

business section and market reports

Travel Trade 8a*ette

Travel =eekly

The travel supplement The 8uardian newspaper

The travel supplement - The Times

The travel supplement &aily Mirror

ebsites

www.abtanet.com !ssociation of ritish Travel !gents

www.aito.co.uk !ssociation of ndependent Tour /perators

www.caa.co.uk #ivil !viation !uthority

www.firstchoiceplc.co.uk 0irst #hoice Eolidays

www.fto.co.uk 0ederation of Tour /perators

www.mytravelgroup.comMy Travel 8roup

www.thomascook.com Thomas #ook

www.tui.com T$ 8roup

www.bi*ed.ac.uk provides case studies appropriate for

educational purposes

www.ft.com The 0inancial Times business sections

www.books.google.com4books8oogle books

www.airtours.co.uk !ir tours part of the Thomas #ook

group

14

http://www.abtanet.com/http://www.aito.co.uk/http://www.caa.co.uk/http://www.firstchoiceplc.co.uk/http://www.fto.co.uk/http://www.mytravelgroup.com/http://www.thomascook.com/http://www.tui.com/http://www.bized.ac.uk/http://www.ft.com/http://www.books.google.com/bookshttp://www.airtours.co.uk/http://www.abtanet.com/http://www.aito.co.uk/http://www.caa.co.uk/http://www.firstchoiceplc.co.uk/http://www.fto.co.uk/http://www.mytravelgroup.com/http://www.thomascook.com/http://www.tui.com/http://www.bized.ac.uk/http://www.ft.com/http://www.books.google.com/bookshttp://www.airtours.co.uk/


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%. (ession Update -ate

6

9

:

;

<

>

?

@

A

6D

66

69

6:

6;

6<

Lecturer: 'aio O!ajumo%e

)ampus: entorth house

)ontact detai!s: UK)#) switchboard,support during the class time.

'eaching and Learning Activities

The module tutor+s will aim to combine lectures with tutorial activities.

This environment will provide opportunities for the student to understand

the course material through case study and text and to apply it in apractical way. The intent is to facilitate interactive class activities, and

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discussion about the significant role of research in a global and local

business environment.

2.3 'eaching *thos

The college’s approach towards teaching and learning is simple and

effective. The main aim of $1## is to assist learners in maximising

their potential by ensuring that they are taught clearly and effectively.

This will enable students to engage in the learning environment and

promote success in both their academic studies and subse3uent career.

2.3.1 0ethods o$ -e!ivery:

L*)'U*(:

These will be developed around the key concepts as mentioned in the

indicative course content and will use a range of live examples and

cases from business practice to demonstrate the application of

theoretical concepts. This method is primarily used to identify and

explain key aspects of the sub(ect so that learners can utilise their

private study time more effectively.

(*0&,A(:

These are in addition to the lectures. The seminars are designed to give

learners the opportunity to test their understanding of the material

covered in the lectures and private study with the help of reference

books. This methodology usually carries a set of 3uestions identified in

advance. 2eminars are interactive sessions led by the learners. This

method of study gives the learner an excellent opportunity to clarify any

points of difficulty with the tutor and simultaneously develop their oral

communication skills.

)A(* ('U-&*(:

!n important learning methodology is the extensive use of case studies.

They enable learners to apply the concepts that they learn in their

sub(ects. The learners have to study the case, analyse the facts

presented and arrive at conclusions and recommendations. This assists

in the assessment of the learner’s ability to apply to the real world the

tools and techni3ues of analysis which they have learnt. The case study

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serves as a supplement to the theoretical knowledge imparted through

the course work.

"!agiarism:

!ny act of plagiarism will be seriously dealt with according to the

colleges and awarding bodies’ regulations. n this context the definition

and scope of plagiarism are presented below5

%lagiarism is presenting someone’s work as your won. t includes

copying information directly from the web or books without referencing

the material' submitting (oint coursework as an individual effort' copying

another student’s coursework' stealing coursework form another student

and submitting it as your own work. 2uspected plagiarism will be

investigated and if found to have occurred will be dealt with according to

the college procedure. +0or further details please refer to the plagiarism

policy and the student code of conduct.

Assessment:

'he modu!e i!! be assessed meeting a!! the LO as speci$ied by the

aarding body5 *d *ce!.

