TOOLBOX USER GUIDE · • Start a discussion on how to prevent manipulation, how vulnerable sports...
Transcript of TOOLBOX USER GUIDE · • Start a discussion on how to prevent manipulation, how vulnerable sports...
TOOLBOX USER GUIDE
Prevention on the manipulation of competitions Olympic Movement Unit on the Prevention of the Manipulation of Competitions
Last update: January 10th, 2019
All languages available here
FOREWORD BY KIRSTY COVENTRY
“We are all part of the solution for a sport free from manipulations.
To protect our sport, we have to recognise the dangers and know
how to act. Therefore, education is key!”
Kirsty Coventry
Chair, IOC Athletes’ Commission
Olympic Champion in Athens 2004 and Beijing 2008
All languages available here
INTRODUCTION
Why such a toolbox?
Different realities, different ways of educating
Efficiently reaching a variety of audiences is one of the key challenges in
raising awareness of competition manipulation.
Each sport and each country has its own specificities. This being the case,
athletes, coaches and officials need different kinds of information.
This toolbox was designed to assist you in this mission, by providing
ready-to-use educational tools adapted to reflect different realities.
How to use it
Pick out materials and use them freely
This toolbox contains ready-to-use materials, as well as pragmatic
recommendations.
It has been organised for readers to quickly and easily find the right
information, tool or advice for their environment and need.
Select the materials you wish to use and feel free to adapt them to your
specific needs.
Act now!
Explore and spread the word
Start exploring the toolbox beginning with ‘What’s in it for you?’!
Share this toolbox and discuss with key persons and/or ambassadors who
will help you spread the message further to reach different audiences.
All languages available here
WHAT’S IN IT FOR YOU?
A series of tools and recommendations for raising awareness and taking preventive
action against competition manipulation.
First identify how you can best use this document.
Choose how you navigate this document
Don’t have much time to select the right tools yourself? Use the Ready, Steady,
Go section and discover suggested action scenarios by profile: beginner,
intermediate or expert.
Otherwise, browse the catalogue of tools and recommendations using the heart
symbols to identify the actions that make the most sense for you and your
audience. Found something interesting? Read on to discover more.
BEGINNER
Get started with some
quick and easy first steps
EXPERT
Go a step further and
pick additional materials
for your different
audiences
You already have an
education strategy in
place
INTERMEDIATE
Enhance and diversify
your actions for greater
impact
No Yes
Do you already raise
awareness of competition
manipulation?
Go further
You communicate about
this issue or take action
occasionally
All languages available here
READY, STEADY, GO!
Save time and choose suggested activities by profile.
Get started on your journey to prevent competition manipulation.
EXPERT
INTERMEDIATE
BEGINNER Get started with some quick and easy first steps
• Use the Code of Conduct flyer and/or images & videos to
communicate about the key rules to remember
• Share or present a video on what competition manipulation is
• Distribute leaflets during events
• Organise an informal information session and raise
awareness of the issue
Enhance and diversify your actions for greater
impact
• Send out the e-publication on competition manipulation
• Use the e-learning tool and monitor progress
• Organise information sessions and workshops
• Use role models to boost your messages
• Tailor your approach and actions to your audience
• Act as a facilitator on the issue of competition manipulation
Go a step further and pick additional materials for
your different audiences
• Organise regular activities aimed at young athletes
• Use the appropriate videos depending on the message you
want to convey
• Identify and empower relay persons, eventually setting up an
ambassadors’ programme
• Create your own Campaign including the creation of your own
ambassadors’ videos
All languages available here
Officials Athletes Coaches
AUDIENCE
EDUCATIONAL TOOLS
How I was asked to cheat Video ✓
What is competition
manipulation? Video ✓ ✓
Why people manipulate
competition Video ✓ ✓ ✓
What are the risks related to
sports betting? Video ✓ ✓
What is the role of the
entourage? Video ✓
Know the rules Images & Videos ✓ ✓ ✓
Code of Conduct Flyer ✓ ✓ ✓
Who would lose on purpose? Leaflet ✓ ✓
IOC’s strategy and actions Hand-out ✓
Who would lose on purpose? E-publication ✓ ✓
Manipulation of competitions E-learning ✓ ✓
Tackling manipulation of
competitions Online course ✓ ✓
Believe in Sport App ✓
Awareness session without
materials Information session ✓ ✓ ✓
Awareness session with
materials Information session ✓ ✓ ✓
Role-playing activity Workshop ✓
Role model Communication
strategy ✓ ✓
Campaign organisation Communication
strategy ✓
TYPE LINK
All languages available here
TIPS & TRICKS
Raise awareness of the issue
Adapt to your audience
Act as a facilitator
Empower relay persons
LINK
All languages available here
PREVENTING COMPETITION MANIPULATION
– EDUCATIONAL TOOLS –
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Learning objectives
• Understand how manipulation can happen
• Be aware of what inside information is
• Know what to do in the event that you are
approached
Key messages
If you are approached to fix an event, think about
the consequences on your career and always
speak out.
