ThinSpired Final PP
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ThinSpired Helping people one exercise at a time
Neli Pencheva Daniel Paz Sebastian Fuentes Scott Goulet
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Agenda
• General Company Description
• Product
• Market Analysis
• Strategy and Implementations Analysis
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App Development
For Life (ADFL) :
ADFL was created in 2015 in Boca Raton,
Florida
Created as a college course
assignment which turned
to a huge success in the
app market
Rapidly growing and expanding its
products portfolio
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Products/Services Portfolio
• The wildly successful application “LifieGramm”
• New app in developing stages -ThinSpired
• Constantly working on ideas for new apps LifieGramm
ThinSpired
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Personnel Summary
Neli PenchevaChief Technical Officer
Daniel PazChief Market Strategist
Sebastian FuentesChief Financial Officer
Scott GouletChief Executive Officer
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Product
1. Vision Provide a source of work out exercises for people to be healthier.
2. App NameOur customers want a product that will allow them to become thinner and stronger while being inspired by different work out choices.
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Development Requirements
Native Apps
Speed Faster and more responsive
than web based apps.
Local StorageNative apps can run
asynchronously, meaning
dynamic information can be
stored locally on the phone
temporarily and synced with
the central web-based server
later.
FeaturesAccess to that platform's
hardware features.
App StoreFree shelf space for new
products and can be a great
way to advertise.
DrawbacksSeparate code base must be
created and maintained for
each individual platform.
Web Based Apps
Single Solution Single source base,
available for all devices;
no waiting for versions.
Real Time Updates Updates of the app happen real-time, no waiting on app store approval.
FreedomFree to add any
advertisement and
content you would like.
Catching up Huge development in
the mobile web area.
DrawbacksLack of access to the
phone’s functionalities.
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Android vs iOS Development
Steps Android iOS
Environment Eclipse which has
many plugins. Easy to use Xcode.
Configuration More elegant app
permissions
OS’s Xcode contains
a long list of build
settings.
Language Java Objective C
Publishing Eclipse wizardRequires certificates
and distribution
profiles.
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Product Description
1. Overview
2. Features
A. Simplicity
B. Additional Features
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• Simple user friendly layout• Multiple sections • Top tier quality
A. Simplicity
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• Interactive layout• Graphical representation of
individual muscle groups• Shows locations on the human
body
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• User friendly interface• Easy to navigate • Images that show what kind
of exercise is being displayed within the muscle group
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• Detailed descriptions on how to preform each exercise
• Videos show demonstration on how the exercise is preformed
• High quality images
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• Stop watch that can assist you in timing you workouts
• Interactive feature allows you to reset time once your done and want to time something else
• Can be used for other things then just workouts
B. Additional Features
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Developing Stages/MilestonesStage Components Tools Status
I 1. Home Tab
2. Exercise Tab
3. Exercises for different Muscle Groups
4. Stop Watch
CSS, HTML, JQuery M.
CSS,HTML, JQuery M, JavaScript
100%
100%
100%
100%
II 1. Expand Exercises for Muscle Groups
2. Clean CSS styles, images, etc.
CSS,HTML, JQuery M, JavaScript April 28th
III 1. Functionality to buy more exercise.
2. Social Media connections
3. Add Routines Tab
4. iOS compatible
5. Google Maps
Facebook API, Shopping Carts
API.
