Think Journey Business and AI Campus - IBM › watson › assets › pdfs ›...

1

Think is the flagship IBM® conference built to help enhance or jumpstart your journey to AI and the cloud. Forty-thousand of the world’s most inspiring innovators, leaders and thinkers will be in attendance; gathering to learn how AI can solve business challenges, and to discuss the current state of the art and the future possibilities of AI.

Think is IBM’s only conference in 2018, and it will be your last chance until Think 2019 to learn how to make the most of AI for your business.

Think Journey Business and AI CampusMarch 19 –March 22

Mandalay Bay Convention Center Las Vegas

2

Top seven things to know about AI, Watson™ and Think 2018 03

Access to Watson expertise and leadership 03

Think week at-a-glance 04

Watson clients and partners 04

Entertainment at Think 04

Watson Primer 05

Watson at Work Activations 06

Future of the Call Center in Augmented Reality 07

With Watson Studio 08

The eight sessions everyone should attend 09

Watson tech talks for beginners to experts 11

Client sessions not to be missed 13

Think Campus Map 20

Watson Campus Map 20

IBM Events mobile app 21

Transportation 21

Table of Contents

2Think Journey | Business and AI Campus

3

Top seven things to know about AI, Watson and Think 20181. Be the first to hear about the

newest Watson AI products and solutions to be unveiled at Think

2. Attend one of 50+ client-led sessions to learn about projects with Watson

3. Develop or evolve your AI strategy and business case in hands-on sessions with IBM AI experts

4. Learn where AI is headed next from IBM Research AI and our AI partnership with MIT

5. Sign up for one-on-one sessions to learn how Watson is working with the platforms you use today including Salesforce, SAP and Box

6. Get detailed information on the technology in 20+ Watson tech talks

7. Visit the Watson campus for…

– an immersive experience on how professionals in 14 industries are using AI today

– demos of new Watson products and solutions to be announced at Think 2018

Access to Watson expertise and leadershipDavid Kenny, IBM Senior Vice President, Watson and Cloud Platform

Beth Smith, IBM General Manager, Watson Data and AI

Ruchir Puri, IBM Watson Chief Architect

Rob High, IBM Chief Technology Officer, Watson

David Cox, IBM Lab Director, MIT-IBM Watson AI

Alex Gray, IBM Vice President, AI Science

Toby Cappello, IBM Vice President, Watson Worldwide Expert and Delivery Service

Rashida Hodge, VP, Watson Embed and Strategic Partnerships

Numerous other Watson technical experts


4

The Think week at-a-glance

American Cancer Society

Autodesk

Box

DXC

Identify Guard

KPMG

LivePerson

MSK Cancer Center

Orange Bank

Royal Bank of Scotland

Salesforce

Thomson Reuters

Wipro

United Airlines

Volkswagen

Watson clients and partners include:

Entertainment at ThinkLive concerts by:

– The Grammy award-winning group Train

– The Grammy award-winning group Barenaked Ladies

– The hottest young duo artists The Chainsmokers

Tuesday, March 20

8:30 AM–10:00 AM Chairman’s Address MB Event Center

10:30 AM–5:00 PM+– Think Campus

10:30 AM–5:00 PM+– Keynote Sessions– Breakout Sessions– Think Academy– Innovation Talks– Community Networking– Think Executive Meeting Center– InnerCircle– Women’s Reception

5:30 PM–7:00 PM– Think Campus Reception

IBM Rocks 7:30 PM–10:00 PM Barenaked Ladies at MB Beach

Monday, March 19

9:00 AM–5:00 PM– Think Academy– Breakout Sessions– Community Networking– Think Executive Meeting Center– InnerCircle

4:30 PM–6:00 PM– IBM Research

Science Slam

5:30 PM–8:00 PM– Think Campus

Welcome Reception

Welcome Receptions in Campuses

Thursday, March 22

8:30 AM–9:00 PM– Think Campus– Innovation Talks– Breakout Sessions– Think Academy– Community Networking– Think Executive Meeting Center– InnerCircle

Wednesday, March 21

9:00 AM PartnerWorld Keynote at MGM

8:30 AM–5:00 PM+– Think Campus– Keynote Sessions– Breakout Sessions– Innovation Talks– Think Academy– Community Networking– Think Executive Meeting Center– InnerCircle– Industry Program

IBM Rocks 7:00 PM–10:00 PM The Chainsmokers at MGM Train at MB


5

Watson PrimerThe Primer is an immersive exploration of Watson’s most powerful capabilities, designed to explain Watson while deepening attendee’s understanding how the technology works through real-world use case examples.


The Primer consists of three key areas within the experience:

1. The Story Wall which includes 15 client stories of where Watson is at work in the world today.

2. The Watson Essentials Touch Panel which encourages a client think about getting started with Watson

3. An interactive floor which prompts and invites attendees to explore the space

Take 10–15 minutes to discover what makes Watson unique and how it can improve your industry and profession.

6

Watson at Work ActivationsWatson can read and understand thousands of documents in seconds to protect you from various forms of risk, and correlate structured and unstructured data to extract key insights on any domain.

Each activation unpacks how Watson works in a didactic, entertaining and brief experience.

The second part of the interaction lays out how the technology can be applied to specific use cases.

