TOTAL 2009 MEDIA IMPRESSIONS: 92,769,641

Lillet Media Impressions 2009

Date Outlet Description Impressions

February 6, 2009 FoxNews.comIncludes Lillet in Special Occasion

Cocktail Recipes 8,368,477

February 17, 2009 OK!Magazine.comIncludes Lillet in Special Occasion

Cocktail Recipes 442,546

Includes Lillet in Special OccasionFebruary 18, 2009

February 28, 2009

IdahoStatesman.com

Santa Barbara News-Press

Cocktail Recipes

Includes Lillet in Special OccasionCocktail Recipes

212,189

90,630

March 4, 2009 New York TimesLillet Included in a Feature on CocktailMixology with Suggested Recipes 3,361,260Lillet Cocktail Featured in "Cocktail

March 26, 2009

March 26, 2009

Vanity Fair.com

Gourmet.com

Hour"

Lillet Orange Granita Cocktail Recipe

484,624

155,447

April 1, 2009 Portland PhoenixJames Bond cocktail mentioned in gin

cocktail feature 133,500

Lillet Cocktail Recipe included inApril 6, 2009

April 17, 2009

April 15, 2009

Vanity Fair.com

The Kitchn.com

Washingtonian.com

"Cocktail Hour"

Lillet included in a feature on aperitifs

Lillet Cocktail Recipe

484,624

214,614

138,001

Lillet included in a feature on WilliamApril 22, 2009

May 2009

Luxist.com

Boston Magazine

Grant summer spirits

Feature on Lillet

127,745

331,167

May 1, 2009 Marie Claire.comLillypad featured in Chic SummerCocktail Recipes Feature 1,937,306

May 1, 2009 Marie Claire.comDiamonds and Pearls featured in ChicSummer Cocktail Recipes Feature 1,937,306

May 5, 2009 USA TodayLillet included in Dale DeGroff's cocktailin a feature on cocktail trends 6,341,175

May 5, 2009 USA Today.comLillet included in Dale DeGroff's cocktailin a feature on cocktail trends 9,469,776

Lillet Cocktail Recipe included inMay 29, 2009

June 5, 2009

June 5, 2009

June 7, 2009

Vanity Fair.com

Washington Post

Washington Post.com

Az Central.com

"Cocktail Hour"

Lillet featured in summer spirits story

Lillet featured in summer spirits story

Lillet cocktail recipe

484,624

1,996,149

7,943,529

1,274,403

Lillet cocktails included in a feature onJune 8, 2009

June 10, 2009

June 10, 2009

June 10, 2009

Monterey County Herald

AM New York

New York Magazine.com

Vanity Fair.com

summertime mixology

Lillet featured in summer spirits story

Lillet cocktail at the Jane Hotel

Lillet cocktail in "Cocktail Hour"

81,918

969,000

1,320,517

484,624

July 2009 Martha Stewart LivingLillet cocktail in French themed

entertaining story 6,090,450

July 1, 2009 Cleveland Plain DealerLillet Cocktail in after work libations

story 874,890

July 9, 2009 Metromix.comLillet/ Bastille Day events included in

events calendar 250,000

July 9, 2009 Gourmet.comLillet included in a round up of great

aperitif wines 155,447

July 9, 2009 The Daily Obsession.netLillet/ Bastille Day included in events

calendar 75,000

July 9, 2009 Brooklyn Based.comLillet/ Bastille Day included in events

calendar 80,000

July 9, 2009 Yum Sugar.comLillet cocktail included in Bastille Day

food story 310,241

Lillet/ Bastille Day included in “Own ThisJuly 9, 2009

July 13, 2009

Time Out New York

Slashfood.com

City”

Lillet included in Bastille Day story

460,854

321,962

July 13, 2009 Village Voice.comLillet/ Bastille Day included in events

calendar 342,345

July 14, 2009 New York Daily News.comLillet/ Bastille Day included in events

calendar 4,716,123

July 14, 2009 New York Daily NewsLillet/ Bastille Day included in events

calendar 1,808,571

"The Bastille Day" cocktail featured inJuly 14, 2009

July 15, 2009

July 20, 2009

July 29, 2009

Vanity Fair.com

Epoch Times.com

Off the Presses.com

Kansas City Star

"Cocktail Hour"

