TOUR GHANA PRESENTEDBY OTCHILL VENTURES BUILDING DOMESTIC TOURISM. STARTING WITH THE FUTURE LEADERS.

TOUR GHANATOUR GHANA

PRESENTED PRESENTED BYBY

OTCHILL VENTURESOTCHILL VENTURES

BUILDING DOMESTIC TOURISM.BUILDING DOMESTIC TOURISM.STARTING WITH THE FUTURE STARTING WITH THE FUTURE

LEADERSLEADERS

TOUR GHANA PROFILE

Opoku E. AmoaEvents Director

4 yrs experience as events specialist

Gerald OwusuRelationship

Manager

Ken NyanyoTour Manager- TOUR

GHANA

Senyo NyanyoTransport officer/

East/Volta co-ordinator

Wilson O. OtchieC.E.O- Otchill Venture

10 yrs Experience as an Educationist

Discovery , exploratio

n , adventure

Copyright to this document remains the property of Copyright to this document remains the property of TOUR GH TOUR GH a a subsidiary of subsidiary of OTCHILL VENTURESOTCHILL VENTURES and should not be reproduced in and should not be reproduced in whole or in part without permission.whole or in part without permission.

Information and ideas contained in this document are given on a Information and ideas contained in this document are given on a confidence basis and for the exclusive use of confidence basis and for the exclusive use of TOUR GH TOUR GH and should and should not be communicated to any third party without the consent of not be communicated to any third party without the consent of TOUR GH.TOUR GH.

The cost estimates, when agreed upon, do not necessarily form a The cost estimates, when agreed upon, do not necessarily form a contract to execute the job. Mutual agreement with clients would contract to execute the job. Mutual agreement with clients would be expected for project execution to commence.be expected for project execution to commence.

COPYRIGHT

Ghana could easily be described as the gateway to Ghana could easily be described as the gateway to Africa and is home to the vibrant Ashantis, Ewes, Gas Africa and is home to the vibrant Ashantis, Ewes, Gas etc known for a variety of colourful traditional etc known for a variety of colourful traditional ceremonies & edifices.ceremonies & edifices.

Ghana lies in the region formerly known as the Gold Ghana lies in the region formerly known as the Gold Coast- having to its advantage several land forms as Coast- having to its advantage several land forms as well as geographic edifices that are unique only to well as geographic edifices that are unique only to Ghana.Ghana.

The interior of Ghana boasts of exciting water falls, The interior of Ghana boasts of exciting water falls, mountains ,forest reserves etc, whereas the coastal mountains ,forest reserves etc, whereas the coastal regions have European castles left over from the days regions have European castles left over from the days of the slave trade, of the slave trade,

The north has large areas of savannah which is home The north has large areas of savannah which is home to a variety of wildlife, giving Ghana a unique to a variety of wildlife, giving Ghana a unique combination of attractions to discover. combination of attractions to discover.

Internal tourism has however not been tapped with Internal tourism has however not been tapped with the excitement that comes with it. It is obvious that the excitement that comes with it. It is obvious that attention has been on foreign tourists leaving many a attention has been on foreign tourists leaving many a Ghanaian denied of the opportunity to see Ghana as Ghanaian denied of the opportunity to see Ghana as nature has placed her.nature has placed her.

TOUR GH. is a flagship program that intends to ride on TOUR GH. is a flagship program that intends to ride on the back of/ &professionalise the existing excursion the back of/ &professionalise the existing excursion activities in institutions across the country to achieve activities in institutions across the country to achieve extensively, the desired goal of increased domestic extensively, the desired goal of increased domestic tourism .tourism .

Agency intends to introduce the every day Ghanaian to internal Agency intends to introduce the every day Ghanaian to internal tourism.tourism.

Build self believe in the Ghanaian. Allowing for him/ her to see what Build self believe in the Ghanaian. Allowing for him/ her to see what Ghana can boast of i.e. build Ghana can boast of i.e. build NATIONAL PRIDE.NATIONAL PRIDE.

Education.Education.

