T O M M I C H E L M O R EI N D U S T R I A L D E S I G N 2 0 1 7

Hello I’m TomI am a second year Industrial Design student at Loughborough University, currently looking for a 12 month industry placement.

Thank you for taking the time to look at my portfolio. I hope you find it interesting.

Power Boat Build

01.Shallow V-hull racing

power boat self build

During a recent summer holiday I discovered a set of plans online to build a Dillon Mini Vee single seater power boat.

With basic drawings and tools, no previous experience and totally unassisted, I completed this ambitious project in just under 8 weeks.

By the end of the holiday the boat was ready to launch.

After dedicating so much time and effort to the build, flying up the River Exe, behind the wheel of my very own boat, was one of the most gratifying things I have ever experienced.

THE STORY

THE BUILD

ON THE WATER

62.1 MPH

BS1088 Marine Ply

125 KG

02.Spray Bottle Redesign

Dartfrog is an innovative spray bottle designed to significantly reduce

environmental impact via space saving design and multi-use bottles.

S T A R P A C KB R O N Z E

W I N N E R 2 0 1 6

H2O

INITIAL RESEARCH

BULKY PACKAGING

Irregular shaped packaging results in large wasteful gaps between bottles. As a result packaging is bulky leading to lower shipping efficiency.

HIGH WATER CONTENT

Detergent bottles are filled with aprox 95% water and 5% active ingredients. As a result packaging is bulky and heavy.

FEMALEMARKET

87% of people who buy and use detergent spray bottles on a regular basis are female. 17% of men clean the home on a daily basis.

Almost 500,000 Litres of cleaning product are wasted each year due to the hard to reach residual volume left in the bottle

RESIDUAL WASTE

SHORT LIFE CYCLE

As spray bottles are currently disposable products, the life cycle is short. 300,000,000 end up in land fill every year.

Detergent bottles spend less than 0.01% of their life in use. They normally live in overcrowded cupboards often surrounded by many other spray bottles.

TIME IN USE

INNOVATION EXPLAINED

By designing bottles to sit perfectly flush with one another, the useable shipping space is increased by 83%.In a standard 40ft shipping container 9,240 more bottles could be shipped.

TESSELLATED BODY

Dartfrog heads can support a range different types of detergents that could be swapped during cleaning. This would eliminate the need for multiple spray bottles.

INTERCHANGEABLE HEADS

Replaceable heads and a refillable water compartment will vastly reduce the required cupboard storage space.

IMPROVED STORAGE

SENARIO OF USE

Unclip the base and expand the polymer bladder.

The product can be used just like a regular spray bottle.

Bleach Polish Window

1. Fill the bladder with water.

2 . Connect the desired detergent head

3 .

4 . Interchangeable heads allow the user to use different types of cleaning agent.

5 . Remove water and collapse the bladder into the base to shrink for easy storage.

6 .

Night Club Comparison App

03.ON BEAT is a night life orientated app that aims to streamline the process of selecting, organising

and entering a venue.

USER RESEARCH

1. TOO MUCH CHOICE

“I feel spoilt for choice with pros and cons for each club. I want to visit new places but don’t want to spend ages researching them, or take the risk of visiting an unknown place.”

2. LONG QUEUES

“Standing in the cold for long periods of time can ruin a night out. I Don’t take a coat out with me to avoid paying for the cloak room. Arriving too early can leave me standing in a place with no atmosphere.”

LUKE QUINN “The venue has the ability to make or break a night out. Thats why I spend so much

time researching new places.”

Introvert

Active

Analytical

Extrovert

Passive

Creative

CHARACTER

Technology

Cooking

Fitness

Traveling

3. INCORRECTCASH

“Arriving at the club without enough cash to get in and having to borrow off friends is embarrassing. I often feel really uncomfortable walking around with large amounts of cash on me”

Persona

INTERESTS

Luke is twenty two and in his final year of university reading Human Geography. Working hard towards achieving a 1st, Luke has to carefully pick and choose where when he goes out.

EXPERIENCE DEVELOPMENT

REFININGWorking with user incites towards a mature and intuitive solution allowed me to remove a number of unnecessary and distracting aspects. This left me with an app offering only the core and most useful features that end users actually wanted.

