APPENDIX IV - TABLE 4.9 ANTI-TOBACCO MASS MEDIA … · of tobacco use and second-hand smoke...
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WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011 APPENDIX IV - TABLE 4.9 ANTI-TOBACCO MASS MEDIA CAMPAIGNS Globally Africa The Americas South-East Asia Europe Eastern Mediterranean Western Pacific
Transcript of APPENDIX IV - TABLE 4.9 ANTI-TOBACCO MASS MEDIA … · of tobacco use and second-hand smoke...
WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
APPENDIX IV - TABLE 4.9ANTI-TOBACCO MASS MEDIA CAMPAIGNS
Globally
Africa
The Americas
South-East Asia
Europe
Eastern Mediterranean
Western Pacific
148 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
COUNTRY DID THE COUNTRY HAVE AT LEAST ONE
NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR
2010?*
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION
CAMPAIGN WAS PART OF A COMPREHENSIVE
TOBACCO CONTROL PROGRAMME
CAMPAIGN WAS PRE-TESTED
FORMATIVE RESEARCH WAS
CONDUCTED
CAMPAIGN UTILIZED MEDIA PLANNING
EARNED MEDIA/PUBLIC RELATIONS
WERE USED TO PROMOTE THE
CAMPAIGN
PROCESS EVALUATION WAS EMPLOYED
TO ASSESS IMPLEMENTATION
OUTCOME EVALUATION WAS
EMPLOYED TO ASSESS EFFECTIVENESS
Afghanistan . . . . . . . . . . . . . . . . . . . . . . . .Albania Yes Yes Yes Yes Yes Yes No YesAlgeria No — — — — — — —Andorra . . . . . . . . . . . . . . . . . . . . . . . .Angola No — — — — — — —Antigua and Barbuda . . . . . . . . . . . . . . . . . . . . . . . .Argentina Yes Yes No Yes Yes Yes Yes NoArmenia No — — — — — — —Australia Yes Yes Yes Yes Yes No Yes YesAustria No — — — — — — —Azerbaijan No — — — — — — —Bahamas No — — — — — — —Bahrain Yes Yes No Yes Yes Yes Yes NoBangladesh No — — — — — — —Barbados Yes Yes Yes Yes Yes Yes Yes NoBelarus No — — — — — — —Belgium No — — — — — — —Belize No — — — — — — —Benin No — — — — — — —Bhutan Yes Yes Yes Yes Yes Yes Yes YesBolivia (Plurinational State of) No — — — — — — —Bosnia and Herzegovina No — — — — — — —Botswana Yes Yes No Yes Yes Yes No NoBrazil Yes Yes No No Yes Yes Yes NoBrunei Darussalam Yes Yes Yes No Yes Yes Yes NoBulgaria No — — — — — — —Burkina Faso No — — — — — — —Burundi No — — — — — — —Cambodia Yes Yes Yes Yes Yes Yes Yes YesCameroon No — — — — — — —Canada 1 No — — — — — — —Cape Verde No — — — — — — —Central African Republic No — — — — — — —Chad No — — — — — — —Chile No — — — — — — —China No — — — — — — —Colombia Yes No Yes Yes Yes Yes Yes YesComoros No — — — — — — —Congo No — — — — — — —Cook Islands No — — — — — — —Costa Rica No — — — — — — —Côte d'Ivoire Yes Yes No No Yes Yes No NoCroatia No — — — — — — —Cuba Yes Yes Yes Yes Yes Yes Yes YesCyprus . . . . . . . . . . . . . . . . . . . . . . . .Czech Republic Yes No Yes . . . Yes Yes Yes YesDemocratic People's Republic of Korea . . . . . . . . . . . . . . . . . . . . . . . .Democratic Republic of the Congo . . . . . . . . . . . . . . . . . . . . . . . .Denmark Yes Yes Yes Yes Yes Yes Yes Yes
* A campaign is a communication activity lasting at least one three- week period during a year, which utilizes mass media (TV, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.
. . . Data not reported/not available.
— Data not required/not applicable.
Please refer to page E166 for country-specific notes.
Table 4.9.0 Anti-tobacco mass media campaigns, globally
149WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
COUNTRY DID THE COUNTRY HAVE AT LEAST ONE
NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR
2010?*
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION
CAMPAIGN WAS PART OF A COMPREHENSIVE
TOBACCO CONTROL PROGRAMME
CAMPAIGN WAS PRE-TESTED
FORMATIVE RESEARCH WAS
CONDUCTED
CAMPAIGN UTILIZED MEDIA PLANNING
EARNED MEDIA/PUBLIC RELATIONS
WERE USED TO PROMOTE THE
CAMPAIGN
PROCESS EVALUATION WAS EMPLOYED
TO ASSESS IMPLEMENTATION
OUTCOME EVALUATION WAS
EMPLOYED TO ASSESS EFFECTIVENESS
Afghanistan . . . . . . . . . . . . . . . . . . . . . . . .Albania Yes Yes Yes Yes Yes Yes No YesAlgeria No — — — — — — —Andorra . . . . . . . . . . . . . . . . . . . . . . . .Angola No — — — — — — —Antigua and Barbuda . . . . . . . . . . . . . . . . . . . . . . . .Argentina Yes Yes No Yes Yes Yes Yes NoArmenia No — — — — — — —Australia Yes Yes Yes Yes Yes No Yes YesAustria No — — — — — — —Azerbaijan No — — — — — — —Bahamas No — — — — — — —Bahrain Yes Yes No Yes Yes Yes Yes NoBangladesh No — — — — — — —Barbados Yes Yes Yes Yes Yes Yes Yes NoBelarus No — — — — — — —Belgium No — — — — — — —Belize No — — — — — — —Benin No — — — — — — —Bhutan Yes Yes Yes Yes Yes Yes Yes YesBolivia (Plurinational State of) No — — — — — — —Bosnia and Herzegovina No — — — — — — —Botswana Yes Yes No Yes Yes Yes No NoBrazil Yes Yes No No Yes Yes Yes NoBrunei Darussalam Yes Yes Yes No Yes Yes Yes NoBulgaria No — — — — — — —Burkina Faso No — — — — — — —Burundi No — — — — — — —Cambodia Yes Yes Yes Yes Yes Yes Yes YesCameroon No — — — — — — —Canada 1 No — — — — — — —Cape Verde No — — — — — — —Central African Republic No — — — — — — —Chad No — — — — — — —Chile No — — — — — — —China No — — — — — — —Colombia Yes No Yes Yes Yes Yes Yes YesComoros No — — — — — — —Congo No — — — — — — —Cook Islands No — — — — — — —Costa Rica No — — — — — — —Côte d'Ivoire Yes Yes No No Yes Yes No NoCroatia No — — — — — — —Cuba Yes Yes Yes Yes Yes Yes Yes YesCyprus . . . . . . . . . . . . . . . . . . . . . . . .Czech Republic Yes No Yes . . . Yes Yes Yes YesDemocratic People's Republic of Korea . . . . . . . . . . . . . . . . . . . . . . . .Democratic Republic of the Congo . . . . . . . . . . . . . . . . . . . . . . . .Denmark Yes Yes Yes Yes Yes Yes Yes Yes
150 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
COUNTRY DID THE COUNTRY HAVE AT LEAST ONE
NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR
2010?*
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION
CAMPAIGN WAS PART OF A COMPREHENSIVE
TOBACCO CONTROL PROGRAMME
CAMPAIGN WAS PRE-TESTED
FORMATIVE RESEARCH WAS
CONDUCTED
CAMPAIGN UTILIZED MEDIA PLANNING