Description
Short testimonial from an athlete who tells how he
was approached and offered money to reveal
inside information. He provides athletes with
advice to follow if they are asked to cheat.
How to take action
• Share the video on your website to reach your
key audiences
• Display the video during a meeting to introduce
the issue
A few good reasons to use it
Athlete-to-athlete communication
Short and vivid storytelling
Shows how athletes might be
approached
Zoom in
The use of ambassadors or
role models allows self-
identification and fosters
emulation by others, especially
by young athletes.
HOW I WAS ASKED TO CHEAT – VIDEO
Type: Testimonial video
Audience: Athletes
Language(s): ENG (Sub.: FRE)
Duration: 2 mins 29 secs
Preferred contexts of use: Meetings, websites, social media
Requirements:
✓ Screen or video projector
Go to this tool View all tools
All languages available here
WHAT IS COMPETITION MANIPULATION? – VIDEO
Learning objectives
• Know what competition manipulation is
• Be aware of the key rules
Key messages
Losing intentionally to win a bet or face an easier
opponent is competition manipulation and kills
the motivation of both athletes and fans, as well
as the sporting spirit; don’t bet, don’t fix
competitions, don’t share inside information and
always report suspicious approaches.
Description
Short animated video to clarify which behaviours
constitute manipulation and how they impact
athletes and sport and send a call to action to
protect athletes and their sport.
How to take action
• Show the video to introduce the issue to
athletes and/or coaches
• Start a discussion on how to prevent
manipulation, how vulnerable sports are or
what manipulation means
Type: Animated video
Audience: Athletes, Coaches
Language(s): ENG (Sub.: FRE, SPA, ARA, CHI, GER, JAP, KOR, POR, RUS)
Duration: 1 min 5 secs
Preferred contexts of use: Meetings, websites, social media
Requirements:
✓ Screen or video projector
A few good reasons to use it
Short introduction to the issue
Striking
Zoom in
This video is most suitable for
people who have little to no
knowledge of competition
manipulation.
For more advanced audiences,
refer to the ‘Why people
manipulate competition’ or
‘What are the risks related to
sports betting’ videos.
Go to this tool View all tools
All languages available here
Learning objectives
• Understand why people manipulate
competitions
• Realise that any sport and any country can be
affected
• Be aware of the key rules
Key messages
Losing on purpose, fixing a match or betting on a
competition are all forms of manipulation;
everyone must know the risks and make the
responsible decision when it comes to
competition manipulation.
Description
Short animated video which explains how people
can be involved in competition manipulation and
reminds viewers of the rules that everyone must
follow.
How to take action
• Share the video on social media or a website
to make people aware of the issue
• Start a discussion and ask your audience how
they feel it concerns them or about their
understanding of manipulation
A few good reasons to use it
Clarifies what manipulation
means
Presents clear and concise
messages
WHY PEOPLE MANIPULATE COMPETITION – VIDEO
Type: Animated video
Audience: Athletes, Coaches, Officials
Language(s): ENG (Sub.: FRE, SPA, ARA, CHI, GER, JAP, KOR, POR, RUS)
Duration: 1 min 6 secs
Preferred contexts of use: Meetings, websites, social media
Requirements:
✓ Screen or video projector
Zoom in
This video emphasises that not
knowing the rules is no excuse.
As a matter of fact, athletes
have already been sanctioned
for not knowing the rules,
during both the Olympic
Games and other
competitions.
“Ignorance is no excuse”
Go to this tool View all tools
All languages available here
Learning objectives
• Be aware that the diversity and size of the
betting market are growing for all sports and
that this is linked to competition manipulation
• Remember the importance of keeping inside
information confidential
Key messages
The betting market is growing and affects all
sports, and with so much money at stake,
athletes, coaches and officials can be tempted
not to respect the rules and to disclose inside
information.
