Presenter: VÕ GIA LINHKent International College

ADP1 - Advanced Diploma of IT

Project TiệmTạpHóa

OVERVIEW Project TiệmTạpHóa

Overview Project On the list of 195 countries has most people use

the internet on the world, Vietnam is ranked no.21and has over 24 millions people are using the internet. (data in 2010)

Percentage of

population using the internet under the water.

The number of business really care to develop

their brand in the internet is not much

Overview Project When Vietnam join to WTO, we have strong

economic development and have life better. So that shopping habits (shopping at supermarkets, trade centers, shops dedicated ...) of Vietnam increased from 9% (2005) to 24% in 2010.

Besides that, Vietnamese people often use the internet at work for personal.

According to the survey showed that shopping online growth of 12%, online Banking is becoming popular with the growth rate from 7% to 11% and the number of buyers buy on the bit website, shopping website has increased more than 40%

SWOT ANALYTICSProject GROUPON

SWOT Analytics Chart

SWOT Analytics Chart

• Reduce cost of sales, marketing and product prices will be cheaper.• Through the Internet to help customers save time and transportation costs. Closer to office workers and busy people.• Help customers easily search for products and easy contact.

• Not all people would use the internet especially housewives• Buyers are difficult to check the quality of products which they want to buy• Same model with another website

• Model easily stolen• Not enough products to provide

• Increasing the number of customers, especially young people and people aged between 15-40 years old.•Easy access to customer• Changing the way traditional business• Sales not only in city but also some places nearLY

ACTION PROJECTSProject TiệmTạpHóa

DIGITAL MARKETINGProject GROUPON

Overview Online Marketing Online advertising in the website

include put banner and popup ads in famous website. Post articles on famous website

E-mail marketing with our customer and the other about our special event and product has low price

Social marketing( Facebook, Zing me, Twitter) attracted much comment

Search engine marketing on top Google

ONLINE+OFFLINE MARKETING

CONCLUSION