Opportunity for corporate Ghana to support the course of tourism Opportunity for corporate Ghana to support the course of tourism whilst capitalising on sales, sampling, branding opportunities etc on whilst capitalising on sales, sampling, branding opportunities etc on TOUR GH coaches, tourist sites etc.TOUR GH coaches, tourist sites etc.

Explore Ghana like never before- an avenue for research purposes Explore Ghana like never before- an avenue for research purposes to be achieved-i.e. students on such tours will be encouraged to to be achieved-i.e. students on such tours will be encouraged to study carefully what they encounter- thereby feedback from such study carefully what they encounter- thereby feedback from such sources will enhance the drive to rectify certain wrongs in the sources will enhance the drive to rectify certain wrongs in the tourism industry.tourism industry.

Present an opportunity for the Ghanaian to wind down from the Present an opportunity for the Ghanaian to wind down from the stress of the city- presenting packages like a weeks stay at the stress of the city- presenting packages like a weeks stay at the country side etc.country side etc.

Income generation for tourist sites; as all educational Income generation for tourist sites; as all educational institutions/churches etc will be targeted allowing for regular visits to institutions/churches etc will be targeted allowing for regular visits to tourists sites.tourists sites.

A general drive in the interest of tourism by the every day A general drive in the interest of tourism by the every day Ghanaian.Ghanaian.

TOUR GH would target primarily the student/adventurous fun loving TOUR GH would target primarily the student/adventurous fun loving Ghanaian through methods that will appeal to the aspirations of the Ghanaian through methods that will appeal to the aspirations of the Ghana tourist Board as well as the GES and all prospective targets - in Ghana tourist Board as well as the GES and all prospective targets - in order to help achieve maximum brand-consumer relations for order to help achieve maximum brand-consumer relations for corporate partners whilst building the National pride so desired.corporate partners whilst building the National pride so desired.

We consider our target in the following category;We consider our target in the following category;

Senior high schoolsSenior high schoolsTertiary institutions Tertiary institutions Social groupingsSocial groupingsChurchesChurchesPicnickersPicnickers

Students & teachers of institutions that wish to explore their line of Students & teachers of institutions that wish to explore their line of study.study.Youthful minded, outgoing social people Youthful minded, outgoing social people They that are adventurous and look for ways to have fun.They that are adventurous and look for ways to have fun.They that appropriate events that trigger emotional responses.They that appropriate events that trigger emotional responses.They that are on the look out for opportunities that foster social They that are on the look out for opportunities that foster social bonding as a means of enjoying themselves to the fullestbonding as a means of enjoying themselves to the fullest

Realist GoalRealist GoalTo achieve the transportation of not less than 300 adventurers per To achieve the transportation of not less than 300 adventurers per trip.trip.

Academic Tours

The strategy is to present client opportunities for sales of SKU’s/ branding on coaches and possible merchandising at tourist siteExtensive branding on at least five 60-seater tour

coaches per trip with temporary banners,

Stickers, buntings etc-comfort for tourist

-colourful tour-Academic tours

Sampling opportunities.Sales opportunities

Fun field experience.Discovering Ghana the fun way.

Educative and relaxing trip.Possible branding at tourist site. T

HE

FE

ED

BA

CK

The role out plan will be to engage in an activity such that the The role out plan will be to engage in an activity such that the TOUR GH business year will be split in 3 quarters. Major events for TOUR GH business year will be split in 3 quarters. Major events for the first quarter will be highlighted in this brief.the first quarter will be highlighted in this brief.

ACADEMIC TOURSACADEMIC TOURSAcademic tours will primarily target SHS’s and JHS’s as well as Academic tours will primarily target SHS’s and JHS’s as well as

other higher institutions of study.other higher institutions of study.Specific course areas will be targeted-Specific course areas will be targeted-

RME- festivals, sacred places cultural activities RME- festivals, sacred places cultural activities Geography-Land marks(artificial and naturally occurring land Geography-Land marks(artificial and naturally occurring land marks),estuaries, waterfalls etc.marks),estuaries, waterfalls etc.Biology- Mampong centre for plant medicine ,etcBiology- Mampong centre for plant medicine ,etcETC.ETC.

