BRUSSELS EQUESTRIAN ENDURANCE MASTERSBrussels, La Cambre Wood and Sonian Forest, August, 2017General Presentation 2017 & Statement 2016

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HH Sheikha Fatima Ladies Nations CupHH Sheikh Mansoor Endurance Cup

FEI European Seniors Championship

Thursday17/08

Friday18/08

FEI World Breeding Endurance Championship for Young Horses

Saturday19/08

Equestrian Overview

Spotlight on the Endurance

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Chapter 1

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An European Championshipin the Capital of Europein the Middle of Europe

Belgium appears as: First highest concentration of horses

by km²: 13 horses / km² Followed by the Netherlands: 9,5 / km²

2nd highest concentration of horsesby population: 1 horse for 28 people Just behind Ireland: 1 for 23

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And also in the mostEquestrian Country of Europe

(and probably of the world)

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Equestrian activity in Belgium

395.000 horses (highest concentration worldwide)

77.000 members (200.000 occasional practitioners)

3rd national sport (1rst female sport)

2.000 equestrian centres

35 approved studbooks

2.120 equestrian companies

18.800 full time professional jobs

1.200 events / year

180.000 necessary acres (13,8 % of the agricutural surface)

3 billions € / year = economic importance

Many international medals and victories gained in all field of competition in all equestrian disciplines : jumping (Philippe LEJEUNE, Jos LANSINK), endurance (Karin BOULANGER, Kristel VANDENABEELE), flat racing (Christophe SOUMILLON), trotting (Jos VERBEECK), driving (Félix-Marie BRASSEUR), eventing (Karin DONCKERS, Lara DE LIEDEKERKE), reining (Bernard FONCK, Cira BAECK), para-equestrian (Michèle GEORGES), dressage (Jeroen DEVROE, Claudia FASSAERT), poney games, vaulting, trec, …

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Belgium supplyer of Champions

Many international medals and victories gained

in all field of competition in all equestrian disciplines :

Jumping (Gregory WATHELET, Pieter DEVOS),

Endurance (Karin BOULANGER, Peter BASTIJNS),

Flat racing (Christophe SOUMILLON),

Trotting (Jos VERBEECK),

Driving (Félix-Marie BRASSEUR),

Eventing (Karin DONCKERS, Lara DE LIEDEKERKE),

Reining (Bernard FONCK, Cira BAECK),

Para-equestrian (Michèle GEORGES),

Dressage (Jeroen DEVROE, Claudia FASSAERT),

Poney games, Vaulting, TREC, …

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The FEI Foundation in 1921 Important member of the Olympic Committee Gathers 132 nations 90.000 international riders & horses registered 3.500 yearly international competitions Based in Lausanne New President (December 2014): Ingmar De Vos (BEL) 8 disciplines:

Jumping Endurance Eventing Dressage Driving Reining Vaulting Para

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Belgium in the FEI End of 2014

Events + horses + athletes

1. France (ppl: 63 M)

2. USA (220 M)

3. Great Britain (60 M)

4. Germany (82 M)

5. BELGIUM (11 M)

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Equestrian Endurance

Very long distance races (« marathon » of the horse)

CEN = from 20 to 80 k (1 day)

CEI = from 100 to 160 k (1 day)

Races of 2 or 3 days (200 to 300 k)

International championships = 160 k

Speed races with the geography as obstacle

Strict veterinary controls

Standard speed on 160 for the winner = 20 km/h

Average rate of elimination = 50 %

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Endurance in the FEI

Coming from USA Introduction in Europe end of the 70’s Introduction in the FEI beginning of the 90’s 2nd FEI discipline (n°1 = jumping) Greatest progression in quantity and quality 960 international competitions (CEI) by year 10.000 international horses 6.200 international riders 54 practitioner nations (presence on each continent) Not in the olympic programm Most representative nations :

France / Spain / Australia / South Africa / Italy / USA / Brasil / Argentina

Gulf Countries: Emirates / Qatar / Bahrein / Oman / … and BELGIUM …

4th discipline of the BEL NF

400 athletes (85 internationals)

1.000 active horses (150 int.)

25 days of competitions (5 int.)