Description
Short animated video which explains in a simple
way how the sports betting market works and its
potential influence over competitions and
athletes. It demonstrates to viewers key
information on athletes’, coaches’ and officials’
roles and duties.
How to take action
• Display the video at events for coaches and
officials
• Initiate a discussion on the impact of betting on
sports
• Encourage coaches and officials to relay
messages they should apply
WHAT ARE THE RISKS RELATED TO SPORTS BETTING? – VIDEO
A few good reasons to use it
Simple and effective messages
Clarifying sports betting
mechanisms
Type: Animated video
Audience: Coaches, Officials
Language(s): ENG (Sub.: FRE, SPA, ARA, CHI, GER, JAP, KOR, POR, RUS)
Duration: 1 min 25 secs
Preferred contexts of use: Meetings, websites, social media
Requirements:
✓ Screen or video projector
Zoom in
Between the Beijing 2008
Olympic Games and the Rio
2016 Olympic Games, sports
betting increased by more than
500%.
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All languages available here
Learning objectives
• Be aware of the privileged position of the
athlete’s entourage
• Be aware of the responsibility of the athlete’s
entourage when it comes to protecting the
athlete
Key messages
The entourage can protect both sport and
athletes by keeping inside information
confidential, not betting on their athlete’s
competition or sport and pushing athletes to
always do their best.
Description
Short video starring a coach, medical staff and
friends which highlights their access to
privileged information and underlines their
responsibility in protecting athletes and sport
from competition manipulation.
How to take action
• Share the video with associations of coaches
and medical staff
• Use the video at a meeting with coaches and
discuss their responsibilities
• Suggest that athletes protect themselves by
sharing the video with their family and friends
A few good reasons to use it
Showcasing and empowering
the entourage
Short and straightforward
WHAT IS THE ROLE OF THE ENTOURAGE? – VIDEO
Type: Video
Audience: Athletes’ entourage (Coaches, medical staff, family and friends)
Language(s): ENG (Sub.: FRE, SPA, ARA, CHI, GER, JAP, KOR, POR, RUS)
Duration: 2 min 11 secs
Preferred contexts of use: Meetings, websites
Requirements:
✓ Screen or video projector
Go to this tool View all tools
Zoom in
Athletes spend most of their
time with their entourage on
and off the field of play.
The entourage has an
important influence over the
athlete.
All languages available here
Learning objectives
• Memorise the key rules
• Know where to find more information on the
issue
Key messages
Don’t bet, don’t fix competitions, don’t share
inside information and always report anything
suspicious.
Description
Four striking and self-explanatory images which
convey the key rules that all athletes, coaches
and officials must know and respect. Each image
corresponds to a 10-second video. They can
either be used as posters or flyers (images), or
for social media (images and video formats).
How to take action
• Share the images and/or short videos on social
media
• Display the images in the athletes’
environment (locker rooms, training venues,
lifts, etc.)
• Use it as a starting point to initiate discussion
with athletes: Do you know what manipulation
is? What are the 4 rules that must be
respected?
A few good reasons to use it
Striking visuals
Self-explanatory
Adaptable to either web or
printed publishing
KNOW THE RULES – IMAGES & VIDEOS
Type: Images and short videos (30 secs)
Audience: Athletes, Coaches, Officials
Language(s): FRE, ENG, SPA, CHI, JAP, RUS
Preferred contexts of use: Onsite as posters (office, locker room, events and competitions), social media
Requirements:
✓ Screen and/or printer
Zoom in
To communicate the 4 rules,
choose the support that best
fits your context: the Code of
Conduct Flyer is more neutral
and formal, while the Code of
Conduct Images & Videos
creates an emotional impact,
especially on the youth.
Images, videos Images, videos
Images, videos
Images, videos
View all tools
All languages available here
Learning objectives
• Memorise the key rules
• Be informed about the IOC integrity hotline
• Know where to find more information on the
issue
Key messages
Don’t fix competitions, don’t bet, don’t share
inside information and always report anything
suspicious to the hotline.
Description
A fundamental document which highlights the key
rules athletes, coaches and officials must know
and respect in order to protect themselves
against competition manipulation.
