TOP CONVERSION IN 4 QUESTIONS

Here are 4 key questions that will help you fix 80% of your

conversion issues

Before rebuilding your whole website …

WHERE AM I ?

#1

AN IMMEDIATE LANDMARKThe name and the logo of your brand have to be easy to identify

Give

TRIGGER A SENSE OF FAMILIARITYThe “mere exposure effect” brings a positive reaction

WHY AM I HERE ?

#2

8 SECONDS TO CONVINCEIt's the time you have to remind your customers why they

are on your page and convince them to stay

The average attention span of users online is less than the one of a

goldfish…

So

KEEP IT SIMPLE !

• Expose your advantages in 3 points

• No more !!!

BEWARE OF "THE CURSE OF KNOWLEDGE"The more you know, the harder it is to think like someone that doesn't know what you're talking about

Use verbs that inspire actions

WHAT SHOULD I DO ?

#3

Reduce the time users spend thinking

BE DIRECT ABOUT WHAT YOU WANT YOUR CUSTOMERS TO DO

WHY SHOULD I DO IT ?

#4

Next day delivery, Free trial, Extras, "This offer expires today”… OFFER AN INCENTIVE TO GET THAT CONVERSION !

The fear to see the item you want sold out is a real stimulate

TRIGGER THE LOSS AVERSION BIAS

STAND OUT FROM YOUR COMPETITORS !Travellers, for example, are visiting an average of 38 different websites before booking

SUM UP

3- Tell immediately your visitor what to do

1- Don’t forget to give a familiar landmark

2- Expose simple arguments to convince in few seconds

4- Be persuasive

A BETTER CONVERSION !

Using these 4 easy tips

you will obtain quickly

I am here !

marcello@convertize.com

To go further…If you want to know more about

behavioural psychology studies, Google Scholar is very useful

and if you need help…