Thought Leader Survey Results and Insights - PMMI: The Association for Packaging … ·...

PMC Spring Meeting

Thought Leader Survey Results and Insights

from

Michael Richmond

March 18, 2015

HAVI Global Solutions Confidential & Proprietary | 2

• Privately held company, established in 1975

• Part of HAVI Group L.P., on par with Forbes Top 20 Largest Private Companies

• Support more than 116 countries around the globe

• Recognized as a leader in packaging program management:

– 2013 McDonald’s “Supplier of the Year”

– 2013 WorldStar Award for Packaging

– 2012 AmeriStar Food Institution Award

– 2011 Edison Award “Best New Product”

– 2010 Foodservice Packaging Institute Packaging Innovation of the Year

– 2009 DuPont Packaging Innovation Awards

– 2009 ProCarton/ECMA Award

– 2009, 2008 Institute of Packaging Professionals (IOPP) AmeriStar Award

About Us

HAVI Global Solutions

is the force behind

McDonald’s Supply Chain,

which was recognized as

#2 of the Top 25 by

AMR / Gartner Group

in 2013 & 2014


Impacts &

Impingements

What a mess out there!

Social Media Effect

Private Label

Future of Retail

Shelf Impact

Design

Wal-Mart

Foresight

Steep

Noise Innovation

New Value Chain

Category Changes

Consumer Insights

Brand Equity

Appliances

Packaging Value

Holistic Solutions

Well Curve

Change Forces

New Collaborations

Skills/Capabilities

Green Chemistry

Materials Sciences

Equipment/Machinery

Mobile Technology

Channel Breadth

E-Packaging

Consumer proposition

Safety/Security

Authentication

Risk

Economics

Sourcing Productivity

Substitutes

R’s Everywhere

Sustainability TBL

CSR

EPR

Laws/Regulations

Footprints

Certifications

Waste Climate Change

Special Interest Groups

“New” Associations for Packaging

Contract Packaging

New Science

Renewable Materials Nano Technology

Modeling and Simulation

New Technology

Contract Manufacturing Renewable Components VUCA

Local &

Global

Future of

Packaging

Private Brand


When you overcome VUCA

Foresight-to-Action processes

deliver actionable insights to

drive packaging forward

Much confusion,

lots of noise,

many changes,

critical transformations

impacting packaging

9-month work efforts deliver

clear understanding of the

most important efforts to

take forward across the

packaging value chain

VUCA concepts, after Robert Johansen

olatility

ncertainty

omplexity

mbiguity

V

U

C

A

ision

nderstanding

larity

gility

V

U

C

A

Current State Future State

Foresight

& Strategy

TIPPING POINT


The Future of Packaging program model and key topics

• Thought-leader future insights survey

• This meeting is all about visioning

and bring in value and importance of

packaging

Module 2: Define

• Sponsor view / inputs

• Global Future 2026

• A learning-intensive future

• Consumer impacts

• Human factors

• Sustainability 2026

• Leading-edge science & technology

• Biomimicry

• Anticipatory Issues

Module 1: Explore

• Envisioned future

• Top 7 strategic insights

• Packaging value insights

• The new package organization and

skills / capabilities

• Future consumer research

methodology / tools

• Strategic action roadmaps

• Long-term vision planning

• Top future action steps for each part

of the value chain

• Senior management summary

Module 3: Shape

• Present Value Chain Strategies,

insights, new tools and actionable

3, 5 and 10 year roadmaps

• Focus on Global insights and

understanding - past packaging


AREAS OF OPPORTUNITY

Cost pressures, sustainability,

communicating the value of packaging,

and supply chain collaboration

Overview

CRITICAL ISSUES

Technology integration of packaging

with consumers, retailers, & value

chain members, and the collection of

“big data”

RESPONDENTS 107

OUTSIDE N. AMERICA 42

TRANSPARENCY

Transparency throughout the value

chain – including material health – will

be a large risk area for packaging to

address in the upcoming decade

CUSTOMIZATION

Packaging technologies that enable

customization for consumers and

retailers will drive developed-market

opportunities


Driver or trend?

underlying conditions

that create a need

DRIVERS tendencies exhibited by

groups of people

TRENDS ACTIONABLE

INSIGHTS


Top Packaging Drivers

Growth Markets

Consumers / Social Media /

Personal Technology

New Retail area

Science & Technology

Holistic Design Thinking

Laws & Regulations

Sustainability

Packaging value


O V E R V I E W O F S U R V E Y PAR T I C I PAN T S

Background Information


36% Consultant

22% Brand Owner

Majority of consultants are packaging

thought leaders with global roles

What part of the value chain were respondents?