Lillet included in a Bastille Day story

Lillet's new summer label

Lillet included in a feature on aperitifs

484,624

55,747

85,000

704,001

August 1, 2009 Latina.comLillet included in a story on best

summer pitchers 175,185

Lillet included in a feature on Stir MartiniAugust 8, 2009

August 12, 2009

August 13, 2009

August 13, 2010

August 18, 2009

DailyCandy.com

944.com

Metro New York

Metro.us

Dallas Morning News

& Raw Bar in Seattle

Lillet included in a feature on aperitifs

Lillet featured

Lillet featured

Lillet mentioned in feature on Medoc

277,746

53,681

668,186

53,562

995,221

Round-up with Lillet (summer label)August 20, 2009

August 22, 2009

August 29, 2009

TheKitchn.com

TheNewsObserver.com

PoshGlam.com

featured

Lillet was featured in a cocktail recipe

Lillet was featured in a cocktail recipe

185,936

10,476

19,262

Fall 2009 In Style Weddings

Lillet was featured in an entertainingstory on how to create a chic pizza

party 5,272,287

Lillet was featured in a round-up titled,"Flavorful Spirits to Warm up Your Fall

October 1, 2009

October 12, 2009

October 18, 2009

PoshGlam.com

Seattle Magazine

Coloradoan.com

Season"

Lillet mentioned in an entertaining story

Lillet mentioned in a story on Elliot's bar

19,262

200,541

159,402

October 22, 2009 BlissTree.comLillet was featured in a Thanksgiving

cocktail recipe 434,699

November 13, Lillet was featured in a story on "Classic2009

November 20,2009

WashingtonPost.com

Blackbook.com

Cocktails"

Lillet was featured in a Q+A feature onCharlotte Voisey

1,748,532

141,346

November 23,2009 BostonGlobe.com Lillet was featured in a cocktail segment 1,200,00November 30,2009

December 1, 2009

Laist.com

More

Lillet was featured in a cocktail segment

Lillet was featured as an ideal gift

227,109

1,388,163

December 1, 2009 In StyleLillet was featured in an entertaining

story with Katie Lee Joel 1,738,787December 12,2009December 16,2009

BrightestYoungThings.com

Billy'sBestBottles.com

Lillet was featured in a cocktail recipeLilllet was featured as an ideal holidaygift

21,729

9,653

December 30,2009

December 18,2009

NationalPost.com

CBS, The Early Show

Lillet was featured in a cocktail recipe

Lillet was featured as an ideal gift forthe host/hostess

466,554

2,623,653

December 20,Lillet was mentioned in an article titled,"Fewer Gifts and Frills are Expected in

2009

December 27,2009

December 29,2009

December 29,2009

The New York Times

FitSugar.com

CBS, The Early Show

CBSNews.com

a Rough Economy"

Lillet was featured in a cocktail recipefor New Years entertaining

Lillet was featured in a New Years Eveentertaining segment with Katie Lee

Lillet was featured in a New Years Eveentertaining segment with Katie Lee

3,401,289

201,034

2,623,653

3,462,970

NEW YORK, Dec. 16, 2009

Hot Gifts for Hostesses

Ideas for Giving Back -- on a Budget

A hostess gift highlighted on The Early Show. (CBS)

Special Section Holiday Gift Guide

High-tech? Cozy? Goofy? Or Green? Gift ideas for everyone on your shopping list.

(CBS) In our "Early Holiday Unwrapped" series, Pamela Edwards Christiani of Essencemagazine, shared how to insure you'll be invited back to a party again -- give a great hostess gift!

Holiday Gift Guide

But first, what is a bad hostess gift?

Christiani said anything that requires a host to do anything is a bad gift. She said flowers are abad gift because they require the hostess to find a vase. Also, a cheap wine is another big no-no.

Christiani shared these inventive ideas on "The Early Show":

The following product descriptions were prepared using information provided by themanufacturers.

Eat Drink and Be Merry

Godiva Chocolate For Breakfast, $85, Godiva.com. Godiva has a new scrumptious BakedGoods Collection avail at godiva.com only. One of my favorite items online only, can beovernighted, or if today by Christmas.

