2008 In-Depth Vote RecordState State Senator Assembly Assembly

Senator Senator Member MemberISSUE Chamber Alan Lowenthal Jenny Orpeza Betty Karnette Warren Furutani

AB 1394 (Krekorian) Counterfeit: TrademarksSUPPORT Support Support Support Support

AB 1839 (Calderon) Sales and Use Taxes: Worthless AccountsOPPOSE N/A N/A Support Not Voting

AB 2386 (Nunez) Employment: Agricultural LaborOPPOSE Support Support Support Support

AB 2546 (De La Torre) Air Toxics Hot Spots Information and Assessment ActOPPOSE Support Support Support Support

AB 2558 (Feuer) Regional Transportation Agencies: FeesOPPOSE Support Support Support Support

AB 2716 (Ma) Employment: Paid Sick DaysOPPOSE N/A N/A Support Support

AB 2938 (De Leon) Water Diversions: Fish MonitoringSUPPORT N/A N/A Support Support

SB 140 (Kehoe) Vehicular air pollution: renewable diesel fuelOPPOSE Support Support Support Support

SB 840 (Kuehl) Single-Payer Health Care CoverageOPPOSE Support Support Support Support

SB 974 (Lowenthal) Port FeesOPPOSE Support Support Support Support

SB 1391 (Padilla) Recycled WaterSUPPORT Support Support Support Support

SB 1539 (Calderon) Meal PeriodsSUPPORT N/A N/A N/A N/A

SB 1608 (Corbett) Disabled Persons: Equal Access Rights: Civil ActionsSUPPORT Support Support Support Support

SB 1614 (Oropeza) Rental Car CompaniesOPPOSE Support Support Support Support

SB 1391 (Padilla) Recycled WaterSUPPORT Support Support Support Support

POSITIONS ON PRO-JOBS LEGISLATION2008 Summary of Votes FOR AGAINST Percentage FOR

Senator Alan Lowenthal 4 6 40%

Senator Jenny Oropeza 4 6 40%

Assembly Member Betty Karnette 5 8 50%

Assembly Member Warren Furutani 4 8 40%

Not voting = Elected official did not vote.N/A = Potential new law died before elected official had an opportunity to vote

An award-winning quarterly publication of the Long Beach Area Chamber of Commerce Winter 2009

ably well in representing the 14 specific posi-tions of the Long Beach Chamber in 2008,”continued Gordon.

The Long Beach Chamber lobbied SenatorAlan Lowenthal and Senator Jenny Oropezaand Assembly Member Betty Karnette andAssembly Member Warren Furutani to OPPOSE9 legislative proposals and SUPPORT 5 propos-als. The Chamber’s positions on each of the 14legislative proposals are available online atwww.LongBeachAdvocacy.biz including sum-maries and explanations of why the Chamberopposed and supported each proposal.

To reach the “Percentage FOR pro-jobs leg-islation,” the Long Beach Chamber tallied thenumber of times our legislators voted for theChamber’s position on each proposal and divid-ed that total by the total number of proposalsin which each legislator voted. A legislative pro-posal is not figured into the vote record per-centage if a legislator, for whatever reason, didnot vote or if the proposal failed before the leg-islator had an opportunity to vote.

Log on to www.LongBeachAdvocacy.biz formore information.

In 2008, the Long Beach Chamber focusedits advocacy efforts on the 14 most importantlegislative proposals that would have the great-est impact on the Long Beach business commu-nity. The Chamber studied each proposal andtook a position of support or opposition bycommunicating those positions with each LongBeach legislator.

“In past years, we focused our advocacyefforts on more than 50 legislative proposalsper year,” stated Blake Christian, Chairman ofthe Long Beach Chamber Board of Directors.“This year, we decided to take a differentapproach by working with our legislators toconsider the Chamber’s position on the fewmost important proposals impacting our busi-nesses,” continued Christian.

“The Long Beach Chamber has the respon-sibility to work with our local state legislators toinform them of our business community’s pointof view on important issues,” stated RandyGordon, President and CEO of the Long BeachChamber. “Although our legislators overallrecord remains high in supporting legislativeproposals that kill job growth, we are pleasedthat each Long Beach legislator did consider-

In this Issue: 3 2009 Entrepreneur of the Year 5 Business Beware: New Laws 2009 6 Steps to Blast Through Down Economy

Long Beach Chamber Holds Elected Officials AccountableThe14 Most Important State Legislative Proposals of 2008 for the Long Beach Business Community and How Long Beach's Legislators Voted

Governor Schwarzenegger signed twoChamber supported “job-creator” proposalshelping to better define and enforce importantregulations and easing burdens on the localeconomy. The Governor signed into lawChamber supported SB 1608 (Corbett) and AB1384 (Kerkorian) which improve our local econ-omy and give businesses the ability to createnew jobs.

SB 1608 improves ADA requirements andhelps prevents frivolous lawsuits by expandingoutreach efforts to businesses about the impor-tance of meeting ADA regulations. The new lawalso creates important court delays on lawsuitsif businesses met certain requirements whichminimizes using the courts to frivolously attackbusinesses and stifle job growth in Long Beach.

“The Long Beach Chamber supported SB1608 because it gives our local economy theprotection it needs to create more jobs,” statedBlake Christian, Chairman of the Long BeachChamber Board of Directors. “Further actionmust be taken to prevent ADA frivolous lawsuits

Chamber Helps Secures Passageof Job Creating Proposals

and we will work in the coming year to securefurther protections for businesses who areimpacted by this litigation,” continued Christian.

AB 1384 imposes stronger penalties ontrademark infringement and protects intellectu-al property that helps businesses create newhardware and software. Copyright and trade-mark infringement impacts our statewide econ-omy $34 billion annually. According to theCalifornia Chamber of Commerce, Los AngelesCounty lost 106,000 jobs, $5.2 billion in rev-enue to our economy and over $483 million instate and local government tax revenue in2005 alone.

“Both new laws are a good first step inhelping reverse barriers to job creation in LongBeach,” stated Joanne Davis, Chair of theChamber Government Affairs Committee. “Wehope the Legislature will continue in the com-ing year to build on top of these successes andhelp Long Beach create more jobs.”

Log on to www.LongBeachAdvocacy.biz formore information.

Governor Arnold Schwarzenegger vetoedproposals marked by the Chamber and theCalifornia Chamber as “job-killers.” TheGovernor vetoed the Chamber opposed portcontainer fee SB 974, authored by Long BeachSenator Alan Lowenthal. If enacted, this pro-posal would have imposed a fee on cargo com-ing into the ports of Long Beach and LosAngeles. The Long Beach Chamber supportsefforts to minimize the environmental impactof our ports on our region. However, TheChamber opposed SB 974 because of the neg-ative economic impact the fee would haveplaced on imports placing our business com-munity at a competitive disadvantage.

“We are committed to working with theinternational trade community, the Governorand the Legislature to support proposals thatminimize environmental impacts of our ports,”stated Joanne Davis, Chair of the Long Beach

Chamber Efforts Help DefeatState “Job Killer” Proposals

Chamber’s Government Affairs Committee.“However, given the current state of our dis-tressed economy, SB 974 is the wrong idea atthe wrong time.”

Three other “job-killers” identified by theChamber also made the list of vetoes by theGovernor:

AB 2386 (Núñez; D-Los Angeles): This pro-posal would have eliminated the secret ballotvoting method for employee unionization, aprocess known as “card checks.” The LongBeach Chamber believes that labor unions inCalifornia are experiencing a decline in mem-bership and that the “card check” proposal is anothing more than a membership recruitmenttool. Instituting a “card check” process isknown to create a work environment whereworkers are intimated into signing their ballotsto support unionization, eliminate an important

IBA’s State of the Port Address

Friday, January 30, 2009Hyatt Regency

Long Beach200 S. Pine Avenue

11:30 - 1:30$45 pp / $500 table of 10

Please join us for our annual State of the Port address. The Port’s ExecutiveDirector, Richard Steinke will give us aninside look at the the past year at the Portand their plans for the future. Dick Steinke’sleadership resulted in the industry’s firstseaport “green leases” with environmental

covenants call-ing for LongBeach shippingterminals tom o d e r n i z ecargo-handlingequipment to

meet air quality standards and to usedockside equipment to reduce air pollu-tion from ships at berth. Thank you to oursponsor, Moffatt & Nichol.

