What is Priceonomics

We make data-driven

content that spreads

Free content promotes $ information

What are you goals?

• Press hits

• Traffic

• SEO

• Become an “industry expert”

• Customer leads

Make, Distribute & Measure

Interesting

Information

Information that

helps your

company

Why is every company blog terrible?

Information is currency

Helps a

reporter

Helps you

outDoesn’t help you

out

Creates work

for the

reporterTraditional

PR

Information

Marketing

PR crisis

Investigative

report

Information

Data

Industry

Stories

Data: 40 hours

100% worth it in terms of press mentions, traffic, leads

Industry: What do you know that is

valuable to others?

Everything fits a story

Chasing “The Bump”

• Nothing happens at all till a critical mass of

people see it

• The Bump happens

• Everything good that can possibly happen

from that content, will happen after that

Spreading Information: Journalists

• 50 journalists who’d be interested in your content

• Craft your pitch to them in a short email

• Then start writing your article

• Then send them all an short, individualized message

• It just takes one

Spreading Information: Supernodes

• Reddit, HN, Digg, Metafilter, Product Hunt,

NextDraft, MediaREDEF

• Your own audience (email lists, twitter, fb)

Key point: anticipate where your content will be popular before you start writing it.

Social Networks

• Nothing happens on Social Networks until you

already have The Bump

• Social networks = Facebook for traffic, Twitter for

Journalists

• Before you write: Why will someone share this?

What will they say about it?

Your content is on equal footing

Process

• Start with good ideas

• Hiring: pay people to write for you first

• Anything that can be misinterpreted, will be misinterpret. Edit carefully. Any mistakes will be found.

• Measurement matters

Implementation Plan

• Make one good thing, don’t write everyday

• Success is addictive – Measure everything and celebrate the wins

• Have a plan for distribution

• Make good things and have people in place that can succeed