"!ease read the instructions care$u!!y hi!e addressing the tas%s

speci$ied.

)ontribution: 1889 o$ the modu!e

Out!ine -etai!s: &ndividua! report appro. 488 ords. -etai!s

enc!osed in the assignment brie$.

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A((*((*0*,' and A((&,0*,' #&*6

$nit 6;5 'our Operations 0anagement $)T #/&"5 T4>D646?: Eours. 2elf-learning hours5 @? hours.

#ourse5 E)& Travel and Tourism Management Level ; #redits5 6


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Outcomes

Outcome *vidence $or the

criteria to pass.

6eedbac% Assess

'A(K 1

!fter finishing your T"# E)& in Travel and tourism management course you

independent tour operator in L/)&/), specialising in "astern "urope and worldwi

in developing the weddings niche of market.

Iou have been asked to research the tourism and travel industry in terms of t

operation’s industry and to analyse its impacts in the development on the tour opera

7esearch by using supportive materials such as tour operators prospectuses, textconduct some field trips , visits to travel agencies and tour operators, and provid

case study above, and for the purpose answer the following 3uestions5

LO 1 Understand

the tour operators

industry ithin the

trave! and tourism

sector:

%6.6- !nalyse the effects of current

and recent trends and developments on

the tour operators industry.

"1.1

;"505-<

(ummari7ed

6eedbac% $or 'as% 1

;re$!ecting 1.1 "ass

merit and

distinction.<

&/ comments

toards

'as% 1

. 'A(K 2

=ou or% $or the operations and p!anning department $or 'homas )oo%

department. =our manager has o$$ered you the position o$ 'eam Leade

assessing5 eva!uating and researching the stages invo!ved in creating to ne

K ! wedding package tour of ? seven days in Las Hegas , $2! where the wed

sightseeing tour +see Thomascook.co.uk

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b =alking tours in the H! !L8!7H!)!, !lgarve, %ortugal

http544www.viaalgarviana.org4index.php4the-track4Jlangen, and http544www.viaalgar

6or the purpose rite your report ansering the $o!!oing @uestions:

"2. Understand stages invo!ved in creating ho!idays

"2.1 Assess the stages and timesca!es invo!ved in deve!oping ho!idays

"2.2 0or this task you need to evaluate and compare two different tour operators

prospectuses and 0light centre 2outh !merica prospectuses., and for the purpos

"2.2 *va!uate the suitabi!ity o$ di$$erent methods o$ contracting $or di$$erent c

types o$ tour operator

"2.3 )a!cu!ate the se!!ing price o$ a ho!iday $rom given in$ormation be!o.

This case study is based on !ir Tours part of the Thomas #ook group, mass market

operates a time-series charter travel to 7hodes, 8reece and specialises in seven d

7hodes. This is a short haul (ourney of approximately three hours from London 8

cook airlines a oeing ?:?-@DD with seating capacity of 6@D seats.

Iou are going to use the services of a local agent hodes and he has been able to

in different resorts. Iou must choose one hotel and resort for your programme andcontract

C rate per person inclusive of taxes on Avra #each +ote!5 hodestwin room +

:D euros.

C rate per person inclusive of taxes on odos B"rincess +ote! Kiotari

5 twin room +9 adults sharing fixed allocation contract :@ euros.

2upplement for half board for both hotels 6< euros.

!ssume that the passengers will travel by air with Thomas cook airlines from 8at

Iou have a fixed contract for @D seats. The agreed rate is 6:D per person return,

advance for @D seats on each flight even if you have no bookings made.

2

http://www.viaalgarviana.org/index.php/the-track/?lang=enhttp://www.viaalgarviana.org/?lang=enhttp://www.viaalgarviana.org/index.php/the-track/?lang=enhttp://www.viaalgarviana.org/?lang=en


21/32

The agent has 3uoted a rate of 6D euros per person for the return transfer by coa

hotel resort chosen by you, or :< euros return trip by taxi. Ee will also charge a flat

the cost of a local representative making a daily visit to the hotel.

T%25 use the internet to help you choose which resort to offer.