EARNED MEDIA/PUBLIC RELATIONS
WERE USED TO PROMOTE THE
CAMPAIGN
PROCESS EVALUATION WAS EMPLOYED
TO ASSESS IMPLEMENTATION
OUTCOME EVALUATION WAS
EMPLOYED TO ASSESS EFFECTIVENESS
Djibouti No — — — — — — —Dominica . . . . . . . . . . . . . . . . . . . . . . . .Dominican Republic No — — — — — — —Ecuador 2 No — — — — — — —Egypt Yes Yes Yes Yes Yes Yes Yes YesEl Salvador Yes No No Yes Yes Yes Yes YesEquatorial Guinea No — — — — — — —Eritrea Yes Yes No Yes Yes Yes Yes NoEstonia . . . . . . . . . . . . . . . . . . . . . . . .Ethiopia No — — — — — — —Fiji No — — — — — — —Finland Yes Yes No Yes Yes Yes Yes YesFrance Yes No No No Yes Yes No YesGabon . . . . . . . . . . . . . . . . . . . . . . . .Gambia No — — — — — — —Georgia Yes Yes No Yes Yes Yes No YesGermany Yes No Yes Yes Yes Yes Yes YesGhana No — — — — — — —Greece Yes Yes Yes Yes Yes Yes Yes YesGrenada No — — — — — — —Guatemala No — — — — — — —Guinea Yes Yes No Yes Yes Yes No NoGuinea-Bissau No — — — — — — —Guyana No — — — — — — —Haiti . . . . . . . . . . . . . . . . . . . . . . . .Honduras Yes No No Yes Yes Yes Yes NoHungary Yes No No . . . No Yes No NoIceland No — — — — — — —India Yes Yes Yes Yes Yes Yes Yes YesIndonesia No — — — — — — —Iran (Islamic Republic of) . . . . . . . . . . . . . . . . . . . . . . . .Iraq No — — — — — — —Ireland Yes Yes Yes Yes Yes Yes Yes YesIsrael Yes No No Yes Yes Yes Yes YesItaly Yes Yes No Yes Yes No Yes YesJamaica No — — — — — — —Japan No — — — — — — —Jordan Yes Yes No Yes Yes Yes Yes NoKazakhstan Yes Yes Yes Yes Yes Yes Yes NoKenya No — — — — — — —Kiribati No — — — — — — —Kuwait Yes Yes Yes No Yes Yes Yes NoKyrgyzstan No — — — — — — —Lao People's Democratic Republic No — — — — — — —Latvia No — — — — — — —Lebanon Yes Yes Yes Yes Yes Yes Yes YesLesotho No — — — — — — —Liberia No — — — — — — —Libyan Arab Jamahiriya No — — — — — — —
* A campaign is a communication activity lasting at least one three- week period during a year, which utilizes mass media (TV, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.
. . . Data not reported/not available.
— Data not required/not applicable.
Please refer to page E166 for country-specific notes.
Table 4.9.0 Anti-tobacco mass media campaigns, globally
151WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
COUNTRY DID THE COUNTRY HAVE AT LEAST ONE
NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR
2010?*
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION
CAMPAIGN WAS PART OF A COMPREHENSIVE
TOBACCO CONTROL PROGRAMME
CAMPAIGN WAS PRE-TESTED
FORMATIVE RESEARCH WAS
CONDUCTED
CAMPAIGN UTILIZED MEDIA PLANNING
EARNED MEDIA/PUBLIC RELATIONS
WERE USED TO PROMOTE THE
CAMPAIGN
PROCESS EVALUATION WAS EMPLOYED
TO ASSESS IMPLEMENTATION
OUTCOME EVALUATION WAS
EMPLOYED TO ASSESS EFFECTIVENESS
Djibouti No — — — — — — —Dominica . . . . . . . . . . . . . . . . . . . . . . . .Dominican Republic No — — — — — — —Ecuador 2 No — — — — — — —Egypt Yes Yes Yes Yes Yes Yes Yes YesEl Salvador Yes No No Yes Yes Yes Yes YesEquatorial Guinea No — — — — — — —Eritrea Yes Yes No Yes Yes Yes Yes NoEstonia . . . . . . . . . . . . . . . . . . . . . . . .Ethiopia No — — — — — — —Fiji No — — — — — — —Finland Yes Yes No Yes Yes Yes Yes YesFrance Yes No No No Yes Yes No YesGabon . . . . . . . . . . . . . . . . . . . . . . . .Gambia No — — — — — — —Georgia Yes Yes No Yes Yes Yes No YesGermany Yes No Yes Yes Yes Yes Yes YesGhana No — — — — — — —Greece Yes Yes Yes Yes Yes Yes Yes YesGrenada No — — — — — — —Guatemala No — — — — — — —Guinea Yes Yes No Yes Yes Yes No NoGuinea-Bissau No — — — — — — —Guyana No — — — — — — —Haiti . . . . . . . . . . . . . . . . . . . . . . . .Honduras Yes No No Yes Yes Yes Yes NoHungary Yes No No . . . No Yes No NoIceland No — — — — — — —India Yes Yes Yes Yes Yes Yes Yes YesIndonesia No — — — — — — —Iran (Islamic Republic of) . . . . . . . . . . . . . . . . . . . . . . . .Iraq No — — — — — — —Ireland Yes Yes Yes Yes Yes Yes Yes YesIsrael Yes No No Yes Yes Yes Yes YesItaly Yes Yes No Yes Yes No Yes YesJamaica No — — — — — — —Japan No — — — — — — —Jordan Yes Yes No Yes Yes Yes Yes NoKazakhstan Yes Yes Yes Yes Yes Yes Yes NoKenya No — — — — — — —Kiribati No — — — — — — —Kuwait Yes Yes Yes No Yes Yes Yes NoKyrgyzstan No — — — — — — —Lao People's Democratic Republic No — — — — — — —Latvia No — — — — — — —Lebanon Yes Yes Yes Yes Yes Yes Yes YesLesotho No — — — — — — —Liberia No — — — — — — —Libyan Arab Jamahiriya No — — — — — — —
152 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
COUNTRY DID THE COUNTRY HAVE AT LEAST ONE
NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR
2010?*
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION
CAMPAIGN WAS PART OF A COMPREHENSIVE
TOBACCO CONTROL PROGRAMME
CAMPAIGN WAS PRE-TESTED
FORMATIVE RESEARCH WAS
CONDUCTED
CAMPAIGN UTILIZED MEDIA PLANNING
EARNED MEDIA/PUBLIC RELATIONS
WERE USED TO PROMOTE THE
CAMPAIGN
PROCESS EVALUATION WAS EMPLOYED
TO ASSESS IMPLEMENTATION
OUTCOME EVALUATION WAS
EMPLOYED TO ASSESS EFFECTIVENESS
Lithuania No — — — — — — —Luxembourg . . . . . . . . . . . . . . . . . . . . . . . .Madagascar Yes Yes Yes Yes Yes Yes Yes NoMalawi No — — — — — — —Malaysia Yes Yes Yes Yes Yes Yes Yes YesMaldives No — — — — — — —Mali No — — — — — — —Malta Yes Yes No Yes Yes Yes Yes NoMarshall Islands No — — — — — — —Mauritania . . . . . . . . . . . . . . . . . . . . . . . .Mauritius No — — — — — — —Mexico No — — — — — — —Micronesia (Federated States of) No — — — — — — —Monaco . . . . . . . . . . . . . . . . . . . . . . . .Mongolia Yes Yes Yes Yes Yes Yes Yes YesMontenegro No — — — — — — —Morocco Yes Yes Yes Yes Yes Yes Yes YesMozambique No — — — — — — —Myanmar Yes Yes No . . . No No No NoNamibia No — — — — — — —Nauru . . . . . . . . . . . . . . . . . . . . . . . .Nepal Yes Yes Yes Yes Yes No Yes NoNetherlands Yes Yes Yes Yes Yes Yes Yes YesNew Zealand Yes Yes No No Yes Yes No YesNicaragua No — — — — — — —Niger Yes Yes Yes Yes Yes Yes Yes YesNigeria No — — — — — — —Niue Yes Yes . . . Yes Yes Yes Yes NoNorway No — — — — — — —Oman No — — — — — — —Pakistan No — — — — — — —Palau No — — — — — — —Panama No — — — — — — —Papua New Guinea No — — — — — — —Paraguay No — — — — — — —Peru No — — — — — — —Philippines Yes Yes Yes Yes Yes Yes Yes YesPoland Yes Yes No Yes Yes Yes Yes YesPortugal No — — — — — — —Qatar No — — — — — — —Republic of Korea . . . . . . . . . . . . . . . . . . . . . . . .Republic of Moldova Yes No No No Yes Yes Yes NoRomania Yes Yes No . . . Yes Yes No YesRussian Federation Yes Yes Yes Yes Yes Yes Yes YesRwanda Yes Yes No Yes Yes Yes Yes YesSaint Kitts and Nevis No — — — — — — —Saint Lucia No — — — — — — —Saint Vincent and the Grenadines . . . . . . . . . . . . . . . . . . . . . . . .Samoa Yes Yes Yes Yes Yes Yes Yes Yes