Don’t have time to read a 2500-word app Privacy Policy?

Take 8–12 minutes to see how Watson has been trained to detect potential risks from your phone apps. Interested in the Bitcoin? See how Watson has been trained for this domain and how unstructured data can directly affect its value.

– Accelerate research and discovery, visual recognitionDiscover how Watson can manage structure vs. unstructured data.

The value of cryptocurrencies often follows press, depending heavily on published sentiment.

A single article from a well established financial publication can cause the price of a cryptocurrency to soar or plummet.

– Detect liabilities and mitigate riskDiscover how Watson can analyze thou-sands of terms within service agreements to uncover what you as the consumer have agreed to.


7

havas proprietary and confidential

Intro — Building

— Watson can help create a better customer support experience by resolving issues quickly and empowering agents at the same time.

— Now, you can harness AI, data and analytics at scale and create a true call center of the future.

Future of the Call Center in Augmented RealitySee how Watson is transforming Call Centers, helping to deliver more efficient and effective customer service than ever before. Learn more about the advantages of AI through an interactive augmented reality story, then get a first hand experience with the Customer Service with Watson Demo.

Augmented Reality StoryInteract with a Call Center of the future built with Augmented Reality. Explore the business impact that Watson can have on customer service capabilities. Use an iPad and headphones for an immersive storytelling experience.

Customer Service with Watson Demo

Experience how Watson and partner tech-nologies transform a customer experience in this live demonstration of Watson at work in a banking environment.

The customer service revolution has already started.

Take 8–10 minutes to experience this augmented reality experience.

Think Journey | Business and AI Campus 7

8

With Watson StudioThe With Watson Studio is a space located near the DevZone to promote direct access to major platform players who have integrated Watson into their solutions.

Integrated Software Vendors (ISVs)/Platform Players participating:

Salesforce—Watson Conversation and Discovery integrates with Sales and Service clouds for chat and agent assist, for example at Orange Bank, Autodesk and Century Link. Our Watson SDK facilitates this integration.

DXC—Has built Watson into their platform for chat and agent assist scenarios and has strong traction integrating Watson with legacy systems.

SAP Ariba—SAP Ariba and Watson are teaming up to bring cognitive capabilities to Procurement focusing on Contract Intelligence, Supplier Risk Intelligence, and Sourcing Intelligence

LivePerson—LivePerson’s LiveEngage with Watson is at work in customer care scenarios like with RBS.

BMC—Uses Watson to simplify & enhance employee self-service and increase the accuracy of ticket classification & resolution

Box—Use Box to get more intelligence out of your content with Box Custom Skills with Watson

24/7—Allows brands to build once, deploy on any channel to create personalized, predictive, & engaging customer care

Think Journey | Business and AI Campus

There will also be an area available for people to sign up and be fast tracked into the With Watson Program on-site.

The ISVs represent all aspects of business platforms— procurement, CRM, customer care—making it a one-stop shop to get information on Watson via ISVs. Leveraging Watson through a platform that a company may already use allows for faster consumption of Watson Services—thus, faster results.

Sign-ups to meet the different ISV are encouraged and available in 30 minute slots. Scheduling ahead of time is much preferred so that the teams can plan for each discussion.

Sign-up: ibm.biz/withwatsonstudio

Location: DevZone, 2nd Floor, Mandalay Bay

Hours:Monday 8:30 AM–6:30 PMTuesday 10:30 AM–6:30 PMWednesday 8:30 AM–6:30 PMThursday 8:30 AM–2:00 PM

8

With Watson Studio

http://ibm.biz/withwatsonstudio

9

Think 2018 Chairman’s Address: Putting Smart to Work

Tuesday, March 20, 2018 | 8:30 AM–10:00 AM

Location: Events Center

Speakers: Ginni Rometty, IBM Lowell C. McAdam, Verizon Communications Dave McKay, RBC Michael White, IBM-Maersk Joint Venture

Join IBM Chairman, President and CEO, Ginni Rometty and distinguished guests for a can’t miss address bringing together some of the world’s top CEOs and business thinkers who are building the future today by putting smart to work.

Put Your Data to Work on the Cloud for Smarter Business

Tuesday, March 20, 2018 | 2:30 PM–3:30 PM


Speakers: David Kenny, IBM Arvind Krishna, IBM Walkiria Marchetti, Bradesco Maya Leibman, American Airlines

The hallmark of a smarter business is the ability to transform data into digital intelligence for unique advantage. The next generation architecture for business helps you elevate the value of your data, inside and outside the firewall, using the latest technologies—analytics, block-chain, machine learning, artificial intelligence. It applies unique expertise and agile, cloud-native design to rapidly innovate and modernize applications—putting the right workloads on the right cloud model to best meet your unique requirements, while delivering visibility and control across multi-cloud environments. That’s the power of a flexible cloud for business that’s built for all your applications, AI ready, and secure to the core.