LO2 Understand

stages invo!ved in

creating ho!idays

"2.1- !ssess the stages and

timescales involved in developing

holidays

" 2.1

;"505-<

"2.2 "valuate the suitability of

different methods of contracting

for different components of the

holiday and different types of tour

operator

"2.2

;"505-<

"2.3 #alculate the selling price of

a holiday from given information

"2.3

;"505-<

(ummari7ed

6eedbac% $or 'as% 2

;re$!ecting 2.15 2.2

and 2.35 "ass merit

and distinction.<

&/ comments

toards

'as% 2

Task :

Iou work for Thomas #ook group and recently you have been appointed to w

company where your main (ob is to work in a team where you will evaluate the pl

selected brochure of Thomas #ook group. Iou will work in a group of maximum

presentation +you need to discuss the dates and times with your Lecturer4 tutor. I

for task : which covers all the pass criteria’s mentioned below as follows5

LO3 #e ab!e to

revie brochures

and methods o$

distribution used to

"3.1"valuate the planning decisions taken for

the design of a selected brochure

"3.1

;"505-<

"3.2 !ssess the suitability of alternatives to a

traditional brochure for the following tour operators of the TE/M!2 #//1 group5

"3.2

;"505-<

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se!! ho!idays !ir Tours , 2ummer 9D6;

TE/M!2 #ook #ruises 2ummer 9D6;.

"3.3 "valuate the strategic decisions made by

different types of tour operator.

"3.3

;"505-<

(ummari7ed

6eedbac% $or 'as% 3

;re$!ecting 3.15 and

3.25 "ass merit and

distinction.<

&/ comments

toards

'as% 3

T!21 ;

Iou are re3uired to carry out a research by using supportive materials like books,

decisions made by different types of tour operator, compare the tactical decision

operator in different situations. n your report, please answer %;.6 and %;.9. %leas

%;.9. The answers need to be reflected to the travel and tourism sector. !nswers wi

a fail.

LO 4. Understand

strategic and

tactica! decision

ma%ing $or tour

operators

"4.1 "valuate the

strategic decisions

made by different types

of tour operator

"4.1

;"505-<

"4.2 #ompare the

tactical decisions that

could be taken by a

selected tour operator in different situations

"4.2

;"505-<

(ummari7ed

6eedbac% $or 'as% 4

;re$!ecting 4.15 and

4.25 "ass merit and

distinction.<

&/ comments

toards

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'as% 4

Merit grades awarded M6 M9 M: %6 %9

&istinction grades

awarded

&6 &9 &: 725 7esubmit

!ny other comments

rade given by the tutor:

"ass 0erit -istinction

'utors (ignature: -ate:

&/ rading )hec%: )omments i$ any:

Agree

-isagree 0odi$y grade to

&/ signature:

-ate:

(tudent $eedbac%:

(tudent signature:

I assure that this is my work. Any act of plagiarism will be seriously dealt with according to the

context the definition and scope of plagiarism are presented below:

Plagiarism is presenting someone’s work as your won. It includes copying information directl

material; submitting joint coursework as an individual effort; copying another student’s coursewo

submitting it as your own work. Suspected plagiarism will be investigated and if found to have oc

procedure. (For further details please refer to the plagiarism policy and the student code of condu

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A((&,0*,'

'A(K 1

!fter finishing your T"# E)& in Travel and tourism management

course you have found a (ob within a medium-si*e independent tour

operator in L/)&/), specialising in "astern "urope and worldwide

destinations. They have a keen interest in developing the weddings

niche of market.

Iou have been asked to research the tourism and travel industry interms of the current and recent trends in the tour operation’s industry

and to analyse its impacts in the development on the tour operator’s

industry.

7esearch by using supportive materials such as tour operators

prospectuses, textbooks and online resources but above all conduct

some field trips , visits to travel agencies and tour operators, and provide

feedback on the findings relate it to the case study above, and for the

purpose answer the following 3uestions5

LO1. Understand the tour operators industry ithin the trave! and

tourism sector:"1.1 Ana!yse the e$$ects o$ current and recent trends and

deve!opments on the tour operators industry.

'A(K 2

Iou work for the operations and planning department for Thomas #ook

in the N’2ignature’’ packages4products department. Iour manager has

offered you the position of Team Leader and has made you responsible

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for accessing, evaluating and researching the stages involved in creating

two new package tours as follows5

K ! wedding package tour of ? seven days in Las Hegas , $2!

where the wedding ceremony takes place in a helicopter sightseeing tour +see Thomascook.co.uk

K =alking tours in the H! !L8!7H!)!, !lgarve , %ortugal +green

tourism a ? days. +see http544www.viaalgarviana.org4index.php4the-

track4Jlangen, and http544www.viaalgarviana.org4Jlangen.

