Technology Tipping Point #2
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TIPPING TECHNOLOGY POINT the Next-Gen Strategies for Technology in the Property Industry November 5th 5.00-7.30pm Tom Douglas Room, Level 7 @ Via6, 2121 6th Ave, Seattle, WA TIPPING TECHNOLOGY POINT the #2
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This presentation was given at the Technology Tipping Point event held in Seattle, USA on November 5, 2013 in conjunction with Switch Automation and AMP Capital. The Tipping Point Series is aimed at educating the market on new innovations and technologies that are emerging in the Property Industry. In this presentation, Bruce Duyshart, highlights the topic of User Centric Design anf highlighting the six key principles of: 1. The design is based on an explicit understanding of users, tasks and environments. 2. Users are involved throughout design and development. 3. The design is driven and refined by user-centered evaluation. 4. The process is iterative. 5. The design addresses the whole user experience. 6. The design team includes multidisciplinary skills and perspectives. For further info. See http://www.meldstrategies.com
Transcript of Technology Tipping Point #2
TIPPING TECHNOLOGY
POINT
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Next-Gen Strategies for Technology in the Property Industry November 5th 5.00-7.30pm
Tom Douglas Room, Level 7 @ Via6, 2121 6th Ave, Seattle, WA
TIPPING TECHNOLOGY POINT
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#2
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agenda Welcome!Peter Rake, COO, Switch Automation !
Context – Innovation Technology – User Centered Design!Bruce Duyshart, CEO Meld Strategies !Opportunity – Going Beyond Sustainability – Case Study!Dominic Ambriano - Head of Sustainability, AMP Capital !Analysis – Big Data. Big Opportunities.!Deb Noller, CEO Switch Automation !
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innovation technology !/ why a tipping point?!!/ user centered design!!
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Big Difference
Small Actions
The Tipping Point: when a series of small actions can lead to a big difference
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Connectors – who act as conduits Mavens – who help others Salesmen – who persuade others
Tipping Point
The Law of the few
The Stickiness
Factor
The Power of Context
The Tipping Point: 3 Key Ingredients leading to exponential popularity
What sticks in the minds of the public and influences future behaviors
A series of small but influential changes
that makes the environment right
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Information Technology Environmental Sustainability
Network Connectivity Materials Science
Fabrication Manufacturing
User Centered Design
We are sitting at a confluence of ideas and technological capability
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User Centered Design
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The world around us has changed
Location: Vatican City
Location: Vatican City
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consumer behavior is now driving expectations for technology everywhere
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but we are all time poor
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people are looking for better user experiences
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new design "concepts
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Source: Christopher Jenner – concept for Eurostar
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no matter who they are, or where they are…
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at work
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Location: 1 Bligh Street, Sydney
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at home
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at play
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Source: Spinifex, Vivid Festival
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In the software world, there is a design philosophy known as
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User "Centered "Design
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Products are designed around how people"can, want and need to use them."
"not!"
Forcing users to change their behavior to accommodate the product
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TIPPING TECHNOLOGY
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" 6 Key Principles of User Centered Design"" 1. The design is based on an explicit understanding of users, tasks " and environments." 2. Users are involved throughout design and development." 3. The design is driven and refined by user-centered evaluation." 4. The process is iterative." 5. The design addresses the whole user experience." 6. The design team includes multidisciplinary skills and perspectives.
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TIPPING TECHNOLOGY
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our approach to buildings "should be no different"
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Source: http://meld.li/1cP9Z4g
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"we need to think about all the people who use buildings"
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we need to better understand how people interact, "use & manage buildings
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TIPPING TECHNOLOGY
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To achieve this outcome,"technology has to be thought about in multiple dimensions
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TIPPING TECHNOLOGY
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a holistic approach has to be undertaken
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TIPPING TECHNOLOGY
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consider multiple design disciplines
solution design
telco
comms
electrical
mechanical
fire
hydraulic
safety & security
architecture
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consider people
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consider individual use case scenarios
common needs
investors
owners
building managers
guests
visitors
public
authorities
emergency services
security
tenants
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consider"user "experience"design"principles
Corporate Communication
Technology
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connect the dots between people, places & technology
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more productive stimulating work environments
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Location: Google Head Office – Tel Aviv
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more innovative design solutions
Location: Yotel – New York
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more innovative product design
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more intuitive software interfaces
Source: Switch Automation
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more enjoyable customer experiences
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Source: Lightwell
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Smarter Buildings. Better Experiences.