How to Make Your Data Ready for AI


Location: Cloud and Data Campus Large Theater A

Speakers: Beth Smith, IBM Rob Thomas, IBM

Data. For years we have been hearing about its amazing potential and how it’s the foundation for the next disruptive force that will impact the global business landscape—Artificial Intelligence. But most today are focused on just getting more value from their data, while starting to plot how best to start the climb up the ladder to AI. In this keynote, learn how to build a data-driven culture based upon a discipline of data science, by making your data simple, accessible and trusted regardless of where it lives. See first-hand how IBM is helping leading clients unlock the potential of their data and accelerating their climb to the transformational power of AI.

9

The Journey to AI

Tuesday, March 20, 2018 | 10:30 AM–11:30 AM


Speakers: David Kenny, IBM Dr. John E. Kelly III, IBM Gary Reedy, American Cancer Society, Inc.Jenson Huang, NVIDIA Craig B. Thompson M.D., Memorial Sloan Kettering Cancer Center

Explore the science behind the AI revolution and the tremendous opportunity being unleashed for businesses and society on the AI journey. Dr. John Kelly III will showcase the state and future of AI technology and IBM’s progress in working with thousands of clients as they integrate AI into their operations, looking closely at how new knowledge is being discovered, acquired and scaled. Join Dr. Kelly and special guests to examine the underlying complexities of developing and applying these new AI technologies and how AI is being applied in healthcare to transform essential disciplines from drug discovery, oncology and patient care.

The eight sessions everyone should attend


10

AI for Professionals (Watson’s announcements released during this presentation)

Wednesday, March 21, 2018 | 12:30 PM–1:10 PM

Location: Business and AI Large Campus Theater A

Speakers: Beth Smith, IBM Khalid Al-Kofahi, Thomson Reuters Brad Brown, KPMG Wesam Lootah, Smarter Dubai

Professionals are putting AI to work to turn our most valuable resource—data—into new ways of doing business. With AI, we are no longer wrestling with data, but using it to recommend with confidence, accelerate research and discovery, and enrich interactions with customers on their terms. Discover how companies in various industries around the world are putting IBM Watson—an AI platform that embeds in workflows, learns from small data sets and allows you to own your insights—to work. Uncover the outcomes others are seeing to learn the many ways you can put AI to work today, and hear the latest Watson announcements.

Getting Started with AI: Data Needed, Use Cases, Time to Value

Wednesday, March 21, 2018 | 3:30 PM–4:10 PM


Speakers: Toby Cappello, IBM Gregg Spratto, Autodesk Marcelo Camara, Bradesco Mark Dean, Honda NA Inc

Putting AI to work gives a thinking business distinct advantages over an ordinary one. Beyond optimizing the tasks we already do, AI enables entirely new ways of doing business. But where do you start? Watson and Cloud Platform Vice President of Expert & Delivery Services, Toby Cappello, discusses the many use cases for AI with the help of motor company Honda, the largest Brazilian bank Bradesco, and multinational software corporation, Autodesk. Learn what data they brought to the table, the time to value for AI, and the outcomes you can expect with Watson.

The Future of AI

Thursday, March 22, 2018 | 8:30 AM–9:10 AM


Speakers: Alexander Gray, IBM Vice President, AI Science

As computing becomes increasingly powerful and oceans of data deepen further, the breadth of AI’s capabilities will grow. Also, we will find ways to integrate AI into nearly every aspect of how we work. IBM Vice President of AI Science, Alexander Gray, will share what IBM Research is working on to address the future capabilities of AI. He’ll cover teaching machines how to automatically perform data science work, creating the next wave of fundamental AI methodology, and new ways to perform the computations at the heart of AI.

10

How Watson works inside the platforms you use today from CRM to procurement



Speakers: Rashida Hodge, IBM Naresh Vyas, Royal Bank of Scotland Tadd Koziel, DXC Shivani Govil, SAP/Ariba Andre Coisne, Orange Bank

To get the most from AI, you shouldn’t have to wrangle multiple systems and products—AI should work seam-lessly in your existing platform systems. But how does a business do this? IBM’s Vice President of Watson Embed and Strategic Partnerships, Rashida Hodge is joined by clients Salesforce, SAP Ariba, LivePerson and DXC, which are building Watson into their customer workflows. Learn about the impact AI has had on their businesses and on the customer experience, and what advice they have on getting started.

The eight sessions everyone should attend


1111

Best Practices in Building Chatbot Dialog Flows (EXPERT level) 10:30 AM–11:10 AM | Lagoon J

Speakers: Simon Burns, IBM Mitch Mason, IBM

Chatbots are exploding in popularity right now, and they are increasing customer satisfaction while decreasing support costs. Advances in AI have enabled chatbots to understand the user better, but it is still challenging to train a bot to always respond well and provide a great user experience. Now that you know the basics of chatbots, in this session we will look at the techniques and patterns for designing Watson Conversation dialogs in order to take your bot to the next level.

Watson Discovery API-related Good Things Come in Threes: Three Steps, Three Tricks, Three Applications to Go from Data to Insight 8:30 AM–9:10 AM | Lagoon E

Speakers: Deepika Devarajan, IBM Phil Anderson, IBM

Have trouble getting started with Watson AI? We can simplify the process to three steps. During this session, we will show you how to get started with Watson Discovery on your own data. Learn to tap into out-of-the-box Watson Discovery AI to do the work for you and get smart about resources available to ramp-up your expertise quickly. Be inspired by three common use cases that have been made possible with Watson Discovery.