TOUR GHANA will liaise with school heads to prepare an updated TOUR GHANA will liaise with school heads to prepare an updated itinerary based on the school academic curriculaitinerary based on the school academic curricula

Students will be encouraged to write essays on tour experiences Students will be encouraged to write essays on tour experiences to be drawn in a pool for presentations of awards to deserving to be drawn in a pool for presentations of awards to deserving students at TOUR GH’s first anniversary-October 2010.students at TOUR GH’s first anniversary-October 2010.

Educational tours will aim at fostering student networking as Educational tours will aim at fostering student networking as schools will be paired in some occasions – allowing for corporate schools will be paired in some occasions – allowing for corporate partners to meet desired targets whilst building national unity partners to meet desired targets whilst building national unity through student rapport.through student rapport.

EXPEDITIONEXPEDITIONThese will be a blend of both educational trips as well as These will be a blend of both educational trips as well as

adventurous expeditions that will be targeted at specific needs of adventurous expeditions that will be targeted at specific needs of students/teachers/social groups/Religious groups as well as students/teachers/social groups/Religious groups as well as corporate institutions.corporate institutions.

Trips will be engaging; targeting mostly remote travels and Trips will be engaging; targeting mostly remote travels and exciting treks.exciting treks.

Trips will be self discovering ;creating the opportunity for Trips will be self discovering ;creating the opportunity for adventurers to identify themselves with the culture, tradition and adventurers to identify themselves with the culture, tradition and history of Ghanahistory of Ghana

Historically inclined trips will be key- slave dungeons, shrines of Historically inclined trips will be key- slave dungeons, shrines of old, tomb stones of extraordinary Ghanaians etc. old, tomb stones of extraordinary Ghanaians etc.

WIND DOWNS/FUNFAIRWIND DOWNS/FUNFAIRTrips under this category will meet the needs of the working class Trips under this category will meet the needs of the working class

Ghanaian.Ghanaian.Corporate groupings will be encouraged to undertake weekend Corporate groupings will be encouraged to undertake weekend

out to the country side to experience the relaxation that is most out to the country side to experience the relaxation that is most needed for efficacy at work.needed for efficacy at work.

Individuals and couples with the desire to engage in such an Individuals and couples with the desire to engage in such an adventure will be catered for under this category.adventure will be catered for under this category.

University & polytechnic hall week celebrations-beach activities.University & polytechnic hall week celebrations-beach activities.Music will be an integral part of this activity.Music will be an integral part of this activity.There will be extensive use of the beaches of coastal Ghana to There will be extensive use of the beaches of coastal Ghana to

achieve this purpose.achieve this purpose.Other aspects of the wind downs will be games,, lucky dips etc at Other aspects of the wind downs will be games,, lucky dips etc at

tourist destinations.tourist destinations.Aim is to foster national unity and corporate networking.Aim is to foster national unity and corporate networking.

TOUR GH will ride on the back of the Ghana tourist board’s TOUR GH will ride on the back of the Ghana tourist board’s ambition to whip up tourism in the country-approval therefore will ambition to whip up tourism in the country-approval therefore will be key in such an execution.be key in such an execution.

The Ghana Education Service will be fully involved in this The Ghana Education Service will be fully involved in this execution; allowing for full involvement of educational institutions-execution; allowing for full involvement of educational institutions-the educative aspects of these activations cannot overlooked.the educative aspects of these activations cannot overlooked.

The security of travellers will be key also, the Ghana police service The security of travellers will be key also, the Ghana police service will be engaged to provide security on board the buses for travel will be engaged to provide security on board the buses for travel and at the tourist location too.and at the tourist location too.

The Ghana St. Johns ambulance will also be engaged to provide The Ghana St. Johns ambulance will also be engaged to provide personnel to ensure the safety of travellerspersonnel to ensure the safety of travellers

Secured coaches / buses will be engaged for such travels- in effect Secured coaches / buses will be engaged for such travels- in effect therefore TOUR GH will secure the services of renowned therefore TOUR GH will secure the services of renowned coach/transport agencies-under consideration are M-Plaza tours & coach/transport agencies-under consideration are M-Plaza tours & Pergah transport.Pergah transport.