* A campaign is a communication activity lasting at least one three- week period during a year, which utilizes mass media (TV, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.
. . . Data not reported/not available.
— Data not required/not applicable.
Table 4.9.0 Anti-tobacco mass media campaigns, globally
153WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
COUNTRY DID THE COUNTRY HAVE AT LEAST ONE
NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR
2010?*
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION
CAMPAIGN WAS PART OF A COMPREHENSIVE
TOBACCO CONTROL PROGRAMME
CAMPAIGN WAS PRE-TESTED
FORMATIVE RESEARCH WAS
CONDUCTED
CAMPAIGN UTILIZED MEDIA PLANNING
EARNED MEDIA/PUBLIC RELATIONS
WERE USED TO PROMOTE THE
CAMPAIGN
PROCESS EVALUATION WAS EMPLOYED
TO ASSESS IMPLEMENTATION
OUTCOME EVALUATION WAS
EMPLOYED TO ASSESS EFFECTIVENESS
Lithuania No — — — — — — —Luxembourg . . . . . . . . . . . . . . . . . . . . . . . .Madagascar Yes Yes Yes Yes Yes Yes Yes NoMalawi No — — — — — — —Malaysia Yes Yes Yes Yes Yes Yes Yes YesMaldives No — — — — — — —Mali No — — — — — — —Malta Yes Yes No Yes Yes Yes Yes NoMarshall Islands No — — — — — — —Mauritania . . . . . . . . . . . . . . . . . . . . . . . .Mauritius No — — — — — — —Mexico No — — — — — — —Micronesia (Federated States of) No — — — — — — —Monaco . . . . . . . . . . . . . . . . . . . . . . . .Mongolia Yes Yes Yes Yes Yes Yes Yes YesMontenegro No — — — — — — —Morocco Yes Yes Yes Yes Yes Yes Yes YesMozambique No — — — — — — —Myanmar Yes Yes No . . . No No No NoNamibia No — — — — — — —Nauru . . . . . . . . . . . . . . . . . . . . . . . .Nepal Yes Yes Yes Yes Yes No Yes NoNetherlands Yes Yes Yes Yes Yes Yes Yes YesNew Zealand Yes Yes No No Yes Yes No YesNicaragua No — — — — — — —Niger Yes Yes Yes Yes Yes Yes Yes YesNigeria No — — — — — — —Niue Yes Yes . . . Yes Yes Yes Yes NoNorway No — — — — — — —Oman No — — — — — — —Pakistan No — — — — — — —Palau No — — — — — — —Panama No — — — — — — —Papua New Guinea No — — — — — — —Paraguay No — — — — — — —Peru No — — — — — — —Philippines Yes Yes Yes Yes Yes Yes Yes YesPoland Yes Yes No Yes Yes Yes Yes YesPortugal No — — — — — — —Qatar No — — — — — — —Republic of Korea . . . . . . . . . . . . . . . . . . . . . . . .Republic of Moldova Yes No No No Yes Yes Yes NoRomania Yes Yes No . . . Yes Yes No YesRussian Federation Yes Yes Yes Yes Yes Yes Yes YesRwanda Yes Yes No Yes Yes Yes Yes YesSaint Kitts and Nevis No — — — — — — —Saint Lucia No — — — — — — —Saint Vincent and the Grenadines . . . . . . . . . . . . . . . . . . . . . . . .Samoa Yes Yes Yes Yes Yes Yes Yes Yes
154 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
COUNTRY DID THE COUNTRY HAVE AT LEAST ONE
NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR
2010?*
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION
CAMPAIGN WAS PART OF A COMPREHENSIVE
TOBACCO CONTROL PROGRAMME
CAMPAIGN WAS PRE-TESTED
FORMATIVE RESEARCH WAS
CONDUCTED
CAMPAIGN UTILIZED MEDIA PLANNING
EARNED MEDIA/PUBLIC RELATIONS
WERE USED TO PROMOTE THE
CAMPAIGN
PROCESS EVALUATION WAS EMPLOYED
TO ASSESS IMPLEMENTATION
OUTCOME EVALUATION WAS
EMPLOYED TO ASSESS EFFECTIVENESS
San Marino . . . . . . . . . . . . . . . . . . . . . . . .Sao Tome and Principe No — — — — — — —Saudi Arabia Yes Yes No No Yes Yes No . . .Senegal No — — — — — — —Serbia Yes Yes Yes Yes Yes Yes Yes YesSeychelles Yes Yes No No Yes Yes Yes NoSierra Leone No — — — — — — —Singapore Yes Yes Yes Yes Yes Yes Yes YesSlovakia No — — — — — — —Slovenia No — — — — — — —Solomon Islands . . . . . . . . . . . . . . . . . . . . . . . .Somalia . . . . . . . . . . . . . . . . . . . . . . . .South Africa No — — — — — — —Spain No — — — — — — —Sri Lanka Yes Yes No Yes Yes No Yes NoSudan Yes Yes No Yes Yes Yes No NoSuriname No — — — — — — —Swaziland No — — — — — — —Sweden Yes Yes Yes Yes Yes Yes Yes YesSwitzerland Yes Yes No Yes Yes Yes Yes YesSyrian Arab Republic . . . . . . . . . . . . . . . . . . . . . . . .Tajikistan No — — — — — — —Thailand Yes Yes No No Yes Yes Yes YesThe former Yugoslav Republic of Macedonia . . . . . . . . . . . . . . . . . . . . . . . .Timor-Leste . . . . . . . . . . . . . . . . . . . . . . . .Togo Yes Yes No Yes Yes Yes Yes YesTonga No — — — — — — —Trinidad and Tobago . . . . . . . . . . . . . . . . . . . . . . . .Tunisia Yes Yes No Yes Yes Yes No NoTurkey Yes Yes Yes Yes Yes Yes Yes YesTurkmenistan . . . . . . . . . . . . . . . . . . . . . . . .Tuvalu No — — — — — — —Uganda No — — — — — — —Ukraine No — — — — — — —United Arab Emirates Yes Yes No Yes No Yes Yes NoUnited Kingdom of Great Britain and Northern Ireland 3 Yes Yes Yes Yes Yes Yes Yes YesUnited Republic of Tanzania No — — — — — — —United States of America No — — — — — — —Uruguay Yes Yes No Yes Yes Yes Yes NoUzbekistan No — — — — — — —Vanuatu . . . . . . . . . . . . . . . . . . . . . . . .Venezuela (Bolivarian Republic of) Yes Yes No Yes Yes Yes Yes YesViet Nam Yes Yes Yes Yes Yes Yes Yes YesWest Bank and Gaza Strip < No — — — — — — —Yemen Yes No No Yes Yes Yes No NoZambia Yes Yes Yes Yes Yes Yes Yes NoZimbabwe No — — — — — — —
* A campaign is a communication activity lasting at least one three- week period during a year, which utilizes mass media (TV, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.