Chatbots and Conversation APIHow to Build a Chatbot with IBM Watson 8:30 AM–10:10 AM | Lab 5

Speakers: Chris Desmarais, IBM

In this lab, you will get the hands-on experience you need to start building a chatbot that can interact with users in natural language. You will learn how to provision a service on IBM Cloud, and how to use the Watson Conversation service and its graphical web-based tooling to teach a chatbot how to answer questions, prompt for information, and make recommendations.

Best Practices in Structuring a Team to Build Chatbots 9:30 AM–10:10 AM | Lagoon E

Speakers: Jason Ashcroft, IBM

Delivering a chatbot with a compelling user experience requires a little more than knowing your user. This session will give you insight into the organizational considerations to design, deploy and manage a chatbot. Learn about the key roles and skills you should foster within your organization to underpin your success with AI in the chatbot space.

Leveraging Chatbot Analytics to Understand Adoption and Improve User Experience 12:30 PM–1:10 PM | Lagoon E

Speakers: Adam Benvie, IBM Dan O’Connor, IBM

By now you’ve probably created your first chatbot, and you may have even deployed your chatbot where end-users are engaging with it. Now comes the daunting task of growing your user base and improving your chatbot’s performance. How do you know what to focus on first? How do you avoid those sleepless nights spent debugging your workspaces to optimize performance? Enter Watson Conversation Analytics and IBM Data Science Experience. We will show you how this powerful combination helps you understand adoption and problem areas, make improvements and track progress over time

Watson tech talks for beginners to expertsMonday, March 19


1212

Watson Discovery: Watson’s Insight and Reasoning Platform 9:30 AM–10:10 AM | Lagoon J

Speakers: Luke Palamara, IBM Sheng Xu, Discover Financial Services

Learn how the world’s most advanced cloud-native insight engine uses natural language understanding to unlock meaning and knowledge contained in business documents. The next innovations will come from organizations that are able to make the connections that others haven’t put together. Come learn how you can put Watson Discovery to work for you!

Conversational Discovery 2:30 PM–3:10 PM | Lagoon E

Speakers: Anish Mathur, IBM Mitch Mason, IBM

Chatbots are taking over. They can be powerful tools for creating great user experiences, but they often lack a depth of knowledge to address a broader range of customer interactions. With Watson, you can combine the capabilities of an intelligent chatbot with Watson Conversation, with the capabilities of an insight engine in Watson Discovery to create more complete solutions.

Watson Knowledge Studio API Teach Watson to Understand Your Data Using Watson Knowledge Studio 2:30 PM–4:10 PM | Lab 5

Speakers: Deepika Devarajan, IBM

How do you train Watson to extract information from natural language data that is specific and unique to your data? Watson Knowledge Studio helps subject matter experts teach Watson linguistic nuances in your data with examples and rules with a custom model. In this lab, you will learn how to use the newly launched Watson Knowledge Studio on IBM Cloud to create a machine learning model that extracts domain specific data—no prior data science or programming skills needed

Watson tech talks for beginners to expertsMonday, March 19

Platform Integrations Embed Watson Conversation into Your Salesforce Apps Using the Watson Salesforce SDK 10:30 AM–12:10 PM | Lab 5

In this lab, you’ll have the chance to get hands-on with the new Watson Salesforce SDK by interacting with the Watson Conversation API in Apex. After completing the lab, you should have a better idea of the capabilities of the Watson Conversation service and how it can be integrated into your Salesforce applications, and understand the general structure of the SDK.

Watson Data Save Time and Effort Mapping Data in Jupyter Notebooks 10:30 AM–11:10 AM | Reef F

The Jupyter Notebook is a web application that allows you to create and share documents that contain live code, equations, visualizations and explanatory text. The Jupyter stack is built from the ground up to be extensible and hackable. The Developer Advocacy team at IBM Analytics has developed an open source library of useful time-saving and anxiety reducing tools we call “Pixiedust.” It was designed to ease the pain of charting, saving data to the cloud and exposing Python data structures to Scala code. I’ll talk about how I built geospatial visualization into Pixiedust, putting data from Spark-based analytics on maps using Mapbox GL.


1313

Teach Watson to Understand Your Data Using Watson Knowledge Studio 10:30 AM–12:10 PM | Lab 5 | Session ID: 8613B

Speakers: Deepika Devarajan, IBM

How do you train Watson to extract information from natural language data that is specific and unique to your data? Watson Knowledge Studio helps subject matter experts teach Watson linguistic nuances in your data with examples and rules with a custom model. In this lab, you will learn how to use the newly launched Watson Knowledge Studio on IBM Cloud to create a machine learning model that extracts domain specific data—no prior data science or programming skills needed

Fintech Insights Fireside Chat: Financial Services in the Era of Ecosystems and Platforms 11:30 AM–12:10 PM | Business and AI Campus Theater C Session ID: 8805A

Speakers: Devika Thapar, IBM Mayank Mishra, Citi

With the rise of new ecosystem- and platform-based models, what will the future of financial services industry look like? How quickly are banks digitizing themselves to participate in open ecosystems? How are banks and fintechs collaborating for greater value? In this fireside chat, you’ll hear how industry leaders are navigating some of these imminent challenges with the help of technology.