How to take action
• Display the document during events
• Use it as a starting point to initiate discussions:
Do you know what manipulation is? What are
the 4 rules that must be respected?
• Send the document to stakeholders and invite
them to share it
A few good reasons to use it
Key communication tool
Easy to use and to share
Printable in multiple formats
Zoom in
The 4 rules of the Code of
Conduct can also be
communicated via these
images and short videos (30
secs), which may have greater
impact, especially on young
people.
CODE OF CONDUCT – FLYER
Go to this tool View all tools
Type: Flyer, Poster
Audience: Athletes, Coaches, Officials
Language(s): FRE, ENG, SPA, ARA, CHI, GER, JAP, KOR, POR, RUS
Preferred contexts of use: Onsite (office, locker room, etc.), events, website, social media
Requirements:
✓ Screen and/or printer
All languages available here
Learning objectives
• Understand what competition manipulation is
• Understand why it happens
• Know how to protect yourselves as athletes
• Be familiar with the IOC integrity hotline
Key messages
Manipulation can happen in any sport. The sport
movement is taking action against this issue and
also needs athletes and coaches to respect the
key rules.
Description
Leaflet containing basic explanations about
competition manipulation. It also provides facts
and figures and outlines how to behave when
confronted with this problem.
How to take action
• Distribute the leaflet to athletes during training
camps or events
• Take advantage of timeouts to read the leaflet
with athletes and engage in discussion
A few good reasons to use it
Self-explanatory and easy to
read
Suitable for all sports
Attractive facts and figures
Type: Leaflet
Audience: Athletes, Coaches
Language(s): FRE, ENG, SPA, ARA, CHI, RUS
Preferred contexts of use: Onsite (office, locker room, etc.), events (conferences, competitions, etc.), welcome packages
Requirements:
✓ Request copies from the IOC or print out (professionally)
Zoom in
The short paragraphs and
visual effects make it
entertaining and easy to read.
Ideal for short attention spans!
This content is also available in
the form of a dynamic e-
publication that is better suited
to mobiles and tablets.
WHO WOULD LOSE ON PURPOSE? – LEAFLET
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Zoom in
The Olympic Movement Unit
on the Prevention of
Manipulation of Competitions
(OM Unit PMC) was created in
2017 as a result of the
International Forum on Sports
Integrity, which brought
together representatives of the
Olympic Movement, entities
belonging to the betting
industry, governments, the
United Nations Office on Drugs
and Crime (UNODC), the
Council of Europe, the
European Union, INTERPOL
and Europol.
IOC’S STRATEGY AND ACTIONS – HANDOUT
Learning objectives
• Understand the legal and regulatory
framework
• Be aware of the educational initiatives
available
• Be familiar with the IOC’s Integrity Betting
Intelligence System (IBIS) and the monitoring
of competitions
Key messages
The OM Unit PMC acts against competition
manipulation by guiding policy and legal
frameworks, raising awareness and building
intelligence and investigative capacities. Its
principal role is to support sports organisations
and partnerships with law enforcement and
betting entities to combat manipulation.
Description
A digital document outlining the actions of the OM
Unit PMC in accordance with its 3-pillar strategy
with an overview of the resources available.
How to take action
• Use it as a support document to introduce
manipulation and access resources
• Share it with your colleagues or distribute it
among your stakeholders
• Use as a reference to build your own strategy
A few good reasons to use it
Reference document
Comprehensive summary
Easy access to resources
Type: Information document
Audience: Officials
Language(s): FRE, ENG, SPA
Length: 16 pages
Preferred context of use: Handout for institutional meetings
Requirements:
✓ Screen and/or printer
Go to this tool View all tools
All languages available here
Learning objectives
• Recognise what competition manipulation is
• Identify why it happens
• Learn how to protect yourselves as athletes
• Be informed about the IOC integrity hotline
Key messages
Manipulation can happen in any sport. The sport
movement is taking action on this issue and also
needs athletes and coaches to uphold the key
rules.
Description
Dynamic content accessible online providing
explanations about the issue, outlining how to
behave when confronted with this problem and
providing facts and figures.
How to take action
• Share the link by email or on your website
• Share the different parts of the document
gradually on social media
• Use the content to start a discussion with
athletes on their duties and responsibilities
A few good reasons to use it
E-format
Self-explanatory and catchy
Pages can be used all together
or separately
Type: E-publication
Audience: Athletes, Coaches
Language(s): FRE, ENG, SPA, ARA, CHI, JAP, RUS
Preferred contexts of use: Onsite (locker room, etc.), events (conferences, competitions, etc.)