Over 100 medals since 2000

Championships + Nations Cups

Most medals discipline for the BEL NF

… and probably for the Belgian sport

Sr : 2004 bronze World / 2005 Gold Europe / 2009 SilverEurope/ 2011 Bronze Europe

Jr: 2001 Bronze World / 2006 Bronze Europe / 2008, 2010, 2014 Silver Europe / 2013 Silver World

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Belgium in the Endurance sport

FEI European Endurance Championship for Juniors and Young Riders at Mont-le-Soie

Great success

70 participants

570 hotel rooms

1.000 spectators01/12/2016BEEM 2017 12

2012 : a BIG year for Belgium !

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Chapter 2

Brussels Equestrian Endurance MastersThe NEXT step with the concept of the

Brussels Equestrian Endurance Masters

BRUSSELS. Organize a major World Endurance Event positioning the capital of Belgium and Europe as equestrian capital.

ENTERTAINMENT. Offer a great sport competition and help the development of the discipline.

BUSINESS. Support the economic sector by the trade of endurance horses with, between other, the creation of a FEI World Championship for 6 year young horses in 2018

TOURISM. Promote the image of Brussels and Belgium abroad trough the venue of personalities (Kings, Princes, Sheikhs), developing tourism and the local economy by the number and diversity of the nations involved.

HERITAGE. Leave an innovative, structural and permanent legacy, extending positively the impact of the project after the 2017 European Senior Championships and the 2017 World Breeding Championships for Young Horses both for the equestrian sport and for Belgium , with Brussels in particular. The next goal will be the 2020 World Senior Championships

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Our Ambition

The Trail.

160 kms in 5 loops only in forest.

Forest paths reserved for horses.

Main site.

Departures & arrivals, boxes, vet gate, grooming, shops, catering, parkings, are in the mostpopular and prestigious green park of Brussels.

Park of La Cambre Wood with all facilities and thousands permanent visitors.

Transport.

The main site is located in Brussels intra-muros at 6 kms of the famous Grand Place.

Brussels being the centre of Europe is easily accessible via motorways, airports, trains, etc.

Liège airport (100 kms) is specialized in horse transport .

Accomodation.

The Brussels area has all types of accomodations . Within 15 kms of the venue, you can find300 hotels and 50.000 beds.

The OC has an agreement with the 4* Dolce Hotel (265 rooms and 500 parking places) situated in the park of the venue at 10’ driving distance from the stables.

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Brussels: the facilities

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Brussels : the Forest• Sonian Forest

or Forêt de Soignes or Zonienwoud

• 5.000 acres• 3 regions• 12 councils• 200 kms of

forest pathsaccessible to horses

• 100 kms of paths strictlyreserved for horses

• Integrated in the city center

• Remarkablesites

Total integration in the city center

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La Cambre Wood =thousands of visitors

every week-end =thousands of potential

supporters.

Magnificent trails

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Remarkable sites

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5

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6

4

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78

1. Tervueren museum / 2. Groenendael ponds/

3. Robinson chalet/ 4. Groenendael racetrack/ 5.

Red Cloister abbey/ 6. Dolmen & menhirs / 7. Overijse

arboretum/ 8. La Hulpe castle

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Bois de La Cambre /Ter Kamerenbos

Carrefour des Attelages, 1BEL – Brussel 1000 Bruxelles

GPS : 50.8068361,4.3765834,17

The Venue Park of

La Cambre Wood

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Lost in Belgium ?

lMont-le-Soie

l Virton

lArlon

l La Hulpe

l Ternat

BRUSSELS: int airport / int train & TGV stations/all facilitiesOSTEND & ZEEBRUGGE: ferries from Great BritainCHARLEROI: low cost intairportGENT: universitaryequine hospitalLIEGE: universitaryequine hospital/equineairportTERNAT: private equinehospitalLA HULPE: Dolce Hotel

Brussels and surroundings

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1

La Hulpe

2

3

4

Luxembourg

Aachen

Paris

London

London

A’DamA’Dam

Overijse

5

6

7

Main site

1

3

Atomium

5

Waterloo

Ostend

Lille

Tervuren

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4

1

3

2

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London

LondonParis

Luxembourg

Aachen

Hasselt

AmsterdamAmsterdam

Tervuren

Overijse

La Hulpe

Mons

City center

4

Train & TGVstation

6

WaterlooLion

7

Our Brussels area

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3

5

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Hospital

Hotels

Urbantrain

Citytrain

Busses

Trams

Metro

1. Main site / 2. Morning departure line / 3. Spectators car park / 4. Near Dolce hotel(10’ driving) / 5. Crews car park / 6. All shops and restaurants / 7. Gas station /

8. Near city historical center

E411 Main access from the motorway ring (3’ driving)

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1017

1. Cooling2. Trotting3. Resting4. VIP Restaurant5. Social Village6. Loop Start7. Loop Finish8. Evening Finish9. From Forest10. Near Forest11. Morning Start12. Box facilities13. Assistance Park14. Officials,VIP Park15. Exhibitors Park16. Competitors Park17. Horse Hospital18. Emergency Unit19. Royal Etrier:

demonstrations, etc.