For more information and reservationscontact Judy Nelson at (562) 432-8128 orjnelson@lbchamber.com

Continued on page 7

One World Trade Center, Suite 206 Long Beach, CA 90831-0206 n www.lbchamber.com n PH (562) 436-1251 n FAX 436-7099 n www.longbeachadvocacy.biz

Chamber Staff:Randy Gordon . . . . . . (562) 436-6723

President/CEO

Judy Donley . . . . . . . . (562) 437-8823Executive Vice President

Judy Nelson . . . . . . . . (562) 432-8128Vice President, Business Councils

Hope Altman . . . . . . . (562) 590-9234Vice President, Member Relations

Kelly Stortz . . . (562) 436-1251 ext 113Vice President, Trade Development

Sarah Nguyen . . . . . . (562) 432-7830Executive Assistant to President/CEO

Shaun Lumachi . . . . . (562) 843-0947Consultant, Public Policy

Administrative Staff (562) 436-1251

R. Sterling Spector . . . . . . . . . . . ext 113Consultant, Trade Missions

Kelly DeSimas . . . . . . . . . . . . . . . ext 103Administrative Assistant

Lindsay Pearson. . . . . . . . . . . . ext 100Community Information Specialist

Linda Izzo . . . . . . . . . . . . . . . . . . ext 110Member Relations Executive

Jackie Kuhl . . . . . . . . . (562) 843-0951Media Manager

Graphic Design . . . . . . . . . . . Via MediaPrinting . . . . . . . . . . . . . Seaside PrintingAssembly . . . . . . Goodwill Industries

Members wishing to submit articles, pressreleases, or member news items forupcoming issues of Long Beach Chamberof Commerce’s Your Advocate, pleasefax to (562) 436-7099, attn: Jackie Kuhl,or e-mail jackie.kuhl@gmail.com.

Circulation: Long Beach Business ismailed directly to more than 1500 LongBeach Area Chamber of Commercemembers, elected officials and commu-nity leaders.

Our Mission The Chamber is the plat-form for business to provide leadership,education, and advocacy so that the LongBeach area thrives in the 21st century.

Our Vision The Chamber will be theacknowledged leader in creating com

munity consensus to support local,regional, and international business.

Our Core Competenciesn Economic Development: Creating a

Strong Local Economyn Public Policy: Representing the

Interest of Business withGovernment

n Community Development:Promoting the Community

n Membership Services: ProvidingNetworking Opportunities

California Chamber of Commerce’s

“Advocacy Partner of the Year”

for 2003, 2004, 2005, 2006

Leadership Cabinet

Chairman of the BoardBlake Christian Partner, Holthouse, Carlin & Van Trigt, LLP

Chair-ElectLori Lofstrom Managing Partner, Holmes Lofstrom, PC

Immediate Past ChairmanMatthew L. Kinley, esq. Partner, Tredway, Lumsdaine and Doyle LLP

Chief Financial OfficerPei Pei Wang Partner, Windes & McClaughry Accountancy Corp.

Vice Chair of Economic DevelopmentJim EatonPresident, Airdrome Precision Components

Vice Chair of Community DevelopmentChris Wacker Senior Vice President, Laserfiche Document Imaging

Vice Chair of MembershipLaDonna DiCamilloDirector, Government Affairs, BNSF Railway

Vice Chair of Government & Public AffairsJoanne Davis Chief Financial Officer, Davis Group Consulting

At LargeDoug Carpenter President, Paragon Steel

At LargeTom Good Director, Sales & Marketing, South West Region,Matson Navigation Company, Inc.

Legal CounselRobert Stemler* Partner, Keesal, Young & Logan

President & CEORandy GordonLong Beach Area Chamber of Commerce

Board of Directors

The Chamber’s GolfClassic was one of thebest organized, well runcorporate events I haveattended in 2008. Everyyear it has improved, to now runas a smoothly oiled machine!The Chamber does a great job inattracting great prizes, goodauction items in addition to hav-ing excellent food and beverageservice at the course. A mustattend event for September 2009!

–Kjell KarlsenSea Launch CompanyLLC

Egypt was the trip of alifetime. I rode a camel (greatfun), saw the Pyramids up closeand personal, and floateddown the Nile in a Felucca. Mytwo favorite things about thetrip were, first, the quality ofour tour guide, and second, ourtrip to Abu Simbal. There wasnever a moment where I didn’tfeel welcomed by the very gra-cious Egyptian people.

–Gail SchwandnerLong Beach City College

Congratulations on an excellentState of the County event. I thought the luncheon was wellorganized, well attended andwell received. What a coupfor the Chamber tohave brought the Super-visor here in LongBeach along with electedofficials from othercities. A tremendous testa-ment to the Supervisor’s popu-larity and respect. Well done!

–Jerry MillerIMC Municipal

Chamber Members Reveal Positive Returns on Their Membership Investment

Chairman’s Message

Chamber Members Should Tap into LocalResources During a Challenging 2009

2008 will go down as one of the mostchallenging financial environments in the lastcentury. With the stock market indexes hitting10-year lows, intra-day swings approaching1,000 points, and the credit markets movingfrom free-flow in prior years to frozen in 2008,business owners are being forced to re-evalu-ate every aspect of their business operations—as well as their personal financial planning.

Since the worldwide economic recessionis predicted to last until at least the 3rd quarter of 2009, long-term changes are necessary for every business owner, executiveand business manager.

Examples of areas where business ownersare looking to improve operations include:• Review of client/customer profitability

and re-setting pricing for, and/or cullinglow-profit clients/customers, and expand-ing services to higher profit clients/customers.

• Increasing targeted marketing and finetuning “messaging” to prospects to stressthe value/cost-benefit of the productand/or services being offered.

• More closely monitor employee perform-ance and metrics. “Right Size” employeehead count, and take the opportunity (with

increasing unemployment) to upgrade thequality of employees.

• Analyze debt and equity structure of busi-ness operations to ensure longevity.Lenders are constantly changing standardsand loan terms, and alternative financingoptions may be necessary. Pay down highnote debt when possible, but it may be wiseto retain lower rate term debt and out-standing lines of credit.

or an “accountable” employee reimburse-ment plan.

• “Benchmark” profit ratios and expense itemsagainst other businesses in the same industryin order to improve cost effectiveness. Thesestatistics are available through the 10-Q’s and10-K’s of public companies, as well as subscrip-tion services such as RMA www.rmahq.org/RMA/, Hoovers www.hoovers.com.

• Access strategic planning advice from paidconsultants or from free or low-cost resourcessuch as the City’s Economic Development Depart-ment www.longbeach.gov/ecd/ default.asp/(562) 570-3800 or the LB City College/SmallBusiness Development Center http://lbsbdc. lbcc.edu/ / (562) 570-4574.

• Access local, trained and cost-effectiveemployees through Long Beach-basedPacific Gateway www.longbeach.gov/cd/workforce/ or (562).570-WORK, whichcan supply entry level youth and adults forpart-time, full-time or special project assign-ments. These employee candidates are virtu-ally all eligible for valuable federal (up to$2,400) and State Enterprise Zone (up to12,500/yr) hiring credits. These credits canreduce an employers’ after-tax cost of theseemployees to less than 50% of the hourlywage paid to the employee.While the current business cycle will be

longer and more challenging than most of ushave ever seen, with proper planning and flexibil-ity, the savvy business owner can actually thrive.