Buttermilk Pancake Waffle Mix, Raisin Scone Mix, Godiva Dark Chocolate Callets 2 - 2ozcoffees, Cocoa Sampler, Organic Acacia Honey, Wild Maine Blueberry Jam, 8pc Godiva GoldBallotin (truffles), Recipe Card, Mixing Bowl.

Lillet French Apertiff 18.99, local liquor stores or Lillet.com. -Alternative to expectedwine/champagne gift. Lillet is a blend of 85 percent wine and 15 percent citrus liqueurs. Bestway to drink it is on the rocks, with a slice of orange, great before dinner. Stimulates the appetite

Williams Sonoma Apple Cider Concentrate and Mulling Spice Gift Set, $28, with Santaornament, $42.95. House smells like heaven, hot tasty drink that everyone can enjoy. Non-alcoholic alternative. Makes a gallon.

Here's To A Happy HomeLilly Pulitzer Cocktail Shaker, $39.95, Lilly Pulitzer freestanding stores or Lilly Pulitzer.com.The perfect gift for a social butterfly. Must-have for a hostess who loves to mix a mad martini.

Melamine Monogram Trays, $45, Fontaine Maury.com. Takes five business days to processthe order. Have it for years, every time she uses it she'll think of you.

Crate & Barrel Christmas Tree Ornaments, Bird Cages $3.50, Antique Swirl Balls, all under$10, Crate and Barrel stores nationwide or Crate and Barrel.com. So appreciated by the hostesswho loves to decorate for the Holidays. Again, she'll think of you each year when she adorns hertree.

 

 

 

 

 

Fewer Gifts and Frills Are Expected in a RoughEconomy

By STEPHANIE ROSENBLOOMPublished: December 11, 2009

GETTING onto someone’s gift list this Christmas is like getting past a velvet rope.

How are you curbing your holiday shopping list this season?

Victoria Shtainer narrowed hers by age and rank. Children? They’re in.

Top clients? In. Everyone else? Perhaps post-recession.

“This year I decided we’re going to give presents only to the children, not

the adults in the family,” said Ms. Shtainer, a real estate broker in

Manhattan with Prudential Douglas Elliman, “because everyone is

making less.”

Like any businesswoman, Ms. Shtainer also wanted to give presents to

clients, so she had to be strategic. She gathered some unopened wine andliquor from her apartment for re-gifting. “My husband is a physician,”

Ms. Shtainer explained, “he gets a lot of Cognac.” Then she stocked up on

chocolate at Costco. The candy and spirits went into gift bags, along with

hand-written notes. And instead of paying for postage or a delivery

service, Ms. Shtainer climbed into her car and dropped off each bag herself.

“I really thought about who to give and what to give,” she said, noting that she also donated 10

percent of what she would have spent for grown-ups to St. Jude Children’s Research Hospital.

Whatever you’re expecting to find around the tree or the menorah this season, expect a little less. A

year after consumers first began grappling with the nation’s economic turmoil, thrift has become a

habit. The new frugality not only means fewer gifts, it means less costly ones, recycled ones and

handmade and home-baked gifts. Penny-pinchers are giving greeting cards instead of presents, or

presents without greeting cards. And nearly everyone is snipping someone from their list.

“We’re seeing a less conspicuous consumption and a more back-to-basics consumption,” said

Christopher Haak, a senior analyst with Mintel, a market research group.

Consumers have about 10 people on their Christmas lists, down from 16 people last year, according to

the market research firm NPD. That means some holiday revelers won’t be receiving so much as a

slice of fruitcake.

Co-workers and in-laws are on the chopping block. Spouses, too. Or so they say. Marshal Cohen, the

chief industry analyst for NPD, noted there is often an unspoken understanding between would-be

thrifty lovers: “The understanding is if I show up without a gift, you’ll throw me out on the street,” Mr.

Cohen said.

Of the various retailing surveys chronicling the collapse of materialism, one from American Express

found that consumers are more likely to excise certain friends and family members than their pets.

“Dogs and pets are winning in this recession,” said Kit Yarrow, a consumer psychologist and

chairwoman of the psychology department at Golden Gate University in San Francisco. “The things

that nurture us and make us feel cared for, they’ve been elevated in stature lately. All auxiliary people

are out.”

