Titan,Carrefour

8/2/2019 Titan,Carrefour

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Supply Chain & Visual Merchandising

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TITAN

INTRODUCTION STORE LAYOUT SUPPLY CHAIN VISUAL

MERCHANDISING

CASE STUDY

ANALYSIS

SURVEY ANALYSIS ADVERTISING REFERENCES

CARREFOUR

INTRODUCTION STORE LAYOUT SUPPLY CHAIN VISUALMERCHANDISING

CASE STUDY

ANALYSIS

SURVEY ANALYSIS ADVERTISING REFERENCES

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Titan Industries Ltd. set up in 1987

Joint venture of the Tata Group and TIDCO

1st factory at Hosur

• Manufactured quartz analog electronic watches

Financial and technical collaboration with Ebauches, France

1988: Estd. a component manufacturing facility

1990: Estd. a case manufacturing plant

1992: Integrated backwards to manufacture step motors

JV with EDC2

• To manufacture electronic circuit blocks

Annually markets over 7 million watches

• 6th largest globally in the category of “manufacturer brands” 4 /34



Insignia• Made with high-grade anti-allergenic steel, scratch-resistant

sapphire crystal and special hard gold plating

Psi2000, Technology

• Sports & Multi-functional watches

Regalia, Royale

• Magic in gold and unique futuristic material

Classique

• Elegant corporate wear

Spectra

• Combines the sturdiness of steel with the richness of gold

Exacta

• The “Everyday Watch”

Raga

• Exclusive watches for women

Fastrack

• Contemporary styles for the young

Dash!

• For young boys and girls

Bandhan

• Watches for him and her5 /34



To be a world-class,

innovative and

progressive

organization and to build India’s most

desirable brands.

o To create wealth for all

our stakeholders by

building highly successful

businesses based on a

customer-centric

approach, and to

contribute to the

community.

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Manufacturer – Retailer – Customer

Set up a chain of service centers, with close proximity to the

marketplace

Innovative planning of showrooms› Watch buying a pleasurable experience

Extensive use of C&F agents to reduce distribution costs.

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At World of Titan, ISCON MALL, Ahmedabad, the store has

total area of 600 sq ft and use a very simple way of visual

merchandising techniques to display the merchandise. The

store use rotating display to show Fastrack sunglasses at theentry of the store. Then store use wall mounted display cabins

to display watches and then some display tables. The visual

merchandise is very simple yet elegant and very eye catching.

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Forward-thinking and customer-focused global distribution

system.

Need to adapt or standardize the advertising content

Importance of segmentation

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Satisfaction With the

merchandise at Store

Yes

Preferred by customers 45%

Number Of Visit at Store Once in year

Visual Merchandise Good

Advertisements Average

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Targeted the typically price sensitive yet discerning Indiancustomer

› “International watch you can pay for in rupees”

› “You don’t need to pay in dollars, pounds or dirhams to buy a

Titan watch” Targeted the premium segment of “look and fashion conscious”

customers

› “To find watches like these you don’t have to go to Europe,Japan, America or a duty free shop”

Promoted the concept of a watch being the ideal gift

› “Next time your husband wants to buy you a saree, ask for aTitan watch instead”

The rationale behind their ads being constant bombardment if the“Titan” brand name

Ads are a blend of sophistication and simplicity 14 /34



Amir Effect

Created by TVC.

TVC introduced in Oct. 2004.Sales soared exponentially.

Catalogue Advertising

Used effectively to merchandise new models.

Newspaper “Cuttings”.

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Titan uses very simple and elegantway of print media. The print adsdepict only the wrist watches. They

only include models of the watcheslike automatic, nebula series etc,with their features and bestspecifications

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Carrefour is a French international hypermarket chain.

Headquartered in Levallois-Perret, France, Carrefour is the

largest hypermarket chain in the world in terms of size, the

second largest retail group in the world in termsof revenue and third largest in profit after Wal-

Mart and Tesco. Carrefour operates mainly in

Europe, Argentina, Brazil, China, Colombia and in

the Dominican Republic, but also has shops in North

Africa and other parts of Asia. Carrefour means "crossroads"

in French.

The first Carrefour store opened on June 3, 1957, in

suburban Annecy near a crossroads (carrefour in French).

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Supply ChainDepartment’s

mission: - Create

value by

maximizing shelf availability by

develop turnover

by monitoring

merchandise flow.

From logistics to supply chain 22 /34



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1. On Shelf Availability

2. Information sharing

3. Shelf Ready Packaging

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BtoB processes enable to implement a new relationship with

suppliers, through more information sharing, focused on

economic performance improvement.

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Consolidate financial processes

Monitor and manage inventories

Cross-system data consistency and accuracy Dynamic ad-hoc reporting without requiring IT

involvement

Develop a reporting platform

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Satisfaction With the

merchandise at Store

Yes

Preferred by customers 70%

Number Of Visit at Store Twice in a Month

Visual Merchandise Average

Advertisements Good

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http://www.titanworld.com/

www.carrefour.com/

http://www.wikipedia.org/

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http://www.carrefour.com/











Titan,Carrefour

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