6or the purpose rite your report ansering the $o!!oing

@uestions:

LO2. Understand stages invo!ved in creating ho!idays

"2.1 Assess the stages and timesca!es invo!ved in deve!oping

ho!idays

"2.2 0or this task you need to evaluate and compare two different tour

operators +e.g.!ir tours all inclusive summer 9D6; prospectuses and

0light centre 2outh !merica prospectuses., and for the purpose

answer the 3uestion below:

"2.2 *va!uate the suitabi!ity o$ di$$erent methods o$ contracting $or

di$$erent components o$ the ho!iday and di$$erent types o$ tour

operator

"2.3 #alculate the selling price of a holiday from given information

below.

This case study is based on !ir Tours part of the Thomas #ook group,

mass market tour operator based in $1. The company operates a time-series charter travel to 7hodes, 8reece and specialises in seven days

and fourteen days all inclusive tours to 7hodes. This is a short haul

(ourney of approximately three hours from London 8atwick. The

company will charter Thomas cook airlines a oeing ?:?-@DD with

seating capacity of 6@D seats.

Iou are going to use the services of a local agent hodes and he has

been able to offer contract rates for : and ; star hotels in different

25

http://www.viaalgarviana.org/index.php/the-track/?lang=enhttp://www.viaalgarviana.org/index.php/the-track/?lang=enhttp://www.viaalgarviana.org/?lang=enhttp://www.viaalgarviana.org/index.php/the-track/?lang=enhttp://www.viaalgarviana.org/index.php/the-track/?lang=enhttp://www.viaalgarviana.org/?lang=en


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resorts. Iou must choose one hotel and resort for your programme and

decide on the board basis and method of contract.

C rate per person inclusive of taxes on Avra#each +ote!5 hodes

twin room +9 adults sharing fixed guaranteed contract :D euros.

C rate per person inclusive of taxes on odos B"rincess +ote!

Kiotari5 twin room +9 adults sharing fixed allocation contract :@

euros.

2upplement for half board for both hotels 6< euros.

!ssume that the passengers will travel by air with Thomas cook airlines

from 8atwick each 2aturday and stay for ? nights. Iou have a fixed

contract for @D seats. The agreed rate is 6:D per person return,

including all taxes. Iou will have to pay in advance for @D seats on each

flight even if you have no bookings made.

The agent has 3uoted a rate of 6D euros per person for the return

transfer by coach between 7hodes airport and any of the hotel resort

chosen by you, or :< euros return trip by taxi. Ee will also charge a flat

sum of 6DD euros for each group to cover the cost of a local

representative making a daily visit to the hotel.

T%25 use the internet to help you choose which resort to offer.

'as% 3

Iou work for Thomas #ook group and recently you have been appointed

to work for the Marketing &epartment of the company where your main

(ob is to work in a team where you will evaluate the planning decisionstaken for the design of a selected brochure of Thomas #ook group. Iou

will work in a group of maximum of four students and will provide an oral

presentation +you need to discuss the dates and times with your

Lecturer4 tutor. Iou will also need to submit a written work for task :

which covers all the pass criteria’s mentioned below as follows:

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"3 e able to review brochures and methods of distribution used to sell

holidays5

"3.1 "valuate the planning decisions taken for the design of a selected

brochure

"3.2 !ssess the suitability of alternatives to a traditional brochure for the

following tour operators of the TE/M!2 #//1 group5

!ir Tours, summer 9D6;

TE/M!2 #ook #ruises 2ummer 9D6;.

"3.3 "valuate the suitability of different methods of distribution used to

sell a holiday for different types of tour operator within the TE/M!2

#//1 group.

'A(K 4

Iou are re3uired to carry out a research by using supportive materials

like books, websites, etc. to evaluate the strategic decisions made bydifferent types of tour operator, compare the tactical decisions that could

be taken by a selected tour operator in different situations. n your

report, please answer %;.6 and %;.9. %lease give a feedback of the

findings on %;.6, % ;.9. The answers need to be reflected to the travel

and tourism sector. !nswers without relevant examples will be marked

as a fail.