Client sessions not to be missedTuesday, March 20

AI for Contract Governance 11:30 AM–12:10 PM | Business and AI Campus Theater B Session ID: 8859A

Speakers: Adam Orentlicher, IBM Dave Herman, SAP/Ariba

Keeping up with ever-changing contract management work is challenging. Governing legal content is written by thousands of people and applied to hundreds of situations. To stay compliant, professionals must analyze every sentence to determine how the content affects their client. The manual process of sifting through these dense, complicated documents is inefficient and error-prone. Watson’s tools can guide and grow professional expertise through evidence-based learning, transforming the way your company handles governing documents—while remaining compliant. Join Director of Watson Offering Management, Adam Orentrichler, on stage with SAP Ariba, as they discuss how Watson can change the way your company manages contract documents.

Data and AI: The Enabler and the Advisor for Smarter Business 11:30 AM–12:10 PM | Cloud and Data Campus Theater C Session ID: 8168A

Speakers: Jay Limburn, IBM

The volume of data available today presents tremendous promise, but brings its own challenges. To extract full business value from AI, your business needs to act as events happen and collect information across a wide range of sources. Join us to hear how IBM Watson enables knowledge workers, on a self-service basis, to easily catalog, find and visualize data, discover and share insights, and collaborate to activate data for use in AI applications.


1414

How One Startup is Transforming the Customer Experience with Cognitive 1:30 PM–2:10 PM | Surf C | Session ID: 3927A

Speakers: Nicholas Therkelsen-Terry, Max Kelsen Salil Ahuja, IBM Elisa Adams, Sprout Research Heath Adams, Sherlok Samuel Irvine Casey, Max Kelsen

Max Kelsen, a Brisbane-based startup, has been using IBM Watson Knowledge Studio, Watson Natural Language Understanding and Watson Discovery Services to uncover insights in our customers’ unstructured data for over a year. In this session, we show how we use IBM Watson to analyze existing omni-channel data sets (from social media to call center logs) and quickly extract contextualized insights as they apply to different stakeholders in real-time—enabling improved decision-making.

Identity Guard: A Cognitive Application for Identity Protection3:30 PM–4:10 PM | Lagoon D | Session ID: 2368A

Speakers: Grant Gelven, Identity Guard Christopher Markle, Identity Guard

Cybercrime plagues all of us more and more every day. Millions of Americans have already fallen victim of some form of identity-related fraud. What are consumers to do? Identity Guard has built the first cognitive application to help consumers protect their personal information and identity in today’s digital world. Using Watson APIs to process millions of news articles, blogs, research reports, and social media posts daily, we monitor a much larger fraction of a user’s digital footprint, find relevant threats as they emerge, and provide personalized advice to mitigate risk. We will discuss the solution and show how Identity Guard with Watson can reduce the probability of identity theft in a real user population.


Australia’s Fintech R(evolution): The AI Journey of a Disruptive Bank 12:30 PM–1:10 PM | Lagoon E | Session ID: 8070A

Speakers: Jeremy Hubbard, UBank

UBank, Australia’s leading digital bank, has built a strong culture of innovation and disruption. Over the last year, Watson’s Conversation, Discovery and Knowledge Studio have enabled UBank to develop innovative services for customers and bankers. UBank launched RoboChat, Australia’s first virtual agent, to help customers fast-track home loan applications. In partnership with IBM, this innovation will allow UBank’s customer service agents to source information at record speeds and enhance customers experience. Jeremy Hubbard, UBank’s Head of Digital & Technology, has spearheaded UBank’s AI journey. He shares the story of how this FinTech is continuing to innovate beyond the boundaries of banking.

Whispering in the Ears of Billions: Oovvuu and Watson 12:30 PM–1:10 PM | Lagoon J | Session ID: 1049A

Speakers: Ricky Sutton, Oovvuu

People want more video. Broadcasters want more distribution. Publishers need more video, and advertisers want brand safety at scale. Today’s market lacks automation and is expensive and full of friction. Oovvuu and Watson solve this. We track headlines from 100,000 publishers to find articles that benefit from world-class video. We use AI to source video from 40+ broadcasters, including the BBC and Bloomberg, to fill the gaps—globally—in less than a second. The outcome is the end of fake news, a billion people getting trustworthy video, broadcasters reaching new engaged audiences, publishers telling the news while making millions in new revenue and advertisers finding the engagement and safety their clients crave.


1515

Make Every Employee Your Best Employee with AI 3:30 PM–4:10 PM | Business and AI Campus Theater B Session ID: 8841A

Speakers: Chin Wee Tee, Prudential Assurance Company Singapore Pte. Ltd. Zach Tomlinson, IBM James Lee, Legalmation Thomas Suh, Legalmation

As a knowledge worker, finding the right answer at the right time can seem almost as elusive as breaking the three-minute mile. Fortunately, finding new ways to empower employees and scale expertise doesn’t depend on pre-dawn workouts and diet changes. It can be as simple as putting data you already have to work. Watson Marketing Manager Zach Tomlinson will speak with business leaders from Prudential Singapore and Legalmation to explore what they’re learning as they’ve placed highly tuned AI systems at the fingertips of their most important assets—their employees.

