[TMMC Healthcare] Medical Tourism in Da Nang: An unexplored industry

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MEDICAL TOURISM in Da Nang An unexplored industry

description

With 3 million visitors a year, Da Nang has every potential to be the hub of medical tourism.During an international event, a representative from TMMC Healthcare disseminated resourceful information about medical tourism and its indispensable role in the development of Da Nang City.

Transcript of [TMMC Healthcare] Medical Tourism in Da Nang: An unexplored industry

Page 1: [TMMC Healthcare] Medical Tourism in Da Nang: An unexplored industry

MEDICAL TOURISM in Da

Nang

An unexplored industry

Page 2: [TMMC Healthcare] Medical Tourism in Da Nang: An unexplored industry

Medical Tourism

Travelling of patients from their home countries to other countries for the purpose of treatment.

Medical tourism can include recreation and relaxation activities as well as treatment

Medical Tourism creates about US$70 billion for the world economy

In the Southeast Asia region, Thailand, Singapore and Malaysia are the top 3 destinations for international medical tourism

And also, renowned healthcare systems, Parkway Healthcare, Bumrungrad Hospital or Bangkok Hospital are the preferential choices of international medical tourists.

Page 3: [TMMC Healthcare] Medical Tourism in Da Nang: An unexplored industry

Why medical tourism

• Cost advantage

• Better access to healthcare

• Reliable quality

• Insufficient insurance coverage

• Privacy, especially for plastic procedures

• Travel as a leisure

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Medical tourism destinations

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Types of medical tourism

Type Explanation Estimated

number

Capital

gain/lost

Outbound Vietnamese patients travelling

overseas for medical care

30,000 - US$1B (MOH)

Inbound Patients from other countries

travelling to Vietnam to receive

medical care

80,000

Mostly are

and

US$100M

Domestic Vietnamese patients, from place

place, to receive medical care

Prospective market

Reverse Vietnamese patients staying to

receive medical care from an

overseas physician

Prospective market

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Why Da Nang

Strengths Weaknesses Opportunities Threats

Da Nang is already

tourism hub

3M visitors a year

650,000 foreign

visitors

Accessibility of

location

Affordable living cost

Well-trained medical

force

Dexterity of

No brand awareness

about medical

tourism

No Center of

Excellence in

specialties

Insufficient English-

speaking doctors

Stopping

going overseas for

treatments

Attracting a

considerable

of MT, instead going

to Singapore,

Thailand or

visiting Vietnam for

treatments

Domestic Medical

Tourists

Lack of trust as a

medical tourism

destination

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Key drivers for Da Nang to be a

hubDrivers Availability Remarks

External Deliberatepolicy/Innovation

X

Hospitality X

English-speaking X

Logistic X

Growing Expat community

X

Internal Medical Centreof Excellences

Not available

Attract foreign physicians/ Vietnamese iconic doctors to come to Da Nang to practice, in an international environment, to:- Stop Vietnamese going overseas for treatments- Acquire MT market shares from Singapore/

Thailand/ Malaysia - Elevate the domestic medical tourism flow

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Benefits of Medical Tourism for

Da Nang

• Leverage effect for the economy

• Contribution to involved industries

(airlines, hotels, F&B and leisure industry)

• Acquisition of cutting-edge technology

• Improve public as well as private

healthcare sector

• Reduce unemployment

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Top procedures for medical

tourism in Da NangOutbound medical tourism Inbound medical tourism Reverse medical tourism

Beauty Procedures (cosmetic, anti-aging, etc.)

Orthopedic & Spinal Surgery

Stem Cell Therapy & Chronic Diseases

Cancer Treatment

Fertility Treatment Heart Care/Cardiac Surgeries

General Surgeries

Dentistry

Obesity/Bariatric / Weight loss Surgeries

Alternative Medicine

Eye/Lasik Vision Care

Page 10: [TMMC Healthcare] Medical Tourism in Da Nang: An unexplored industry

Challenges of MT in Da

Nang

Selection of physician

Communication Issues

Lack of Trust

Critical issues

for medical

touristsFollow-up difficulties and

complication risk

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Addressing challenges

Challenges Solutions

Selection of physicians Short term- Overseas recognized physicians- Iconic Vietnamese physicians from Ha Noi, HCMCLong term- Medical Training

Communication issues - Medical Interpreters- New breed of well-trained and English-speaking physicians

Follow-up difficulties and complication risks

- Adoption of International Quality Control (JCI)- Collaboration with overseas healthcare systems for patient co-management

Lack of trust Build up overtime via three above solutions

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TMMC Healthcare Vision

• TMMC Da Nang will be the flagship

hospital

• Accessible healthcare

• Safety and High-quality

• Expertise exchange

• Utilization resources

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Conclusion

• Medical Tourism should be a component for economic growth in Da Nang.

• Creating a Steering Committee, involving all stakeholders to provide a framework, to facilitate medical tourism

• Collaboration with international healthcare organizations

• Targeting both medical tourists and local patients

• A deliberate policy is a catalyst, to nurture medical tourism

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THANK YOU27 Bis, Mai Thi Luu, Da Kao Ward, D.1, HCMC | t . 84 8 39117474 | f . 84 8

39106774

tmmchealthcare.com