. . . Data not reported/not available.
— Data not required/not applicable.< Refers to a territory.
Please refer to page E166 for country-specific notes.
Table 4.9.0 Anti-tobacco mass media campaigns, globally
155WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
COUNTRY DID THE COUNTRY HAVE AT LEAST ONE
NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR
2010?*
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION
CAMPAIGN WAS PART OF A COMPREHENSIVE
TOBACCO CONTROL PROGRAMME
CAMPAIGN WAS PRE-TESTED
FORMATIVE RESEARCH WAS
CONDUCTED
CAMPAIGN UTILIZED MEDIA PLANNING
EARNED MEDIA/PUBLIC RELATIONS
WERE USED TO PROMOTE THE
CAMPAIGN
PROCESS EVALUATION WAS EMPLOYED
TO ASSESS IMPLEMENTATION
OUTCOME EVALUATION WAS
EMPLOYED TO ASSESS EFFECTIVENESS
San Marino . . . . . . . . . . . . . . . . . . . . . . . .Sao Tome and Principe No — — — — — — —Saudi Arabia Yes Yes No No Yes Yes No . . .Senegal No — — — — — — —Serbia Yes Yes Yes Yes Yes Yes Yes YesSeychelles Yes Yes No No Yes Yes Yes NoSierra Leone No — — — — — — —Singapore Yes Yes Yes Yes Yes Yes Yes YesSlovakia No — — — — — — —Slovenia No — — — — — — —Solomon Islands . . . . . . . . . . . . . . . . . . . . . . . .Somalia . . . . . . . . . . . . . . . . . . . . . . . .South Africa No — — — — — — —Spain No — — — — — — —Sri Lanka Yes Yes No Yes Yes No Yes NoSudan Yes Yes No Yes Yes Yes No NoSuriname No — — — — — — —Swaziland No — — — — — — —Sweden Yes Yes Yes Yes Yes Yes Yes YesSwitzerland Yes Yes No Yes Yes Yes Yes YesSyrian Arab Republic . . . . . . . . . . . . . . . . . . . . . . . .Tajikistan No — — — — — — —Thailand Yes Yes No No Yes Yes Yes YesThe former Yugoslav Republic of Macedonia . . . . . . . . . . . . . . . . . . . . . . . .Timor-Leste . . . . . . . . . . . . . . . . . . . . . . . .Togo Yes Yes No Yes Yes Yes Yes YesTonga No — — — — — — —Trinidad and Tobago . . . . . . . . . . . . . . . . . . . . . . . .Tunisia Yes Yes No Yes Yes Yes No NoTurkey Yes Yes Yes Yes Yes Yes Yes YesTurkmenistan . . . . . . . . . . . . . . . . . . . . . . . .Tuvalu No — — — — — — —Uganda No — — — — — — —Ukraine No — — — — — — —United Arab Emirates Yes Yes No Yes No Yes Yes NoUnited Kingdom of Great Britain and Northern Ireland 3 Yes Yes Yes Yes Yes Yes Yes YesUnited Republic of Tanzania No — — — — — — —United States of America No — — — — — — —Uruguay Yes Yes No Yes Yes Yes Yes NoUzbekistan No — — — — — — —Vanuatu . . . . . . . . . . . . . . . . . . . . . . . .Venezuela (Bolivarian Republic of) Yes Yes No Yes Yes Yes Yes YesViet Nam Yes Yes Yes Yes Yes Yes Yes YesWest Bank and Gaza Strip < No — — — — — — —Yemen Yes No No Yes Yes Yes No NoZambia Yes Yes Yes Yes Yes Yes Yes NoZimbabwe No — — — — — — —
156 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
COUNTRY DID THE COUNTRY HAVE AT LEAST ONE
NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR
2010?*
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION
CAMPAIGN WAS PART OF A COMPREHENSIVE
TOBACCO CONTROL PROGRAMME
CAMPAIGN WAS PRE-TESTED
FORMATIVE RESEARCH WAS
CONDUCTED
CAMPAIGN UTILIZED MEDIA PLANNING
EARNED MEDIA/PUBLIC RELATIONS
WERE USED TO PROMOTE THE
CAMPAIGN
PROCESS EVALUATION WAS EMPLOYED
TO ASSESS IMPLEMENTATION
OUTCOME EVALUATION WAS
EMPLOYED TO ASSESS EFFECTIVENESS
Algeria No — — — — — — —Angola No — — — — — — —Benin No — — — — — — —Botswana Yes Yes No Yes Yes Yes No NoBurkina Faso No — — — — — — —Burundi No — — — — — — —Cameroon No — — — — — — —Cape Verde No — — — — — — —Central African Republic No — — — — — — —Chad No — — — — — — —Comoros No — — — — — — —Congo No — — — — — — —Côte d'Ivoire Yes Yes No No Yes Yes No NoDemocratic Republic of the Congo . . . . . . . . . . . . . . . . . . . . . . . .Equatorial Guinea No — — — — — — —Eritrea Yes Yes No Yes Yes Yes Yes NoEthiopia No — — — — — — —Gabon . . . . . . . . . . . . . . . . . . . . . . . .Gambia No — — — — — — —Ghana No — — — — — — —Guinea Yes Yes No Yes Yes Yes No NoGuinea-Bissau No — — — — — — —Kenya No — — — — — — —Lesotho No — — — — — — —Liberia No — — — — — — —Madagascar Yes Yes Yes Yes Yes Yes Yes NoMalawi No — — — — — — —Mali No — — — — — — —Mauritania . . . . . . . . . . . . . . . . . . . . . . . .Mauritius No — — — — — — —Mozambique No — — — — — — —Namibia No — — — — — — —Niger Yes Yes Yes Yes Yes Yes Yes YesNigeria No — — — — — — —Rwanda Yes Yes No Yes Yes Yes Yes YesSao Tome and Principe No — — — — — — —Senegal No — — — — — — —Seychelles Yes Yes No No Yes Yes Yes NoSierra Leone No — — — — — — —South Africa No — — — — — — —Swaziland No — — — — — — —Togo Yes Yes No Yes Yes Yes Yes YesUganda No — — — — — — —United Republic of Tanzania No — — — — — — —Zambia Yes Yes Yes Yes Yes Yes Yes NoZimbabwe No — — — — — — —
This table is duplicated in the printed copy of the report, and labelled there as Table 2.3.1.