In order to place value on tour project- travellers will be made to In order to place value on tour project- travellers will be made to pay a token fee- which will in turn cater for entry to tourists pay a token fee- which will in turn cater for entry to tourists sites ,feeding etc.ie if necessary. sites ,feeding etc.ie if necessary.

Hostesses will be strategically placed among travellers both in the Hostesses will be strategically placed among travellers both in the coaches and at the venue- they will drive sales of clients’ products/ coaches and at the venue- they will drive sales of clients’ products/ SKU’S and engage in brand talk among the entire travelling team.SKU’S and engage in brand talk among the entire travelling team.

Hostesses will be attired in branded t-shirts enhancing brand Hostesses will be attired in branded t-shirts enhancing brand communication and visibility for clients’ products.communication and visibility for clients’ products.

MEDIAMEDIATOUR GH will seek in the long term to derive the appropriate TOUR GH will seek in the long term to derive the appropriate

awareness for internal tourism through an intensive media campaign. awareness for internal tourism through an intensive media campaign. Playback recordings will be shown on key national television stations Playback recordings will be shown on key national television stations

to whip up excitement through out the tour.to whip up excitement through out the tour.Support from the media will be key- as allocations will be made for Support from the media will be key- as allocations will be made for

crew to join trip in order to present a comprehensive documentary on crew to join trip in order to present a comprehensive documentary on the activities of TOUR GHthe activities of TOUR GH

TV Stations to be considered;TV Stations to be considered;TV3TV3NET 2 TVNET 2 TVMETRO TVMETRO TVE-TV etcE-TV etc

Write ups in the print media will also be developed- aiming at achieving Write ups in the print media will also be developed- aiming at achieving the desired leverage for tourism in Ghana. the desired leverage for tourism in Ghana.

TOUR GH TOUR GH offers potential sponsors a unique opportunity to offers potential sponsors a unique opportunity to enhance individual corporate images and gain new costumers enhance individual corporate images and gain new costumers whilst supporting the revolution of the tourism industry.whilst supporting the revolution of the tourism industry.

Client will achieve visibility not only to the targeted 300 travelers Client will achieve visibility not only to the targeted 300 travelers per trip but to a much larger Ghanaian community as coaches for per trip but to a much larger Ghanaian community as coaches for travel will be temporarily branded as per demands of sponsorship travel will be temporarily branded as per demands of sponsorship contracts- A great opportunity to tap in a virgin industry.contracts- A great opportunity to tap in a virgin industry.

CLIENTS BENEFITCLIENTS BENEFITThe client willing to partner TOUR GH will bear specific cost-coach The client willing to partner TOUR GH will bear specific cost-coach rental of activation. TOUR GH. Will allow for flexibility in rental of activation. TOUR GH. Will allow for flexibility in partnership terms and the under listed benefits will be key in partnership terms and the under listed benefits will be key in execution.execution.The comprehensive package for the headline sponsor is as follows;The comprehensive package for the headline sponsor is as follows;Extensive branding of coaches&/or all on board to enhance Extensive branding of coaches&/or all on board to enhance visibility and awareness.visibility and awareness.TOUR GH. will bear brand or service title based on contractual TOUR GH. will bear brand or service title based on contractual terms.terms.Bespoke branding at tourist sites with clients merchandising Bespoke branding at tourist sites with clients merchandising materials i.e. if permission is granted by site managers. materials i.e. if permission is granted by site managers. client will earn a brand/service focused approach from TOUR GH client will earn a brand/service focused approach from TOUR GH in execution.in execution.Service/brand focused ABL and BTL activation promos. Service/brand focused ABL and BTL activation promos. A sales & experiential exposure to over 300 travelers per trip– A sales & experiential exposure to over 300 travelers per trip– Creating Top of the mind awareness as well as increasing sales Creating Top of the mind awareness as well as increasing sales ripples.ripples.