Google Maps API
Future
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- Fitness apps have been around since the App Store and Google Play opened- Health and wellness industry has been very popular lately - Increase in spending has sparked app designers to design their own health and wellness apps
- In 2014, Flurry analytics reported that “health and fitness apps are growing at a faster rate than the overall app market”
Market Analysis
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- An influx of wearable's for both apple and Android based smartphones have also added value in creating a more comprehensive experience by tracking their activities
- 40,000 apps in the health and wellness industry is only second to
gaming in the amount of apps in a single category
- These apps will reach over 26 billion dollars in profit by 2018- Over 40,000 health and fitness apps available in the App
and Google Play stores
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In order to be successful an app must be:
- Easy to use interface - Easily reached goals- Easy to access your progress, results, and tracking- Easily linkable to social media accounts- Community of users - Support along the way
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Groups according to number of apps in the Health category1st largest are “fitness apps”
2nd are medical reference apps3rd largest are the “wellness apps”
4th Largest Medical condition management apps
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- 5 % of the app developers in the market were able to generate more
than $1 million in the health and wellness category
- This 5% includes revenues from app downloads, in-app purchases, advertisements, related devices, and services.- The majority of health and wellness apps at 83% of the market are on Android- The remaining percent of the market go to IOS with 13% and the remaining 4% to other operating systems
Market Growth
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• Paid• Freemium• Paymium
Pricing Strategies
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Paid
Pros Cons
Safe Best for established brands
Great return on initial investment Downward trend in last 18 mo
10% of the App Store/Play Store Turn off for most users
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Freemium
Pros Cons
90% of the App store/Play Store Tricky strategy; pricing/free
Users gravitate to FREE Users may never buy In-App purchase
High potential ROI
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Paymium
Pros Cons
Already generates as much as Paid Upfront costs
Has potential to become popular strategy
2% of App store/Play Store
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• Freemium was our choice• Our app creates value with free version• Entices users to want more ThinSpired.
Decision
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Free version: Comes with 5 exercises per muscle group: chest, triceps, biceps, back, abs, shoulders etc.
Premium version:For a nominal fee (99 cents) you would get unlimited access to all 25+ exercises in each category in addition to all future updates at no additional charge.
Monetization
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• Budget of $75,000• 24 Months (first 6 months – no
spending)
Forecast
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$0.00
$10,000.00
$20,000.00
$30,000.00
$40,000.00
$50,000.00
$60,000.00
Sign Ups Revenue
Do
llars
an
d N
ew
Use
rs
January
February
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
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The market is rapidly
growingUser
Friendly!!
Wearable devices are becoming increasingly popularPeople are always
looking to improve themselves physically
SWOT Analysis
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Success for apps in this market are purely based on
customers likes and determination of
use
People quit on things
quickly
Trends
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Ability for users to sync multiple different apps to
their devices
Fitness trackers like jawbone and
Fit Bit are making tracking
your lifestyle easierThese fitness trackers
can be synched with apps such as
Myfitnesspal, Lose It!, and Slim & trim
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Lack of immunity to an economic
downturn The potential competition
from larger, well established competitors
A change in society where individuals
don’t consider their health
maintenance as an important aspect
of their lives
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1. Wang, Harry. http://www.ecommercetimes.com/story/76431.html. 20 October 2012. 2015.
2. FitnessPal, My. "Calorie Counter." Free , Diet & Exercise Journal. MyFitnessPal, n.d. Web. 02 Mar. 2015. https://www.myfitnesspal.com.
3. Annie, App. "Calorie Counter & Diet Tracker by MyFitnessPal | App Annie."Calorie Counter & Diet Tracker by MyFitnessPal. App Annie, n.d. Web. 08 Mar. 2015. http://www.appannie.com/apps/ios/app/calorie-counter-diet-tracker-by-myfitnesspal.Research2Guidance, "mHealth App Developer Economics 2014", http://research2guidance.com/r2g/research2guidance-mHealth-App-Developer-Economics-2014.pdf, 6 May 2014. 2015
4. Tech Crunch, http://techcrunch.com/2014/07/21/yahoo-is-buying-mobile-analytics-firm-flurry-for-north-of-200m/
5. Information Week, http://www.informationweek.com/mobile/mobile-health-market-to-reach-$26b-by-2017/d/d-id/1110964
6. Washingpost, http://www.washingtonpost.com/sf/brand-connect/wp/2013/05/07/growing-appetite-for-mobile-health/
7. Flurry http://www.flurry.com/blog/flurry-insights/health-and-fitness-apps-finally-take-fueled-fitness-fanatics#.VSm6EvlzSbO
8. Flurry, http://www.flurry.com/bid/99013/The-History-of-App-Pricing-And-Why-Most-Apps-Are-Free#.VSnI7vlzSbM
Sources