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 Ashlesha Rao, Peter Preston & Thomas Fenn

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 Advertising:

³The advertising industry is worth£19 billion, and is the largest of the UK¶s creative serviceindustries, which form some 7% of the economy.´ http://www.adassoc.org.uk/aa/index.cfm

Event management:

³Event Management is a multi-million dollar industry, growing rapidly, with mega shows and

events hosted regularly. The industry includes fields such as the MICE (Meetings,Incentives, Conventions and Events), exhibitions, conferences and seminars as well as livemusic and sporting events.´ http://courses.entrancecorner.com/courses/hospitality-and-tourism-management/event-management.html

PR:

³Public relations specialists handle organizational functions, such as media, community,consumer, industry, and governmental relations; political campaigns; interest-grouprepresentation; conflict mediation; and employee and investor relations.´http://www.bls.gov/oco/ocos086.htm

P

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Who am I? Establish relevant«

` Qualifications and awards

` Key skills, professional and personal` Strengths and weaknesses

` Professional experience and career history

` Interests

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` Qualifications: BA or Masters in relevant subject areaor equivalent level.

` Skills: IT skills, customer relations, communicationskills, creativity, problem solving, negotiation skills,

teamwork, interpersonal skills.` Strengths: Meeting deadlines, organization and time

management, enthusiasm for industry, dependability.

` Personal Experience/Career History: Any experiencein your preferred industry.

 Apply these details to your CV.

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The industry you are interested in pursuing.

` Industry context/place in economy

` Types of companies and their structures` Your preferred time scale (permanent, part time,

term contract etc.)

` Location, and whether you are able to travel

` Career path and salaries

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Traditional sources:

` Newspapers- national and local

` Websites` Recruitment agencies

` Trade journals

` Jobs fairs

` Networking

` Job centre

 A

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` Newspapers: Guardian, Times, Even standard, The Metro,

The Economist, The Telegraph.

` Websites: londonjobs.co.uk, justlondonjobs.co.uk,

totaljobs.com, jobsite.co.uk, jobsearch.co.uk, reed.co.uk,

1st4jobsinlondon.co.uk, brandrepublic.com,prweekjobs.co.uk, event-jobs.net.

` Recruitment Agencies: Hays, Profiles Creative, Aurora

Marketing Recruitment, Median Recruitment Ltd, Blueskies,

Event Vacancies, Challenger Recruitment Ltd.

` Trade Journals: New media age, Campaign Magazine,Marketing Direct, PR Week, B2B Marketing, Event.

T

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Creative approach:

` Marketing yourself 

` Networking` Send out covering letters and CVs

` Personal website

` Freelance

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Key Points:

` Learn about the employer.`  Address the letter to a name.

` Clear design and easy to read (colour, font, layout).` Short and sweet.` Entice the reader, no repetition, expand on CV, what

can you offer?` Leave letter open ended.

` Don¶t mention working hours or salary.` Proof read (Spell check)

 A

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Jobs I would be interested in:

` Media planner 

` Media buyer ` Press and media relations

` Marketing assistant

` Meeting and event planner 

` Press office

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 Advertising:

Media sales executive, London, £18K (graduate-jobs.com)

Marketing assistant, Cardiff, £18K (totaljobs.co.uk)

Event Management:

Event sales manager, Sussex, £30K, Plus £10K bonus

(eventjobsearch.co.uk)

Marketing and event coordinator, Uxbridge, £24-26K

(jobs.brandrepublic.com)

PR:Press officer, London, £24K (totaljobs.co.uk)

Press office assistant, London, £20K (londonofficejobs.co.uk)

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Preparing yourself for an interview:

` Research company and interviewer (reference duringinterview).

` Revise CV and company ambitions.` Dress smartly and prepare introductory skills.` Time management (Be on time)` Confidence (smile, eye contact, speak clearly)` Prepare for awkward questions.`  Avoid discussing salary, hours, benefits until offer is made.` Good etiquette.` Bring documentation.

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` Keep a record of your job search strategy (names,addresses, telephone numbers, dates).

` Follow up rejections along with all applications.

` Present yourself before the job is advertised (stayin the pending tray, be pro-active, cold calling).

` Be persistent.

` Prove your worth (temp or voluntary work).

` Network.

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 Any questions?