My Chatbot is Not the Same as Your Chatbot: Selling the Customer Care Journey 3:30 PM–4:10 PM | Surf A | Session ID: 9088A

Speakers: Kavitha Sagi, Accenture Sanjeev Jaiswal, Accenture

In an ever-evolving AI world where chatbots are nearly as ubiquitous as peanut butter... OK, not quite—but this cool, shiny new tech toy will only get you so far. Over the last three years, the Watson Practice at Accenture has learned that if you want to get the second and third client meetings, if you want to actually sign the work, and then actually get to stick around to do the entire implementation, you have to lead with: 1) Business value (Sales 101!); and 2) Watson’s capabilities across the customer care journey. Start by asking the question, “Are you looking to improve the way you interact with your customers both inside and outside of the organization?” Hear how Accenture reframes Watson’s value and the way we engage our clients.


Reinventing the Call Center with AI 4:30 PM–5:10 PM | Lagoon E | Session ID: 4494A

Speakers: Swami Chandrasekaran, IBM Evan Salop, DXC Technology

DXC Life and Annuity Insurance Business Process Services is on a journey towards transforming their contact center with AI. Learn about the business chal-lenges they experienced, the use case and demonstration of their Watson solution, and more about their overall journey towards implementing AI into their organization. See the evolution from dashboard to AI assistance on the path to self service.


1616

How to Create an AI Architecture 8:30 AM–9:10 AM | Business and AI Campus Theater B Session ID: 8843A

Speakers: Ruchir Puri, IBM Marisa Boston, KPMG

Understanding the nuances in your data helps you make better, more informed decisions. But how do you create a system architecture that seamlessly builds in AI to realize these results? Watson and Cloud Platform’s Chief Architect Ruchir Puri will share actionable guidance to create the anatomy of a SaaS AI platform. Leaders from KPMG, a global audit, tax and advisory services corporation, will share lessons learned, challenges faced, and insights on how they created an AI architecture for the future.

Extract Insights Using Natural Language Processing 8:30 AM–10:10 AM | Lab 5 | Session ID: 8616A

Speakers: Deepika Devarajan, IBM Shranith Linga, IBM Ryan Whitnah, IBM

Your next breakthrough could be hidden in plain sight. More than 80% of data generated today is in natural language, and Watson can help you tap into this wealth of information. In this lab, learn how to perform advanced text analytics using the Watson Natural Language Understanding service without any data science experience! Find out how to extract concepts, entities, keywords, sentiment, emotion and more in your data by getting hands-on with the service and the APIs to bring these capabilities into your applications.

Put Smart to Work with Data and AI 8:30 AM–9:10 AM | Micro Theater | Session ID: 8166A

Speakers: Manish Goyal, IBM Armand Ruiz Gabernet, IBM

Smarter businesses apply AI to learn and continuously evolve the way they work. To extract full value from AI, companies need data strategy that gives them access to all their data—no matter where it lives—in an environment that easily scales and applies the latest discovery tech-nology including advanced analytics, visualization and AI. Learn how IBM Watson provides all the tools companies need to embed all forms of artificial intelligence across their businesses, while enabling professionals to gain the most from their data to drive smarter business and lead industry-changing transformations.

Client sessions not to be missedWednesday, March 21

Welcome to the Conversational Era of Business 9:30 AM–10:10 AM | Lagoon E | Session ID: 2385A

Speakers: Michael Ganci, LivePerson Justin Mulhearn, LivePerson

The web has failed us. Less than 11% of commerce takes place on the web and only a small handful of companies—Amazon, eBay, Netflix—have sold successfully at scale on the internet. Major brands are already making the move to fix it: conversational commerce. Conversational commerce, interacting with consumers via messaging, voice and bots, has already started to outperform modern, heavily optimized e-commerce sites. During this session, Michael Ganci will discuss why the web has failed us and how conversational commerce will transform how people communicate with brands. Justin Mulhearn will show you what conversational commerce looks like in action.

Quick Start: Pre-Trained Watson Solutions 9:30 AM–10:10 AM | Micro Theater | Session ID: 8845A

Speakers: Kourosh Karimkhany, IBM Sanjay Nair, United Jacob Guerra, United

Get started with Watson faster while making more informed business decisions and delivering richer customer experiences with the new, pre-trained Watson Data Kits. IBM Watson Data Kits Offering Management Lead, Kourosh Karimkhany, discusses the powerful, industry-specific, pre-enriched solutions with leader United Airlines, one of the largest global airlines. Together they will explain how they’re using the pre-trained solution to transform their industries


1717

Digitally Transforming with IBM Watson By Your Side 10:30 AM–11:10 AM | Surf A | Session ID: 9078A

Speakers: Steve Hill, KPMG LLP Nico Flemming, KPMG AG

Learn how KPMG has tackled the complex challenge of digital transformation with the support of IBM Watson. Gain insight into how KPMG professionals’ experience can help clients create more empowering work environments and integrate high volumes of data to enable better decision-making, rethink business models, and ultimately deliver greater value. With IBM Watson, KPMG member firms are helping clients pursue and execute digital transformation with confidence. These transformative actions are critical for companies to be competitive, agile, and relevant in the 21st century. KPMG’s latest offering with IBM Watson is an example of such a transformation that helps address regulatory compliance requirements.