2

Blake Christian Partner, Holthouse

Carlin & Van Trigt LLP

“While the current businesscycle will be longer and morechallenging than most of ushave ever seen, with properplanning and flexibility, thesavvy business owner can actually thrive.”

AudrianneAdams-Lee HR Network

Dan AlfDenso Sales California

Kristi AllenHilton Long Beach

Becky BlairBlair Commercial RealEstate

David CameronCity National Bank

Diana Cesenas ConstructionConsultant Services

Tony ChavezAES Alamitos

MichaelClements*Long Beach JuniorChamber

John CrochetInvestor

Jimmy CrosbyParamount Petroleum

Mark DeVossThe Boeing Company

Chris DiCiccoSt. Mary MedicalCenter

Tom DoniniDeVry University

Robert GareyCushman & Wakefield

Steve Goodling*Long Beach AreaConvention & VisitorsBureau

Simon GrieveGazette Newspaper

Michele GrubbsPacific MerchantShipping Assoc.

Linda G. KriegerKrieger & Krieger Law Corp.

Sonja HagenJetBlue Airways

Del HeintzCharterCommunications

Edward HerroFarmers & MerchantBank

Ken HoupUHS Insurance Agency

John HowardChick-Fil-A

*ex-officio non-votingboard members

Ray JankowskiCommunity Hospital ofLong Beach

Kjell KarlsenSea Launch CompanyLLC

Kraig Kojian*Downtown Long BeachAssociates

Frank KominThums Long Beach

Larry LabraboSouthern CaliforniaEdison

Chris LytlePort of Long Beach

Joe Magaddino*Cal State UniversityLong Beach

Jan MaizeSmith Barney

Mike McCarthyMoffatt & Nichol

Jerry MillerIMC Municipal

Jill MorganHalcrow

Eloy Oakley*Long Beach CityCollege

Kristie PabstPabst, Kinney &Associates

Andy PerezUnion Pacific

Ed ProenzaEnsemble Real Estate

Aaron RiosWal-Mart Stores, Inc.

Bill ShumardSpecial OlympicsSouthern CA

Mark StevensLong Beach Magazine

Barbara SullivanSullivan International

KathleenThurmondExecutive Coach &Consultant

Cindy WymoreBP America

Jim ZehmerTABC/Toyota Inc.

YOURADVOCATE

• Review investment and foreign exchangerate expenses.

• Evaluate the cost-benefit and structure ofemployee benefits, including medical insur-ance, auto allowances, travel & expenseallowances/reimbursements and 401(k)/retirement plan funding. In addition to re-evaluating vendors, business owners areevaluating whether to shift some percent-age of medical costs and other benefit fund-ing to their employees. Overall costs canalso be reduced by more tax-efficientlystructuring benefits through a “cafeteriaplan,” Health Care Savings Account (HSA),

I truly enjoyed the “Designing aBenefits Package That WorksFor You and Your Employees.”I walked away withvaluable knowledge onhow to improve ourexisting employee com-pensation plans. Addition-ally, I very impressed with thepresenters of the material. I now have valuable resources toutilize for the future as we continue to grow as a company.

–Aly McFarlaneBenchmark InformationTechnology

Major Partnern Wal-Mart Stores, Inc./ Sam’s Club

Diamondn Charter Communication n City National Bankn DeVry University n Keller Graduate School of Management n Holthouse, Carlin & VanTrigt, LLP n Long Beach Magazine n LongBeach Memorial Medical Center/ MillerChildrens’ Hospital n Paramount Petroleum/ALON USA n Port of Long Beach

Platinumn BNSF Railway Company n CommunityHospital of Long Beach n Long Beach CityCollege/Small Business Development Centern Press-Telegram

Goldn BP America, Inc. n The Boeing Companyn Epson America, Inc. n Farmers & MerchantsBank n Hilton Long Beach n Keesal, Young &Logan n Laserfiche Document Imagingn Ristorante da Vinci n Seaside PrintingCompany, Inc. n Southern California Edisonn St. Mary Medical Center n TABC, Inc./ Toyotan Tredway, Lumsdaine & Doyle, LLP n UnionPacific Railroad n Universal Care MedicalGroup n Universal Healthcare SolutionsInsurance Agency n Verizon n WestlandConstruction, Inc. n Yellow Book USA

Silvern AES Alamitos Generating Station n Aquariumof the Pacific n California State University,Long Beach n Catalina Express n ComericaBank n Davis Group n DENSO Sales California,Inc. n Hyatt Regency Long Beach n Long BeachAirport n Long Beach Area Convention &Visitors Bureau n Long Beach Business Journal n Long Beach Convention & EntertainmentCenter n Marriott/ Renaissance PropertiesMatson Navigation Company, Inc. n Moffatt & Nichol n Paragon Steel n The Queen Mary/Save the Queen n THUMS Long BeachCompany n Windes & McClaughryAccountancy Corporation

Bronzen City Light and Power, Inc. n ColorBroadband, Inc. n Downtown Long BeachAssociates n DirecTV – California BroadcastCenter n Ensemble Investments, LLC – BeachBusiness Bank n Guzman & Gray, CertifiedPublic Accountants n Holmes Lofstrom, PC n HR NETwork, Inc. n Jobing.com n LegacyPartners n Legacy Partners n Molina Healthcaren Parkers’ Lighthouse n Savor Catering by SMG n Sea Launch Company, LLC n Via MediaGraphic Design

The “Chairman’s Circle” is a special group of members that have committed to support theLBACC through sponsorships at various financial levels and at special events. If your company wouldlike to become a member of the Chairman’s Circle,please contact Randy Gordon, President/CEO, at (562) 436-6723 for details.

2008-2009Chairman’s

Circle

Creating a Strong Local Economy

President’s Message

Who Will be the Next City National BankEntrepreneur of the Year?

On April 30th of this year, the Chamber willselect their next City National Bank“Entrepreneur of the Year” for the 12th consec-utive year. The Chamber considers this awardthe most prestigious honor that it bestows on anindividual each year and will be presented at thenoon luncheon at the Hyatt. The Chairman ofthis year’s event Jim Eaton, Vice Chair ofEconomic Development, is asking all membersto please consider nominating a deserving indi-vidual who has been highly successful in theirown company, as well as making a positive eco-nomic impact on the business community. Eatonsays, “This most prestigious honor has beengiven to 11 business Entrepreneurs since 1996,and we know there are many in our communitythat deserve this award, but we need your assis-tance to nominate them.”

The award luncheon started under the lead-ership of then Chamber Chairman, Tom Bussaof Ernst & Young in 1997. Bussa recently hadthis to say about his idea of starting the event.“Entrepreneurs have always been the founda-

tion of the Chamber and the driving businessforce of Long Beach. It seemed only natural torecognize this demonstrated spirit each year.”

The first recipient in 1997 was Chris Pook,founder of the very successful Grand Prix ofLong Beach who was previously an entrepre-neur businessman as well as a past Chairman ofthe Chamber. The second recipient in 1998 andthe only woman to date was Diane Creel whoat the time was the President/CEO of Earth Tech.Diane was also a past Chairman of the Chamberand had the great wisdom to hire me in April of1994. (Sorry just had to get that in!)

Following Diane in 1999 was Joe Prevratil,former CEO of the Queen Mary and formerChamber Chairman.

selected in 2004. In 2005, The Chamber hon-ored former banker and commercial propertymanager John Hancock, and in 2006 the firstever dual award went to Dr. Mario Molina andhis brother John Molina, the highly successfulowners of Molina Healthcare. The 2007 recip-ient was Greg Bombard, Co-Founder andPresident of Catalina Channel Express, a pas-senger ferry company serving Catalina Island.