* A campaign is a communication activity lasting at least one three- week period during a year, which utilizes mass media (TV, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.
. . . Data not reported/not available.
— Data not required/not applicable.
Table 4.9.1 Anti-tobacco mass media campaigns in Africa
Africa
157WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
COUNTRY DID THE COUNTRY HAVE AT LEAST ONE
NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR
2010?*
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION
CAMPAIGN WAS PART OF A COMPREHENSIVE
TOBACCO CONTROL PROGRAMME
CAMPAIGN WAS PRE-TESTED
FORMATIVE RESEARCH WAS
CONDUCTED
CAMPAIGN UTILIZED MEDIA PLANNING
EARNED MEDIA/PUBLIC RELATIONS
WERE USED TO PROMOTE THE
CAMPAIGN
PROCESS EVALUATION WAS EMPLOYED
TO ASSESS IMPLEMENTATION
OUTCOME EVALUATION WAS
EMPLOYED TO ASSESS EFFECTIVENESS
Algeria No — — — — — — —Angola No — — — — — — —Benin No — — — — — — —Botswana Yes Yes No Yes Yes Yes No NoBurkina Faso No — — — — — — —Burundi No — — — — — — —Cameroon No — — — — — — —Cape Verde No — — — — — — —Central African Republic No — — — — — — —Chad No — — — — — — —Comoros No — — — — — — —Congo No — — — — — — —Côte d'Ivoire Yes Yes No No Yes Yes No NoDemocratic Republic of the Congo . . . . . . . . . . . . . . . . . . . . . . . .Equatorial Guinea No — — — — — — —Eritrea Yes Yes No Yes Yes Yes Yes NoEthiopia No — — — — — — —Gabon . . . . . . . . . . . . . . . . . . . . . . . .Gambia No — — — — — — —Ghana No — — — — — — —Guinea Yes Yes No Yes Yes Yes No NoGuinea-Bissau No — — — — — — —Kenya No — — — — — — —Lesotho No — — — — — — —Liberia No — — — — — — —Madagascar Yes Yes Yes Yes Yes Yes Yes NoMalawi No — — — — — — —Mali No — — — — — — —Mauritania . . . . . . . . . . . . . . . . . . . . . . . .Mauritius No — — — — — — —Mozambique No — — — — — — —Namibia No — — — — — — —Niger Yes Yes Yes Yes Yes Yes Yes YesNigeria No — — — — — — —Rwanda Yes Yes No Yes Yes Yes Yes YesSao Tome and Principe No — — — — — — —Senegal No — — — — — — —Seychelles Yes Yes No No Yes Yes Yes NoSierra Leone No — — — — — — —South Africa No — — — — — — —Swaziland No — — — — — — —Togo Yes Yes No Yes Yes Yes Yes YesUganda No — — — — — — —United Republic of Tanzania No — — — — — — —Zambia Yes Yes Yes Yes Yes Yes Yes NoZimbabwe No — — — — — — —
This table is duplicated in the printed copy of the report, and labelled there as Table 2.3.1.
158 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
COUNTRY DID THE COUNTRY HAVE AT LEAST ONE
NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR
2010?*
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION
CAMPAIGN WAS PART OF A COMPREHENSIVE
TOBACCO CONTROL PROGRAMME
CAMPAIGN WAS PRE-TESTED
FORMATIVE RESEARCH WAS
CONDUCTED
CAMPAIGN UTILIZED MEDIA PLANNING
EARNED MEDIA/PUBLIC RELATIONS
WERE USED TO PROMOTE THE
CAMPAIGN
PROCESS EVALUATION WAS EMPLOYED
TO ASSESS IMPLEMENTATION
OUTCOME EVALUATION WAS
EMPLOYED TO ASSESS EFFECTIVENESS
Antigua and Barbuda . . . . . . . . . . . . . . . . . . . . . . . .Argentina Yes Yes No Yes Yes Yes Yes NoBahamas No — — — — — — —Barbados Yes Yes Yes Yes Yes Yes Yes NoBelize No — — — — — — —Bolivia (Plurinational State of) No — — — — — — —Brazil Yes Yes No No Yes Yes Yes NoCanada 1 No — — — — — — —Chile No — — — — — — —Colombia Yes No Yes Yes Yes Yes Yes YesCosta Rica No — — — — — — —Cuba Yes Yes Yes Yes Yes Yes Yes YesDominica . . . . . . . . . . . . . . . . . . . . . . . .Dominican Republic No — — — — — — —Ecuador 2 No — — — — — — —El Salvador Yes No No Yes Yes Yes Yes YesGrenada No — — — — — — —Guatemala No — — — — — — —Guyana No — — — — — — —Haiti . . . . . . . . . . . . . . . . . . . . . . . .Honduras Yes No No Yes Yes Yes Yes NoJamaica No — — — — — — —Mexico No — — — — — — —Nicaragua No — — — — — — —Panama No — — — — — — —Paraguay No — — — — — — —Peru No — — — — — — —Saint Kitts and Nevis No — — — — — — —Saint Lucia No — — — — — — —Saint Vincent and the Grenadines . . . . . . . . . . . . . . . . . . . . . . . .Suriname No — — — — — — —Trinidad and Tobago . . . . . . . . . . . . . . . . . . . . . . . .United States of America No — — — — — — —Uruguay Yes Yes No Yes Yes Yes Yes NoVenezuela (Bolivarian Republic of) Yes Yes No Yes Yes Yes Yes Yes
This table is duplicated in the printed copy of the report, and labelled there as Table 2.3.2.
* A campaign is a communication activity lasting at least one three- week period during a year, which utilizes mass media (TV, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.
. . . Data not reported/not available.
— Data not required/not applicable.
Please refer to page E166 for country-specific notes.
