JULY 21-29, 2018A UNIQUE PARTNERSHIP OPPORTUNITY

GF SPORTSGF Sports is a sports and entertainment event content company that owns and operates ATP World Tour (Association of Tennis Professionals) sanctioned properties in Atlanta, GA and Long Island, NY and special events in New York City and Orlando, FL.

Through these four tennis properties, GF Sports delivers top-notch sports experiences and content to its fans, whether it be live at the event, domestically and internationally on TV, or through other social and digital media channels. Its’ commitment to execute and deliver the ultimate fan experience, along with an impressive line-up of the best players in the world, sets GF Sports events apart from the rest.

BB&T ATLANTA OPENProfessional tennis in Atlanta has a great history dating back to 1985 with an impressive list of singles champions, some of which include the game’s all-time greats: Pete Sampras, Andre Agassi, Ivan Lendl, John McEnroe, and Michael Chang. Taking place at Atlantic Station in one of the best tennis cities in the world, this tournament has become a premier stop on the ATP World Tour.

EVENT SNAPSHOT• The property has become a major marketing vehicle for companies, including: BB&T, Coke, Emirates Airline, Lexus, American Express, Citizen and many more

• This is the first stop on the US Open Series, a series of 10 summer hard court tournaments that culminates with the last Grand Slam of the year, the US Open

• Atlantic Station attracts more than 9 million visitors per year and is the 4th most visited attraction in Georgia

• Junction of I-75, I-85 and 1⁄2 mile North of I-20

• Visible to 578,000 vehicles per day

• Sixth busiest interchange in the US

• #4 attraction in GA with 9 million annual visitors

• 355,000 residents/$90,000+ avg HH income

• 4 MARTA stops including Free Ride shuttle

ATLANTIC STATIONStrategic Location & Unrivaled Visibility

DEMOGRAPHICS

AVERAGE HHI: $150K

GENDER (F/M)

51/49AGE 20-59:

80%

AVERAGEAGE:

40HOLD COLLEGE

DEGREE:

82%

TRENDS

FROM 2000-2015, TENNIS GREW FASTER THAN GOLF,BASKETBALL AND ANY OTHER TRADITIONAL SPORTS

TENNIS

ATTENDANCE AT EVENTS PARTICIPATION TV VIEWERSHIP

GOLF NBA

43% 46%

145%

20%

52%

-9%-1%

72%

9%

DEMOGRAPHICS/TRENDSWHY TENNIS?

• Affluent, ENGAGED, brand loyal, educated decision-makers

• Most gender neutral sport

• #1 most diverse sport*

• Highest educated fan base of all sports

• Positive brand association

Source: MRI Database/ USTA TIA Participation StudyDemos derived from USTA

*Tied w/ NBASource: REPUCOM SPONSORLINK

TENNIS REACHES THE MONEY MARKET (United States)Best sport for exposure to High Net Worth (HNW) individuals

TENNIS

AVE. EXPOSURE PER HOUR (MM:SS) 14:26 4:08 7:36 3:09 4:59 1:46

1.3M 2.2M 1.2M 0.36M 1.4M 0.51M

36% 31% 30% 27% 50% 47%

72 68 66 7 71 10

AVERAGE AUDIENCE PER DAY (MIL)

% OF AUDIENCE HIGH NET WORTH

SPORT INDEX (0-100)

BASKETBALL BASEBALL GOLF F1FOOTBALL(SOCCER)

Sports Index= (Average HNW audience per day x exposure sec. per hour) / 8 to fit ranking scaleSource: SMG Insight

SOCIAL MEDIA TELEVISION

UNIQUE WEB VISITORS:

310,000+

GF SPORTS ACCOUNTS:

19

TOTAL FOLLOWERS:

59,000+

TWITTER IMPRESSIONS:

6.9 MILLION

FACEBOOK REACH:

5.6 MILLION

LIVE AND TAPE-DELAYED BROADCAST IN OVER

80 COUNTRIES

REACH TO OVER

90M HOUSEHOLDS

OVER 100 HOURSOF TV COVERAGE

BROADCASTS ON TOP NETWORKS:

THE ROAD TO THE US OPEN....US OPEN SERIES!!!• Launched in 2004

• ATP (Men’s) and WTA (Women’s) Tournaments in North America Bonus

System Attracts Top Players

• 30 Million US Viewers

• 100 Live US Broadcast Hours Attendee

• Demographic Comparable to the US Open

BB&T ATLANTA OPEN PARTNERSHIP OBJECTIVES UTILIZING UNIQUE PRO TENNIS ASSETS;

• Help support key Atlanta market growth initiatives with National & Global reach

• Deepen existing customer relationships

• Open doors with desired prospects

• Community & Charity Local Support

ONE OF THE MOST PRESTIGIOUS SPORTING AND ENTERTAINMENT EVENTS IN THE WORLD

POTENTIAL ASSET EXAMPLES• Category Exclusivity

• Logo Inclusion on Event Print/Digital Materials

• Signage & Promotion: Stadium Court Video Board Message & PA Announcements

• Week long branding on our Stadium Court NET JUDGE BOX

($5mm estimated TV ad value!)

• Week long branding on our Grandstand Court NET JUDGE BOX

• One (1) Full Program Ad

• One (1) :30 second Jumbotron Video Per Session

• One (1) PA Announcement Per Session

• Logo Inclusion on BB&T Atlanta Open Home Page

• Logo Inclusion on BB&T Atlanta Open Partner Pages

• Three (3) Social Media Sponsored Posts

• One 10x10 Booth in our Partner Pavilion

• One (1) dedicated e-mail to our 20k+ e-mail data base with a special

promotional offer

• Seven (7) ESPN2/ESPN3 :30 TV ad spots (5 on ESPN3 and 2 on ESPN2)

• Three (3) full-page ads in local ALTA NetNews publication to reach metro Atlanta

tennis audience (80k+ audience per issue)

POTENTIAL ASSET EXAMPLES• One (1) VIP on-court coin toss with recommended use by

your Business team for a VIP customer experience

(exact date TBD)

• One VIP week-long Champagne table that seats 4 that includes

access to our VIP Lexus Lounge with open bar & food with

recommended use by your Business team

• One (1) VIP tennis clinic for up to 16 guests that includes a

VIP tennis personality appearance with recommended use by

your Business and/or Spotlight teams to help deepen

clients relationships (exact date TBD)

• One (1) VIP suite session use to entertain up to 28 VIP

customers in a suite that includes a $1k food credit and VIP

tennis personality visit to meet n greet with your VIP guests,

recommended use by your Spotlight team

(exact suite session TBD)

• Fifty (50) reserved and branded seating in Gold section

in our Stadium Court for your use each session to secure NEW

or help with retention of retail customers

BONUS - sponsorship of our Ball person team with the back of their shirts being stadium & camera visible stating “Sponsor Name Ball Squad”

(estimated TV ad value in excess of $1mm, based on SMG Research)

“It’s a great tennis town in Atlanta. It’s probably the best tennis town in America.”

– John Isner

“Atlanta is a great tennis town and an important market for Lexus. Being aligned with the BB&T Atlanta Open helps us

reach an important demographic.”– Jay Cropper,

Area General Manager, Lexus

“With the cool venue, it’s kind of aspecial tournament, unlike others.”

– Jack Sock

“BB&T Atlanta Open matches up well with our company image & brand growth initiatives.”

– Kevin Greiner,President, GAS SOUTH

“In order for tennis to grow, we have tolook at it from the fans’ perspective.

This is outside the box.”– Andy Roddick