Tobacco & Media
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Tobacco & Media Frank Baker- media educator Frank Baker- media educator [email protected] [email protected] Media Literacy Media Literacy Clearinghouse Clearinghouse www.frankwbaker.com www.frankwbaker.com
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Tobacco & Media. Frank Baker- media educator [email protected] Media Literacy Clearinghouse www.frankwbaker.com. Marketing- Stores. Marketing-Stores. Marketing-Auto Races. Marketing-Magazine Ads. What tobacco knows…. An internal tobacco company marketing report from 1989 said: - PowerPoint PPT Presentation
Transcript of Tobacco & Media
Tobacco & Media
Frank Baker- media educatorFrank Baker- media [email protected]@aol.com
Media Literacy ClearinghouseMedia Literacy Clearinghousewww.frankwbaker.comwww.frankwbaker.com
Marketing- Stores
Marketing-StoresMarketing-Stores
Marketing-Auto RacesMarketing-Auto Races
Marketing-Magazine AdsMarketing-Magazine Ads
What tobacco knows…..
An internal tobacco company marketingreport from 1989 said: “We believe that most of the strong, positive
images for cigarettes and smoking are created by cinema and television.”
Source: http://legacy.library.ucsf.edu/tid/lti49e00 & www.truth.com
Movies + Smoking = “Product Placement”Movies + Smoking = “Product Placement”
Favorite Stars of Teens
GIRLS BOYSBrad Pitt Pamela AndersonLeonardo DiCaprio Sandra BullockWinona Ryder Demi MooreDemi Moore Sharon StoneDrew Barrymore
SOURCE: July 2003 Study, American Journal of Public Health
History of “Smoking Incidents’
• Average number of "smoking incidents" per hour in major US films 1950 10.7 2002,10.9
Source:"Back to the Future: Smoking in Movies 2002, Compared with 1950 Levels" by Stanton Glantz, and others, American Journal of Public Health
Early TRUTH Billboard
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