Table 4.9.2 Anti-tobacco mass media campaigns in the Americas
The Americas
159WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
COUNTRY DID THE COUNTRY HAVE AT LEAST ONE
NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR
2010?*
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION
CAMPAIGN WAS PART OF A COMPREHENSIVE
TOBACCO CONTROL PROGRAMME
CAMPAIGN WAS PRE-TESTED
FORMATIVE RESEARCH WAS
CONDUCTED
CAMPAIGN UTILIZED MEDIA PLANNING
EARNED MEDIA/PUBLIC RELATIONS
WERE USED TO PROMOTE THE
CAMPAIGN
PROCESS EVALUATION WAS EMPLOYED
TO ASSESS IMPLEMENTATION
OUTCOME EVALUATION WAS
EMPLOYED TO ASSESS EFFECTIVENESS
Antigua and Barbuda . . . . . . . . . . . . . . . . . . . . . . . .Argentina Yes Yes No Yes Yes Yes Yes NoBahamas No — — — — — — —Barbados Yes Yes Yes Yes Yes Yes Yes NoBelize No — — — — — — —Bolivia (Plurinational State of) No — — — — — — —Brazil Yes Yes No No Yes Yes Yes NoCanada 1 No — — — — — — —Chile No — — — — — — —Colombia Yes No Yes Yes Yes Yes Yes YesCosta Rica No — — — — — — —Cuba Yes Yes Yes Yes Yes Yes Yes YesDominica . . . . . . . . . . . . . . . . . . . . . . . .Dominican Republic No — — — — — — —Ecuador 2 No — — — — — — —El Salvador Yes No No Yes Yes Yes Yes YesGrenada No — — — — — — —Guatemala No — — — — — — —Guyana No — — — — — — —Haiti . . . . . . . . . . . . . . . . . . . . . . . .Honduras Yes No No Yes Yes Yes Yes NoJamaica No — — — — — — —Mexico No — — — — — — —Nicaragua No — — — — — — —Panama No — — — — — — —Paraguay No — — — — — — —Peru No — — — — — — —Saint Kitts and Nevis No — — — — — — —Saint Lucia No — — — — — — —Saint Vincent and the Grenadines . . . . . . . . . . . . . . . . . . . . . . . .Suriname No — — — — — — —Trinidad and Tobago . . . . . . . . . . . . . . . . . . . . . . . .United States of America No — — — — — — —Uruguay Yes Yes No Yes Yes Yes Yes NoVenezuela (Bolivarian Republic of) Yes Yes No Yes Yes Yes Yes Yes
This table is duplicated in the printed copy of the report, and labelled there as Table 2.3.2.
160 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
COUNTRY DID THE COUNTRY HAVE AT LEAST ONE
NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR
2010?*
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION
CAMPAIGN WAS PART OF A COMPREHENSIVE
TOBACCO CONTROL PROGRAMME
CAMPAIGN WAS PRE-TESTED
FORMATIVE RESEARCH WAS
CONDUCTED
CAMPAIGN UTILIZED MEDIA PLANNING
EARNED MEDIA/PUBLIC RELATIONS
WERE USED TO PROMOTE THE
CAMPAIGN
PROCESS EVALUATION WAS EMPLOYED
TO ASSESS IMPLEMENTATION
OUTCOME EVALUATION WAS
EMPLOYED TO ASSESS EFFECTIVENESS
Bangladesh No — — — — — — —Bhutan Yes Yes Yes Yes Yes Yes Yes YesDemocratic People's Republic of Korea . . . . . . . . . . . . . . . . . . . . . . . .India Yes Yes Yes Yes Yes Yes Yes YesIndonesia No — — — — — — —Maldives No — — — — — — —Myanmar Yes Yes No . . . No No No NoNepal Yes Yes Yes Yes Yes No Yes NoSri Lanka Yes Yes No Yes Yes No Yes NoThailand Yes Yes No No Yes Yes Yes YesTimor-Leste . . . . . . . . . . . . . . . . . . . . . . . .
This table is duplicated in the printed copy of the report, and labelled there as Table 2.3.3.
* A campaign is a communication activity lasting at least one three- week period during a year, which utilizes mass media (TV, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.
. . . Data not reported/not available.
— Data not required/not applicable.
Table 4.9.3 Anti-tobacco mass media campaigns in South-East Asia
South-East Asia
161WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
COUNTRY DID THE COUNTRY HAVE AT LEAST ONE
NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR
2010?*
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION
CAMPAIGN WAS PART OF A COMPREHENSIVE
TOBACCO CONTROL PROGRAMME
CAMPAIGN WAS PRE-TESTED
FORMATIVE RESEARCH WAS
CONDUCTED
CAMPAIGN UTILIZED MEDIA PLANNING
EARNED MEDIA/PUBLIC RELATIONS
WERE USED TO PROMOTE THE
CAMPAIGN
PROCESS EVALUATION WAS EMPLOYED
TO ASSESS IMPLEMENTATION
OUTCOME EVALUATION WAS
EMPLOYED TO ASSESS EFFECTIVENESS
Bangladesh No — — — — — — —Bhutan Yes Yes Yes Yes Yes Yes Yes YesDemocratic People's Republic of Korea . . . . . . . . . . . . . . . . . . . . . . . .India Yes Yes Yes Yes Yes Yes Yes YesIndonesia No — — — — — — —Maldives No — — — — — — —Myanmar Yes Yes No . . . No No No NoNepal Yes Yes Yes Yes Yes No Yes NoSri Lanka Yes Yes No Yes Yes No Yes NoThailand Yes Yes No No Yes Yes Yes YesTimor-Leste . . . . . . . . . . . . . . . . . . . . . . . .
This table is duplicated in the printed copy of the report, and labelled there as Table 2.3.3.
162 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
COUNTRY DID THE COUNTRY HAVE AT LEAST ONE
NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR
2010?*
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION
CAMPAIGN WAS PART OF A COMPREHENSIVE
TOBACCO CONTROL PROGRAMME
CAMPAIGN WAS PRE-TESTED
FORMATIVE RESEARCH WAS
CONDUCTED
CAMPAIGN UTILIZED MEDIA PLANNING
EARNED MEDIA/PUBLIC RELATIONS
WERE USED TO PROMOTE THE
CAMPAIGN
PROCESS EVALUATION WAS EMPLOYED
TO ASSESS IMPLEMENTATION
OUTCOME EVALUATION WAS
EMPLOYED TO ASSESS EFFECTIVENESS
Albania Yes Yes Yes Yes Yes Yes No YesAndorra . . . . . . . . . . . . . . . . . . . . . . . .Armenia No — — — — — — —Austria No — — — — — — —Azerbaijan No — — — — — — —Belarus No — — — — — — —Belgium No — — — — — — —Bosnia and Herzegovina No — — — — — — —Bulgaria No — — — — — — —Croatia No — — — — — — —Cyprus . . . . . . . . . . . . . . . . . . . . . . . .Czech Republic Yes No Yes . . . Yes Yes Yes YesDenmark Yes Yes Yes Yes Yes Yes Yes YesEstonia . . . . . . . . . . . . . . . . . . . . . . . .Finland Yes Yes No Yes Yes Yes Yes YesFrance Yes No No No Yes Yes No YesGeorgia Yes Yes No Yes Yes Yes No YesGermany Yes No Yes Yes Yes Yes Yes YesGreece Yes Yes Yes Yes Yes Yes Yes YesHungary Yes No No . . . No Yes No NoIceland No — — — — — — —Ireland Yes Yes Yes Yes Yes Yes Yes YesIsrael Yes No No Yes Yes Yes Yes YesItaly Yes Yes No Yes Yes No Yes YesKazakhstan Yes Yes Yes Yes Yes Yes Yes NoKyrgyzstan No — — — — — — —Latvia No — — — — — — —Lithuania No — — — — — — —Luxembourg . . . . . . . . . . . . . . . . . . . . . . . .Malta Yes Yes No Yes Yes Yes Yes NoMonaco . . . . . . . . . . . . . . . . . . . . . . . .Montenegro No — — — — — — —Netherlands Yes Yes Yes Yes Yes Yes Yes YesNorway No — — — — — — —Poland Yes Yes No Yes Yes Yes Yes YesPortugal No — — — — — — —Republic of Moldova Yes No No No Yes Yes Yes NoRomania Yes Yes No . . . Yes Yes No YesRussian Federation Yes Yes Yes Yes Yes Yes Yes YesSan Marino . . . . . . . . . . . . . . . . . . . . . . . .Serbia Yes Yes Yes Yes Yes Yes Yes YesSlovakia No — — — — — — —Slovenia No — — — — — — —Spain No — — — — — — —Sweden Yes Yes Yes Yes Yes Yes Yes YesSwitzerland Yes Yes No Yes Yes Yes Yes YesTajikistan No — — — — — — —The former Yugoslav Republic of Macedonia . . . . . . . . . . . . . . . . . . . . . . . .Turkey Yes Yes Yes Yes Yes Yes Yes YesTurkmenistan . . . . . . . . . . . . . . . . . . . . . . . .Ukraine No — — — — — — —United Kingdom of Great Britain and Northern Ireland 3 Yes Yes Yes Yes Yes Yes Yes YesUzbekistan No — — — — — — —
This table is duplicated in the printed copy of the report, and labelled there as Table 2.3.4.