A new Holthouse Carlin & Van TrigtCorporate Citizen of the Year award was addedto the highly successful event in 2007. Thisaward is presented to a Long Beach companywho contributes to the non-profit communityhave been exemplary, Keesal Young and Loganwas named the first recipient followed byWindes and McClaughry AccountancyCorporation, Inc. in 2008. The Chamber is alsoseeking nominations for the 2009 recipient.

If you would like to nominate an individualand or a company for these two awards, youmay do so by sending in the nomination formwhich is included in this issue of “YourAdvocate.” For more information for the mostimportant business gathering of the year onApril 30th at the Hyatt Regency Long Beach,please contact Sarah Nguyen at snguyen@lbchamber.com or (562) 432-7830. Individualtickets are $45 and sponsor tables of ten are$695. Register online at www.lbchamber.com.

Randy Gordon President and CEO

3

MediaNotes &QuotesLong Beach Business Journal

California’s AB 2386 (Nunez, D-Los Angeles) and Congressional bill “Employee Free Choice Act” (which is a misnomer)) or EFCA arecurrently circulating in their respective legislatures. Both of these would change current labor laws to allow for a process known as “cardchecks” for unionization.

Randy Gordon, President and CEO of the Long Beach Area Chamber of Commerce said, “This method would allow union organizersthe option of sending out “support cards” that the workforce simply has to sign saying they wish to unionize. If a majority sends it back tothe NLRB, then they will automatically become a union.” Gordon said, “The problem with this method is that these organizers havebeen known ti intimidate, harass, and bother individuals until they sign off on his card. The pressure is often times relentless andemployees do not have the freedom of a secret vote.”

“Chamber Fights to Keep Democratic Process in Workplace”Long Beach Business Journal, September 16, 2008

Los Angeles Business Journal

President and CEO of the Long Beach Area Chamber of Commerce Randy Gordon said, “The ramifications of the current meltdownwill likely result in a sustained slowing of development within our region. With our region’s reliance on international markets, our eco-nomic growth is highly reliant on access to loans…”

“Key Issue is Availability of Credit”Los Angeles Business Journal, September 29, 2008

Los Angeles Times“With the probability of a tax increase, in some cases we are actually accelerating income and may be deferring deductions, “ said BlakeChristian, Certified CPA and Long Beach Area Chamber Chairman. “Deductions for losses, given the economic slowdown, more small-business owners are expected to suffer losses. Generally, federal rules allow deductions for those losses to be taken in the current year andcarried back for up to two years to offset income.” Christian said.

“New tax rules add to anxiety for small businesses”Los Angeles Times, December 1, 2008

Press-TelegramBlake Christian, CPA and Long Beach Chamber of Commerce chairman, said that the economy is entering “somewhat unchartedwaters for many people.” He encourages people to get several expert opinions before making financial decisions. “You want to get inputfrom a number of people,” he said. “You want to get balanced input so you can make a decision.””

“Don’t panic, local experts advise”Press-Telegram, October 6, 2008

“Entrepreneurs have always beenthe foundation of the Chamberand the driving business force of Long Beach.”

In 2000 Skip Keesal, of Keesal, Young andLogan was honored followed by Jim Hankla,former Long Beach City Manager and formerAlameda Corridor CEO in 2001. Jim Gray, formerChamber Chairman, successful car dealer, andbanker was honored in 2002. Howard Davis,founder of Universal Care was named in 2003,and Long Beach Developer Kam Baboff was

Long Beach employees across many industries,” continued Davis.The Chamber supports flexible work schedules because it

assists employees to deal with family matters and save on com-mute costs; it allows for employees to accommodate their per-sonal needs outside of work; it reduces traffic and greenhousegas emissions that are harmful the environment due to lessworkers traveling to and from work; and, it allows Long Beachemployers to be competitive when retaining jobs.

Also, the Governor’s proposal will help to keep jobs in the stateand by helping to clarify meal and rest period laws save Californiabusinesses on litigation costs. California needs a solution to fix thecomplex, misinterpreted meal and rest period requirements.

Long Beach employers have tried faithfully for so long tocomply with the requirements to only be subjected to costly lit-igation because of a misunderstanding or unreasonable inter-pretation of the requirement. This puts Long Beach businessesat a competitive disadvantage, losing jobs to surrounding states.To avoid liability under certain interpretations, employers havehad to discipline or discharge employees for not taking mealperiods as directed, and to police employees to make sure theyare taking the meal period according to the rules.”

Log on now to www.LongBeachAdvocacy.biz to take action!

On November 4th, Long Beach voters sent two new legisla-tors to Sacramento. First District City Councilwoman BonnieLowenthal defeated her opponent was elected to the 54thAssembly District and Long Beach Chamber-endorsed candi-date Rod Wright captured the 25th Senate District seat.

“Both legislators are now in Sacramento amidst one of thelargest state budget deficits and both are committed to findinganswers to the problem,” stated Lori Lofstrom, Chair-elect ofthe Long Beach Chamber Board of Directors. “The Chamber iscommitted to working with Assemblymember Lowenthal andSenator Wright to protect the economic stability of our stateand our city,” continued Lofstrom.

California is facing a massive $11.2 billion shortfall in theupcoming fiscal year. Proposals range from generating new rev-enue through tax increase to significant mid-year budget cuts.The Chamber is confident that that both Lowenthal and Wrightwill work to fix California’s structural budgetary problems.

Democrat State Senator Rod Wright, a Chamber-endorsedcandidate, is coming back to the legislature after already serv-ing in the State Assembly from 1996 to 2002. Based on theCalifornia Chamber of Commerce vote records, Senator Wrightboasts an average pro-jobs voting percentage of 33% higherthan other Long Beach area legislators. Senator Wright consis-tently voted against job-killer proposals while in the Assembly.This record was important in determining the Chamber’sendorsement of him.

“Senator Wright is a friend of business,” stated RandyGordon, Chamber’s President/CEO. “He is committed to work-ing with us because he understands that businesses create thejobs that protect our quality of life,” continued Gordon.

Assemblymember Bonnie Lowenthal has the experience andknowledge of Long Beach’s issues and concerns which will guideher in fighting against proposals that harm our local economy.

“We are ready to work side-by-side with AssemblymemberLowenthal on finding solutions to the challenges that face all ofus,” stated Blake Christian, Chamber Chairman. “Bonnie is afighter and we are committed to helping her funnel that energyto protect the economic vitality of Long Beach,” continued Christian.Log on to www.LongBeachAdvocacy.biz for more information.

The Chamber urges local employees and employers to con-tact Governor Arnold Schwarzenegger and ask him to ensurethat flexible work schedules and clarification to the state’s mealand rest period requirements are enacted.

Governor Schwarzenegger called a special session of theLegislature in late 2008 and proposed a combination of cuts,taxes and economic stimulus measures to address a budgetdeficit now estimated at $11.2 billion. The Governor’s proposalscalled for providing overtime exemptions and allowing more flex-ible work schedules to increase productivity to keep high-payingjobs in the state, as well as clarifying meal and rest period rulesto save businesses litigation costs.

2008 State of theCounty LuncheonSupervisor Don Knabe gave the second address on November12, 2009, to a crowd over 1,100 attendees at the Long BeachConvention & Entertainment Center.

4

The Chamber is committed to working …to protect the economic stability of ourstate and our city.

“The Governor’s proposal will help tokeep jobs in the state.”

www.longbeachadvocacy.bizPrioritiesAdvocacy TeamTrack the IssuesAction Needed

Daily. Interactive. Relevant.

Randy Gordon, President/CEO of the Long Beach AreaChamber, Ronald Piazza, President-Elect of the RonaldMcDonald House Charities of Southern California Board ofDirectors and President of the Long Beach RonaldMcDonald House Board of Trustees receiving the check,Los Angeles County Supervisor 4th District, Don Knabe,Blake Christian, Chairman of the Long Beach Chamber

Wal-Mart Regional General Manager/Vice President forthe state of California, Henry Jordan, Keynote SpeakerSupervisor Knabe Knabe, and Wal-Mart Senior ManagerPublic Affairs & Government Relations Aaron Rios.

