Truly public opinion

PAID surveys is the only meaningful way to gather reliable data on public opinions.

BUT they are costly and …use BAD procedure:

• promise of anonymity instead of true anonymity

• vulnerable to result manipulations

• weak motivation to participate

• distorted answers to sensitive questions

BAD procedure => problems with recruitment of respondents

The Problem (Survey 1.0)

The Partial Solution (Survey 2.0)

Randomized-response – a procedure to ask sensitive questions offline [Warner, S. L. (1965)]

Other attempts to eliminate social desirability bias include differential privacy and unmatched count

• true anonymity

• vulnerable to result manipulations

• weak motivation to participate

• possibility to ask sensitive questions

The Solution For The Recruitment Problem (Survey 3.0)

Probability theory

Distributed aggregation of responses

Asymmetric encryption

Survey 3.0

(an online technique)

The Solution For The Recruitment Problem (Survey 3.0)

Survey 3.0 gives respondents:

• true anonymity

• access to the results

• possibility to verify these results

• protection against possible manipulations (even from our side!)

GOOD procedure => easy recruitment of respondents (Panel)

The Product: Survey 3.0 + Virtual Currency

Panel Economy. The Rule #1:

- the smallest “coin” in the system is “one view”

The Product: Survey 3.0 + Virtual Currency

Panel Economy. The Rule #2:

- Pay for access to survey 3.0 results of other users in views

The Product: Survey 3.0 + Virtual Currency

Panel Economy. The Rule #3:

- surveys 3.0 can be conducted on ‘credit’ in our virtual currency (views): just promise to become a respondent on demand

The Product: Survey 3.0 + Virtual Currency

Panel Economy. The Rule #4:

- user specifies interest and gets free access to survey 3.0 results tagged with the same interests => unique ‘demographic’ data

The Product: Survey 3.0 + Virtual Currency

- individual users (mostly pay with views or promises)

- corporate users (paid access to Panel and survey 3.0 results )

Two primary market segments:

The Product: Survey 3.0 + Virtual Currency

Value proposition:

- unmatched quality of respondents and results (all of which are verifiable)

- very attractive pricing (cost of recruiting a respondent is close to zero for us)

The Team

Konstantin Shamkokonstantin.shamko@gmail.comexperienced software engineer and architect

Alex Abrashkevich alies.abrashkevich@gmail.comidea of the product, has solid background in statistics and applied

sociological research

Katerina Gerasenkovakaterina.gerasenkova@gmail.com usability and visual design