* A campaign is a communication activity lasting at least one three- week period during a year, which utilizes mass media (TV, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.
. . . Data not reported/not available.
— Data not required/not applicable.
Please refer to page E166 for country-specific notes.
Table 4.9.4 Anti-tobacco mass media campaigns in Europe
Europe
163WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
COUNTRY DID THE COUNTRY HAVE AT LEAST ONE
NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR
2010?*
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION
CAMPAIGN WAS PART OF A COMPREHENSIVE
TOBACCO CONTROL PROGRAMME
CAMPAIGN WAS PRE-TESTED
FORMATIVE RESEARCH WAS
CONDUCTED
CAMPAIGN UTILIZED MEDIA PLANNING
EARNED MEDIA/PUBLIC RELATIONS
WERE USED TO PROMOTE THE
CAMPAIGN
PROCESS EVALUATION WAS EMPLOYED
TO ASSESS IMPLEMENTATION
OUTCOME EVALUATION WAS
EMPLOYED TO ASSESS EFFECTIVENESS
Albania Yes Yes Yes Yes Yes Yes No YesAndorra . . . . . . . . . . . . . . . . . . . . . . . .Armenia No — — — — — — —Austria No — — — — — — —Azerbaijan No — — — — — — —Belarus No — — — — — — —Belgium No — — — — — — —Bosnia and Herzegovina No — — — — — — —Bulgaria No — — — — — — —Croatia No — — — — — — —Cyprus . . . . . . . . . . . . . . . . . . . . . . . .Czech Republic Yes No Yes . . . Yes Yes Yes YesDenmark Yes Yes Yes Yes Yes Yes Yes YesEstonia . . . . . . . . . . . . . . . . . . . . . . . .Finland Yes Yes No Yes Yes Yes Yes YesFrance Yes No No No Yes Yes No YesGeorgia Yes Yes No Yes Yes Yes No YesGermany Yes No Yes Yes Yes Yes Yes YesGreece Yes Yes Yes Yes Yes Yes Yes YesHungary Yes No No . . . No Yes No NoIceland No — — — — — — —Ireland Yes Yes Yes Yes Yes Yes Yes YesIsrael Yes No No Yes Yes Yes Yes YesItaly Yes Yes No Yes Yes No Yes YesKazakhstan Yes Yes Yes Yes Yes Yes Yes NoKyrgyzstan No — — — — — — —Latvia No — — — — — — —Lithuania No — — — — — — —Luxembourg . . . . . . . . . . . . . . . . . . . . . . . .Malta Yes Yes No Yes Yes Yes Yes NoMonaco . . . . . . . . . . . . . . . . . . . . . . . .Montenegro No — — — — — — —Netherlands Yes Yes Yes Yes Yes Yes Yes YesNorway No — — — — — — —Poland Yes Yes No Yes Yes Yes Yes YesPortugal No — — — — — — —Republic of Moldova Yes No No No Yes Yes Yes NoRomania Yes Yes No . . . Yes Yes No YesRussian Federation Yes Yes Yes Yes Yes Yes Yes YesSan Marino . . . . . . . . . . . . . . . . . . . . . . . .Serbia Yes Yes Yes Yes Yes Yes Yes YesSlovakia No — — — — — — —Slovenia No — — — — — — —Spain No — — — — — — —Sweden Yes Yes Yes Yes Yes Yes Yes YesSwitzerland Yes Yes No Yes Yes Yes Yes YesTajikistan No — — — — — — —The former Yugoslav Republic of Macedonia . . . . . . . . . . . . . . . . . . . . . . . .Turkey Yes Yes Yes Yes Yes Yes Yes YesTurkmenistan . . . . . . . . . . . . . . . . . . . . . . . .Ukraine No — — — — — — —United Kingdom of Great Britain and Northern Ireland 3 Yes Yes Yes Yes Yes Yes Yes YesUzbekistan No — — — — — — —
This table is duplicated in the printed copy of the report, and labelled there as Table 2.3.4.
164 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
COUNTRY DID THE COUNTRY HAVE AT LEAST ONE
NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR
2010?*
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION
CAMPAIGN WAS PART OF A COMPREHENSIVE
TOBACCO CONTROL PROGRAMME
CAMPAIGN WAS PRE-TESTED
FORMATIVE RESEARCH WAS
CONDUCTED
CAMPAIGN UTILIZED MEDIA PLANNING
EARNED MEDIA/PUBLIC RELATIONS
WERE USED TO PROMOTE THE
CAMPAIGN
PROCESS EVALUATION WAS EMPLOYED
TO ASSESS IMPLEMENTATION
OUTCOME EVALUATION WAS
EMPLOYED TO ASSESS EFFECTIVENESS
Afghanistan . . . . . . . . . . . . . . . . . . . . . . . .Bahrain Yes Yes No Yes Yes Yes Yes NoDjibouti No — — — — — — —Egypt Yes Yes Yes Yes Yes Yes Yes YesIran (Islamic Republic of) . . . . . . . . . . . . . . . . . . . . . . . .Iraq No — — — — — — —Jordan Yes Yes No Yes Yes Yes Yes NoKuwait Yes Yes Yes No Yes Yes Yes NoLebanon Yes Yes Yes Yes Yes Yes Yes YesLibyan Arab Jamahiriya No — — — — — — —Morocco Yes Yes Yes Yes Yes Yes Yes YesOman No — — — — — — —Pakistan No — — — — — — —Qatar No — — — — — — —Saudi Arabia Yes Yes No No Yes Yes No . . .Somalia . . . . . . . . . . . . . . . . . . . . . . . .Sudan Yes Yes No Yes Yes Yes No NoSyrian Arab Republic . . . . . . . . . . . . . . . . . . . . . . . .Tunisia Yes Yes No Yes Yes Yes No NoUnited Arab Emirates Yes Yes No Yes No Yes Yes NoWest Bank and Gaza Strip < No — — — — — — —Yemen Yes No No Yes Yes Yes No No
This table is duplicated in the printed copy of the report, and labelled there as Table 2.3.5.
* A campaign is a communication activity lasting at least one three- week period during a year, which utilizes mass media (TV, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.
. . . Data not reported/not available.
— Data not required/not applicable.< Refers to a territory.
