Top 2 concepts on Chapter 9 Brand Equity
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Top 2 Learning Concepts Ch 9: Creating Brand Equity Soleil Gan March 2011 http:// taeyangxinyi.blogspot.co
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Transcript of Top 2 concepts on Chapter 9 Brand Equity
Top 2 Learning Concepts
Ch 9: Creating Brand Equity
Soleil GanMarch 2011
http://taeyangxinyi.blogspot.com
Outline:Make your brand sell for you
1. Brand Dynamics 2. Brand Elements
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1. Brand DynamicsCustomer-brand relationship
Bonding Advantage Performance Relevance Presence
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1. Brand DynamicsCustomer-brand relationship
Bonding Advantage Performance Relevance Presence
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Loyalty increases as you go
up!
1. Brand DynamicsCustomer-brand relationship
Bonding Advantage Performance Relevance Presence
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Over 600 stores nationwide!
1. Brand DynamicsCustomer-brand relationship
Bonding Advantage Performance Relevance Presence
http://taeyangxinyi.blogspot.com
1. Brand DynamicsCustomer-brand relationship
Bonding Advantage Performance Relevance Presence
http://taeyangxinyi.blogspot.com
1. Brand DynamicsCustomer-brand relationship
Bonding Advantage Performance Relevance Presence
http://taeyangxinyi.blogspot.com
P116.00
P118.00
1. Brand DynamicsCustomer-brand relationship
Bonding Advantage Performance Relevance Presence
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2. Brand ElementsWhat makes a Brand?
Brand Names URLs Logos Symbols Characters Slogans
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2. Brand ElementsWhat makes a Brand?
Brand Names URLs Logos Symbols Characters Slogans
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2. Brand ElementsWhat makes a Brand?
Brand Names URLs Logos Symbols Characters Slogans
http://taeyangxinyi.blogspot.com
http://www.apple.com/
2. Brand ElementsWhat makes a Brand?
Brand Names URLs Logos Symbols Characters Slogans
http://taeyangxinyi.blogspot.com
2. Brand ElementsWhat makes a Brand?
Brand Names URLs Logos Symbols Characters Slogans
http://taeyangxinyi.blogspot.com
2. Brand ElementsWhat makes a Brand?
Brand Names URLs Logos Symbols Characters Slogans
http://taeyangxinyi.blogspot.com
“Think Different”
“Get a Mac”
Summary:Brand Equity is Important
1. Customer loyalty can be obtained through great customer relationship. So take care of it!
2. Build your brand
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Top 2 Learning Concepts
Ch 9: Creating Brand Equity
Soleil GanMarch 2011
http://taeyangxinyi.blogspot.com
