Tobacco Advertising1910-1935

Si JohnsonPHIL 321 Ethics of Design

1910: Brosch experiments with tobacco carcinogenesis on guinea pigs

1915: POETRY: Tobacco is a dirty weed. I like it. It satisfies no normal need. I like it. It makes you thin, it makes you lean, It takes the hair right off your bean. It's the worst darn stuff I've ever seen. I like it.

--Graham Lee Hemminger, Penn State Froth, Tobacco

Tobacco.org

1917-18: US JOINS WORLD WAR I: Cigarette rations determined by market share, a great boost to Camel, which had over a third of the domestic market.

1935: ADVERTISING: Babe Ruth: "Ask your dentist why Old Golds are better for the teeth."

History

Tobacco.org

History

1909: SPORTS: Baseball great Honus Wagner orders American Tobacco Company take his picture off their "Sweet Caporal" cigarette packs, fearing they would lead children to smoke.

The shortage makes the Honus Wagner card the most valuable of all time, worth close to $500,000.

1912: SINKING OF THE TITANIC Men in tuxedos are observed smoking cigarettes as they await their fate.

1922: REGULATION: 15 states have banned the sale, manufacture, possession, advertising and/or use of cigarettes.

Who Designed It?

Each tobacco company is the designer of their own ads

In early ads artist were hired to paint or sketch the ads

As times progressed the ads were sent to printing companies for mass production

What Meaning Did it Create

Created a stereotype that women had to smoke to fit in

Lack of understanding health risks put peoples lives at risk

Showed the youth that it was ok for their parents to harm themselves

Showed that tobacco is an addictive drug

Doctors Promoting Smoking

goretro.blogspot.com

mindguerrilla.net

Ethics

Using Youths in Advertising

Ethics

Iconic Figures

Ethics

Aesthetics

Women felt glamorous smoking

Were not concerned with the health risks

Doctors promoted weight loss in men and women by smoking