While all that cutting back is good for consumers’ bank accounts, many insist it is even better for theirsouls.

Like most everyone, Susan Wenner Jackson is shorter on cash. So are her friends and extended

family. Buying more stuff simply didn’t make sense.

“I don’t need another bath-and-body set,” said Ms. Jackson, who left her job as a copywriter in

Cincinnati in September. She became a freelancer and blogs at Workingmomsagainstguilt.com.

What she does need is a night out with her husband. And so Ms. Jackson told her baby sitter, with

whom she exchanges gifts, “I would just love it if you would keep the kids overnight one night.”

As for her family — attention Jackson family members: please cease reading now — Ms. Jackson plans

to give them photographs of her children (taken by her photographer husband) in frames decorated

by her 3-year-old daughter.

“That will make them so happy, and it won’t cost us anything” Ms. Jackson said. The nascent

frugality, she said, “forces you to be imaginative and create things that are meaningful.”

Indeed, Deanna Duke, who lives in Seattle and writes about the environment and sustainability at

Thecrunchychicken.com, said more of her readers are expressing a desire to make their own presents,

even though they worry the recipients will think they cheaped out.

“The biggest thing for people is getting over the mental fear,” said Ms. Duke, who this holiday isdoling out homemade jams, like a cinnamon-ginger-plum variety with the French aperitif Lillet, and

an Indian masala-strawberry jam with pinot noir and port.

American households are expected to spend an average of $390 on Christmas gifts this year, down

from $418 last year, according to the Conference Board, a business research group.

What consumers intend to spend often differs from what they actually spend. But November’s decline

in sales at nearly every major chain — be it Saks, Macy’s or Dillard’s — made clear that shoppers

remain cautious.

“This year I’m definitely limiting the list a little more than I usually do,” said Karen Rose, a mother of

two who works at the California Culinary Academy.

Instead of exchanging gifts, her family and friends are writing coupons that entitle one another to

treats that play to their talents, be it back rubs or furniture painting. Ms. Rose and her siblings made

similar coupons when they were children. “This year it’s coming back with gusto because it’s pretty

tight for everybody now,” she said.

The return to simplicity, family and do-it-yourself projects is reflected in the purchases people are

opening their wallets for. The International Council of Shopping Centers said last month that with

consumers spending more time at home amid the recession, gifts related to cooking and home

entertainment are doing well.

Others appear to be following the “it’s the thought that counts” maxim. A survey commissioned by the

Internet retailer Cardstore.com suggests that some 20 percent of shoppers plan to save money by

sending a greeting card instead of a gift.

Retailers, certainly, are doing anything they can to drum up sales, even if the gift costs $1.95.

In a recent commercial for Hallmark, an adult daughter leaves a card for her mother on a kitchen

counter, then tells her in person, “We couldn’t have made it through this last year without you, Mom.”

Next comes the narrator’s voice: “This year, appreciation may be the best gift of all.”

Appreciation costs a little more for those sending the new digital card from American Greetings and

Target. The card, at $19.99, holds up to 50 digital photographs that can be viewed as a slide show, and

the sender can record a personal greeting.

Retailing industry professionals are divided about whether this penury is any more permanent than

the 76-foot-tall Norway spruce in Rockefeller Center.

A report published last month by the American Customer Satisfaction Index said that there was little

evidence in favor of a sea change in spending habits, noting that the 1990-91 recession “suggests thatconsumer memory is short.”

However long the frugality lasts, this year you probably don’t have to feel guilty about trimming the

gift list.

“I understand,” said Ms. Shtainer, the real estate broker. “I don’t expect anything from anyone thisyear.”

The Bastille Day

by Adam KlappholzJuly 14, 2009, 5:00 PM

Have a newsworthy cocktail hour with VF Daily’s current-events-inspired concoctions. Today’s cocktail

honors Bastille Day, which commemorates the storming of the Bastille, a Parisian prison, on July 14,

1789. The event precipitated the French Revolution and led to the modern French state.

The Bastille Day

4 oz. Lillet Blanc

3/4 oz. Bols triple sec

Brut champagne

Orange slice

Pour Lillet over ice in a cocktail glass. Top with triple sec, and then add champagne. Garnish with an

orange slice.