Improve Customer Care and Increase Your Bottom Line with AI10:30 AM–11:10 AM | Business and AI Campus Theater B Session ID: 8844A

Speakers: Brian Loveys, IBM Rachael Rekart, Autodesk, California Jonathan Young, IBM Chris Vennard, LivePerson

In today’s digital world, customers expect unified experiences, across channels, 24x7x365. Companies are transforming customer service and resolving queries faster and more cost-effectively than ever before. Discover how successful brands are taking advantage of the opportunity to shape customer experiences using Watson. Join Watson Marketing Manager Jonathan Young and Watson Offering Manager Brian Loveys as they discuss improving customer care with client partners from LivePerson and RBS.


Using Watson AI to Proactively Transform the Insurance Industry 11:30 AM–12:10 PM | Lagoon E | Session ID: 8402A

Speakers: Chin Wee Tee, Prudential Assurance Company Singapore Pte. Ltd. Jason Tai, Prudential Assurance Company Singapore Pte. Ltd.

Learn how Prudential is applying Watson AI to power a cognitive concierge named askPRU to deliver a powerful, personalized and contextual, natural language experience for the company’s Financial Consultants. Results are exciting, including improved productivity, better client satisfaction, faster resolution and response. This has helped the insurer achieve a meaningful reduction in call volumes at its call centers and to provide real-time information to Prudential’s Financial Consultants round-the-clock. The session will include a solution demonstration, as well as a question and answer discussion with IBM and Prudential experts.

Successfully Implementing AI: Lessons Learned 12:30 PM–1:10 PM | Business and AI Campus Theater B Session ID: 8842A

Speakers: Lakisha Hall, IBM Jeremy Hubbard, UBank Warren Hart, DXC

Embedding AI into your business processes can yield dramatic new insights and change the way you do business. But where do you start? What do you need? What can you expect? Director of Watson and Cloud Platform Expert & Delivery Services, Lakisha Hall, discusses these topics with end-to-end IT solutions provider DXC and UBank, an Australian bank. They will share implementation best practices, strategies to build AI into your organization, pitfalls to avoid, and how they’ve determined and realized value.


1818

Bringing Humanity to AI at Autodesk: Emotional Intelligence and Diversity 2:30 PM–3:10 PM | Lagoon D | Session ID: 4944A

Speakers: Rachael Rekart, Autodesk, California Danny Guillory, Autodesk

Building emotional intelligence and diversity into Autodesk’s AI is both critical to customer retention and directly impacts brand perception. To be a truly customer-focused company, we need to employ emotional intelligence in all customers interactions, including digital, and design our experiences to reflect the diversity of the locales we operate in. To start this session, Rachael Cotton will explore the role of emotional intelligence in Autodesk Virtual Agent. Danny Guillory will then discuss why and how to ensure diversity and inclusion when developing AI. Autodesk is striving for emotionally intelligent customer interactions by injecting human-like attributes into AVA through persona, look and feel (avatar), and added “signal.”

Training AI: Adapting Data You Already Have2:30 PM–3:10 PM | Business and AI Campus Theater B Session ID: 8847A

Speakers: Grant Gelven, Identity Guard Nicholas Therkelsen-Terry, Max Kelsen Prashant Bhuyan, Accrete.ai Samuel Irvine Casey, Max Kelsen Ami Ehlenberger, IBM

To realize the full potential of AI, an enterprise must train the system to understand the complexities of an industry language and learn from its private data sets. Vice President of IBM’s Customer Cloud Hub, Ami Ehlenberger, hosts a panel with Accrete.ai, a company that helps investors synthesize unstructured data with AI; Identity Guard, an identity theft solution that uses Watson to customize how your personal information is protected; and Max Kelsen, a Brisbane-based analytics and software engineering agency that uses Watson to uncover hidden insights in customer data. They’ll discuss how they identify content to train Watson, how to improve accuracy with training, the subject matter experts required, and the time to value.


Getting Started with AI: Data Needed, Use Cases, Time to Value 3:30 PM–4:10 PM | Business and AI Campus Theater A Session ID: 8807A

Speakers: Mark Dean, Honda North America, Inc. Toby Cappello, IBM Gregg Spratto, Autodesk Marcelo Camara, Bradesco

Embedding AI into your business processes can yield dramatic new insights and change the way you do business. But where do you start? What do you need? What can you expect? Director of Watson and Cloud Platform Expert & Delivery Services, Lakisha Hall, discusses these topics with end-to-end IT solutions provider DXC and UBank, an Australian bank. They will share implementation best practices, strategies to build AI into your organization, pitfalls to avoid, and how they’ve determined and realized value.

How Watson Works, with CTO Rob High 4:30 PM–5:10 PM | Business and AI Campus Theater B Session ID: 8846A

Speakers: Greg Cross, Soul Machines, LTD Rob High, IBM

Enterprises have seen incredible results by implementing Watson into their businesses. But how does Watson actually work? Watson Chief Technology Officer, Rob High, will highlight Watson’s unique combination of technologies that enable it to ingest the same kind of information we humans use, evaluate it at scale, learn from experts, and deliver responses with confidence. Learn how to build applications using Watson to understand what it can do for you, how to compose it, and how to integrate it into your business processes and applications. SoulMachines, a technology company, will discuss how AI is being used to transform industries and organizations.