18

La Cambre Wood General organisation

A 4* hotel on the spot : the Dolce La Hulpe Brussels

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265 rooms3 auditoriums39 meeting halls

1 fitness 1 spa

Special ratesfor BEEM hosts :

1 room/2 people/ 2 breakfasts =

110 € for 1 nightBuffet dinner = 32 € pp

DOLCE

BEEM

10’

Fast but technical No asphalt Numerous changes of directions Many soil types: sandy, stony, dolomite, grass Many ascents and descents 2,785 meters of positive elevation changes 5 loops: 40K-40K-30K-30K-20K 70% of the retained paths are specially designed and

reserved for horses The speed of the best will probably be 21 km / h Crossing three former racetrack + the main park of the

city of Brussels + several remarkable sights

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The Trail

Loop 1: 40 kms

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385 m

Loop 2: 40 kms697 m

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Loop 3: 31,70 kms623 m

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Loop 4 : 30,40 kms641 m

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Loop 5 : 21,6 kms439 m

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On site

Excellent quality of the ground of the trails

Competitions barns with 3x3M boxes protected 24h/24

An emergency clinic supplied by the Equine Hospital of Liège University (headed by Prof. Didier Serteyn) under the FEI management

Access to all the trails with 3 racetracks (grass 3.000m, sand 2.000m, dolomite 1.000m) available + warming area (100x100m) on grass

Showers; farrier area; all kinds of grains, hay, littery, veterinaryproducts, feed supplements; etc.

In a circle of 30 kms

Two equine clinics, 50 equine private vets, 50 private farriers

In a circle of 100 kms

Two University Equine Hospitals (Gent, Liège)

Five Quarantine Units

One Equine Airport (Liège) 01/12/2016BEEM 2017 32

Welfare for the Horse

Center of Europe

Easy to join

Prestigious parks and forest

Remarkable sites

Free entrance

Proximity of a 4* hotel

All types of accomodation

Shops & restaurants with local products

on site

Giant screen to follow the competition

Two multilingual commentators

Presence of VIP’s and famous people

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Attractivenessfor the public

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Environmental impactExtremely reasonable

• 100% of the trail = paths• 95% of the paths are accessible to horses all the year• 70% of the paths are exclusively reserved for horses

• 240 horses on three days, or 80 per day• so no more than the standard daily attendance• this last one will be zero during the 3 days of

competition as strongly discouraged by press and announcements

• The marking will be in place 1 day before the first competition / No mark on the trees / Immediate dismantling after the last competition

• Avoiding the dispersal of spectators in the forest / Concentration of spectators on 3 main sites: the gates of La Hulpe castle, La Cambre wood, Red Cloister abbey / Possibility of closing the axis Groenendael - Uccle (only available for vehicles of the assistances)

• No crew point in the forest• No motor in the forest (one

electric quad excepted during one week for marking and security)

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Security measures The zero risk does not exist, but ...

The entire box area is enclosed.

The horses are provided with a chip for a satellite locating.

All road crossings will be monitored by our security teams and / or the police.

The same locations will receive an imposing signage as to encourage motorists to slow as to oblige riders to take the walk.

Some parts of the trail, considered dangerous, will be framed with high barriers (for example: Notre Dame de Bonne Odeuror deforested area at south side of Groenendael,).

Our advertising campaign will reflect this by putting the safety aspect of road users by issuing warnings and map dangerous points.

The whole trail is accessible to emergency services for humans and horses.

GSM networks cover almost the entire forest.

70% of the trail are on paths exclusively reserved and designed for horses.

80 horses each day of competition, so no more than the standard daily attendance. This last one will be zero during the 3 days of competition as strongly discouraged by press and announcements.

Most competitors are professional and run at a canter of 20 km/h or less. They therefore theoretically at any time control of their horse.