Table 4.9.5 Anti-tobacco mass media campaigns in the Eastern Mediterranean
Eastern Mediterranean
165WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
COUNTRY DID THE COUNTRY HAVE AT LEAST ONE
NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR
2010?*
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION
CAMPAIGN WAS PART OF A COMPREHENSIVE
TOBACCO CONTROL PROGRAMME
CAMPAIGN WAS PRE-TESTED
FORMATIVE RESEARCH WAS
CONDUCTED
CAMPAIGN UTILIZED MEDIA PLANNING
EARNED MEDIA/PUBLIC RELATIONS
WERE USED TO PROMOTE THE
CAMPAIGN
PROCESS EVALUATION WAS EMPLOYED
TO ASSESS IMPLEMENTATION
OUTCOME EVALUATION WAS
EMPLOYED TO ASSESS EFFECTIVENESS
Afghanistan . . . . . . . . . . . . . . . . . . . . . . . .Bahrain Yes Yes No Yes Yes Yes Yes NoDjibouti No — — — — — — —Egypt Yes Yes Yes Yes Yes Yes Yes YesIran (Islamic Republic of) . . . . . . . . . . . . . . . . . . . . . . . .Iraq No — — — — — — —Jordan Yes Yes No Yes Yes Yes Yes NoKuwait Yes Yes Yes No Yes Yes Yes NoLebanon Yes Yes Yes Yes Yes Yes Yes YesLibyan Arab Jamahiriya No — — — — — — —Morocco Yes Yes Yes Yes Yes Yes Yes YesOman No — — — — — — —Pakistan No — — — — — — —Qatar No — — — — — — —Saudi Arabia Yes Yes No No Yes Yes No . . .Somalia . . . . . . . . . . . . . . . . . . . . . . . .Sudan Yes Yes No Yes Yes Yes No NoSyrian Arab Republic . . . . . . . . . . . . . . . . . . . . . . . .Tunisia Yes Yes No Yes Yes Yes No NoUnited Arab Emirates Yes Yes No Yes No Yes Yes NoWest Bank and Gaza Strip < No — — — — — — —Yemen Yes No No Yes Yes Yes No No
This table is duplicated in the printed copy of the report, and labelled there as Table 2.3.5.
166 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
COUNTRY DID THE COUNTRY HAVE AT LEAST ONE
NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR
2010?*
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION
CAMPAIGN WAS PART OF A COMPREHENSIVE
TOBACCO CONTROL PROGRAMME
CAMPAIGN WAS PRE-TESTED
FORMATIVE RESEARCH WAS
CONDUCTED
CAMPAIGN UTILIZED MEDIA PLANNING
EARNED MEDIA/PUBLIC RELATIONS
WERE USED TO PROMOTE THE
CAMPAIGN
PROCESS EVALUATION WAS EMPLOYED
TO ASSESS IMPLEMENTATION
OUTCOME EVALUATION WAS
EMPLOYED TO ASSESS EFFECTIVENESS
Australia Yes Yes Yes Yes Yes No Yes YesBrunei Darussalam Yes Yes Yes No Yes Yes Yes NoCambodia Yes Yes Yes Yes Yes Yes Yes YesChina No — — — — — — —Cook Islands No — — — — — — —Fiji No — — — — — — —Japan No — — — — — — —Kiribati No — — — — — — —Lao People's Democratic Republic No — — — — — — —Malaysia Yes Yes Yes Yes Yes Yes Yes YesMarshall Islands No — — — — — — —Micronesia (Federated States of) No — — — — — — —Mongolia Yes Yes Yes Yes Yes Yes Yes YesNauru . . . . . . . . . . . . . . . . . . . . . . . .New Zealand Yes Yes No No Yes Yes No YesNiue Yes Yes . . . Yes Yes Yes Yes NoPalau No — — — — — — —Papua New Guinea No — — — — — — —Philippines Yes Yes Yes Yes Yes Yes Yes YesRepublic of Korea . . . . . . . . . . . . . . . . . . . . . . . .Samoa Yes Yes Yes Yes Yes Yes Yes YesSingapore Yes Yes Yes Yes Yes Yes Yes YesSolomon Islands . . . . . . . . . . . . . . . . . . . . . . . .Tonga No — — — — — — —Tuvalu No — — — — — — —Vanuatu . . . . . . . . . . . . . . . . . . . . . . . .Viet Nam Yes Yes Yes Yes Yes Yes Yes Yes
This table is duplicated in the printed copy of the report, and labelled there as Table 2.3.6.
* A campaign is a communication activity lasting at least one three- week period during a year, which utilizes mass media (TV, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.
. . . Data not reported/not available.
— Data not required/not applicable.
Table 4.9.6 Anti-tobacco mass media campaigns in the Western Pacific
NOTES TO TABLE 4.9
1 The Government of Canada has not implemented a nation-wide mass media campaign during the reporting period. However, mass media campaigns have been implemented in eight of Canada’s subnational jurisdictions.
2 There was no nation-wide mass media campaign during the reporting period. However, mass media campaigns have been implemented in many of Ecuador’s large cities.
3 Anti-tobacco mass media campaigns with similar characteristics were implemented in all four countries of the United Kingdom of Great Britain and Northern Ireland.
Western Pacific
167WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011
COUNTRY DID THE COUNTRY HAVE AT LEAST ONE
NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR
2010?*
EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION
CAMPAIGN WAS PART OF A COMPREHENSIVE
TOBACCO CONTROL PROGRAMME
CAMPAIGN WAS PRE-TESTED
FORMATIVE RESEARCH WAS
CONDUCTED
CAMPAIGN UTILIZED MEDIA PLANNING
EARNED MEDIA/PUBLIC RELATIONS
WERE USED TO PROMOTE THE
CAMPAIGN
PROCESS EVALUATION WAS EMPLOYED
TO ASSESS IMPLEMENTATION
OUTCOME EVALUATION WAS
EMPLOYED TO ASSESS EFFECTIVENESS
Australia Yes Yes Yes Yes Yes No Yes YesBrunei Darussalam Yes Yes Yes No Yes Yes Yes NoCambodia Yes Yes Yes Yes Yes Yes Yes YesChina No — — — — — — —Cook Islands No — — — — — — —Fiji No — — — — — — —Japan No — — — — — — —Kiribati No — — — — — — —Lao People's Democratic Republic No — — — — — — —Malaysia Yes Yes Yes Yes Yes Yes Yes YesMarshall Islands No — — — — — — —Micronesia (Federated States of) No — — — — — — —Mongolia Yes Yes Yes Yes Yes Yes Yes YesNauru . . . . . . . . . . . . . . . . . . . . . . . .New Zealand Yes Yes No No Yes Yes No YesNiue Yes Yes . . . Yes Yes Yes Yes NoPalau No — — — — — — —Papua New Guinea No — — — — — — —Philippines Yes Yes Yes Yes Yes Yes Yes YesRepublic of Korea . . . . . . . . . . . . . . . . . . . . . . . .Samoa Yes Yes Yes Yes Yes Yes Yes YesSingapore Yes Yes Yes Yes Yes Yes Yes YesSolomon Islands . . . . . . . . . . . . . . . . . . . . . . . .Tonga No — — — — — — —Tuvalu No — — — — — — —Vanuatu . . . . . . . . . . . . . . . . . . . . . . . .Viet Nam Yes Yes Yes Yes Yes Yes Yes Yes
This table is duplicated in the printed copy of the report, and labelled there as Table 2.3.6.