Requirements:
✓ Screen
Zoom in
Ideal for covering the issue in a
concise way with minimum
involvement.
WHO WOULD LOSE ON PURPOSE? – E-PUBLICATION
Go to this tool View all tools
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MANIPULATION OF COMPETITIONS – E-LEARNING
Learning objectives
• Understand what manipulation is and its
consequences
• Know what motivates people to cheat and how
to be part of the solution
• Adopt the right reflex in the event you are
approached to manipulate a competition
Key messages
Competition manipulations can happen in any
sport. They ruin the spirit of sport by removing the
uncertainty of “who’s going to win?”. Athletes
must be familiar with the rules.
Description
Interactive online course based on the Code of
Conduct and including real-life Olympic cases
and a 10-question quiz to test participants’
knowledge. The IOC can provide statistics on
request.
How to take action
• Include the e-learning tool in an education
campaign
• Hold a competition between athletes where the
results are concerned
• Engage in discussion around key learnings
A few good reasons to use it
Interactive learning
Concise summary of content
Monitoring of course
completion
Zoom in
Almost all athletes from the
International Ice Hockey
Federation received training on
the issue prior to the
PyeongChang Winter Olympic
Games.
The IF distributed the online
course and instructions to the
NFs which administered the e-
learning to the athletes.
Go to this tool View all tools
Type: Online course
Audience: Athletes, Coaches
Language(s): FRE, ENG, SPA, ARA, CHI, GER, JAP, KOR, POR, RUS
Duration: 20 mins
Preferred contexts of use: Face-to-face or online action prior to competition, training camps
Requirements:
✓ Setup and follow-up time (a couple of hours over a few weeks)
✓ Computers or tablets
✓ Requires sign-in on Athlete365
All languages available here
“TACKLING MANIPULATION OF COMPETITIONS” – ONLINE COURSE
Learning objectives
• Get an overview of competition manipulation
• Understand its consequences
• Know what motivates people to cheat
• Know how you can be part of the solution
Key messages
Manipulating competitions through betting or
match-fixing presents a serious threat to the
integrity of all sports. Whether you are an athlete
or a coach, each of you has a role to play in
preventing competition manipulation.
Description
Online course which includes 4 short video
lessons in which a three-time Olympic Swimming
Champion explains what manipulation is and how
to prevent it. Between each video, a short quiz
tests the viewer’s knowledge.
How to take action
• Include the course in your education plan for a
deeper understanding of the topic
• Engage discussion around key learnings and
personal experiences
A few good reasons to use it
Learning with an Olympic
champion
Complete explanation with
example scenarios
Type: Online course
Audience: Athletes, Coaches
Language(s): ENG (Sub.: FRE, SPA, POR)
Duration: 45 mins
Preferred contexts of use: Online, training camps
Requirements:
✓ Computers or tablets
✓ Internet connection
Zoom in
After completing the course,
athletes and coaches get a
certificate and are invited to take
the next step by joining the
discussion with fellow athletes
and coaches in a dedicated
community space.
Go to this tool View all tools
All languages available here
Learning objectives
• Understand that manipulation can happen
• Recognise the various forms it can take
• Learn the key rules to respect as an athlete
Key messages
Competitions do get manipulated and every
athlete must know and respect the following
rules: don’t fix, don’t bet and don’t share inside
information. Anything suspicious must be
reported.
Description
An app designed as a fun ‘rapid learning’
experience which invites young athletes to
customise an avatar and play a game, either
alone or against another athlete. A scenario-
based game puts them in specific situations in
which they have to make choices and learn about
the consequences.
How to take action
• Encourage athletes to download the app from
the Athlete 365 portal or their app stores
• Pre-install the app on mobile devices and have
the young athletes do the program during
events, training camps, etc.
‘BELIEVE IN SPORT’ APP
A few good reasons to use it
Targeting young athletes
Fun and informative app
Includes digital takeaways
Type: Android and iOS app
Audience: Athletes
Language(s): ENG, FRE, SPA, ARA, CHI, GER, JAP, KOR, POR, RUS
Duration: 5-10 mins
Preferred contexts of use: Events, any time
Requirements:
✓ Mobile device
✓ Internet connection
Zooming on
Using gamification for this
serious issue appeals to young
athletes and raises their
awareness of competition
manipulation in a casual way.
