Prepared August 22nd, 2016

Vignesh Sivakumar, Co-founderMBA (FMS), B.Tech.Ex- Pepsi, Goodbox

Curated online marketplace for rooftop solar

Sourabh Jain, CEO & FounderChevening Scholar in RE

MBA (MDI, Gurgaon), B.E.Ex- ICICI, Axis, Gautam Solar

Problem we address

I can save great amount of electricity

bill by going Solar

Let me Go Solar now!

Which bank should I

approach for financing ?

Am I getting the right price ?

Am I getting the right quality ? Is

this installer reliable?

It’s too difficult and seems risky. Maybe later

Year long buying process

• Deal with multiple vendors quoting different components

& pricing• Lack of domain know-how

Problem we address

100Prospects

< 5 conversions; after a year long sales cycle

Lack of domain know how + opacity in marketLack of standard projects or capability to assess quality

Sales funnel of Solar Installers

WE ADDRESS THESE PROBLEMS AND HELP CUSTOMERS TO GO SOLAR CONFIDENTLY IN 2 WEEKS

thereby

Accelerate adoption of Solar in the country

Target customers

Schools / Colleges Office buildings Industry

Hospitals Residential buildings Malls

Value proposition for Customer – Reliable Buying

Register & enter your site details

Receive our analysis of capacity, generation, cost estimate,

payback period etc.

• Discover EPCs best placed to service your requirements

• Discover best priced PPA/lease for buying solar power

E4S ensures Quality control

Quality assured

E4S

1 2 3

Competitive priceEasier purchase

Value proposition for vendor/solar Investor – Sales Efficiency

Lead Management System for better management of leads & timely

submission of proposals

Lower efforts on Customer Education, Query handling, Site visits

Algorithm matched leads with higher probability of conversion

More Qualified Leads

1 2

3 4

Market potential & Estimated E4S Share

Mkt size in MW

Mkt size in INR Lacs

Revenue calculated above considers potential just from solving pain point number 1. Other offerings would contribute to higher numbers

Installer/ Bank/ Solar

Investor

commissionE4S

Key brands/ clients served till date

Current pipeline 28MW

126INR Lacs

Revenue potential @30% conversion

Deals till date 9 6.5Nos. MW

100INR Lacs

Team

Sourabh Jain

• 7 years exp in solar• 14 years Sales exp.

Across ICICI, Axis, Renewable consulting & investments

• Awarded as one of 50 most influential leaders in Indian solar sector

• Chevening scholar, UK in Renewable Energy

• MBA (MDI Gurgaon), Engineer

Vignesh Sivakumar

• Customer marketer –Hyperlocal startup (grew 50 times in 60 days which led to series A funding)

• FMCG sales experience with PepsiCo

• MBA (FMS Delhi), Engineer

Sourabh SodaniIT Advisor

MBA (IIM-A),M.Tech- BITS Pilani

Som SainiFinance Advisor

Ex-CFO, Renewable IPP

Advisors with industry experience with leading names including

renewable energy and startups

Prasanna Krishnamoorthy

• Product/Growth mentor, MS Ventures• Co-founded, Wignite Software innovations• Worked with 100s of startups as part of MS ventures mentoring for growth

Mentors

Priyank Narayan

• Director – Entrepreneurship Programs, Ashoka University• Co-founded Indiapreneurship & People Dynamic• Very well networked in the Indian startup ecosystem

Naveen Asrani

•Ex Director – Product Management, Oracle•Working with multiple startups as part of MS Ventures mentoring for

B2B Marketing & Planning go-to-market for early/mid stage ventures

Ask and plan for use of funds

Head Estimated annual Expense (INR)

Marketing 75 Lacs

Team 35 Lacs

Tech 30 Lacs

Office expenses 10 Lacs

Total Ask 150 Lacs

Bottlenecks funding will overcome:

• Limited budget available for marketing limiting reach• Inability to reach out and strike partnerships with potential partners and clients owing to limited sales bandwidth

Competition

Competitor Strengths/ Threats to E4S Weaknesses/ Opportunities to E4S

Ezysolare - Promoters with experience in solar energy sector-Angel funded

Focussed on procurement side of solar value chain to help installers buy components

Indiagoessolar - Very well Networked in solar energy sector

listing platform unlike our curated online marketplace that facilitates decision making and ensures quality

Sunkalp energy & Solarwaale

- Attempting a closed platform for EPC companies

Focussed on becoming a branded vendor with sub-contract of actual implementation to smaller vendors

Glowship - Horizontal platform for energy; low CAC with X-sell

- Focussed on residential customers

How we stand out:

Quality Assurance Algorithmbased matching of project & vendors

Team passionate about renewable energy

E4S

Better value add to customers

Some proud moments

MEDIA COVERAGE

RECEIVED SEED INVESTMENT RECOGNITION

Mentorship from Asia Forum for clean energy financing

10 MW / 40 roofsBuying time 12 to 3 months

30 MW / 150 roofsBuying time -2 month

405 MW / 4000 roofsBuying time – 1 week

Roadmap: Aiming for the sky