TiemTapHoaSG
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Transcript of TiemTapHoaSG
Presenter: VÕ GIA LINHKent International College
ADP1 - Advanced Diploma of IT
Project TiệmTạpHóa
OVERVIEW Project TiệmTạpHóa
Overview Project On the list of 195 countries has most people use
the internet on the world, Vietnam is ranked no.21and has over 24 millions people are using the internet. (data in 2010)
Percentage of
population using the internet under the water.
The number of business really care to develop
their brand in the internet is not much
Overview Project When Vietnam join to WTO, we have strong
economic development and have life better. So that shopping habits (shopping at supermarkets, trade centers, shops dedicated ...) of Vietnam increased from 9% (2005) to 24% in 2010.
Besides that, Vietnamese people often use the internet at work for personal.
According to the survey showed that shopping online growth of 12%, online Banking is becoming popular with the growth rate from 7% to 11% and the number of buyers buy on the bit website, shopping website has increased more than 40%
SWOT ANALYTICSProject GROUPON
SWOT Analytics Chart
SWOT Analytics Chart
• Reduce cost of sales, marketing and product prices will be cheaper.• Through the Internet to help customers save time and transportation costs. Closer to office workers and busy people.• Help customers easily search for products and easy contact.
• Not all people would use the internet especially housewives• Buyers are difficult to check the quality of products which they want to buy• Same model with another website
• Model easily stolen• Not enough products to provide
• Increasing the number of customers, especially young people and people aged between 15-40 years old.•Easy access to customer• Changing the way traditional business• Sales not only in city but also some places nearLY
ACTION PROJECTSProject TiệmTạpHóa
DIGITAL MARKETINGProject GROUPON
Overview Online Marketing Online advertising in the website
include put banner and popup ads in famous website. Post articles on famous website
E-mail marketing with our customer and the other about our special event and product has low price
Social marketing( Facebook, Zing me, Twitter) attracted much comment
Search engine marketing on top Google
ONLINE+OFFLINE MARKETING
CONCLUSION