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MEASURE R PROJECT DELIVERY COMMIITEE MARCH 18,2010

SUBJECT: MEASURE R COMMUNICATIONS

ACTION: RECEIVE AND FILE

RECOMMENDATION

Receive and file report on Measure R communications.

ISSUE

Complete transparency of information was a cornerstone of the Measure R initiative. Staff has made great efforts to keep the public informed as to the status of Measure R expenditures and the progress of Measure R projects. This report presents a the strategy of Measure R communications and summary of informational activity.

DISCUSSION

One of the tenors of Measure R was transparency in reporting and oversight. Staff immediately established a Measure R website and placed project status on line for external review. Additionally, staff has created an information campaign that places all project delivery under one umbrella. The strategy for the campaign is to treat each project indlvldually but with one common look. This approach allows flexibility in messaging and efficiency in communications. The public will have specific project information but will also see the entire project delivery program.

Information materials supporting individual projects and overall Measure R project delivery include brochures, signs, fact sheets, web pages, progress reporb, stationery and newspaper.

Attached is a presentation outlining the effort and showcasing some of the graphic material.

NEXT STEPS

Staff will continue information efforts and keep the Board apprised of any developments.

AlTACHMENT A. Measure R Communications Plan Presentation

Prepared by: Matt Raymond, Chief Communications Officer

Measure R Communications

Matt ~ayhond Chief Communications Officer

Chief Executive Officer

March 18,2010 I

We will discuss status of: Communications

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Objective: convey that Metro is delivering sales tax promise Treating projects equitably Using same look to convey information about projects Reinforcing projects are part of a coordinated plan Applying integrated information strategy - examples: - fact sheets - project report covers - meeting notices - construction banners - newspaper notices - presentation materials - press releases - web - capital project newsletter

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Developed print & electronic elements to inform public Produced family of illustrations to portray each project Established website to track project delivery Launched The Source" to push out information to traditional and social media networks - Partnering with bloggers and former reporters - Stories automatically publish to website, Facebook, Twitter,

etc. Initiated Local Return check presentations to cities Launched the Worksw newsletter updates all Metro capital projects including Measure R Contracted with LAEDC to monitor economic impacts - revised job estimate to 500K jobs generated

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I Example: Orange Line Extension I Posted notices regularly on project progress in 1 1 newspapers (English & Spanish) Updated web page Posted construction notices Instal led 'Under Constructiona signage Initiated public art program Prepared signage designs Other information produced:

fact sheet & map presentation materials report covers safety brochure press releases social media

I Example: Eastside Phase II Posted scoping meeting notices

Direct mail Onboard info. metro.net area newspaper ads banners cable TV announcements eblasts presentation materials

Updated web page Other information produced:

fact sheet & map online video press releases media kit social media updates

Communications provided Measure R corridor studies materials to notify public of meetings & progress - CrenshawILAX Corridor - DEIS/EIR Meetings - Harbor Subdivision - Alternatives Analysis (AA) - Westside Subway Ext. - AA, DEISIEIR Processes - Regional Connector - DEISIEIR Phase - 1-71 0 Corridor - EIS/EIR Progress - Green Line South Bay Ext. - Upcoming Meetings Coordinating with Construction Authorities to ensure consistent information and minimize public confusion - Expo Phase II - Foothill Extension

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14,000 avg monthly views

Project Tracker launched - website views tripled

Project Tracker provides project descriptions, interactive map, status and funding

More to come...