Thomas L. Acker Dean Howard Smith Brandt Weathers And Anna Zinenko
Thomas J. Howard pt.3 open design
-
Upload
ettevotluskonkurss-ajujaht -
Category
Documents
-
view
1.340 -
download
0
Transcript of Thomas J. Howard pt.3 open design
![Page 1: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/1.jpg)
Design and Product Development Guest Lecture at Tallinn European Innovation Academy Thomas J. Howard www.thomasjhoward.com [email protected]
Unless otherwise stated, this material is under a Creative Commons 3.0 Attribution–Share-Alike licence and can be freely modified, used and redistributed but only under the same licence and if including the following statement:
“Original material by Thomas J. Howard, The Technical University of Denmark”
![Page 2: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/2.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 2
Agenda Split into four sections each of roughly 40min (including exercises)
and a small break between each section Sections covered: 18:00 - Integrated Product Development 18:30 - Product/Service-Systems (PSS) 19:00 - Open Design 19:30 - Protovation
![Page 3: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/3.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 3
What is Open Design?
![Page 4: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/4.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 4
Open Design: The Oxford English Dictionary
“Box of quotation slips” by Owen McKnight, CC BY-SA 2.0
http://www.manhattanrarebooks-literature.com/oed.htm
The Oxford English Dictionary – 1st Edition
![Page 5: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/5.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 5
What is Open Design?
Crowdsourcing Open Source Design
![Page 6: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/6.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 6
What is Crowdsourcing?
![Page 7: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/7.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 7
Types of Crowdsourcing
Crowd Funding (22% of sites)
Crowd Labour (8% of sites)
Crowd Innovation (10% of sites)
Distributed Knowledge (37% of sites)
Crowd Creativity (14% of sites) (Aesthetics & Branding)
Tools (9% of sites)
![Page 8: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/8.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 8
Crowdsourcing
How would we use it?
![Page 9: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/9.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 9
Crowdfunding
Tech Art
Social
![Page 10: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/10.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 10
Funding
![Page 11: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/11.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 11
Funding
![Page 12: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/12.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 12
Funding
![Page 13: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/13.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 13
Innovation
Divergent/
Problem Solving
Convergent / Solution Evaluation
Push & Pull
Social Challenges
![Page 14: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/14.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 14
Innovation
![Page 15: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/15.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 15
Innovation
![Page 16: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/16.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 16
Labour
•Debugging •Advertising and testimonials •Proofreading •Web-design •Graphic enhancement •Website testing •Surveys •Data entry
![Page 17: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/17.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 17
![Page 18: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/18.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 18
Aesthetics & Branding
•Fashion
•Sounds
•Artwork
•Logos
•Graphic Design
•Photography and Images
Competition Driven
![Page 19: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/19.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 19
Aesthetics & Branding
![Page 20: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/20.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 20
Anything left for us to do?
![Page 21: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/21.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 21
Crowdsourcing is now a mature field, use it and master it.
![Page 22: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/22.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 22
Open Source Design
![Page 23: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/23.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 23
Open Source to Open Design
Design Blueprints Source Code
![Page 24: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/24.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 24 24
DEFINITIONS
OSP OSS
OPEN SOURCE DEVELOPMENT
Open Source Products Open Source Software
Tangible Intangible
![Page 25: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/25.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 25
Why Open Design?
To fund R&D rather than legal fees for patent disputes.
To maximise the value of the product to the crowd and allow them to develop design derivatives
To focus less on blocking the development of others and instead to gain from being visible and influential.
![Page 26: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/26.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 26
How Open are we to be? Choosing the correct licences will be crucial:
Attribution - CC BYThis license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation. This is the most accommodating of licenses offered. Recommended for maximum dissemination and use of licensed materials.
Attribution-ShareAlike - CC BY-SAAs CC BY except all new works based on yours will carry the same license, so any derivatives will also allow commercial use. This is the license used by Wikipedia, and is recommended for materials that would benefit from incorporating content from Wikipedia and similarly licensed projects.
Attribution-NoDerivs - CC BY-NDThis license allows for redistribution, commercial and non-commercial, as long as it is passed along unchanged and in whole, with credit to you.
Attribution-NonCommercial - CC BY-NCThis license lets others remix, tweak, and build upon your work non-commercially, and although their new works must also acknowledge you and be non-commercial, they don’t have to license their derivative works on the same terms.
Attribution-NonCommercial-ShareAlike - CC BY-NC-SAThis license lets others remix, tweak, and build upon your work non-commercially, as long as they credit you and license their new creations under the identical terms.
Attribution-NonCommercial-NoDerivs - CC BY-NC-NDThis license is the most restrictive of our six main licenses, only allowing others to download your works and share them with others as long as they credit you, but they can’t change them in any way or use them commercially.
http://creativecommons.org/licenses/
![Page 27: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/27.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 27
Open Design
An emerging paradigm... a gift to the people and society...
![Page 28: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/28.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 28
Open Design Empowers People and Drives Innovation
![Page 29: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/29.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 29
Flying Open Sourcers
![Page 30: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/30.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 30
Flying Open Sourcers
![Page 31: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/31.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 31
The Open Design Library
![Page 32: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/32.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 32
FREE BEER 1.0
![Page 33: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/33.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 33
FREE BEER cont... FREE BEER 2.5 (Right) FREE BEER 4.0 (Below)
![Page 34: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/34.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 34
Open Design (Open Hardware)
An emerging paradigm... a gift to the people and society...
...but can you really make money from giving things away for free?
![Page 35: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/35.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 35
![Page 36: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/36.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 36
The old mindset of product development
Andreasen and Hein [1987]
![Page 37: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/37.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 37
Open Design – A New IPD Consideration
Howard [2012]
![Page 38: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/38.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 38
OSD Archetypal Business Model
Community
Intellectual resources., Brand (Platform)
Network, Accessibility, Knowledge Sharing, Cost reduction
Self-service, Communities, Co-creation
Internet, Web-site/ platform
Participants, End-users, -For Profit -Personal gain, -Social good
![Page 39: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/39.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 39
Benefits of Open Source Design • Rapid and cheap publicity • Multiuser development & Expert customers • Increased product varieties • Competition killer • Suboptimal is forgivable
Revenue from Open Source Design • Sale of expertise • Spin-off products • Straight production • Advertising & Front of shelf model • Value from the use phase • Use and user data
![Page 40: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/40.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 40
BOB WALDIE, OpenGear
Right now, being open is no longer an added value. Either you are open or you are out! The internet has changed the game, we’re be coming self-producers with access to information and possibility to learn whatever, whenever, wherever. David Cuartielles (Arduino), California, 2012
![Page 41: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/41.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 41
![Page 42: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/42.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 42
![Page 43: Thomas J. Howard pt.3 open design](https://reader033.fdocuments.net/reader033/viewer/2022042814/55511647b4c905f10b8b4e57/html5/thumbnails/43.jpg)
2013 Original material by Thomas J. Howard, The Technical University of Denmark 43
Questions
?