This presentation addresses the impact of promotional products from the point of view of the...

This presentation addresses the impact of promotional products from the point

of view of the recipients.

As marketing guru, you try to create promotional products that get the attention of your target audience,

shore up your relationship, make a sale. So let’s talk about the recipients—Who are they? Where are they? What

do they expect? How do they view your brand?

An Opportunity Knocks:Sourcing and Product IdeasDave Burnett / [email protected]

You must consider the impact your promotional products have on your

target market.

How much do you know the general attitude of your target audience?. Are they generally positive toward your brand? Or negative? Or indifferent? Or don’t know you? If this is the case, you need to understand that the perceived value of the promotional products you choose can make a real difference. You need to get a handle on your targeted audience’s perception of you in the marketplace? Are they very trusting? (That would be the best case, of course.) Or are they suspicious and cautious? The answers to these questions will have an impact on the promotional product or products you choose.

Dave Burnett www.AnOpportunityKnocks.com

In this presentation you will see a random selection of promotional products. Think about their perceived value. Then call us at AOK for their actual cost.

A key question to ask up front is, what is the likelihood of you really doing business

with this audience?

Are your chances high or low? You have to take into account the relevance of your brand to the recipients. Is the product that you intend to present to them relevant to them? How do they perceive its value? You don’t give a person with whom you have a long-standing relationship a 50-cent pen and expect great things. Nor are you going to sway a

potential customer from doing business with a competitor with a cheap pen. The perceived price of your promotional product makes all the difference. You need a promotional product with a perceived value that gets their attention and raises their estimation of your brand.


What other demographics associated with your recipients are important to investigate?

Are you targeting a particular age or social status? What type of gifts would they welcome? If your recipients are well-established or have been in their role for a long time, you need to present them with something that they perceive will reflect their current station in life. And another consideration, which you may take for granted, is what industry your recipients are in. You’re not going to give them something that doesn’t mesh with their interests or the interests of their industry. So it takes some digging to determine just what they might perceive to be relevant.


If you already have a relationship with the recipients, or you used to have one,

you need to look into that relationship.

Is the relationship positive? Or has it turned sour? Or has it just gradually fallen away? Your intended recipients’ impression of your brand, which you may or may not know from your relationship, will seriously affect the value you need to assign to your promotional products. You need to investigate what preformed notions they have about you or your

company. Do they know you primarily through your online presence? Do you need the right promotional product to introduce yourself and get their attention? The way they perceive its value may influence how your marketing positions you in the marketplace.


One final thing to consider about your recipients is how much exposure

they have to your competition.

How loyal are the recipients to your competitors? Do you know how long they have been associated with them? You know your competitors, so you may already know if they’ve been dealing with the same person in that company and if there’s an opening for you to gain their

business. It helps to know what kind of service they’ve been receiving, and what it would take to convince them to change over. They have to know exactly what they’re getting into if they switch brands and move over to you. So the per-ceived value of your promotional products will play a large role in their eyes.


Get your name out there with amazing promotional products

from AnOpportunityKnocks.com, the number one promotional products

resource on the Internet.

Sixty-four categories and almost 200 subcategories of industry-leading products, including (but not limited to): Apparel, Awards, Business Cases, Calendars, Desk Items, Executive, Eco-Friendly, Golf, Health and Wellness , Key Chains, Luggage and Cases, Mugs and Tumblers, Pens, Pencils, and Highlighters, Post-It Notes, Safety, Tools, Travel, USB Drives, and Watches.

An Opportunity Knocks:Sourcing and Product IdeasDave Burnett / [email protected]

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