Top 5"must

change"to achieve OMNIchannel Retailing

Created by www.NewBlack.io

BUSINESS STRATEGY

IT LANDSCAPE

MEASUREMENT / KPI SUPPLY CHAIN

PROCESSES & STRUCTUREfrom Product Centric to Consumer Centric from Silos to Collaboration

from Inflexible to Agile

from Sales/Revenue to Consumer Experience from Passive Fulfillment to Dynamic Fulfillment

WHY: Today, consumer have nearlyinfinite access to information, reviews andproduct choices anytime they want. Clearlythe power has been shifted from brands to

consumer.

WHY: Consumers are no longer brandloyal, but they stay engaged with brands

that are able to provide unique experiencessuch as creativity, stimulation and

solutions.

WHY: Consumer journey is no longerlinear, they would like to stay connectwith the brands that able to fulfill their

freedom to shop whenever and wherever.

WHY: We’ve seen more and more touchpoints transpire over a short time and consumerexpects a seamless experience across all these touchpoints.

WHY: In this fast moving market,consumer expect instant & consistent

feedback from brands across alltouchpoints. Processes and structure are

simply facilitating the consumer journey.