By actively taking part in a
game, they will better
remember the activity and be
able to face similar situations.
Go to this tool View all tools
All languages available here
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AWARENESS SESSION WITHOUT MATERIALS
A few good reasons to use it
No setup needed
Perfect for unexpected down
time
Customisable
Learning objectives
• Understand what manipulating means
• Know that manipulation can impact all sports in
any country
• Memorise the rules
Key messages
Competition manipulation is sometimes
underestimated and often unknown; everyone must
be aware of their duties and responsibilities to
protect athletes and the sport movement.
Description
You can inform your audience about competition
manipulation anywhere. Set up an informal meeting
and share key information, taking advantage of
down time or cancelled training sessions.
How to take action
• Introduce the issue with an anecdote or
something you have recently learned or read
• Focus on interaction and people’s knowledge to
initiate discussion, interaction and debate
• Make sure they are familiar with the rules
Type: Group discussion
Audience: Athletes, Coaches, Officials
Duration: 5-15 mins
Preferred context of use: Anywhere
Requirements:
✓ 1 facilitator
Zoom in
A sailing coach took advantage
of a stormy day to talk to her
athletes about integrity, using
the sand as a writing board.
All languages available here
Learning objectives
• Be aware of competition manipulation
• Know the rules to protect yourself and your
sport
Key messages
Competition manipulation can impact any sport,
in any country. Coaches, athletes and officials
must not bet, fix competitions or share inside
information and must always report anything
suspicious.
Description
An information session on competition
manipulation should be set up according to your
audience. Use the available materials to raise
awareness and convey the most relevant
messages for your sport and participants.
How to take action
• Introduce the issue with a short video adapted
to your audience (for example, ‘What is
competition manipulation?’)
• Distribute flyers afterwards (Code of Conduct
one-pager, Athletes’ leaflet)
• Prepare an impactful presentation using the
IOC’s template presentations
Type: Group discussion
Audience: Athletes, Coaches, Officials
Duration: 30 – 60 mins
Preferred contexts of use: Events, meetings
Requirements:
✓ 1 room
✓ 1 facilitator
✓ 1 screen
View all tools
Zoom in
Run a quiz before and after the
session to assess the outcome
of the session and help
participants realise what they
have learnt.
Get participants’ attention by
introducing a competitive
element!
AWARENESS SESSION WITH MATERIALS
A few good reasons to use it
Flexible format and content
Can be enriched with any
existing material
All languages available here
Learning objectives
• Understand what manipulation is
• To clarify who is at risk of participating in
manipulation
• To highlight good attitudes and consequences
Key messages
You should never say ‘yes’ to a person who asks
you to cheat, whether it is a stranger or someone
you know. Sharing information, losing on purpose
or accepting money can have huge
consequences, such as bad press, withdrawal of
medals or even a prison term.
Description
This fun, role-playing activity immerses young
people in the reality of competition manipulation.
In 3-10 mins they will play several roles (athlete,
villain, etc.) to illustrate different situations and
attitudes and learn about the risks and
consequences of their actions.
How to take action
• Hold the workshop during a training camp or
an event
• Create and distribute goodies branded with the
key messages
• Take pictures to promote the activity
A few good reasons to use it
Participative and fun activity
Appeals to young people
Ready-to-use kit with practical
guidelines
Zoom in
The International Ice Hockey
Federation (IIHF) held a ‘sport
integrity’ workshop to educate
200 ice hockey players and
officials on the dangers of
competition manipulation.
Check out the video here
ROLE-PLAYING ACTIVITY
Type: Workshop
Audience: Athletes
Language(s): FRE, ENG, SPA
Duration: 3 -10 mins
Preferred context of use: Events
Requirements:
✓ 1 facilitator
✓ Preparation time (2/3hrs)
✓ Props & costumes
✓ Materials (optional): Post-It notes, white board
Go to this tool View all tools
All languages available here
Learning objectives
• Recognise what competition manipulation
• Memorise the rules
• Rally the sports movement in support of sport
integrity
Key messages
Competition manipulation is not a theory; real,
documented cases exist and it is crucial to take
preventive action.
Description
Using the role model as a communication
channel allows people to identify with a person
embodying the right behaviour towards all forms
of manipulation. Successful words and actions
adopted by key people can be emulated by
others, and young athletes in particular.