Chamber 2008 2nd Annual State of the County Address atthe Long Beach Convention Center in the Grand Ballroomwith Supervisor Don Knabe. Keynote Sponsor, Wal-MartStores, Inc.

Vice Mayor Val Lerch, Wal-Mart Regional GM Henry Jordan,Verizon Director-Government & External Affairs andChamber Past Chair, Mike Murray, Supervisor Don Knabeand his wife Julie.

Chamber Past Chair and Port of Long Beach Commissioner,Dr. Mike Walter, Former Mayor Beverly O’Neill andSupervisor Don Knabe.

Chairman Blake Christian introduces elected officials.Henry Jordan gives a Wal-Mart Stores, Inc. presentationand introduces the Supervisor. Supervisor Don Knabepresenting his State of the County Address.

Chamber Ready to Work with New Legislators

Chamber Urges Action on Employee Reforms

together. Politicians getting stuck in their ideological corners andnot willing to compromise are preventing problems from beingfixed. The passage of Prop 11 ensures that the polarization ofour state legislature will be minimized in the coming yearsenabling a more moderate approach to governing in California.

“The future of our state depends upon leaders who canwork together,” stated Blake Christian, Chamber Chairman.

On November 4th, voters approved Proposition 11:California Voters First Act sponsored by California CommonCause. The Chamber was one of the first organizations to sup-port Proposition 11 back in early 2008.

“Year after year, gridlock prevents our state lawmakers fromeffectively addressing our most pressing issues such as the statebudget, health care, education, the impending water crisis, andthe environment,” stated Lori Lofstrom, Chair-elect of theChamber. “Contributing to this ongoing problem is the factthat legislators draw their district lines to guarantee their re-election and are not accountable to voters. Proposition 11changes this,” continued Lofstrom.

Proposition 11 creates a 14-member independent citizenscommission to redraw state legislative district lines based onstrict non-partisan rules. Proposition 11 will also ensure that theredistricting process is open and transparent and will respectexisting city and county boundaries and communities. It willexclude individuals with obvious conflicts of interest, includingelected officials and their staff, from serving on the Commission.

The Chamber supported Proposition 11 because of the needat the state level for Democrats and Republicans to work

The passage of Prop 11 ensures that thepolarization of our state legislature will beminimized … enabling a more moderateapproach to governing in California.

Chamber-Supported Prop 11, RedistrictingReforms Will Bring Political Balance

“There are too many leaders at both extremes of the politicalspectrum and very few in the middle. The Chamber is excited toknow that our state’s political future is bright now thatProposition 11 will help fix this counterproductive politicalpolarization,” continued Christian.

Log on to www.LongBeachAdvocacy.biz for more information.

“The Chamber believes that proposed combination of cuts,taxes and economic stimulus measures to address the budgetdeficit is a good start,” stated Joanne Davis, Chair of the LongBeach Chamber’s Government Affairs Committee. “The proposalfor providing overtime exemptions and allowing more flexiblework schedules will undoubtedly increase productivity among

5

Signature Events

Representing the Interest of Business with Government

Tonia Reyes Uranga (Councilwoman, 7th District), ReggieHarrison (Deputy City Manager), Kermit Hathcoat(Economic Development officer), Tom Barnes (Owner, B&BHardware)

Dave Cordero, Camile Uribe and Tony Chavez with AESAlamitos at the IBA Luncheon in October.

International Business Association 2008 Fall Thums Mixerheld on October 22, 2008.

Wells Fargo BB in 90 Minutes Seminar—left to right:Mark Grushkin (Law Office of Allen Matkin), Jim Griffin(Wells Fargo Investments), Pat Byrnes (ActuarialConsultants).

Chris Ybarra (General Manager of Friedman’s Appliance),Karen Robels (Reporter of Press-Telegram), RandyGordon, President/CEO of the Long Beach Area Chamberspeaking with business representatives on 7th DistrictSmall Business Caravan.

The Chamber continues to urge the State Legislature toplace a comprehensive water bond on the statewide ballot in2009. Our state’s water crisis threatens our environment, thelong-term stability of our economy and Long Beach’s overallquality of life. The Chamber’s call to action comes as GovernorSchwarzenegger recently issued a state of emergency due tosevere water shortages.

“The Long Beach business community can no longer wait forlegislative leaders to agree on legislative reforms,” stated JoanneDavis, Chair of the Chamber’s Government Affairs Committee.“Some legislative leaders are considering a measure on the bal-lot in two years. Delaying action will cause irreparable harm toour environment and to our economic vitality. The funding thatis created by a comprehensive water bond will allow our state toinvest in areas to promote both a healthy water ecosystem andan adequate water supply for our economy,” continued Davis.

Specifically, the Chamber supports efforts to immediatelyallocate existing voter-approved bond funds to fix the State’s

delta and secure enough water for southern California. TheChamber believes another comprehensive bond will finallysecure the additional funding to address the critical water issues.Further investments will restore and enhance the northernCalifornia Delta ecosystem, improve its physical infrastructure toavoid conflicts with the environment, ensure reliable delivery ofwater and better protect against floods, earthquakes and othernatural disasters. A bond must also invest in projects that reducecontamination of groundwater basins, improve wastewatertreatment and storm water management, and protect waterquality for the environment.

Climate changes are reducing our mountain snow pack andwe need to improve existing water storage facilities and developnew water storage capacity. This will help capture rainfall andrunoff and ensure adequate supplies of safe, reliable water in dryyears. Additional storage will also better equip our system to meettemperature and flow requirements for species such as salmon.

“We must also invest in water conservation efforts statewide,including aggressive programs to encourage residents, growersand businesses to conserve water,” stated Randy Gordon,Chamber President/CEO of the Long Beach Chamber. “Our veryown Long Beach Water Department is at cutting edge of waterconservation and now it is time for our state to rip a page out ofour Water Department’s book,” continued Gordon.

Log on to www.LongBeachAdvocacy.biz for more information.

“The Long Beach business community can no longer wait for legislative leadersto agree on legislative reforms.”

Chamber Calls for Comprehensive WaterBond on the State Wide Ballot in 2009

Earn a Certificate Of Completion In Executive LeadershipStay current and relevant in the ever-changing business environment. Keller Graduate School of Management offers up-to-date, relevant and interactive classes taught by faculty with years of practical experience. As an executive, you expect quality, attention and flexibility.

Conveniently located at the Executive Meeting Center at Hilton Long Beach inside the World Trade Center.Lunchtime Classes (noon–1:45p.m.) meet Tuesdays and Thursdays each week for 8 weeks. Classes begin October 28, 2008.

Contact Sara Matin, Center DeanKeller Graduate School of Management3880 Kilroy Airport WayLong Beach, CA 90806Phone 562-997-5531/smatin@keller.eduwww.DeVry.edu/Keller

Chamber Members Beware: New StateLaws To Take Effect January 1, 2009

The beginning of each New Year brings economic hopes andresolutions ranging from getting in shape to getting out of debt.With all of the goal setting and resolution making, sometimesother important issues often get over looked. New laws that canimpact California business, especially the small business, usuallytake effect after the New Year. The Long Beach Chamber ofCommerce is dedicated to improving and informing all business-es of new laws that may have some type of impact on everyone’sbottom line or in some cases, everyone’s safety.

In an effort to keep abreast the businesses of Long Beach thefollowing is a list of new laws that will go into effect in 2009.

Cell Phone UseSince July 1, 2008, drivers have been required to use a

hands-free device while talking on a cell phone and driving.Starting January 1, 2009, text-based communication while driv-ing is prohibited as well, with the same penalties—$20 for thefirst offense and $50 for subsequent offenses. Specifically, thelaw prohibits writing, sending or reading text-based communi-cation including text messaging, instant messaging and e-mail,on a wireless device or cell phone while driving.