Data is largely influenced by consultant & brand owner perspective –

though both interface with much of the value chain

10% Converter

10% Raw Material

Supplier

7% Academia

5% Futurist 4%

Trade Assoc.

3% Retailer

4% Other


34% Senior

Leadership

26% Consultant

Role in organization

13% R&D

11% Marketing

7% Engineering

10% Other

Input largely from Senior Leaders, R&D, and Consultants

* Other comprises

futurists, academia,

manufacturing, design


Primary region of work

63%

2%

24%

5%

6%

Most respondents

work for global

companies and are

consulting globally


Packaging Challenges & Opportunities


0 10 20 30 40 50

Top opportunity areas

* Respondents asked for top 3 opportunity areas in an open-ended question

# of responses*

Top opportunity area;

same position as in 2010

Largely sustainability-driven;

up significantly from 2010

Up significantly from 2010

Growth engine

Sustainability/ sourcing (general)

Supply chain collaboration

Emerging market entry

Customization

Authentication/ Anti-counterfeit/

Safety


0 10 20 30 40 50

Top opportunity areas

* Respondents asked for top 3 opportunity areas in an open-ended question

# of responses*

1

Not Ranked

Sustainability/ sourcing (general)

Supply chain collaboration

Emerging market entry

Customization

Authentication/ Anti-counterfeit/

Safety

2010

5

2

7

1

2

3

5

4

2013


SUSTAINABILITY

Will it be more or less important in the next decade?

9%

13%

78%

0% 50% 100%

Sustainability will play

an important role in

emerging market

packaging.

Indicates a need for

clear sustainable

packaging strategies

and long-term planning

More important

Less important

Same

Percent of respondents


PACKAGING INNOVATION

What will drive packaging innovation in the future?

0 10 20 30

Resource efficiency (lack of)

Sustainability

Material science

Functionality / convenience

Leading Responses 7 or more mentions, open ended question

# of responses

Interestingly, resource efficiency

due to lack of resources is a

common theme / driver in many

responses

Functionality & convenience

will continue to drive packaging

innovations, but will need new

material breakthroughs to hit

consumer demands


0 5 10 15 20 25 30 35

Retailers

Converters

Collaboration (mentions)

Open innovation

Raw Material Suppliers

Brand owners

PACKAGING INNOVATION

Who will lead/develop packaging innovation?

# of responses

Collaboration

Leading Responses 4 or more mentions

More collaboration across the supply

chain, including universities & open

innovation programs

Traditional investors in packaging

innovation will continue

WILDCARD: Retailers finally investing

in packaging; nimble due to high use

of contract manufacturers


0 20 40 60

Require online pkg formats

Material reqmt policies

Sustainability goals

Tech integration betweenpkg and store

More customization - retailspecific

Top retailer impacts on packaging in the next decade

* Respondents asked for their top three

future retailer impacts - responses

generated from a list of options. # of responses

New technology will play a

major role. Customization of

specific packages / graphics

for retailers or regions while

integrating packaging for

better “big data” collection will

be areas of focus. Use of “big

data” offers a competitive

advantage to those who

generate consumer insight

from the data

*


Key consumer drivers for product selection

in the next decade (developed and emerging markets)

0 20 40 60 80

Convenience

Premium / aspiration

Product / pkg quality& peformance

Brand fit / trust

Value / cost

Emerging

Developed

*Respondents asked for their top three future

consumer drivers in open-ended question # of responses

Convenience and value will

continue to be big consumer

drivers in the future.

Brand aspiration / trust will be

particularly important in

emerging markets

Developed market

consumers will look more for

safety / security /

sustainability features

*


Top Science & Technology developments

for packaging’s future

0 5 10 15 20 25 30 35

Mobile enabled tech

Reduce food waste/ extendshelf life

Recyclability / End of Life

Renewably sourced

Active / Intelligent pkg

# of responses

* Outside thought leaders were asked

for top 3 science and technology

development areas

Sustainability elements are

highlighted in 3 of the top 4

responses (and many of the

other responses) – indicating

a continued push for

investment in sustainability

technologies

Leading Responses 4 or more mentions, open ended question


MOBILE TECHNOLOGY

Which applications are most important for packaging in

the next decade?

