Written By:

Malcolm Gladwell

The moment of critical mass The dramatic moment in an epidemic

when everything changes at once Things tip because of the dramatic

efforts of a select few In order to create one contagious

movement you might have to create several small ones

Law of the Few In a given process or system some people

matter more than others. Stickiness Factor

There are specific ways of making a contagious message memorable; there are relatively simple changes in the presentation and structuring of the information that can make a big difference in how much of an impact it makes.

Power of ContextHuman Beings are a lot more sensitive to their

environment than they may seem.

ConnectorsPeople with a special gift for bringing the world

together. Know lots of people Instinctive and natural gift for making social connections “Weak ties” are always more important than strong ties The closer an idea or product comes to a connector, the

more power and opportunity it has as well Word of mouth epidemics are the work of connectors

MavensOne who accumulates knowledge

Are not passive collectors of information Data banks They want to share their information with as many people

as possible Not persuaders Information specialists They tell you about all their great deals Have an emotional need to solve problems Be a teacher or a student

SalesmenOne with the skills to persuade us when we are

unconvinced of what we are hearing. Little things make as much of a difference as big things. Non-verbal cues are as important or more important than

verbal cues. Persuasion often works in ways that we do not appreciate. You draw others into your rhythms by your interactions

Stickiness-the specific quality that a message needs to be successful.

There is simple way to package information, under the right circumstances can make it irresistible sticky and compluse a person into action .

In order to capable of sparking epidemics ideas have to be memorable and move you into action.

The content of the message matters; We needed significant change in

presentation to make most message stick.

The elements that make an idea sticky turn out to be small and trivial.

Pay careful attention to the structure and format of your material.

The Power of Context-Epidemics are sensitive

to the conditions and circumstances of the times and places in which they occur-the context.

The Good SamaratinThe convictions of your heart

and the actual contents of your thoughts are less important, in the end, in guiding your actions than the immediate context of your behavior.

Tipping points may be as simple and trivial as everyday signs of disorder.

All human behavior is, in the end, is sensitive to environmental cues.

Channel CapacityAmount of space in our brain for certain

kinds of information.

Starting epidemics requires concentrating resources in a few key areas. Concentrate resources on connectors, mavens, and salesmen (Law of the Few).

We are influenced by our surroundings, our immediate context, and the personalities of those around us.With the slightest push in just the right place, the world can be tipped.

There are exceptional people who are capable of starting an epidemic

People with a special message bring the world together

Stay connected-know lots of people Master the weak tie-a friendly or social

contact Manage to occupy many different worlds

and subcultures. Acquaintances are social power Social glue helps spread the message

Presented By:

Sushil Kumar Singh

Sapana Nate

Reeta Pal

Pramod Zate

Archana Kshirsagar