Exemption for Physicians Paid on Hourly Basis A licensed physician or surgeon who is primarily engaged in

performing duties for which licensure is required is exempt fromovertime if he/she is paid at least the minimum hourly rate setannually by the state. Effective January 1, 2009, the minimumhourly rate is $69.13. This exemption does not apply to employeesin medical internships or resident programs, physician employeescovered by collective bargaining agreements or veterinarians.

Family and Medical Leave ActThe U.S. Department of Labor published the final version of

the Family and Medical Leave Act (FMLA) regulations pertainingto military families and qualifying exigencies. Importantly,among numerous, significant changes, the regulations definewhat a “qualifying exigency” is for purposes of qualifying forup to 12 weeks of FMLA leave. Families with active military per-sonnel may now be eligible if their situation meets one of thenew qualifying exigencies: short notice deployment, attendanceat official military events or activities, arranging or providingchildcare, attending school or daycare meetings, handling

financial and legal matters, and rest and recuperation visits whenthe soldier is on leave.

Invalid WaiversA bill amended Labor Code 206.5 making null and void the

execution of any release on account of wages due. Employerswho violate this law are guilty of a misdemeanor. The new law—effective January 1, 2009—adds the following language: “Forpurposes of this section, ‘execution of a release’ includes requir-ing an employee, as a condition of being paid, to execute astatement of the hours he or she worked during a pay period,which the employer knows to be false.”

Minimum Pay for Exempt ComputerProfessionals

Effective January 1, 2009, Labor Code 515.5 was amendedto allow payment to computer professionals as a monthly orannual salary. Before this change, computer professionals had toearn a minimum hourly rate, set by the Division of LaborStatistics and Research (DLSR) annually. The hourly rate for 2009is increased from $36.00 to $37.94. For 2009, the minimummonthly salary exemption is $6,587.50, and the minimum annu-al salary exemption is $79,050.00.

Passport Cards for Identification on I-9The Departments of State and Homeland Security have

begun to issue “passport cards” which may be used as a “List A”document to verify employment in accordance with the I-9 form.The passport card is more limited in its uses for internationaltravel (e.g., it may not be used for international air travel), but itis a valid passport that attests to the U.S. citizenship and identi-ty of the bearer. Accordingly, the card may be used for the FormI-9 process and can also be accepted by employers participatingin the E-Verify program. The passport card is considered a List Adocument that may be presented by newly hired employees

Continued on page 7

The Long Beach Chamber of Commerce isdedicated to improving and informing allbusinesses of new laws that may have sometype of impact on everyone’s bottom line.

24 Long Beach Memorial Medical CenterFoundation–”Dancing for Our Stars”(562) 933-1656

30 The Chamber’s State of the Port (562) 432-8128

7 ChildNet Youth & Family Services–25th Annual Romantic Interlude (562) 498-5521

9 Boys & Girls Club of Long Beach–GolfTournament (562) 595-5945

24 CCEJ’s 18th Annual Interfaith/Intercultural Breakfast (562) 435-8184

28 Junior League of Long Beach–2009 Charity Ball (562) 989-6400

10 American Red Cross Hometown HeroesBreakfast (562) 490-4002

14 Arts Council for Long Beach–Smithsonian Week Gala (562) 570-3846

14 100th Anniversary of the Long BeachConcert Band (562) 570-3209

21 Long Beach Symphony Orchestra–CRESCENDO: 26th Annual Dinner Gala(562) 436-2303

21 Jewish Community Center–Grand Gala(562) 426-7601

10 YMCA–Annual Good Friday Breakfast(562) 279-1700

16 Long Beach Bar Association AnnualDinner (562) 988-6444

25 Long Beach Cancer League Ball (562) 437-0791

30 The Chamber’s “City National BankEntrepreneur of the Year Luncheon”

2 Boys & Girls Club of Long Beach Gala–“Moonlight in Morocco” (562) 595-5945ext. 229

2 Catalina Conservancy Ball (562) 437-8555 ext. 231

4 Miller Children’s Hospital–Annual GolfClassic (562) 933-1655

14 CSULB Regional Economic Forecast(562) 985-5061

15 The Chamber’s World Trade WeekLuncheon (562) 432-8128

16 Long Beach State Athletics–Jewels ofthe Night (562) 985-4662

21 CCEJ’s 46th Annual HumanitarianAwards Dinner (562) 435-8184

3 “Arts at the Heart” Dramatic Results (562) 596-4600 ext. 2

5 Community Hospital 27th Annual GolfTournament (562) 494-0835

13 Aquarium of the Pacific–OceanConservation Awards Gala (562) 951-1606

13 Jonathan Jacques Children’s CancerCenter–Champions Run for Life/“Profiles in Courage” Dinner, Dance &Auction (562) 933-8600

15 Leadership Long Beach–Graduation and Alumnus of the Year Dinner (562) 997-9194

25 Chamber’s 118th Inaugural Gala (562) 436-1251

28 Long Beach Public Library Foundation“Grape Expectations” (562) 628-2441

28 ChildNet Youth & Family Services–Festival of Chefs (562) 498- 5521

13 Long Beach Mayor’s Trophy AnnualGolf Tournament (562) 431-5962

15 Long Beach Grand Cru–15thAnniversary Dinner (213) 640-3894

than grandparents, you need to ask your kidsabout Facebook, Twitter, YouTube, and the like.Learning to use them isn’t difficult, but know-ing how to get more leads and sell more stuffwith them can be. And by the way, when wasthe last time you analyzed the ROI from youronline marketing efforts?

6. There has never been a bettertime for PREven if you’re not good at writing, you can use

free services such as helpareporter.com to get a

shot at media exposure as a “guru” in your field.

7. Sell to your existing customersMake sure your customers know all the ways

that you can serve them. Taking care of your cus-tomer is “marketing,” not just “service.”

Good luck and good selling!

Luis Maimoni has spent the last 20+ yearsdeveloping a specialized body of knowledge andcreative processes to help businesses and not-for-profits boost revenues by defining, connectingwith, and motivating target audiences. With anopen style and a knack for finding resonance,Maimoni incorporates his values of partnering,passion and fun into every project he undertakes.Visit his website at www.FreshGraphics.net

Advocate for Fair LendingAngela Johns (562) 494-8473www.fairadvocate.com Real Estate–Legal

Belmont Shore Physical TherapyParisa Refaat (562) 433-4331www.belmontshorept.com Physical Therapy

Brand PixelMatt Saunders (888) 209-6048www.brandpixel.comComputer Network–Web Design

Builder/Architect MagazineSharon Lohoefener (714) 717-1656www.builderarchitect.com Publishers

CA Pine Insurance ServicesCharles Pine (562) 481-5280Health Insurance

California National BankThomas Foley (562) 216-5900www.calnationalbank.com Banks

Cerritos CollegeMark Wallace (562) 860-2451www.cerritos.eduSchools–Universities & Colleges

Collette Vacations–So. California DistrictVince Trotter (866) 674-2901Travel Consultant

Copy House–Bixby KnollsAnthony Amundson (562) 997-2900Printing/Mailing Service

Cosmopawlitan BoutiqueEva Kuncewicki (562) 354-6040www.cosmopawlitanboutique.comPet Care/Retail

CSULB College of the Arts–University Art MuseumChristopher Scoates (562) 985-5761www.csulb.edu/uamSchools–Universities & Colleges

Element DataCommCharles Donley (562) 310-4227www.elementdatacomm.com Communications

Farmers Insurance–Tony SanchezTony Sanchez (562) 354-6789www.sanchezagency.com Insurance

Fresh Foods CafeDrew Rosen (562) 980-9200www.freshfoodscafe.com Restaurants

HDR Inc.Paul Mak (562) 264-1100www.hdrinc.com Engineering

HealthCare Partners Medical Group, Bixby KnollsCarol Hagen-Howell (562) 321-6800www.healthcarepartners.comPhysician Group

