81%

Generated exposure

for my business

61%

Increased my

subscribers/traffic/opt-in

list

56%

Resulted in new

business partnerships

52%

Helped up rise in search engine

rankings

48%

Generated qualified

leads

45%

Reduced my overall

marketing expenses

88% of entrepreneurs, executives and career professionals use Social Media Marketing but 72% have been participating for a few months or less… ...but both experienced social

media users and newbies were able to obtain results.

Who is using Social Media for what

35%Helped me

close business

Our locations

Factory 2, Location 2

Factory 3, Location 3

Factory 1, Location 1

Factory 10,

Location 10

Factory 8, Location 8

Factory 9, Location 9

Factory 7, Location 7

Factory6, Location 6

Factory 5, Location 5

Factory 4, Location 4

Market sizing

10 million iPhones sold in US in 2011

30% 70%Offline FSBO10%5%

eBay

Bestbuy

Market sizing

TOTAL U.S. CAR RENTAL MARKET = 20.55 BILLIONValues in $ billions

2.2(11%)

Luxury Rentals is an important, $2bn a year business

Timeline/roadmap

6 months

12 months

• Update text

• Update text

• Update text

3 months

Recognizing the “buying power of women”

Globally – women control $20 trillion in consumer spending (predicted

to rise to $28 trillion in 5 years)

$13 trillion in yearly earnings – predicted to rise to $18 trillion HB Sept

2009

$90 cents in every household dollar (Australia)

The Business Case

Companies with a higher proportion of women in their top management have better financial performance

11.4% 10.3%11.1%

5.8% 64%47%

Companies with most gender diverse management teamsIndustry Average

Average ROI 2003-2005

Average EBIT 2003-2005 Stock Price Growth 2005-2007

compared with Eurostoxx 600 sectorial indexes

Source: McKinsey, Amazone Eurofound Database, Amadeus, Research Insight, DataStream, Bloomberg

+10%+48%

X1.7

The Business Case

Catalyst Survey of 353 Fortune 500 companies

Companies with the highest representation of women in their senior management teams achieved:

35%

higher return on investment

35%

higher total return to shareholders

... Compared to companies with the lowest women’s representation

Properly Maintain Presence

Online ad spend to surpass print media in 2012

6258

5347

4032 323333343434

20152011 2012 2013 2014 2016

USD billions Online Print and Facebook has a story to tell

Facebook

Twitter

Google+

89.0%

39.0%

18.0%

89% of social media ad spent on Facebook

Goals of facebook advertisers44% of marketers spend most of their Facebook ad budget on audience growth.

44

27

22

7 Audience Growth

Conversion

Awareness

Engagement

Source: socialfresh

Lets taste the real meat now

Steps to create a facebook ad

Identify Your Goals

Target the Right People

Design an Engaging Ad

Manage Your Budget

Review and Improve

Promote

your B

usiness

1.Define the attributes of your best customers

2.Define your brand in terms of the other persons

interest

3.Differentiate your brand and message

Social Media Strategy - Who

Get exponentially better results…

2. Target the Right PeopleThink about the profiles (timelines) of the people you want to reach with your ads, and select criteria based on what your audience is interested in, instead of what they might be looking to buy.

How Mobile Marketing Can Help Your Business

WHY SHOULD I CONSIDER MOBILE TEXT MARKETING?

Text messages outnumber phone calls by nearly a 7 to 2 ratio (42 Text to 12 calls per day/adult)

Text message marketing is highly targeted, right message to the right person every time

Source: ctia.org as of 2011 June, Pew Internet

73% of U.S. mobile subscribers use text messaging

MOBILE TEXTING STATISTICS

Mobile ad spend expected to grow past $2.6 billion in 2012

MOBILE TEXTING STATISTICS

Source: emarketer.com

50% projected average annual growth through 2016

MOBILE TEXTING STATISTICS