Toronto EM Annual Viewing Trends Females 18-49, Total TV, By Daypart

25
Toronto EM Annual Viewing Trends Females 18-49, Total TV, By Daypart Average Minute Audience (000) Average Weekly Reach (%) Average Weekly Hours Viewed (Per Cap)

description

Toronto EM Annual Viewing Trends Females 18-49, Total TV, By Daypart. Average Minute Audience (000) Average Weekly Reach (%) Average Weekly Hours Viewed (Per Cap). Average Minute Audience. Toronto EM, Females 18-49, By Daypart . - PowerPoint PPT Presentation

Transcript of Toronto EM Annual Viewing Trends Females 18-49, Total TV, By Daypart

Page 1: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Toronto EM Annual Viewing Trends

Females 18-49, Total TV, By Daypart

Average Minute Audience (000)Average Weekly Reach (%)

Average Weekly Hours Viewed (Per Cap)

Page 2: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Average Minute Audience

Toronto EM, Females 18-49, By Daypart

Page 3: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Toronto EM Annual Viewing TrendsFemales 18-49, AMA (000), Total TV

All Day Mo-Su 6a-6a

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

0

50

100

150

200

250

300

Total TV

Source: BBM Canada – Sept. to Aug.

Page 4: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Toronto EM Annual Viewing Trends Females 18-49, AMA (000), Total TV

Morning Mo-Su 6a-10a

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

020406080

100120140160

Total TV

Source: BBM Canada – Sept. to Aug.

Page 5: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Toronto EM Annual Viewing Trends Females 18-49, AMA (000), Total TV

Daytime Mo-Su 10a-4p

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

0

50

100

150

200

250

Total TV

Source: BBM Canada – Sept. to Aug.

Page 6: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Toronto EM Annual Viewing Trends Females 18-49, AMA (000), Total TV

Fringe Mo-Su 4-6p

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

050

100150200250300350

Total TV

Source: BBM Canada – Sept. to Aug.

Page 7: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Toronto EM Annual Viewing TrendsFemales 18-49, AMA (000), Total TV

News Hour Mo-Su 6p-7p

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

050

100150200250300350400

Total TV

Source: BBM Canada – Sept. to Aug.

Page 8: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Toronto EM Annual Viewing TrendsFemales 18-49, AMA (000), Total TV

Prime Time Mo-Su 6p-11p

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

0

100

200

300

400

500

600

Total TV

Source: BBM Canada – Sept. to Aug.

Page 9: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Toronto EM Annual Viewing Trends Females 18-49, AMA (000), Total TV

Prime Time Mo-Su 7p-11p

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

0100200300400500600700800

Total TV

Source: BBM Canada – Sept. to Aug.

Page 10: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Average Weekly Reach

Toronto EM, Females 18+, By Daypart

Page 11: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Toronto EM Annual Viewing TrendsFemales 18-49, Avg. Wkly. Reach (%), Total TV

All Day Mo-Su 6a-6a

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

0

20

40

60

80

100

Total TV

Source: BBM Canada – Sept. to Aug.

Page 12: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Toronto EM Annual Viewing Trends Females 18-49, Avg. Wkly. Reach (%), Total TV

Morning Mo-Su 6a-10a

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

0

20

40

60

80

100

Total TV

Source: BBM Canada – Sept. to Aug.

Page 13: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Toronto EM Annual Viewing Trends Females 18-49, Avg. Wkly. Reach (%), Total TV

Daytime Mo-Su 10a-4p

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

0

20

40

60

80

100

Total TV

Source: BBM Canada – Sept. to Aug.

Page 14: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Toronto EM Annual Viewing TrendsFemales 18-49, Avg. Wkly. Reach (%), Total TV

Fringe Mo-Su 4p-6p

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

0

20

40

60

80

100

Total TV

Source: BBM Canada – Sept. to Aug.

Page 15: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Toronto EM Annual Viewing Trends Females 18-49, Avg. Wkly. Reach (%), Total TV

News Hour Mo-Su 6p-7p

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

0

20

40

60

80

100

Total TV

Source: BBM Canada – Sept. to Aug.

Page 16: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Toronto EM Annual Viewing Trends Females 18-49, Avg. Wkly. Reach (%), Total TV

Prime Time Mo-Su 6p-11p

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

0

20

40

60

80

100

Total TV

Source: BBM Canada – Sept. to Aug.

Page 17: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Toronto EM Annual Viewing TrendsFemales 18-49, Avg. Wkly. Reach (%), Total TV

Prime Time Mo-Su 7p-11p

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

0

20

40

60

80

100

Total TV

Source: BBM Canada – Sept. to Aug.

Page 18: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Average Weekly Hours Viewed Per CapitaToronto EM, Females 18-49, By Daypart

Page 19: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Toronto EM Annual Viewing Trends Females 18-49, Avg. Wkly. Hrs Viewed, Per Capita,

Total TVAll Day Mo-Su 6a-6a

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

0

5

10

15

20

25

Total TV

Source: BBM Canada – Sept. to Aug.

Page 20: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Toronto EM Annual Viewing TrendsFemales 18-49, Avg. Wkly. Hrs Viewed, Per Capita, Total

TVMorning Mo-Su 6a-10a

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

0

0.5

1

1.5

2

2.5

Total TV

Source: BBM Canada – Sept. to Aug.

Page 21: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Toronto EM Annual Viewing Trends Females 18-49, Avg. Wkly. Hrs Viewed, Per Capita,

Total TVDaytime Mo-Su 10a-4p

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

0

1

2

3

4

5

6

Total TV

Source: BBM Canada – Sept. to Aug.

Page 22: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Toronto EM Annual Viewing Trends Females 18-49, Avg. Wkly. Hrs Viewed, Per Capita,

Total TVFringe Mo-Su 4p-6p

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

0

0.5

1

1.5

2

2.5

3

Total TV

Source: BBM Canada – Sept. to Aug.

Page 23: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Toronto EM Annual Viewing Trends Females 18-49, Avg. Wkly. Hrs Viewed, Per Capita,

Total TVNews Hour Mo-Su 6p-7p

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

00.20.40.60.8

11.21.41.6

Total TV

Source: BBM Canada – Sept. to Aug.

Page 24: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Toronto EM Annual Viewing Trends Females 18-49, Avg. Wkly. Hrs Viewed, Per Capita,

Total TVPrime Time Mo-Su 6p-11p

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

0

2

4

6

8

10

12

Total TV

Source: BBM Canada – Sept. to Aug.

Page 25: Toronto  EM  Annual Viewing Trends Females 18-49, Total TV, By Daypart

Toronto EM Annual Viewing TrendsFemales 18-49, Avg. Wkly. Hrs Viewed, Per Capita, Total

TVPrime Time Mo-Su 7p-11p

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

2010-2011

2011-2012

0123456789

10

Total TV

Source: BBM Canada – Sept. to Aug.