LISTENINGHonest in-depth interactions with the end users enabled me to understand the how, why and what if? Having determined the key elements I could then set about creating concepts for my app that would provide real value.

EXPLORINGI believe it’s important to Initially ignoring criticism and constraints in order to challenge assumptions and push boundaries. This allowed me to generate a wider variety of concepts on the way to creating a suitable solution to the problems I learned about through my research.

WIRE FRAME JOURNEY

Select the desired preferences

Choose venues to compare

Select comparison preferences to filter

venues

Queue monitiring with live and historic

data

Check in to share location after

scanning

View the details on clubs specific page

Access Queue Tracker after conformation

Clean and simple sign in/sign up

screen

POP TESTING

AXURE PROTOTYPERP

Once the final screen design had been completed the rapid prototyping and wire framing software, Axure, was used. This gave a life like feel to users testing the app functionality and intuitiveness.

Pop was used to in the early stages of development to link wire frames together. Pictures taken of individual screen drawings were linked together to provide a more realistic testing experience.

MOCK-UP SCREENS

T H E N I G H T S T A R T S H E R E

Vitamin and Mineral Urine Analysis

04.Flow allows athletes to monitor and plan vitamin and mineral levels in order to hit optimum

performance.

The smallest edge can make all the difference.

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DEVELOPMENT SKETCHING

SKETCH MODEL DEVELOPMENT

WORKSHOPFrom blue foam to ProLab. The final high fidelity full size model took 3 weeks to make.

PRODUCT ADVANTAGES

MEAL PLANNERAllows the user to restore vitamin and mineral equilibrium via a personalised meal plan specific to their chosen activity.

COMPARE WITH FRIENDSSharing progress with friends helps to increase motivation and create healthy competition.

PERSONAL ANALYSISFlow provides individually tailored and sport specific, nutritional feedback to ensure the user can hit optimum performance on the day.

SCENARIO OF USE

Flow requests a daily urine sample from the user in the run up to an event.

Flow enables an amateur athlete to gain high quality analysis at home.

Power on

Urine sample collected

20 second analysis period

In depth analysis of vitamin and mineral levels

1.

2 .

3 .

4 .

5 .

6 .

05.Waterproof speaker

This Solidworks surface modelling project is still in the development stage. When the project is complete it will include detailed exploded views and the complex internal geometry required to

mount electrical components.

ARAY Waterproof Speaker

ARAY SPEAKER

Iconic in shape, elegant in appearance and gorgeous in sound, ARAY is a one-point music system capable of handling all of your music needs.

The days of wanting to hide your bulky black stereo are over. No matter where you choose to take ARAY, it's going to look beautiful.

ShockproofWater proofDust proof

Light weight& Portable

Rechargable

WHAT PEOPLE SAY ABOUT ME

During the 4 months Tom spent with Reveal, he worked as part of the London based production team, investigating the user experience, camera harness designs and product testing.He is a highly competent, imaginative, out going individual as well as an excellent communicator. Tom presented his designs and user experience map in an engaging and intuitive manner that allowed clients and members of staff to be updated quickly. Despite being the youngest member of the team, Tom was always quick to put forward his ideas and was responsive to critique given to him. As his time with us came to and end, it became clear that Tom had taken full advantage of this feedback and showed great improvement since he first started. Tom was an asset to the company, so much so that I offered him the opportunity to join our team again for further work experience if he wanted.I am confident he will continue to develop into a valuable designer in the future.

Alisdare Field, CEO Reveal Media

I have known Tom for four years and have spent time supporting him as a visiting lecturer at A-level and have spent time with him while he undertook a week’s work experience. Tom’s main skill is his ‘can do’, positive attitude. He is someone who has and continues to develop his skills as a designer. His ability to present and relate to people I believe will take him a long way. Tom is someone who can take responsibly and deliver and someone who I would not think twice about employing.

Oliver Blackwell, CEO Thalamus Health

ABOUT ME

WHEN IM NOT DESIGNING

THANK YOUP L E A S E F E E L F R E E T O C O N T A C T M E