Tom Peters’ Re-imagine. EXCELLENCE. ALWAYS. CIDEM/Barcelona/18October2006

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Transcript of Tom Peters’ Re-imagine. EXCELLENCE. ALWAYS. CIDEM/Barcelona/18October2006

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Tom Peters Re-imagine. EXCELLENCE. ALWAYS. CIDEM/Barcelona/18October2006 Slide 2 tompeters.com Slides at tompeters.com Slide 3 EXCELLENCE. ALL YOU NEED TO KNOW. Slide 4 25 Slide 5 Conventional banks ask their clients to come to their office. Its a terrifying place for the poor and illiterate. The entire Grameen Bank system runs on the principle that people should not come to the bank, the bank should go to the people. If any staff member is seen in the office, it should be taken as a violation of the rules of the Grameen Bank. It is essential that [those setting up a new village Branch] have no office and no place to stay. The reason is to make us as different as possible from government officials. Conventional banks ask their clients to come to their office. Its a terrifying place for the poor and illiterate. The entire Grameen Bank system runs on the principle that people should not come to the bank, the bank should go to the people. If any staff member is seen in the office, it should be taken as a violation of the rules of the Grameen Bank. It is essential that [those setting up a new village Branch] have no office and no place to stay. The reason is to make us as different as possible from government officials. Muhammad Yunus Slide 6 Slide 7 Jims Group Slide 8 EXCELLENCE. SIBERIA. Slide 9 FordGM Chrysler bad Ford, GM and Chrysler do not just make cars expensively they make bad cars expensively. Investec analyst, International Herald, 0805.06 Slide 10 People. Product. Clients. Execution. Enthusiasm. Excellence. Slide 11 Excellence1982: The Bedrock Eight Basics 1. A Bias for Action 2. Close to the Customer 3. Autonomy and Entrepreneurship 4. Productivity Through People 5. Hands On, Value-Driven 6. Stick to the Knitting 7. Simple Form, Lean Staff 8. Simultaneous Loose-Tight Properties Properties Slide 12 EXCELLENCE. INNOVATE. OR. DIE. Slide 13 Buy a very large one and just wait. I am often asked by would-be entrepreneurs seeking escape from life within huge corporate structures, How do I build a small firm for myself? The answer seems obvious: Buy a very large one and just wait. Paul Ormerod, Why Most Things Fail: Evolution, Extinction and Economics Slide 14 It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change. It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change. Charles Darwin Slide 15 The Mess Is the Message! Period! Slide 16 Innovation Tactics Slide 17 try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. try it. Try it. Try it. try it. Try it. Try it. Try it. Try it. Try it. Slide 18 you only find oil if you drill wells. This is so simple it sounds stupid, but it is amazing how few oil people really understand that you only find oil if you drill wells. You may think youre finding it when youre drawing maps and studying logs, but you have to drill. Source: The Hunters, by John Masters, Canadian O & G wildcatter Slide 19 No. 5 We made mistakes, of course. Most of them were omissions we didnt think of when we initially wrote the software. We fixed them by doing it over and over, again and again. We do the same today. While our competitors are still sucking their thumbs trying to make the design perfect, were already on prototype version No. 5. By the time our rivals are ready with wires and screws, we are on version No. 10. It gets back to planning versus acting: We act from day one; others plan how to planfor months. Bloomberg by Bloomberg Slide 20 Excellence1982: The Bedrock Eight Basics 1. A Bias for Action 2. Close to the Customer 3. Autonomy and Entrepreneurship 4. Productivity Through People 5. Hands On, Value-Driven 6. Stick to the Knitting 7. Simple Form, Lean Staff 8. Simultaneous Loose-Tight Properties Properties Slide 21 tolerate [encourage?] failure Slide 22 Sams Secret #1! Slide 23 Reward Punish Reward excellent failures. Punish mediocre successes. Phil Daniels, Sydney exec Slide 24 re-imagine the value added equation Slide 25 lovemarks dreams come true spellbinding Experiences Gamechanging Solutions The [NEW] Value-added Ladder lovemarks dreams come true spellbinding Experiences Gamechanging Solutions Services Goods Raw Materials Slide 26 What we sell is the ability for a 43-year- old accountant to dress in black leather, ride through small towns and have people be afraid of him. Harley-Davidson Rebel Lifestyle!