Tools to Impress Sellers and Win Listings

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Tools to Impress Sellers and Win Listings


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• View today’s recording and past Power Hour recordings at:

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Welcome to Market Leader Power Hour!!

http://www.learn.marketleader.com/


Tools to Impress Sellers and Win Listings

Host: Alyson EngelbrechtTrainer, Market Leader


Tools We Will Use Today

• Sellers Market Report

• Prospect Analysis & Website Analytics

• Communities Served / Market Insider


Use Your Tools to Set Yourself Apart with Sellers

70% Have a Website56% Use Social Media

12% Have a RE Blog

• Help them market their home to buyers (25%)

• Help them sell within a set time (20%)

• Help them price correctly (19%)

• Help them find the right buyer (15%)Sources: NAR, RisMedia, Buffini & Co


• Which buyers want this area?

Prospect Analysis


• Top Features:– Customizable marketing content– Showcase active listings with

photos from the MLS– Include sold data feed from public

records• Or manually add sold listings

– Social media signature– Easy distribution options

• Download a PDF• Email Report

• Where can I find this?– Under your actions menu in your

CRM

Sellers Market Report


• Visitor Totals

• Popular Pages

• Geographic Visitor Locations

• Search Engine Keywords

• Referring Websites

• Visitor Identities

Website Analytics: Top Features


1. Admin2. Website Analytics3. Accept the Terms and Conditions

Web analytics are available on: Growth Leader, Professional Edition, RealtyGenerator (Broker/Owner)

Website Analytics: Where Do I Find This


Communities Served


• Top Features:

– Price Trends

– Market Inventory Trends

– Property Ownership Stats

– Median List Price

– Median Days on Market

– Active Listings

– Community Info

– School Reports

– Articles on Buying and Selling

– Compare areas based on Communityand market trends

Market Insider


Other Seller Features:

• Single Property Websites• Marketing Center• Seller’s Guides• Flyers, Newsletters, and Postcards• Seller Campaigns

• Featured Listings• Craigslist• Links to your ML Website• Link from Social Media to your Website


What Do Sellers Want?

Show Me the Buyers!


Love your listing presentation!

• Think about your Listing Presentation.. Does it need an update?

• Evaluate your tools What should you leave in hardcopy?

Do you like to show things live on your laptop/tablet?

• Fill out the survey to receive today’s class notes

• Register for next week’s Power Hour!

Your Next Steps…


• Cover letter with intention and thank you • How your brokerage or franchise helps you find buyers • What’s in your CMA?• Tips for your Seller • What to know about working with an Agent• Estimated Seller’s Net Proceeds based on a few selling prices

Send them some potential homes to buy as Eye Candy and motivation.

Tip: Create or upload documents into your ML Marketing Center for easy access.

Freshen Up your Listing Presentation


• What’s in your CMA?– Explanation of a CMA and how it helps you– Write your comments on pricing, sale, and time on market– Summary Graph and Analysis– Comparative homes in a Map layout– Tax assessors information– Assets and liabilities of home = the Fair Market Price




• Tips for your Seller: – Importance of pricing correctly– What happens when you over price– Information about timing and interest– Where do buyers come from (graph of NAR stats?)– How do Showings work– Homeowner tips for preparing your home for a showing– Curb Appeal




• What to know about working with an Agent:– What is your Marketing Strategy– How do commissions work– Real Estate stats on the Market and Buyers– What is your job/philosophy/support of them after the sale?– Summary of why you are the right agent for the job




• Cover letter of intention and thank you • How your brokerage or franchise helps you find buyers • What’s in your CMA?• Tips for your Seller • What to know about working with an Agent• Estimated Seller’s Net Proceeds based on a few selling prices

Send them some potential homes to buy as Eye Candy and motivation.




Convert Seller Leads to Appointments Pt.1

• Secrets to converting your appointments

into listings

Join us Next Week!

Wednesday, 3/19 at 10:00am Pacific, 1:00pm Eastern

To Register: www.Learn.MarketLeader.com

http://www.learn.marketleader.com/


Want More?• Class Notes: Fill out post-class survey• Customer Support: 1-877-450-0088• Visit Learn.MarketLeader.com:

– Power Hour Recordings & Handouts– Short Tutorials

Tools to Impress Sellers and Win Listings

Real Estate

Transcript of Tools to Impress Sellers and Win Listings