Katherine Padilla & AssociatesKatherine Padilla (323) 258-5384www.katherinepadilla.com Public Relations/Graphic Design/Community Outreach

Knolls Dental GroupGrant Sadler (562) 427-3890www.knollsdental.com Dental Group

KQ MagazineLara Castillo (562) 366-3118www.kqmagazine.com Magazine

La Vineria ItalianaDavide Visentin (562) 988-9500www.lavineriaitaliana.com Restaurants

Let’s Talk Mediation & HR SolutionsDiane Putman (310) 809-5261Human Resources–Consulting & Mediation

Long Beach ArmadaTony Soares (562)498-4487www.longbeacharmada.comSports–Stadiums, Teams & Training Camps

Long Beach Plumbing, Heating & AirConditioningJoseph Keays (562) 245-3443www.long-beach-plumbing.comPlumbing, Heating & Air Conditioning

Macias Tire SalesAurelio Macias (562) 590-5595Truck Tire Sales

New York Life Insurance CompanyBlake Rea (949) 797-4405Insurance–Life Insurance

Operation HOPE with Union Bank of Calif.Eric Clay (562) 218-5011www.operationhope.orgFinancial Literacy Providers–Access to Capital

Port of Los AngelesArley Baker (310) 732-3093

Pre-Paid Legal Services, Inc.–Yolanda SimmonsYolanda Simmons (562) 631-3336www.prepaidlegal.com/hub/yolandasimmonsLegal Services–Business Opportunities

River Star, Inc.Tony Lu (562) 628-5866www.riverstarusa.com Exporters

Southern California Corporate Housing, Inc.Merri Sparacio (562) 421-9119www.scchousing.net Apartments–Furnished/Unfurnished–Short/Long Term

Southern California Mentoring AcademyKeichea Reever (310) 809-6166www.myspace.com/scmakeicheareeverMentoring–Youth/Young Adults

Telepacific Communications–Donovan McGrathDonovan McGrath (323) 898-6056www.donovanmcgrath.infoTelecommunications

Tower General ContractorsValerie Zaragoza (562) 435-4600www.towergeneralcontractors.comContractors–Commercial, General

Waddell & ReedJim Mills-Winkler (310)371-7036Financial Planning

Welcome New MembersWe are pleased to welcome our newest investors in The Chamber, who joined between September and November 2008.

When you have a choice, choose the best.

6

FEBRUARY

MARCH

APRIL

JUNE

JULY

AUGUST

JANUARYMarkets are down, credit is tight, and confi-

dence is low. Consumers and businesses are hold-ing on to cash. Big companies are tumbling andthe Internet is flattening the playing field. As oldbusiness models fail and new ones emerge, ask:• What opportunities are being created? • What communities/partnerships will emerge?• What will the next “big ideas” be?

With $trillions being pumped into theeconomy, a come back is certain. You can bein position to capitalize on the come back byfollowing these seven steps:

1. Make Sure You’re On-TargetIt doesn’t matter how good your gun is if

your aim is off. Before you do anything else,make sure you’re clear about why you’re thebest choice for your customers or clients, andthat you’re adding value to what you’re doing orselling. Once you’re sure your message is on-tar-get, make sure you’re saying it in a resonant way.

2. Focus on the BasicsMore is not better. In this economy, value

trumps a more extensive (and expensive) fea-ture set. Focus on what you do best and onwhere you deliver the greatest value.

3. Toot Your HornThe easiest way to save short-term cash is to

cut your marketing budget. Unfortunately, a rev-enue drop will follow 3-6 months later. By then,your opportunities to gain market share are longgone, your workforce knows you’ve thrown inthe towel, and you’ll have an uphill battle to getback to where you are right now. If you must cutback, continue to promote your core offerings.

4. Look for OpportunitiesThe drumbeat of bad economic news

drowns out the fact that some sectors of theeconomy are doing pretty well. Can you sell tothe security industry? To health care? Can youhelp people or businesses “go green”? Can youhelp businesses find cash (in their processes, or intheir inventory, or…) Can you help them withcredit? Can you sell to outplacement firms ordebt consolidators? Can you make a “Staycation”a “real” family experience?

5. Embrace New MediaIf you’re not blogging or using social media,

and if your target audience is something other

Seven Steps to Blast Through the Down Economy

Luis MaimoniCreative Director,

Fresh!

MAY

Egypt March 3-11 & May 12-20

French Riviera March 4-12

China March 23-31 & October 23-31

Thailand April 22-May 5

Greece and its IslandsMay 3-17 & October 17-31

Discover TuscanyMay 21-30 & November 12-21

Australia & New ZealandSeptember 28-October 12

TRAVEL WITH THE CHAMBER!2009 Trade Missions (Partial list)

For tour itineraries and more information, Contact Kelly Stortz, Vice President of Trade Development

(562) 436-1251 ext 113 or kstortz@lbchamber.com

NonprofitEvent CalendarWe are pleased to feature a calendar list-ing major fundraising events for our non-profit members. If you would like to pro-mote a nonprofit event, contact JackieKuhl at jackie.kuhl@gmail.com. Visit theLong Beach Nonprofit Partnership’sonline calendar at www.lbnp.org fora complete listing of all nonprofit events.

she served as the top executive for the U.S. subsidiary of an inter-nationally known Swiss luxury watch company for 22 years.

JetBlue Now Jetting to PortlandJetBlue Airways has begun the onlydaily nonstop service to Portland,Oregon from Long Beach Airport. Twodaily departures to Portland from Long

Beach start at just $99 each way plus tax. Portland is the latestin a string of recent route additions by JetBlue from its LongBeach focus city to the West’s most popular destinations. Earlierthis year, JetBlue began service to Austin, San Jose, Seattle, andSan Francisco. Long Beach travelers can now enjoy the conven-ience of nonstop service to 13 cities nationwide.

Farmers & Merchants Bank PresidentContributes 60 Years of Service

Kenneth Walker, the third generation of theWalker family to serve Farmers & Merchants Bank(F&M), has celebrated his 60th year with thebank. He began at age 11 working as the eleva-tor operator and groundskeeper in the LongBeach headquarters. After serving in the U.S.

Navy, Walker returned to F&M in 1948 as a teller, moved up toexecutive vice president in 1965, and finally to president andCEO in 1979, succeeding his father Gus Walker. Kenneth’s sonHenry stepped into the role of CEO last March.

Wal-Mart Raises Funds for Special OlympicsIn keeping with its philos-ophy of operating globallyand giving back locally,Wal-Mart has culminated

the Golden partnership campaign to support Special OlympicsNorthern and Southern California by raising $978,128. TheGolden Partnership campaign is a volunteerism and fundraisinginitiative involving more than 2,800 Wal-Mart associates, man-agement, vendors and community leaders from acrossCalifornia. Since Special Olympics is offered for free to all itsparticipants, Wal-Mart is helping provide essential resources forthese programs to continue to thrive.

Long Beach Airport Celebrates 85th AnniversaryThe Long Beach Airport has celebrated its 85th Anniversaryfrom when the Long Beach City Council dedicated the initialacreage in 1923 to establish the first municipal airport inSouthern California. Celebrating years of contributing to theeconomy of Long Beach through commercial aircraft manufac-

– Deductions and Record Keeping for Small Businesses

– 2008 Tax Filing and 2009Planning Expenses– Audit Hot Issues

Hosted and Sponsored by H&R Blockpresented by Samuel James Pachal, enrolled agent

Tuesday, January 20, 200911:30am – 1:00pm

The Grand Long Beach Event CenterFree to attend – lunch provided!