0 10 20 30 40

Price comparisons

Consumer reviews

Safety/ recall

Quick payment

Product info

Responses

# of responses * Respondents asked for their top two

mobile applications — responses

generated from a list of options

With smartphone use

exploding, packaging has an

opportunity to provide new

and useful information to

consumers – those companies

that don’t use, will be behind

consumer demand. Also, the

ability to interact with

consumers and use social

media to optimize packaging /

product features will continue

to grow in importance


Top skills / capabilities for future packaging organizations

# of responses

* Respondents asked for their top three

future skills / capabilities - responses

generated from a list of options

Top 3 in 2013 are the same as

the top 3 in 2010. New skill

needs will require workers

who have a good technical

base, but are adaptable to

change, ask lots of ‘why’

questions, & have global

knowledge – very different

than the training many leaders

of today received

Leading Responses 8 or more mentions

0 20 40

Global mkt knowledge

Intensive learning capabilities

Deal w change / adaptability

Collaboration

Tech solution for customerneed


0 20 40 60 80 100 120

Supply chain mgmt

Chain of custody/ traceability

Material health

Resource availability

Material / pkg cost

EmergingDevelopedTotal

Top areas of risk for the next decade –

developed and emerging markets

# of responses

* Respondents asked for top 5 risks across

both developed and emerging markets -

responses generated from a list of options

Cost and Material health are

the two leading risk areas –

mentioned by nearly every

respondent, and considered a

risk area in both developed

and emerging markets


Top broad issues / challenges for packaging

in the next decade

0 20 40

Value chain collaboration

Regulation

Traceability / safety

Sustainability / sourcing

Cost pressures

Total responses

# of responses *Respondents asked for their top three issues in

open-ended question

The top 4 issues / challenges

are the same now as in 2010

(just with cost replacing

sustainability at the top)

Companies need to avoid

thinking about cost pressures

from a purely material cost

standpoint and consider the

value that packaging brings to

a brand / product

Value = vs. Competition Benefits Cost


Conclusions


Top insights from thought leader survey

Cost, sustainability, safety, and regulation

BIGGEST PACKAGING CHALLENGE

Material cost and resource availability

TOP AREA OF RISK

Sustainability

BIGGEST PACKAGING OPPORTUNITY

Open innovation programs, Brand Owners, RMS, universities, and entrepreneurs

DRIVERS FOR INNOVATION

Good technical base, adapt to change, ask questions, and global knowledge

TRAINING FOR THE FUTURE

Material Health

TOP DEVELOPED MARKET RISK

THE WILDCARD

Retailers


Final thoughts

Recognize and use insight and foresight to develop actionable plans for packaging in your organization 1

2 Identify top areas of focus and opportunities; it’s important to prioritize what is most important for your organization – you can’t work on everything!

3 With sustainability as a top issue & opportunity, there is a clear need to define what that means for your organization

Packaging will become a much stronger brand enabler and strategic component 4


Future of Packaging is a sponsored program that

provides a proprietary future look at the coming decade

in packaging.

Packaging Technology Integrated Solutions and

Leading Futurists, LLC use a variety of proprietary

processes, methodologies and tools – including subject

matter experts, critical insight downloads from

sponsors, scenarios, cross impact analysis and Well

Curve™ analysis – to deliver on-point results for

sponsors that can be applied to actionable packaging

outcomes.

Sponsoring companies gain:

• Cutting-edge, proprietary research on packaging innovation,

global consumer trends, mass customization, emerging

markets, and the role of mobile and social technology

• A global view of scenarios affecting packaging over the next

decade

• A 10-year strategic packaging roadmap


• Unlock the value of your

packaging

• Increase market share and

uncover new market opportunities

• Keep pace with global packaging

and sustainability trends

• Ask about our Holistic Packaging

by Design™

Bring your brand to life with powerful and unique

packaging ideas from HAVI Global Solutions

Thought Leader Survey Results and Insights - PMMI: The Association for Packaging … ·...

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