Tom Bastiman Portfolio

YORK COLLEGE/GRAPHIC DESIGNER NOVEMBER 11 - PRESENT

I create a wide range of promotional materials to cover the huge selection of courses and facilities the college has to offer. My designs have to appeal to different audiences from school leavers right up to those who have retired and are looking to learn a new skill.

I work closely with the College’s marketing team to produce the Further Education and Higher Education Prospectuses. I have to strike a balance between a contemporary designs that represent the College’s outstanding reputation while delivering a vast amount of information on what York College has to offer.

I provide printed and digital designs for departments throughout College, including Ashfield’s (the York College restaurant), The Business Development Unit and Theatre and Sports departments. This work might be anything from promotional posters, flyers and leaflets to educational materials.

I am responsible for the day-to-day running of the Design Unit, ensuring that work is correctly logged and completed in time. I provide IT support for the team, keeping our Macs up to date and ensuring they communicate with the Windows-based College IT systems.

TOM BASTIMAN CV

GRAPHIC DESIGNER

ABOUT MEI am a qualified graphic designer with experience in various media from printed publications through web design to corporate branding. I am always on the look out for new ways to improve my abilities and increase my scope for design.

I enjoy working in large and small teams and also independently. I am a self-starter and I pride myself in my ability to meet tight deadlines while producing quality designs that fully fit my employer or client’s brief.

I relish each job I do; each one helps me progress my abilities and become a better designer.

EDUCATIONBA (hons) Applied Digital Media, Hull UniversityFoundation Degree Applied Digital Media, Yorkshire Coast CollegeAdobe Certified - Photoshop CS3

SKILLSAdobe Creative suite including:- InDesign - Photoshop- Illustrator

- Dreamweaver- Flash

Microsoft Office including:- Word- Powerpoint

- Excel

Extensive knowledge of Windows and Mac operating systemsSearch Engine Optomisation techniques HTML/CSSJQuery

WHITBY ADVERTISER/GRAPHIC & WEB DESIGNER OCTOBER 2008 - NOVEMBER 2011

As the sole designer for the Advertiser I was responsible for designing and producing a 96 page monthly publication which was delivered to 15,000 homes and businesses around the Whitby area. The Advertiser gave me the opportunity to produce a myriad different designs, which was excellent for my Continuous Professional Development.

I also designed and maintained the Advertiser website. I also implemented a digital flip book version. The website enabled the Advertiser to be seen further afield and promote other services offered by the magazine.

I optimised the website for search engines using SEO techniques and increased traffic.

I worked closely with the magazine administrators to develop a system to solve a long-standing issue of mistakes in artwork and missed adverts in the magazine. Thanks to effective planning, these frustrating issues became practically non-existent.

EIGHTLEGGED.COM/WEB DESIGNER JULY 2009 - DECEMBER 2019

Working alongside the two Web Developers, I created functional and attractive designs for websites. The job was a great opportunity to learn new and develop existing skills, including optimising html/css coding, implementing Javascript/JQuery and connecting databases to website front ends.

I used SEO techniques, website structuring and quality content to help increase site presence for our clients. I gained valuable experience in dealing with clients, discussing initial Photoshop designs and incorporating clients’ comments into the final product using Dreamweaver.

Tom Bastiman Portfolio

YORK COLLEGE FURTHER EDUCATION PROSPECTUS 2017/18

FURTHER EDUCATION PROMOTIONAL MATERIALS | This is the fifth Further Education prospectus I have designed and produced for York College. The design needs to be attractive and appealing to school leavers, but at the same time needs to convey a large amount of information. The overall look of the document is consistent with the other College publications.


Bus

ines

s

A Level Courses

3736

Our business and economics courses explore a wide variety of units.

Discuss the current developments in the European Union, domestic issues such as inflation and unemployment, and examine how to set up your own company or even how to become an entrepreneur. Business courses are a great preparation for a wide range of professions.

Past students’ career paths• Business management• Corporate law• Human resources• Financial management and control • Retail • Team leading and management in both public and private sector organisations

Business

Luke MansellPreviously of Canon Lee Specialist Arts College Studying A Level Business Studies

Business Studies is challenging and gives us an awareness of the major companies that we use on a day to day basis. I chose York College as it’s in a good location, has great facilities and students achieve high results.

I’ve enjoyed every year that I have been at College as I have always been treated as an adult and respected by tutors who are always there to help. In the future I plan to go to Teesside University to study BA (Hons) Computer Game Design and Development.

