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Sam Higginbottom Institute of Agriculture, Technology and Sciencesallahabad

TOP SOAP BRANDS IN INDIA

ASHITA KISPOTTA

BBA(HONS) 1st SEMSTER

SOAPSoap was introduced in India by the Lever Brothers during the British reign in the country. Soaps were imported from England and marketed in India.The first local soap manufacturing unit was set up by Mr. Jamshedji Tata in Cochin, Kerala around the period 1918.The soap market in India which was once only restricted to the urban regions has now covered practically the remotest corners of the country. The Indian soap market is ruled by three major giants; Hindustan Unilever Limited, Godrej and Nirma. These three companies alone account for 88% of the total market share in India. H.U.L. with its brands like Lux and Lifebuoy has dominated the Indian lather industry since the last few decades. Nirma another top soap brand in India is one of the major competitors of HUL and holds a 15% market share in the Indian soap market.

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IMPORTANCE OF SOAPThe primary aim of the top soap brands in India today is to expand the number of rural consumers since the rural consumers consists of 70% of the total of the country .The top soap brands in India are ranked according to usage and popularity since people belonging to different strata's of societies use different brands of soap. The top soap companies are specially producing soaps under the discount segment meant exclusively for the rural areas targeting the absolute lower income consumers.

OBJECTIVES To determine the awareness level of the soap brands To identify the perception of the consumersTo identify various factors affecting purchasesTo determine effects of product ingredients on the consumerTo study consumer buying behavioursTo determine preference of the consumers.

TOP SOAP BRANDS IN INDIA

TOP SOAPS BRAND LOGOS

LUX Product type :BeautySoap Country :USAIntroduced :1924Markets :WorldwideAmbassador(s) :Lever Brothers (Unilever)Website :lux.comLuxis a global brand developed byUnilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners

FEATURES OF LUXLux possesses a very strong network of market research. Door to door surveying and sampling is done annually in rural as well as urban areas selectively.Lux has a very wide range of products to offer.Lux possesses a very strong brand image in the market.The focus of lux is going strong on beauty segment.The brand has innovative sales promotions tactics that spread across different forms of media print, electronic and social. Unique selling point is its fragrance

DOVE Product type :Personal care Soap country :United States. Ambassador(s) :Unilever Introduced :1955 Market :Worldwide Website :www.dove.usDoveis a personal care brand owned byUnilever.Products include: antiperspirants/deodorants, body washes, beauty bars, lotions/moisturizers, hair care, and facial care products. Dove proved successful by touting that it contained moisturizers.The Dove beauty bar was first developed and introduced in the Netherlands in 1955 when Unilever purchased a Dutch soap factory.

FEATURES OF DOVE Dove always aims to deliver products which tangibly improve the condition of skin or hair and give a pleasurable experience of careDoves Social Mission is to help encourage girls to develop a positive relationship with beauty, helping to raise their self-esteem and thereby enabling them to realise their full potential.Dove is the largest premium brand in the Hindustan Unilever portfolio," says Rajaram Narayanan, vice president, hair care and Lakme, HUL.

PEARS

Product Type :Shower Soap Soap Country :England Introduced :1789 Market :Worldwide

Pears transparent soapis a brand ofsoapfirst produced and sold in 1789 byAndrew Pearsat a factory just offOxford StreetinLondon,England. It was the world's first mass-market transparent (actuallytranslucent) soap.According toUnileverrecords, Pears Soap was the world's first registeredbrandand is therefore the world's oldest continuously existing brand

FEATURES OF PEARSA gentle soap with a refreshing smell which leaves your skin feeling fresh and soft. People buy this because of its BRAND image , Ad's, marketing tacticsPears Glycerine Soap is one of the largest leading brands in glycerine soaps in the market for a very long time.pears has high Glycerine content which is great for long lasting and nourished skin. All together both glowing skin and nature friendly constituents can be obtained all at the same price.Definitely worth the money. But Price is still on a higher side and for poor people this soap is still a luxury but all in all this is a great soap.

DETTOL PRODUCT TYPE :Personal use SOAP COUNTRY :India INTRODUCED :1933 MARKET :Worldwide Owner :Reckitt BenchiserDettolis thetrade namefor a line ofhygieneproducts manufactured byReckitt Benckiser. It has been in use since before the 1950s.Dettol Bar Soapis a gentle soap with a fresh fragrance. It contains antibacterial agents that provide trusted Dettol protection. It cleanses and protects your skin for a hygienic clean and a healthy refreshing feeling everyday. Contains skin moisturising agents

FEATURES OF DETTOLDettol has become a household name in the hygiene category; its product line includes antiseptic liquid, soaps, liquid hand wash, hand sanitizer, body wash, shaving cream and medicated plasters.Dettol captured the Indian market even before the 1950s, and till today, the brand has not lost its strengthIn India, Dettol as a brand stands for trusted protection. Dettols products are of high quality and are affordable, which is why they have managed to enter majority of the households in India.

LIFEBUOY Product type :Personal use Soap Country :England Owner :Unilever Introduced :1895 Market :Worldwide Lifebuoyis a brand ofsoapcontainingphenolmarketed byUnilever.Lifebuoy was introduced byLever Brothersin 1895 in England as the second oldest soap brand.Lifebuoy has a strong social mission, promoted through its rural hygiene programme,Khushiyon Ki Doli, which propagates the practice of hand washing with soap to reduce diarrheal deaths.Lifebuoy is available in bar soaps, liquid hand wash, hand sanitizer and talc.

FEATURES OF LIFEBUOYLifebuoy aims to make a difference by creating accessible hygiene products (soap) and promoting healthy hygiene habits. With this in mind, Lifebuoy aims to change the hand washing behaviour of 1 Billion people by 2015.Lifebuoy looks to consistently innovate and provide accessible hygiene and health products to a wide variety of consumers.The vision also commits the Lifebuoy brand team to visible action, inspiring projects that motivate consumers to improve their hygiene behaviour.The Lifebuoy brand has, since 1894, supported people in their quest for better personal hygiene.Lifebuoyhas been a pioneer in this market and has constantly innovated to keep it in tune with changing market needsLifebuoyis Indias largest selling soap brand

DATA ANALYSIS The under mentioned result has been revealed by the survey conducted by our group. This survey consist of ten questionnaire of consumers in INDIA as appended below :-

questionAIRE1. Sales of top soap brands in India ?2. Where do people usually shop for purchasing soap ?3. Rank any 4 best soap brands in your preference ?4. What is the rate of usage of soap in different age groups ?5. What is the rate of the factors influencing soaps purchase ?6. Which type of soaps brand people prefer buying ?7. How you rate the quality of soap brand ?8. At what level brand name is important for you ?9. How long does people use their current soap ?10. How satisfy are people with their current soap brand ?

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1.SALES: TOP SOAP BRANDS IN INDIA

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2. Where do people usually shop for purchasing soap ?

3. Rank any 4 best soap brands in your preference?

4. What is the rate of usage of soap in different age groups ?

5. What is the rate of the factors influencing soaps purchase ?

6. Which type of soaps brand people prefer buying ?

7. How you rate the quality of soap brand ?

8. At what level brand name is important for you ?

9. How long does people use their current soap?

10. How satisfy are people with their current soap brand ?

ConclusionToday soaps are being purchased on major 4 factors : Brand NameAntiseptic qualityBeauty carePrice

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