The most acute moment remain linked to and the first 20 km because the horses are grouped. The departures occurring at 6:00 or 7:00, the risks are minimized.

Our communication campaign (which publishes the plans of the trail) encourage forest users not to use equestrian paths, stay on main usual gates and to be extremely cautious on mixed routes.

Information panels will be placed at all usual entrances of the forest.

Members of the OC will be responsible for informing walkers on the sites of the conventional forest gates.

Every year since half century of endurance races at all levels are organized throughout the world on land and various sites. To our knowledge, apart from very few accidents affecting or horse and rider, no third party has never been involved.

If necessary, there is opportunity to advance the program from one day to free on Sunday (maximum attendance day). But do not forget that we are in August. The public is more restricted.

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Sharing with other forest users

Calendar forBRUSSELS EQUESTRIAN ENDURANCE MASTERS

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AUGUST =• No occupation of the choosen

strategic sites• Low prices for accomodation• No trafic jam in Brussels & suburbs• Ability to close some roads• High availability of public services:

• Police• Emergency• Firemen

• Thousands potential spectatorsin the parks (La Hulpe, La Cambre)

• Traditional month for high levelequestrian competitions

• High availability of the medias

The goal is not just 2016-2017. Brussels Equestrian Endurance Masters must become

a sustainable event declinable each year on the same date. Since 2015, we have immediately offered a plan over 3 years ...

The ideal 3 years deal

2016 2017

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BRUSSELS EQUESTRIAN ENDURANCE MASTERS… 2020 World Senior Championships

18Saturday

2018

Sponsors & Ladies Masters

CEI2*120

SUNDAY

17

World CH-YH 7y (CEI2*120)

ThursdaySUNDAY

18Thursday

SUNDAY

19

Nations CupBel Sr Chship

CEIO3*

Friday

SUNDAY

20Saturday

Sponsors Master

CEI2*120

SUNDAY

16Thursday

SUNDAY

17

World Hundred

MasterCEI3*160

FRIDAY

SUNDAY

18Saturday Sponsors &

Ladies MastersCEI2*120

Friday FridayMaster for 6y (CEI1*100)

+ CEN80

19

European SrChampionship

CH-CEI4*160

World CH-YH6y (CEI1*100)7y (CEI2*120)

Innovative conceptsSPONSORS

MASTER

Resuming the competition’s concept of sponsored teams invented and developed in Compiègne between 2007 and 2013 (average of 88 runners and 25 teams).

Only the team classification features for substantial prize money.

Creates links with the business world.

Can be declined on a yearly ranking based on a tournament of, by example, 3 different European events.

MASTERFOR 6 YEARS

The other FEI disciplines all have their Championships for 6-year old horses.

Today the sport and the market are being developed with young horses. This would be an opportunity for Brussels to be a showcase for endurance horse breeding, for the sport and for the trade in endurance horses.

This project replicates the process for the the “Mundial for 7 years Young Horses " that we initiated at Compiègne in 2003 and which was accredited as the World Young Horses Championship by the FEI in 2006.

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WORLD 100MASTER

Last but not least : a concept to establish Brussels as the capital of the endurance with the organization of the world greatest endurance event.

A CEI3*160 or CEIO3*160 open only to riders and horses classified in the Top 100 of the FEI ranking of the previous year .

This concept will may organize every year on the same track a competition of the highest level of the sport and prestige with a value at least as high as that of a world championship.

StatementBEEM

2016

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Chapter 3

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3 days endurance eventin the summer of the city

4 international competitions

1 national competition

1 national championship

150 horses

15 nations

40 officials & organisers

80 stewards

1.000 accreditations

2.000 hotel nights

40 exhibitors

Thousands of spectators

SUNDAY

18Thursday

SUNDAY

19

Nations CupBel Sr Chship

CEIO3*

Friday

SUNDAY

20Saturday

Master for 6y (CEI1*100)

+ CEN80

Sponsors Master

CEI2*120

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Medias, promotion & marketing

www.brussels-endurance.com

Posters and flyers in all riding shops and equestrian centers in Belgium and surrounding areas .