‘‘

‘‘AS and A Level

Economics Two year course

Entry requirementsA minimum of 2 grade Bs and 4 grade Cs at GCSE, including a grade B (grade 5) in Maths and a grade B (grade 5) in either English Language, English Literature, History or Religious Studies. If students have studied GCSE Business Studies they should have achieved a grade B.

What will I study?Year One introduces the central economic problem, basic economic theories and their application to the UK economy. These are then applied to government policy objectives.

Year Two targets domestic issues such as inflation and unemployment, contemporary economic issues such as the housing market, economic growth and the impact of globalisation on the world economy as well as current developments in the European Union.

It is expected that students will keep up to date with current affairs on a local and international scale through the reading of reputable media sources.

Good course combinationsStudents studying A Level Economics often take A Level Business Studies and Maths.

What could it lead to?The course will prepare you for higher education economics courses or related subjects. Possible careers could include working in financial markets, business management and corporate law.

AS and A Level

Business Studies Two year course

Entry requirementsA minimum of 2 grade Bs and 4 grade Cs at GSCE, including Maths and English Language (grade 4). If students have studied GCSE Business Studies they should have achieved a grade B.

What will I study?Topics include:

The skills needed to be an entrepreneur

Sources of finances available – and the importance of cash flow

How many products you would need to sell to break even

Objectives and strategies of business

Business environment

Extensive individual research project

Good course combinationsStudents studying Business Studies often take A Level Economics, but Business Studies combines well with any subject.

What could it lead to?You can progress onto a degree course at York College or university in a number of related areas eg business, marketing, finance and law.

www.yorkcollege.ac.uk 01904 770400 [email protected] www.yorkcollege.ac.uk 01904 770400 [email protected]

100%ACHIEVEMENT IN 2016

100%ACHIEVEMENT

IN 2016

7574 www.yorkcollege.ac.uk 01904 770400 [email protected] www.yorkcollege.ac.uk 01904 770400 [email protected]

With over 80 Vocational courses on offer we have something to suit all interests and levels of ability.

Vocational courses are especially good if you enjoy a more practical hands on approach to studying, and prefer course work assignments rather than exams. However they are far from an easy option!

They will provide you with the skills and qualifications to enter the world of work, or to progress into higher education.

Welcome to

York College

Vocational Programmes

Vocational Courses

Voc

atio

nal C

ours

es

Parent & Carer InfoPa

rent

& C

arer

Inf

o

York College has provided me with a great work ethic as it gives you the independence to be in control of your studies but there are always tutors on hand to support you. I feel like it has prepared me for the next step which, for me, is university.

Lauren Sheriston, previously of Sherburn High School, studying A Levels

Why Choose York College?Widest range of courses in the region with almost 40 A Levels, 80 Vocational courses and over 20 Apprenticeship programmes

Excellent support for

students

Fantastic experiences

More adult environment – a great stepping stone

for university or employment

State-of-the-art facilities including a new purpose built

Construction Skills Centre

In the

TOP

10 General FE Colleges in

England for A Level and Level 3 Vocational results

Ofsted Outstanding since 2013

York College is very flexible, arguably the most flexible further education facility in the area as it allowed me to take a unique set of A Levels that weren’t available at other sixth forms in my area. The lessons are frequent, well taught and engaging – the perfect environment for learning.

Dan Jones, previously of St John Fisher and St Aidan’s Associated Sixth Form, studying A Levels

‘‘

‘‘

‘‘

‘‘

A Level Results above the national average for the last

22 YEARS

91%of students said lessons

are varied and interesting

92%

93%

98%of parents/carers found the prospectus, website and other literature helped their son/daughter make the right choice

of students said hand-outs and

teaching materials are of a high quality

of students said they had regular opportunities to discuss their progress

99%of students said tutors and other course staff are friendly, caring and supportive

1918 www.yorkcollege.ac.uk 01904 770400 [email protected] www.yorkcollege.ac.uk 01904 770400 [email protected]

MASTERS DEGREE/PHD

or other postgraduate qualification

NON-TRADITIONAL APPLICANTS

with some formal qualifications alongside relevant industry experience

ACCESS COURSE/ FOUNDATION YEAR

of an extended degree (year-long bridging

courses enabling you to access Higher Education,

see pages 112-115 for further details)

BA (HONS) OR BSC (HONS)

DEGREE (normally studied 3 years full-time)

FOUNDATION DEGREE (normally

studied 2 years full-time)

BA (HONS) OR BSC (HONS)

