Omni-Channel Retailing: Challenges Facing Today’s Retailer
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v OmniChannel Retailing: Challenges facing today’s retailers Edwin Lee, VP Global Retail
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Transcript of Omni-Channel Retailing: Challenges Facing Today’s Retailer
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Omni-‐Channel Retailing: Challenges facing today’s retailers
Edwin Lee, VP Global Retail
Challenges Facing Retail Marketers
Can you measure your offline store sales back to your online media spend?
Are you leveraging all of your CRM data to drive greater return on your digital markeCng?
Do you know how
much of your curren
t
digital media dollars
are actually spent i
n
media?
Are you able to have one view of your audiences across
channels?
Do you know the return for each dollar spent in
media?
Pete – let’s not use Ctle blocks through out the deck. “Challenges
Facing Retail Marketers”. I’d prefer integraCng the Ctle into the slide rather than having a Title
Block.
@DWIN1 @MediaMath #MediaMathRetail
The Mul=ple Channels Challenge -‐ Giving Credit Where Credit is Due
@DWIN1 @MediaMath #MediaMathRetail
The Mul=-‐Device World
@DWIN1 @MediaMath #MediaMathRetail
Siloed Data is Sad Data
L L L L
@DWIN1 @MediaMath #MediaMathRetail
Sequen=al and Tailored Messaging
@DWIN1 @MediaMath #MediaMathRetail
MediaMath Retail: Industry Leading Technology MediaMath Retail is an on-‐demand soluCon that combines data management, cross-‐channel media execuCon, creaCve management, and decisioning into a single streamlined workflow
Audiences Right Person
Op=miza=on Right Outcome
Media Right Time, Right Place
Messaging Right Ad
@DWIN1 @MediaMath #MediaMathRetail
Connec=ng All Touch Points, Reaching Consumers At Every Stage
Full customer life-‐cycle, real-‐=me audience building and buying
Site Visitors (RemarkeCng)
Prospec=ng (Lookalikes)
Reten=on (Re-‐engaging)
@DWIN1 @MediaMath #MediaMathRetail
Vary creaCve and sequence messaging based on: Goals, audience, and market
Female Age: 25 Interests: Fashion
Providing the Tools for Dynamic Crea=ve & Dynamic Ad Serving
@DWIN1 @MediaMath #MediaMathRetail
Male Age: 37 Interests: Technology
@DWIN1 @MediaMath #MediaMathRetail
Providing the Tools for Dynamic Crea=ve & Dynamic Ad Serving
Vary creaCve and sequence messaging based on: Goals, audience, and market
Global Supply Scale & Depth Access to Over
3.6 Trillion Monthly Global Impressions
Real-‐Time Bidding Private Marketplace
Automated Guaranteed
Top-‐Cer Inventory Premium Publishers
Deal Discovery Video
Social Mobile & Tablet
NaCve Display
Email Digital Out-‐of-‐Home
ProgrammaCc TV
@DWIN1 @MediaMath #MediaMathRetail
Transparency into: Media, audience, reach,
transacCons, on any device.
For Every Dollar You Spend on Media, You Know the Return
Reveal sales gaps and make your markeCng dollars smarter
PLACEMENT: Site Transparency Report
ALGORITHM PREFERENCES: Brain Visibility
@DWIN1 @MediaMath #MediaMathRetail
MediaMath for Retail is your simple soluCon, connec=ng all the dots for you.
@DWIN1 @MediaMath #MediaMathRetail
