Touchdown! A Facebook Ad Playbook for Your Franchise (A Franchise Marketing Webcast from Bluewater)

go.bluewaterbrand.com/touchdown

PLAY #1: STATS THAT SCORE (Why Facebook Ads Work)

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1.44 BILLION Monthly Active Users on Facebook


(Your audience is there. Trust us.)

1.25 BILLION Monthly Active Users on Facebook Mobile


Which country has the most active Facebook users?


Canada

PAGE 6

4 BILLION VIDEOS Viewed on Facebook Every Day



(All videos, not just cat videos.)

PLAY #2: THE FRONT RUNNERS(Franchise Brands Winning with Facebook Ads)


• Drive traffic to local franchisees

•  Increase Applebee’s brand awareness

•  Increase new menu item awareness

GOALS:


Get the full case study at https://www.facebook.com/business/success/applebees

•  Over 3% Increase in Sales 1st Quarter

•  Over 3x ROI from Facebook Ads

RESULTS:


Picture of SBJC of Riverdale Village


Get the full case study at http://www.bluewaterbrand.com/clients/salons-by-jc/

GOALS: •  Create awareness to local beauty professionals

•  Drive traffic to local franchise website

•  Generate leads to increase suite occupancy


RESULTS •  Gained $4 back from $1 spent

•  50x higher conversion rate than average

Facebook Ad


PLAY #3: FACEBOOK AD FUNDAMENTALS

PAGE 17

(Best Practices for Your Franchise)

BRANDS: PROVIDE A SOLID STRATEGY

Meet Local Franchisees Goals

Drive Traffic and Sales


BRANDS: PROVIDE A SOLID STRATEGY Example: Run Facebook Ads from National Brand and Leverage Sponsored Posts Locally


TARGETING IS IMPORTANT Know Your Audience: Learn who they are, where they live, what they

like, and much more!


TARGETING IS IMPORTANT Example: Test targeted campaigns by region, then formulate a plan to rollout to local franchisees for local targeting.


TARGETING IS IMPORTANT Better Targeting

= Qualified Leads

= More Traffic


HAVE A CALL TO ACTION •  Ads with offers or valuable discounts show

increased performance

•  Better Call to Action = More Location Visits


42% of Fans Like a Facebook Page Specifically to get a Coupon or Discount

$


USE HIGH QUALITY IMAGES IN YOUR ADS Because we’re so visual, ads with high quality images will typically perform better.


(Maybe a hi-res photo instead of a chalk drawing?)

USE HIGH QUALITY IMAGES IN YOUR ADS Example: Corporate can provide pre-approved, high quality images for franchisees running their own campaigns locally. This helps maintain brand consistency!


INSTANT REPLAY (RECAP)


FACEBOOK IS A FULL STADIUM

Your customers are on Facebook, so you need to be there too!


USE DATA TO DRIVE YOUR PLAY


Facebook has powerful data to target anyone, anywhere, based on their interests.

PRACTICE MAKES PERFECT Test + Learn Find the right ad formula to target your audience and reach your perfect customer!


DOWNLOAD THE INFOGRAPHIC!



FOR MORE FRANCHISE MARKETING TIPS:

FOLLOW BLUEWATER!


@BluewaterBrand

facebook.com/bluewaterbrand

Bluewater Inc.

youtube.com/bluewaterbrand bluewaterbrand.com/blog

instagram.com/bluewaterbrand

THANK YOU!


Craig Boyte VP of Digital Strategy

MaK Wangsness* Director of Marketing

@MaKBirch

@CraigBoy

SOURCES & REFERENCES


•  Bluewater

•  Expanded Ramblings

•  Panorama

•  Facebook

•  AdWeek

•  Hubspot

•  FreeSFX.co.uk

Touchdown! A Facebook Ad Playbook for Your Franchise (A Franchise Marketing Webcast from Bluewater)

Marketing

Transcript of Touchdown! A Facebook Ad Playbook for Your Franchise (A Franchise Marketing Webcast from Bluewater)