Activation will be centred in 6 Regional Tourist zones- i.e., Central Ghana, East/Volta, Northern Ghana, Western Ghana, Ashanti/B.A and Greater Accra

ITENERARYACADEMIC TOURS-1ST QUATERWeek Tour site Location Schools to be considered No. of Students

1 Kwame Nkrumah Mausoluem/Dubois Center Greter Accra Accra High School 1502 Akosombo Dam/Twin rock./Adome bridge East-Volta Solidarity International sch. 1503 The River Volta Estuary East-Volta Alcyd Academy 1004 Mona Monkey Sanctuary East-Volta Jack and Jill School 1505 Mampong Centre for plant medicine East-Volta Pride of the East School 1506 Boti Falls/ Umbrella rock East-Volta Datus Complex Schools 1507 Aburi Gardens East-Volta De youngsters International 1508 Cape Coast castle/Fort Orange Central Tema Parents 1509 Kakum National Park Central Bexhill International 150

10 Virgin Island/ Takoradi fishing harbour Western school 10011 Atewa-Atwirebu Butterfly Sanctuary Western Tema International school 15012 Ankassa Nature reserve Western Great Lamptey Mills 150

Week Tour site location Institutions no.

1 Dodi Island East-Volta Rotary-all branches TBD

2 Ankasa Nature reserve WesternRotract- all branches

TBD

3 Kakum National Park Central SIFE-all branches TBD

4 Mountain Gemi East-Volta Tema Youth Choir TBD

5 Nzulezu village Western Geography department-UG

6 Akaah Water falls Western I.C.G.C- Kpone

7 Adaklu Monkey Sanctuary East-Volta

8 Ancestral caves East-Volta

9 Tagbo Falls East-Volta

10 Virgin Island Western

11 Buabeng-Fiama Monkey Sanctuary Western

12 Mountain Afadjato East-Volta

Arkoma vi

EXPEDITION

Wind downs

Week Tour site location Insttitution no.

1 Kokoloko beach resort Greater AccraUniversity of Ghana- Mensah Sarbah hall

2 Busua Beach resort Central Accra Polytechnic

3 Kokorobite Beach Central Ho Polytechnic

4 Cruise on the Volta Lake East-Volta zenith college

5 Manet Paradise Greater Accra IPS

6 Aburi Gardens East-Volta Data link University

7 Boti falls East-Volta UG SRC

8 Akaah Waterfalls Western Ideal college

9 Ada Beach resort Greater Accra Action Chapel

10 Kakum National Park Central Winners Chapel-Tema

11 Langma beach Greater Accra ICGC

12 Butre Beach Western Takoradi Polytechnic

Academic Tour

ELEMENT Cost

Coach renal @ 600GHC per bus x 5 buses-dependant on distance

3000

Hostesses @40GHC x 6 240

Allowance for St. Johns Ambulance 150

Allowance for police service 200

Allowance for Driver & Drivers’ mate 100

Contingency 150

Sub Total 3840

VAT+NHIL (15%) 576

Grand Total 4416

Branding material-vertical banners, posters etc client

Sampling stands/ sales stands client

T-shirts and face caps client

Expeditions

ELEMENT Cost

Coach rental@ 600GHC per bus x 5 buses-dependant on distance 3000


Allowance for St Johns Ambulance 150



Contingency 150

Sub Total 3840

VAT+NHIL (15%) 576

Grand Total 4416




Wind downs

ELEMENT Cost

Coach renal @ 600GHC per bus x 5 buses-dependant on distance & no. of revelers 3000

Venue rental 500

Stage rental 100

Artiste cost @3000x 3 9000


Sound & generator 600

Allowance for St. Johns Ambulance 150



Contingency 150

Sub Total 14100

VAT+NHIL (15%) 2115

Grand Total 16215




TOUR GHANA PRESENTEDBY OTCHILL VENTURES BUILDING DOMESTIC TOURISM. STARTING WITH THE FUTURE LEADERS.

Documents

Transcript of TOUR GHANA PRESENTEDBY OTCHILL VENTURES BUILDING DOMESTIC TOURISM. STARTING WITH THE FUTURE LEADERS.