‘TOP-UP’ DEGREE (normally studied

1 year full-time)

www.yorkcollege.ac.uk | 31

NATIONAL STUDENT SURVEY 2015

28 | National Student Survey 2015

84% students felt they received sufficient help and support with their studies

80% students said the course is intellectually stimulating

82% students satisfied with the teaching on their course

82% students happy with the academic support they received

82% students said staff members are enthusiastic about the subject they’re teaching

81% students agreed assessment arrangements and marking are fair

82% students said they were able to contact staff when needed

88% students felt their timetable worked well

MonTues Weds Thurs

Fri

www.yorkcollege.ac.uk | 35

ART, DESIGN AND CRAFTSAs an Art and Design student, you will be a part of one of York College’s largest and most active departments. The teaching facilities include state of the art classrooms, workshops, printing room, photo studios and Apple Macintosh suites, to ensure you get the learning experience that is right for you whatever your artistic discipline.

Each year our students take part in end-of-year ‘Creative Shows’ held at both York St John University and at the College itself. Students on the Fashion

Design and production programme are able to see their designs come to life in an end-of-year Fashion Show held at York Racecourse. These events are highlights of the city’s artistic calendar, providing a high profile platform for your work to be seen.

York College has also worked closely with York Open Studios for a number of years. The work of many of our students is featured at the exhibition each year, providing graduates with a unique experience, often leading to exciting opportunities.

Many of our students have gone on to hugely successful careers in design, graphic design, fine art and other art-related careers.

90%BA (Hons) Fashion Design and Production Students said they got great advice and support*

Pass rate for all Art and Design courses in 2015

*National Student Survey 2015

100% BA (Hons) Contemporary 3D Crafts students said staff made the subject interesting*

100% Students were keen to point out how much they respect and valued the staff team. BA (Hons) Graphic Design External Examiner Interim Report, 2014

‘‘ ‘‘

34 | Art, Design and Crafts

Higher National Certificate (HNC) Electrical and Electronic Engineering

What will I study?The Higher National Certificate (HNC) programme is an eight-unit qualification. Current qualification units are:

• Analytical Methods for Engineers

• Engineering Science

• Electrical Electronic Principles

• Programmable Logic Circuits

• Digital Analogue Devices and Circuits

• Instrumentation and Control Principles

• Project Design, Implementation and Evaluation

• Business Management Techniques for Engineers

How is the programme delivered?The course consists of lectures, assignment work, programming tasks and lab work.

Assessment is by assignment work, which includes calculations, lab work, circuit/system simulations, programming, research and investigations. In year 2 there is also a design, implementation and evaluation project.

What can I do next?The HNC in Electrical and Electronic Engineering feeds directly into the HND in Electrical and Electronic Engineering course.

Format: Full-time or part-time

Duration: Full-time: 1 year Part-time: 18 months

Validation: Pearson

Entry Requirements : A BTEC National Certificate/ Diploma/Extended Diploma in an Electrical/ Electronic Engineering discipline. Where an alternative BTEC Level 3 Engineering qualification has been achieved individual electrical/ electronic unit achievement would be considered.

How to apply: Full-Time - Apply through UCAS using the code H6YB

Part-Time - Apply directly to York College

I’m an Electrical Engineer and I work with some really interesting electrical and electronic processors. This course will add to my skillset and help me progress. Jonny Turton HNC Electrical and Electronic Engineering

76 | Engineering www.yorkcollege.ac.uk | 77

‘‘ ‘‘

YORK COLLEGE HIGHER EDUCATION PROSPECTUS 2017

HIGHER EDUCATION PROMOTIONAL MATERIALS | The Higher Education prospectus needs to be consistent with the Further Education Prospectus but appeal to older students. The design is driven by the content and the need to clearly and easily convey the course information, so I opted for a clean and simple look and used colour to differentiate between subject areas.



York College International Guide20

A-Levels are the traditional entry examinations that enable English students to access Higher Education. York College teaches A-Levels to 1500 local students per year and in recent years has achieved the best results of any General Further Education College in the UK.

Our International A-Level Programme has been developed for overseas students wishing to take part in this success story. International students on this course will study alongside local students and complete A-Level qualifications, usually in three subjects. The course also includes English Language, British Culture and small group tutorials.

The course is ideal for academically able students who are at least 16 years of age and ready to face the challenge of living and studying overseas.

Note that this course can be studied for either one or two years. However university entry can only be achieved after two years.

Students will study three main subjects with British students and an additional study block as an international group:

• Subject 1

• Subject 2

• Subject 3

• International Block

Tutorial

British Culture

English Language

International A-Level Programme

⇢⇢⇢

York College International Guide 21

Leads to...A-Levels are accepted by all UK universities, so if you achieve the highest grades, the sky is the limit!