"4. Understand strategic and tactica! decision ma%ing $or tour operators:

"4.1 "valuate the strategic decisions made by different types of tour

operator

"4.2 #ompare the tactical decisions that could be taken by a selected

tour operator.

Assignment uide!ines:

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Assignment Guidelines:

• Use a standard report structure, Word-process the report and use Times New

Roman script of a proper font size 12.

• Produce an academic report, detailing the above issues with a word limit as

instructed.

• Complete the title page and sign the statement of authenticity.

• The Assignment sheet should be attached in the front.

• Submit the document in a folder in the form of a file as well as a soft copy on

the submission date.

• It should be uploaded on E-Learning platform before the deadline

• Assignments submitted after the deadline will not be accepted unless

mitigating and may be entitled for a late fee.• Collusion and Plagiarism must be avoided.

• Start each answer on a new page and pages should be numbered. Highlight

each question clearly.

• Include a Bibliography at the end of the assignment and use the Harvard

referencing system.

• All work should be comprehensively referenced and all sources must be fully

acknowledged, such as books and journals, websites (include the date of

visit), etc.• Try to give the page numbers, publishers' details and the year of publication

• In order topass you need to address all the LO

• In order to get a merit you need to achieve a pass and address the

characteristics of M1, M2,M3

• In order to get a Distinction you need to achieve a merit and successfully

address the characteristics of D1, D2 and D3.

Use a common format for the questions, for example:• Introduction (analyse the question.)

• Underpinning Knowledge (write about the relevant theory/points)

• Applied knowledge(Data Analysis)

• Conclusions and Recommendations (summarizing the whole scenario

keeping in view pass, merit, distinction criteria.)

(tudent $eedbac% $orm ith the Assessment rid indicating their pass5 merit and distinction:

2"


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,ame:

egistration ,umber:

Unit 14: 'our Operations 0anagement

Outcomescriteria: &ndicative

characteristics

"ossib!e

evidence

6eedbac%

"1. Understand the

tour operators

industry ithin the

trave! and tourism

sector:

"2 Understand

stages invo!ved in

creating ho!idays

"3 #e ab!e to

revie brochuresand methods o$

distribution used to

se!! ho!idays

"4. Understand

strategic and

tactica! decisionma%ing $or tour

operator

As per the assessment

criteria speci$ied $or

pass

-o

-o

-o

'as% 1

'as% 2

'as% 3

'as% 4

0erit -escription:

M. dentify and apply

strategies to find

appropriate solutions.

. 7elevant theories and

techni3ues have been

applied.

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. "ffective (udgments have

been made.

. #omplex problems with

more than one variablehave been explored.

. !n effective approach to

study and research has

been used.

M9. 2elect4 design

and apply appropriate

methods4 techni3ues.

. ! range of methods and

techni3ues has been

applied.. ! range of sources of

information used.

. The selection of methods

and techni3ues (ustified.

. #omplex

information4data have

been synthesi*ed andprocessed.

.!ppropriate learning

methods4 techni3ues

applied.

03. %resent and

communicate

appropriate findings.

. !ppropriate structure and

approach has been used.

. Logical and coherent

arguments have been

presented

. Technical language

accurately used.

. ! range of methods of

presentation has been

used.

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. 0amiliar and unfamiliar

contexts have been used.

. t is appropriate for

familiar and unfamiliar audiences.

&istinction

&escription5

-1. $se critical

reflection to evaluate

own work and (ustifyvalid conclusion.

. 2ynthesis has been used

to generate and (ustify

valid conclusions

. The validity of results has

been (udged

. 2elf-criticism of approach

has taken place.

. "valuation has taken

place using defined criteria

. 7ealistic improvements

have been proposed

against defined

characteristics for

success.

-2. Take

responsibility for

managing and

organi*ing activities.

!utonomy4independence

demonstrated

2ubstantial

activities4pro(ects or

investigations have been

planned, managed and

organi*ed.

The unforeseen has been

accommodated.

The importance of

interdependence has been

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recogni*ed.

-3. &emonstrate

convergent, lateral

and creative thinking

deas generate and

decisions taken

#onvergent and lateral

thinking have been applied

#apacity for innovation

and creative thought has

been used.

7eceptiveness to new

ideas has demonstrated.

$nfamiliar contexts have

been applied.

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