RSVP to Sarah Nguyen (562) 432-7830

or snguyen@lbchamber.com

7

Providing Networking Opportunities

Joan Van Hooten Joins Long Beach PlayhouseFormer Arts Council for Long Beach ExecutiveDirector Joan Van Hooten has been namedexecutive director of the Long BeachPlayhouse. Van Hooten has more than 25 yearsof experience in nonprofit arts management,including work with the Long Beach Museum

of Art, South Coast Repertory Theatre, Los Angeles CountyMuseum of Art, and the Orange County Museum of Art. VanHooten assumed her new position in November.

State Senator Oropeza Named Among 100Most Influential Latinos

State Senator Jenny Oropeza, D-28th, wasnamed among Hispanic Business magazine’s 100most influential Latinos in the nation. Oropeza, aformer Long Beach City Councilwoman andwhose Senate district includes part of the City ofLong Beach, much of the South Bay and West

LA, is head of the Senate Revenue and Taxation Committee anda former Assembly Budget chair. This year, GovernorSchwarzenegger signed three of her bills into law.

Ristorante da Vinci Hires New Executive ChefJoseph Gotti joined Ristorante daVinci as its executive chef. A gradu-ate of Westlake Culinary Institute,Gotti has apprenticed with worldrenowned chefs, including WolfgangPuck and Michael Cremini. Prior tojoining Ristorante da Vinci, Gottiwas executive chef with the Patina

Restaurant Group at Naples Restaurant in Anaheim. In a pre-pared statement, Gotti said, “My goal is to serve the bestItalian food individuals have ever had and to introduce them tounique ingredients not normally associated with Italian food.”

Long Beach Symphony Welcomes Nancy James Fox as New Executive Director

The Long Beach Symphony Orchestra hasnamed Nancy James Fox as its new executivedirector. Fox replaces Jack Fishman, whoresigned from his position to serve as presidentand CEO of the San Antonio Symphony. Alongtime resident of Long Beach, Fox served as

chief operating officer and CEO of the Museum of LatinAmerican Art (MoLAA) from 2000-2007, and she played a keyrole in the museum’s expansion. Prior to her tenure at MoLLA,

Members Making News

turing and associated businesses, Long BeachAirport today is the home of the Boeing C-17, the last U.S.-made transport. Today,there are over 50 air carrier flights per day

(66 authorized) that pass through the airportserving 3 million passengers per year.

John and Michelle Molina Named 2009Romantic Interlude Sweethearts

The ChildNet Foundation Board ofTrustees is honored to announce theappointment of Michelle and JohnMolina as 2009 Romantic InterludeSweethearts. The Molina’s have beeninvolved with ChildNet since 2005 andthe ChildNet Directors and FoundationTrustees are thrilled they are joining usfor one of Long Beach’s most exciting

and longstanding fundraisers. The 25th annual gala will be cel-ebrated on February 7th at the Hyatt Hotel in Long Beach.

Leadership Long Beach Excellence AwardsLeadership Long Beach gave out itsfirst-time Excellence in LeadershipAwards at a luncheon in October. TheCommunity Partner Award went toSeaside Printing owners MarkCochrane and Joe Lacombe; the

Lifetime of Public Service Award went to Bill Barnes, retired LongBeach City College Administrator; the Corporate Leader of theYear was Verizon’s and former Chairman of The Chamber MikeMurray; and the Excellence in Leadership Award went to formerMayor Beverly O’Neill. The Excellence in Leadership Award willbear Beverly O’Neill’s name in succeeding years.

Dale Carnegie Training Opens Local FranchiseDale Carnegie Training, aglobal business trainingcompany with nearly 100

years of operation, opened a new franchise in Signal Hill locat-ed at 2525 Cherry Ave. The new office will serve the southernhalf of Los Angeles County, starting from Santa Monica to theOrange County border. Dale Carnegie designs programs thatoffer knowledge, skills, and practices to add value to businessowners. Aaron Kent, who has been with the company since2001, serves as the president of the new location.

If you would like to submit information for Members Making News, please send a 75-word statement to Jackie Kuhl at jackie.kuhl@gmail.com.

during the employment eligibility verification process to showwork authorized status. List A documents are those used byemployees to prove both identity and work authorization whencompleting the Form I-9.

Political SpeechIn July 2008, the president of the National Labor Relations

Board (NLRB) issued guidelines to employers concerning employ-ee participation in political advocacy activities and providingguidance to employers as to when disciplinary actions for theseactivities may be appropriate.

The memorandum provides that:• Non-disruptive political advocacy for or against a specific

issue, related to a specifically identified employment concernthat takes place during employees’ own time and in non-work areas, is protected;

• On-duty political advocacy for or against a specific issue, relat-ed to a specifically identified employment concern is subject torestrictions imposed by lawful and neutrally applied work rules;

• Leaving or stopping work to engage in political advocacy foror against a specific issue, related to a specifically identifiedemployment concern may also be subject to restrictionsimposed by the employer.

Better Business in 90 Minutes Seminar

Temporary EmployeesWages for employees of temporary services employers shall

be paid weekly or daily if an employee is assigned to a clienton a day-to-day basis or to a client engaged in a trade dispute.This requirement does not apply to employees who areassigned to a client for over 90 consecutive calendar daysunless the employer pays the employee weekly. Failure to do socan result in civil and criminal penalties.

Workers’ Comp Injury Reporting Labor Code section 6409.1 was amended to change the

reporting of work related injuries and illnesses. Currently, form5020 must be filed with the Division of Labor Statistics andResearch (DLSR) within five days of an incident. Once the regu-lations are finalized, insured employers must file a form as pre-scribed by the Division of Workers’ Compensation (DWC) withthe DWC, and self-insured employers must use a new, yet to becreated, electronic form within the time specified by the DWC.Amended reports following a death must now be filed with theDLSR instead of the DWC. Insurers must use a new, yet to becreated, electronic form with the DWC. The bill specifies thatregulations must be created to implement these changes, whichwill not go into effect until the regulations are finalized.

concept of a secret ballot and opens the door to potential abusesand undue influences.

SB 840 (Kuehl; D-Santa Monica): This proposal would havecreated a single-payer, government-run health care system whichwould eliminate healthcare choices and potentially create a cum-bersome, ill-managed bureaucracy seen in many other govern-ment agencies. The Chamber supports ideas for comprehensive

healthcare reform. However, SB 840 put too much of the finan-cial responsibility upon Long Beach businesses at a time when jobcreation is more important than ever.

SB 1717 (Perata; D-Oakland): This proposal would have elim-inated important Long Beach Chamber-supported workers com-pensation reforms instituted by the Governor in 2004. SB 1717would have increased the cost of doing business in Long Beachand therefore slowing job creation.

Log on to www.LongBeachAdvocacy.biz for more information.

Job Killing Proposals Cont. from page 1

New State Laws To Take Effect January 1, 2009 Continued from page 5 Nutritional Information for Chain Restaurants A new law requires chain restaurants with 20 or more facil-

ities in California to post nutritional information. BeginningJuly 1, 2009, to December 31, 2010, each facility must disclosenutritional information or calorie count information about thefood it serves. Nutritional information includes, but is not lim-ited to, all of the following, per standard menu item, as thatitem is usually prepared and offered for sale:• Total number of calories; • Total number of grams of carbohydrates; • Total number of grams of saturated fat; and • Total number of milligrams of sodium.

Log on to www.longbeachadvocacy.biz for more informationand other potential issues that may impact your business.

Plan Ahead… Find out about these upcoming events and more at www.lbchamber.com or call (562) 436-1251.

PRESORTEDSTANDARD

US POSTAGE

PAIDPERMIT NO. 416

LONG BEACH, CA

State of the PortJanuary 30, 2009

Entrepreneur of the YearApril 30, 2009

World Trade WeekMay 15, 2009

Trade Mission to EgyptMay 12-20, 2009

Trade Mission to TuscanyMay 21-30, 2009

Trade Mission to Costa RicaJune 17-25, 2009

One World Trade Center, Suite 206 Long Beach, CA 90831-0206