We send students to almost every university in the country, including Oxford, Cambridge and many other top institutions. As an example, in 2015, York College students progressed to the following Russell Group universities:

• Birmingham• Bristol• Cambridge• Durham• Edinburgh• Leeds• UCL

• LSE• Manchester• Nottingham• Oxford• Sheffield• Warwick• York

Quick Facts – A-Level ProgrammeCourse dates (Year 1): 07/09/16 to 01/07/17

English requirements: IELTS 6.0 with 5.5 in all areas

Academic requirements: Available online by country

Qualifications: A Level Certificate (universally recognised)

Cost of tuition: £7500 per year + accommodation payments

Application deadline: 30/06/2016

Note that telephone or Skype interviews will be conducted with all A-Level applicants.

Minimum age: 16 years on 01/09/16

99.5% A-Level pass rate 2015

Best A-Level

results in UK

for GFE Colleges 2013

YORK COLLEGE INTERNATIONAL PROSPECTUS

PROMOTIONAL MATERIALS | York College International Department travel worldwide promoting the courses available at York College. Because of this, they requested their own prospectus which listed all relevant details for those looking to travel to the UK. The team wanted a modern look with splashes of colour throughout, mixed with a slightly more traditional font to try and give a more classical English look to appeal to international readers.


YORK COLLEGE

PROMOTIONAL MATERIALS | A collection of the other Prospectus, Course guides and new starter documents I have designed and created during my time at York College.

“A very friendly event, full of informative

individuals “Attendee feedback

2015

89% attendees rated

the event ‘good’ or

‘excellent’ in 2015

Higher EducationTaster EventWednesday 23rd March, 2.30pm – 5.00pm · Hear more about our Higher Education provision· Attend subject-specific taster sessions· Meet our current HE students· Explore the building and excellent facilities· Gain information on funding, accommodation, applying through UCAS and more Visit www.yorkcollege.ac.uk/taster to sign up now

email: [email protected] tel: 01904 770400York College, Sim Balk Lane, York, YO23 2BB

· High pass rates· Low fees for unbeatable value· Excellent employability ratesWe have 16 undergraduate programmes and we’re taking applications now.

www.yorkcollege.ac.uk/higher-education

du81

00

HIGHEREDUCATION

Jane Chapman BA (Hons) Fashion Design, 2014

DECADESDECADESLive bands perform classic Pop and rock music from

the 60’s, 70’s, 80’s and 90’s

du6684

Extended Diploma in MusicPresent

Wednesday 28th March @ 7pm Thursday 29th March @ 2pm & 7pmat the Alan Ayckbourn Theatre. Tickets £4 or £3 Concessions

Available from the finance desk or on the door

du6523

A Not SoSilent Night

II

YORK COLLEGE

GENERAL PROMOTIONAL MATERIALS | A small collection of the wide range of work that I have produced for the College in the five years that I worked there. The work ranges from banners I produced for an older iteration of the College website, to bus signage as well as posters for the student union and the Alan Ayckbourn Theatre.

The Taster Event ad directly below is an example of the kind of campaigns that are regularly run by the marketing team. These bits of artwork have to be designed to work in different shapes and sizes for both print and digital media.



York Residents’ Festival

Be Part of It

Free sessions to try between 11am - 3pm At the Yorkshire Museum

| Media make-up | Art and Design | Stonemasonry |

Saturday 25th Sunday 26th JANUARY

du77

22

CALLING ALL

HIGHER

EDUCATION STUDENTS...

ARE YOU:Passionate about Higher Education and the HE sector?Great at working and conversing with young people?

Keen to talk about your own student experience?Confident in your presentation skills?

Friendly, outgoing and articulate?Reliable, punctual and organised?

If so, our paid HE Student Ambassador opportunity could be perfect for you.

See Blackboard or email [email protected] for more details and an application pack.

Deadline for applications: 31st January


WHITBY ADVERTISER

MONTHLY ADVERTISING MAGAZINE | Initially working with another designer, I was responsible for liaising with clients to create attractive and effective advertising for their businesses. After the original Graphic Designer left, I became sole designer for the publication, this meant that as well as designing the adverts, I was also responsible for the creation of the whole magazine from initial design to dealing with the printers.


G e r m a n u t o m o t i v e S p e c i a l i s t


Want to pay less than main dealer prices but dont want to compromise quality?