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Public & Private Partnerships

A numerous public very interested in this sport too little known

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Intermediate arrival in the city park

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An omnipresent branding

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For a complete visibility

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A multi supports communication

01/12/2016BEEM 2017 48POSTERS & BANNERS

300.000 contacts

GENERAL E-MAIL 80.000 ADRESSES+ POSTERS IN THE FOREST

1.000 STICKERS30x30 cms

for cars

Advertising Campaignsto General Public

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4 advertisements in LE SOIR191 x 220 mm

Value: 45.000 €

TV & Radio Spots on RTBFValue: 50.000 €

http://youtube.be/Eh4kZ4KlgM4

Full page + ContestLE VIF / L’EXPRESS

Press Conference

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Relay in 300 countries through our partner, Sheikh Mansoor Festival.28th of June, Hotel Dolce, La Hulpe

3 Press Releasessended worldwide

in French, Dutch and English

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Major Mediasinsist on the economic aspects

of the equine industry and of the BEEM

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L’ECHO1 full page July2016

DE TIJD2 full pages – August 2016

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LE VIF / L’EXPRESS2 full pages – July 2016

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MOUSTIQUE2 full pages – July 2016

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Full coverage by the daily pressPaper and digital version

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LA LIBREAugust 2016

Benefits in Dutch and French

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NIEUWSBLADDigital version

August 2016

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http://www.nieuwsblad.be/cnt/dmf20160526_02309807

Total support of the specialized press

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Monthly Magazine in DutchCover + 6 pages inside – June 2016

Monthly Magazine in FrenchCover + 4 pages inside – July 2016

CAPDigital versionAugust 2016

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Grand Prix – Replay (FRA)Digital version – June 2016

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Through Sheikh Mansoor Festivala relay in the Middle East

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Even Brazil wants to cover

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Connected with the equestrian planet via

www.brussels-endurance.com

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Average of single visitors:1.328 / day

Average of page views:12.5343 / day

40% of the visitorsAre coming from Google

21% of the visitorsare coming from Facebook

Evening News on TelevisionReports on the 4 belgian main channels

VRT, VTM, RTBF, RTL-TVI – 18th August 2016

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Through Sheikh Mansoor Festival & YAS TVMore than 3 hours of live broadcast all over the world

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Many positive commentsfrom the participants on Facebook

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Also from the officials

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How much to organizethe rst edition of the BEEM ?

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Sponsors Trophy CEIO Nation's CupSr Belgian ChampionshipMundial for 6 y Young Horses

Total Budget for 2016 : 250.000

++++

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Chapter 4In 2017, Brussels welcomes the World for the Biggest Equestrian Endurance Event

of the Year

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The Brussels Equestrian Endurance Masters 2017by Numbers

4 International Competitions

1 European Championship

1 World Championship

1 Nation’s Cup

300 horses

25 nations

40 officials & organisers

80 stewards

1.500 accreditations

4.000 hotel nights

40 exhibitors

Thousands of spectators

How much to organizethe Biggest Endurance Equestrian Event

of 2017 in Brussels ?

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CEI2* 120 kms CEIO Ladies Nation's Cup 120 kms European Senior Championship 160 kms World Breeding Championship for Young Horses 120 kms

With the most prestigious rides

Global Budget for 2017 : 500.000

++++

Hierarchy & Roles

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PRESIDENTEugène Mathy

MANAGING DIRECTORNicolas Wahlen

SPORTPierre Arnould

Field of Play, Competition

Manager, Stables, Sanitary

Veterinary, Volunteers, Time

Keeping, Security, …

OPERATIONSNicolas Wahlen

Facilities, Signage, Decoration,

Parking, Waste, Catering, Clean Up, Transport, Accomodation, Services to the Public, Security

Site

RELATIONSGwen Delyot

Communication & Commercial,

Promotion, Press, Publications & Support, Web, Partnerships,

Sponsors, Exhibitors,

Animation, …

OFFICESMuguet Hastir

Administration, Finances, Services

to Delegations, Legal,

Accreditations, Invitations, FEI

Relations & Institutional

…

Eugène MATHY – President

+ 32 2 475 84 08 14/ eugene.mathy@lewb.be

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CONTACTS

Pierre ARNOULD – Sport Director+ 32 474 55 07 04 / pierre.arnould@montlesoie.be

Nicolas WAHLEN –Managing & Operations Director+ 33 6 09 47 02 37 / open-60@wanadoo.fr

Benoît DALLEMAGNE – Relations Manager+ 32 475 96 30 36 / benoit@windbag.be

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BRUSSELSCapital of Europe !

Capital of the Endurancefor 2016, 2017, 2018 and …

Many thanks for your attention !See you in Brussels from 16th to 19th of August