/Premier Tattoo Brand/Lovemark What we sell is the ability for a 43-year- old accountant to dress in black leather, ride through small towns and have people be afraid of him. Harley-Davidson exec, Results-Based Leadership Slide 27 [totally] re- imaginee the business around the two staggering new opportunities Slide 28 Womens Trifecta+ *Buy/all *Wealth/all *Lead/ better +Eclipse of males/whoops Womens Trifecta+ *Buy/all *Wealth/all *Lead/ better +Eclipse of males/whoops (Retire-old/Poorly educated-young) Slide 29 Forget China, India and the Internet : Economic Growth Is Driven by Women. Forget China, India and the Internet : Economic Growth Is Driven by Women. Headline, Economist, April 15, 2006, Leader, page 14 Slide 30 94% of loans to women* *M icrolending; Banker to the poor; Grameen Bank; Muhammad Yunus; 2006 Nobel Peace Prize winner Slide 31 New Customer Majority 44-65: New Customer Majority * *45% larger than 18-43; 60% larger by 2010 Source: Ageless Marketing, David Wolfe & Robert Snyder Slide 32 We become who we spend time with! Slide 33 Staff Consultants Vendors Out-sourcing Partners (#, Quality) Innovation Alliance Partners Customers Competitors (who we benchmark against) Strategic Initiatives Product Portfolio (LineEx v. Leap) IS/IT Projects HQ Location Lunch Mates Language Board Measure Strangeness/Portfolio Quality Staff Consultants Vendors Out-sourcing Partners (#, Quality) Innovation Alliance Partners Customers Competitors (who we benchmark against) Strategic Initiatives Product Portfolio (LineEx v. Leap) IS/IT Projects HQ Location Lunch Mates Language Board Slide 34 The Bottleneck Is at the Top of the Bottle At the top! The Bottleneck Is at the Top of the Bottle Where are you likely to find people with the least diversity of experience, the largest investment in the past, and the greatest reverence for industry dogma: At the top! Gary Hamel/Harvard Business Review Slide 35 EXCELLENCE. 1966. 2006. Slide 36 4/40 Slide 37 De-centralization execution accountability 6:15a.m. Slide 38 EXCELLENCE. BEDROCK. TALENT. Slide 39 Hire very good people! Slide 40 20 40 $25$802 We believe companies can increase their market cap 50 percent in 3 years. Steve Macadam at Georgia- Pacific changed 20 of his 40 box plant managers to put more talented, higher paid managers in charge. He increased profitability from $25 million to $80 million in 2 years. Ed Michaels, War for Talent Slide 41 INVITE THEM TO JOIN US IN A JOURNEY TO EXCELLENCE! Slide 42 become more than theyve ever been before, more than theyve dreamed of being. The role of the Director is to create a space where the actor or actress can become more than theyve ever been before, more than theyve dreamed of being. Robert Altman, Oscar acceptance Slide 43 LIVE FOR TALENT! Slide 44 To develop and manage talent; to apply that talent, throughout the world, for the benefit of clients; to do so in partnership; to do so with profit. Our Mission To develop and manage talent; to apply that talent, throughout the world, for the benefit of clients; to do so in partnership; to do so with profit. WPP Slide 45 Brand = Talent. TALENT = EVERYTHING Slide 46 THE FUTURE BELONGS TO SMALL POPULATIONS WHO BUILD EMPIRES OF THE MIND THE FUTURE BELONGS TO SMALL POPULATIONS WHO BUILD EMPIRES OF THE MIND AND WHO IGNORE THE TEMPTATION OFOR DO NOT HAVE THE OPTION OFEXPLOITING NATURAL RESOURCES. Source: Juan Enriquez/As the Future Catches You Slide 47 NZ = Design Excellence Better By Design: A National Strategy NZ = Design Excellence Slide 48 Taiwan, Your Partner in InnoValue Taiwan, Your Partner in InnoValue Poster/Bucharest/03.06 Slide 49 EXCELLENCE. BEDROCK. LEADERSHIP. Slide 50 People want to be part of something larger than themselves. They want to be part of something theyre really proud of, that theyll fight for, sacrifice for, trust. People want to be part of something larger than themselves. They want to be part of something theyre really proud of, that theyll fight for, sacrifice for, trust. Howard Schultz, Starbucks (IBD/09.05) Slide 51 Nothing is so contagious as enthusiasm. Nothing is so contagious as enthusiasm. Samuel Taylor Coleridge Slide 52 RELENTLESS! Success seems to be largely a matter of hanging on after others have let go. RELENTLESS! Success seems to be largely a matter of hanging on after others have let go. William Feather, author Slide 53 Leaders do people. Period. Leaders do people. Period. Anon. Slide 54 PURPOSE. PASSION. PERSISTENCE. PEOPLE. Slide 55 EXCELLE ALWAYS.