ARCH GARAGE

BRANDING AND PROMOTION | Whilst initially setting up his garage, the owner (Craig Hugill) came to me asking to come up with a design for a logo and overall branding look for his garage. Arch Garage specialises in repairing and servicing German cars and Craig wanted to reference this within the logo. Merging “Garage” into the word “Arch” helped keep the logo small and compact, as well as giving it a unique and recognisable look.

I designed and produced the company’s business cards, flyers, t-shirts and hoodies and built the website. The website carries on the overall look and style of all other promotional materials. Take a look at www.archgarage.co.uk


Yorkshire’s Independent German Automotive Service and Repair Specialist

All Work Carried out by Qualified Diagnostics Technician

• Servicing, repairs and electrical diagnostics to all makes and models

• All other makes and models catered for

• Dealer level diagnostics*

• MOTs arranged

• Tyres supplied, fitted and balanced

• Trackers Installed

• Collection and Delivery Service**

• Audio Visual Accessories

• Parking Sensors

Tel: 01723 513385 0775 148 2226web: www.archgarage.co.ukemail: [email protected]

Arch Garage 18a Scarborough RoadFiley, YO14 9EF

Open Mon - Fri: 8.30am - 5.30pm. Weekends by appointment* dependent on manufacturer

** within 20 mile radius. Above 20 miles charges applicable.

Arch Garage

Yorkshire’s Independent German Automotive Service and Repair Specialist

All Makes and Models Catered for.

Tel: 01723 513385

0775 148 2226web: www.archgarage.co.uk

email: [email protected]

Arch Garage 18a Scarborough Road

Filey, YO14 9EF


CLEANER ENERGY SOLUTIONS

LOGO DESIGN | I made this logo and business card for the company Cleaner Energy Solutions. The clients wanted to incorporate a strong bold look that stands out and an icon that people would associate with Green/Clean energy. The client was delighted with my illustrated leaves arranged to look like a flame.


CODEDLIVING

LOGO DESIGN | Dan Oram, the owner of Coded Living, came to me looking for a simple modern design that reflected the digital nature of his business. The only desire was that I incorporated a modern-looking San-serif font and that the overall look had a good contrast so as to stand out. My initial designs provided a result in terms of font and after discussing more with the owner, managed to decide on an icon that could be associated with the company. The logo to the right is the final design that the owner chose and uses.

The logo can be seen at www.codedliving.co.uk

Initial Designs Developed

HARBOUR VIEW

LOGO AND SIGNAGE | Harbour View was a newly established restaurant and owner Roy wanted a logo/sign that combined a modern and traditional look. I used our initial meeting to agree the overall concept then drew the fish myself and took it into Photoshop to give the scale effect and colouring.



SCARBOROUGH BREWERY

BRANDING AND PACKAGING | Scarborough Brewery approached me looking to create a new, more modern image for the brewery. Their previous designs had a more traditional look to them and did not reflect the attitude and ethos of the team at the brewery. Instead, they wanted a design with a strong, clean and bold look. I started adding the illustrations to help give each beer its own identity, which was well received by the team and customers alike. The designs are used across pump clips and on beer bottles nationwide.


ARCHGARAGE.CO.UK

WEBSITE DESIGN | Along with the logo and promotional materials, I designed and produced the website for Arch Garage. The look of the site reflects the style of the other promotional materials to create a consistent brand image. I constructed the site using HTML, CSS and jQuery. I also implemented techniques gained whilst working at Eightlegged.com to code the site so as to perform well on search engines.

The website can be viewed at www.archgarage.co.uk


AUTOELITE.CO.UK

WEBSITE DESIGN | Auto Elite wanted to freshen their site up, utilising a clean upmarket look to mirror their clientele. I used SEO focussed HTML, CSS and jQuery to include more interactive elements of the website, such as an online booking form to enable clients to book in cars remotely.


WHITBY ADVERTISER V2

WEBSITE DESIGN | The second iteration of the Whitby Advertiser website I designed and produced. We opted for a more blog-like layout, utilising coding techniques from the previous site and regular content updates to help increase site traffic. Coupled with extra services such as canvas printing (requiring a gallery), this all helped push visitors to the site and ultimately increased the number of views of the digital magazine.


WHITBY ADVERTISER V1

WEBSITE DESIGN | The first iteration of the Whitby Advertiser website that I designed and produced. Clean, simple and contemporary look, implementing SEO focussed HTML/CSS, as well as jQuery allowing for more interactive experience for the user. It included a digital version of the magazine, enabling the publication to be seen further afield.

Tom Bastiman Portfolio

Documents

Transcript of Tom Bastiman Portfolio