Tom Ferry Presentation
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Jim Marks-Virtual Results Twitter @jimmarks
description
Transcript of Tom Ferry Presentation
Jim Marks-Virtual ResultsTwitter @jimmarks
Twitter @jimmarks Hashtag #tomferrySSJM
twitter: @jimmarkshashtag:
#tomferrySSJMemail:
power point presentation and my 10 fav (super secret) twitter tools
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So what is changing?
Its not JUST the medium… It’s the MESSAGE.
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“Collectively, our talented and skilled team offers the highest measure of
superior services to ensure our clients a unique, sophisticated real estate
experience, with the utmost honesty and integrity, unsurpassed marketing,
and exceptional negotiating skills.”
We really care about each of our clients and will prove it each day we work for you.
You no longer control the messageBut you can participate in the conversation
You don’t get to tell them who you are…
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“Networked Individualism”
Opportunity
“The majority of my business comes from my sphere of
influence”
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Your New Circle of Influence
Social Media allows encourages the engagement of people just outside your Current sphere of influence.
But, what IS appropriate engagement?
#realtorfail
Office Friends
Office
infosphere
Friends
statusphere
Friends
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What is Twitter?
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Twitter comes in all
sizes…
I Need a Strategy!
Does this strategy play well with
other Strategies?
Do I want this many Followers?
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Twitter is a Broadcast Text Message to the
world…
tweet
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Twitter is a Broadcast Text Message to the
world…
tweet
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Twitter is a Conversation?
tweet
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Twitter is a Community?
tweet
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Twitter is a Community Conversation?
tweet
tweet
tweet
tweet tweet
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Get News
Make Friends
Customer ServiceBuild
ReputationTraffic
GenerationEmail
ReplacementArrange Meet-ups
Influence Prospects
Uses for Twitter
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Do I need Social Media?
Do I need Social Media?
What are my Goals?
Isn’t This Just For Kids?
Lead Generation?
Or Branding?
WHERE DO I FIND THE
TIME?
How do I CONVERT
conversations?
Blog? Twitter?
Facebook? Linked In?
Can my assistant Twitter for
me?
Will this make me a
better Agent?
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Do I need Social Media?
Do I need Social Media?
What are my Goals?
Isn’t This Just For Kids?
Lead Generation?
Or Branding?
How do I CONVERT
conversations?
Blog? Twitter?
Facebook? Linked In?
Can my assistant Twitter for
me?
Will this make me a
better Agent?
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How do I get started?
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So, how do you know what to Tweet?
or (Why the heck would anybody care about what I am doing…)
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Interested vs. Interesting
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Where in the hell is Matt?
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Following Strategies
Follower Strategies
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Following Strategies
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So, WHEN do I tweet…
Check in once or twice a day
(quickly) Get Mobile..
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twitter terminology
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Ok, I get it… (more advanced
strategies)
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Follower Strategies
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Following Strategies
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Begin FollowingAnyone You Know or Know
Of
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Then Follow Who They Follow
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Following Strategies
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Follower StrategiesLook for conversation
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Follower StrategiesLook for conversation
Take an Interest in your message
Respond in a personal wayEngage immediately
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Cool Twools
tweetdeck
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Cool Twools
iPhone: Tweetie, TwitterFon, TweetDeck
Blackberry: UberTwitter, TinyTwitter
Any Other Phone: M.Twitter.Com
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Cool Twools
Twitter to Flickr Twitter to FaceBook
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Cool Twools
Jott to Twitter
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Free Hugs