How to take action
• Identify relevant role models for your audience
• Have them share their experiences and
prevention messages through videos or social
media or during events
• Use their images in communication initiatives
and materials
Zoom in
There is an extensive Athlete
Role Model (ARM) programme
that is implemented during the
Youth Olympic Games. The
ARMs representing numerous
sports and countries are
trained to convey messages to
the athletes and motivate them
to take part in the activities and
enhance their sporting lives
with new skills and knowledge.
Type: Communication strategy
Audience: Athletes, Coaches
Preferred contexts of use: Communication campaigns, events
Requirements:
✓ Influential and enthusiastic people whose experiences can inspire others
ROLE MODEL
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A few good reasons to use it
Powerful storytelling
Strong identification mechanism
Efficient relay strategy
All languages available here
Type: Communication strategy
Audience: Athletes, Coaches, Officials
Duration: A few months
Preferred context of use: Various media
Requirements:
✓ Communication, planning & project management skills
✓ In general around 4 months of preparation time
Learning objectives
• Know that competition manipulation exists
• Understand what it is
• Know the key rules to respect
Key messages
Never fix a competition, never bet and never
share inside information. Always speak out and
report anything suspicious to the IOC’s integrity
hotline.
Description
Organising a tailored communication campaign is
the ultimate way to raise awareness of the matter,
using your own words and examples to fit your
sport and specific audience.
How to take action
• Define messages to be included in your
communication strategy using the Code of
Conduct
• Identify the most appropriate media for
reaching your audiences (printed content,
social media, events, etc.)
• Make sure you include interactive activities
such as workshops, round tables, role-playing
activities, etc.
View all tools
A few good reasons to use it
Powerful and effective tool for
reaching your audience
Specific to your environment
(sport, country, etc.)
Zoom in
Many specific campaigns have
been created by federations
with different strategies and
initiatives. Check out these
examples:
- World Rugby, Keep Rugby
Onside
- Tennis Integrity Unit
COMMUNICATION CAMPAIGN
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PREVENTING COMPETITION MANIPULATION
– TIPS & TRICKS –
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RAISE AWARENESS OF THE ISSUE
Competition manipulation is a largely unknown issue in the world of sports, so sparking
an interest is the first challenge to address if your preventive actions are to be effective.
Action tips
Outline the impacts and consequences of competition manipulation
For most of the audiences, this issue becomes meaningful once it is related to concrete
acts and facts. Use real-life examples by telling stories based on your own knowledge
and experiences or playing ambassador videos to underline the relevance of the issue
and emphasize the consequences of competition manipulation.
Remind participants that regulations exist
Highlight the existence of regulations on this issue within sports organisations and at
international level. Explain that competitions are monitored and that sanctions will be
applied in the event of a breach. Refer to the ‘”IOC’s strategy and actions” for further
details.
Explain that this is a priority issue
Take a strong stand on the issue. Explain that cheating is a growing risk, that the betting
market is increasing, with bets being offered on an increasing number of events, and that
breaches of the rules are regularly identified and sanctioned. Motivate your audiences to
take it seriously: know the rules and behave accordingly.
Tips for success
Make the subject interactive by organising group activities or using gamification. For
example, ask participants to share their knowledge of the issue of manipulation and ask
them if they have an example of a real case. Discuss the different answers with the
participants. You could also organise a game based on an e-learning tool or an activity
and have participants compete against each other.
To go further
Stay informed about the issue to enrich your discussions and interactions. Activate a
news alert on a search engine using the key words ‘match-fixing’ and ‘competition
manipulation’.
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ADAPT TO YOUR AUDIENCE
Adapting your words and actions to your audience will help you to better capture their
attention and raise awareness of the issue.
Action tips
Specify the role of your audience in preventing competition manipulation
Athletes, federations and coaches don't play the same roles in prevention. Always start
a conversation on this issue by reminding your audience of its specific role: a federation
should act as a gatekeeper, an athlete must know the rules and behave accordingly, a
coach must promote the issue, etc. Be clear about what you expect from them.
Reach the right target with the right media and messages
Adapt the level of information and the means according to your audience. When
addressing young athletes, try to use digital tools wherever possible, favour face-to-face
events and ‘speak their language’. For sports organisations, convey messages related
to the role they play in the sustainability of the sport's image and the Olympic values.
Be mindful of the timing of the communication
In order for a message to be internalised it must be conveyed at the right time and
sufficiently repeated. Avoid busy periods and make sure you communicate several times
ahead of important competitions.
Tips for success
A good way to tailor the issue is to ask your audience what they value most in sport and
illustrate how those values can be threatened by competition manipulation.
To go further
In order to better understand your audience, create a working group with representatives
of each key population. Work with them to create specific messages for a communication
campaign or activities targeted to the group they represent.
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ACT AS A FACILITATOR
Raising awareness of an ethical issue may require specific skills in order to be effective.
Acting as a facilitator can help improve your results.
Action tips
Don't just organise meetings, facilitate them
Your meeting will be more productive if you act as a facilitator. Introduce people, clarify
the objectives of the meeting, encourage discussion and participation, listen actively,
build consensus and strive for collaborative learning and co-constructed action plans.
Your meetings will have much greater impact as a result.
Act to minimise resistance
When addressing a sensitive subject such as competition manipulation, people may react
very differently. In order not to ‘lose’ people along the way, observe your audience to
identify any positive or negative reactions. Offer participants the opportunity to express
their opinions and feelings. Be sure to create and maintain an atmosphere of trust and
respect to avoid resistance to the issue.
Stimulate discussion with the aim of producing outcomes
The role of a facilitator is to guide events or discussions through to a successful
conclusion. Foster a sense of curiosity and excitement to encourage the generation of
ideas and positive energy. Record outputs, consolidate them and make sure they are
actioned. Favour simple and short-term actions (‘baby steps’) over big and complex
plans.
Tips for success
Keep it simple. As is the case with most human endeavours, even the most serious,
simplicity, humility and friendliness enhance the experience and get better results. Be
kind and direct when conveying messages while remaining respectful at all times.
To go further
Also use your facilitation skills to pass messages upward - engage in discussion with
your management to raise awareness and encourage involvement.
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EMPOWER RELAY PERSONS
Relay persons should be carefully chosen and empowered in order to reach your
audiences. Influential and enthusiastic people are more likely to raise interest in a topic
and should be given the opportunity and support to do so.
Action tips
Identify the most appropriate relay persons
A good relay can be either an influential person who feels strongly about the issue, an
organisation representative who has contact with athletes and their entourages, or a
person whose behaviour can be mirrored by others. Look for such profiles in national
federations and by contacting influential former athletes and other key stakeholders.
Relay persons should also have good communication skills.
Engage them in the campaign
Start by explaining the issue and its importance to the integrity of sport. Demonstrate that
it is a priority. Motivate your relay persons to make a commitment to achieving realistic
goals (i.e. giving a speech, organising an action, etc.) and provide them with the support
they need. If you want their engagement to be long-term, make sure you follow up on
their actions, measure progress and recognise achievements.
Empower them
In order for your relay people to disseminate information independently you must supply
them with material and share your knowledge. Encourage independence by officialising
their role to give them a sense of legitimacy.
Tips for success
Creating a community of relay persons and organising collective workshops are good
ways of triggering action. Before you send out your relays, make sure that they have
taken responsibility for and made a commitment to taking action.
To go further
Set up a formal ambassador programme to address your community of relay persons in
a more structured manner. Organise meetups on a regular basis and ask them to define
collective goals, share experiences and follow up on initiatives. Introducing key
performance indicators will help the group track progress on specific actions.
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TOOLS BY LANGUAGE
How I was asked to cheat ✓ ✓
What is competition
manipulation? ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Why people manipulate
competition ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
What are the risks related to
sports betting? ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
What is the role of the
entourage? ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Code of Conduct images &
videos ✓ ✓ ✓ ✓ ✓ ✓
Code of Conduct flyer ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Athlete’s leaflet ✓ ✓ ✓ ✓ ✓ ✓
IOC’s strategy and actions ✓ ✓ ✓
Athlete’s e-publication ✓ ✓ ✓ ✓ ✓ ✓ ✓
E-learning on manipulation of
competitions ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Online course on “tackling
manipulation of competitions” ✓ ✓ ✓ ✓
Believe in Sport app ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Role-playing activity ✓ ✓ ✓
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THANK YOU Raising awareness about competition manipulation Olympic Movement Unit on the Prevention of the Manipulation of Competitions