1919

Why Identity Guard Chose Watson Natural Language Classifier for Its News Alerting System 8:30 AM–9:10 AM | Lagoon D | Session ID: 8071A

Speakers: Iqbal Bakhsh, IBM

The real-time proliferation of personal information online has made today’s consumer more susceptible to data breaches, account hacks, phishing attacks, and identity theft. Many news articles, blog posts, and research reports intend to warn consumers of possible threats. IBM has built a suite of identity protection tools using Watson NLC and open source machine learning technologies to monitor the web for emerging threats. Using natural language processing, Identity Guard can leverage these articles to identify threats to customers’ personal interests. In this talk, we report standard performance metrics comparing a Self-Normalizing Neural Network, a Convolutional Neural Network, a Recurrent Neural Network and Watson NLC.

Cognitive Quality Innovation with IBM Watson at Honda 9:30 AM–10:10 AM | Lagoon D | Session ID: 1196A

Speakers: Takahiro Inagi, Honda Motor Co., Ltd. Shifumi Nagase, IBM

Honda has initiated a Cognitive Quality project, leveraging IBM Watson. Honda seeks to apply Watson to improve quality in a number of business areas. The manufacturer is using Watson Explorer, Watson Conversation API on IBM Cloud, and Watson Knowledge Studio for this Cognitive Quality effort. Mr. Takahiro Inagi will share his direct experience regarding the challenges on this project and how Honda has addressed them.

Client sessions not to be missedThursday, March 22

NetApp Digital Support is #DataDriven With IBM Watson 11:30 AM–12:10 PM | Lagoon D | Session ID: 1982A

Speakers: Ross Ackerman, NetApp

NetApp created Elio With Watson from IBM—an AI-based solution that understands natural language input and uses machine learning to respond to questions quickly and accurately. Find out how Elio is transforming digital support and dramatically cutting the time to solve customer issues. Learn from the NetApp Elio team and the IBM Watson team what makes this project such a success. Hint: it’s #datadriven.

Simplifying AI and Machine Learning with Watson 12:30 PM | Business and AI Campus Theater B Session ID: 8848

Speakers: Bill Lobig, IBM Rich Howarth, IBM

Are you seeing benefits from big data, AI and machine learning? Some companies are challenged by the complexity of the tools, access to quality data, and the ability to operationalize these technologies. To make data simpler to work with, more secure, AI-enabled and flexible, IBM is launching a new Watson offering that integrates data science and AI capabilities into an easy-to-use application for developers, data scientists and business analysts who need to create, train and deploy machine learning models, create a secure catalog of AI assets, analyze data in a Jupyter notebook, and create and publish dashboards. This session will show you how to use these new offerings to solve real-world business problems.


2020

Pantry

PremierPartners

BusinessPartners

MainEntrance

Entrance

WayfindingKiosk

Businessand AICampus400

Activation

CloudDemos

DataDemos

DemosandExperiences

Theater A

Business and AI Theater C

Cloud and DataTheater B

Cloud and DataTheater C

Theater AExperiences

Business and AI Theater D Info

Business and AI Theater B

WatsonDemos

Business and AI Demos

WatsonExperiences

Theater A

Theater A

Demos

DemosandExperiences

520 530 540

715713 714712711710 750749 752751748716 717

731727725 729 765761759 763757733 735

730726724 728

723719 721

722718 720 764760758 762756732 734754753

767

766

297

296

293 295

292 294

241

243

266

793792

795794

245 256

244 254

242233

231

204203

202201

208207

206205

210209

212211

216215

214213

218217

198158 168

184174 194

182172162 192

180170

154

148

146

142

139

137

135 164

121120 131

127126 136

125124 134

123122 132

129128 138

140

145144

103102

101110

107106

105104

109108

113112

111

117116

115114

119118

550

709

Cloudand Data Campus600

Modern InfrastructureCampus800

Think Tanks A through D



Think Tanks A and B

Think Tanks C and D

Securityand ResiliencyCampus300

IBM Services515

188

IBM Services Progress Bar

741740700 701

742704

706

702

705 707 746 747745

703743 744

780

786785

783782

779

291290289

287286

288

276265

267

260

262

264

232

230221220 240

100

ExperiencesExperiences

Pantry

PremierPartners

BusinessPartners

MainEntrance

Entrance

WayfindingKiosk

Businessand AICampus400

Activation

CloudDemos

DataDemos

DemosandExperiences

Theater A

Business and AI Theater C

Cloud and DataTheater B

Cloud and DataTheater C

Theater AExperiences

Business and AI Theater D Info

Business and AI Theater B

WatsonDemos

Business and AI Demos

WatsonExperiences

Theater A

Theater A

Demos

DemosandExperiences

520 530 540

715713 714712711710 750749 752751748716 717

731727725 729 765761759 763757733 735

730726724 728

723719 721

722718 720 764760758 762756732 734754753

767

766

297

296

293 295

292 294

241

243

266

793792

795794

245 256

244 254

242233

231

204203

202201

208207

206205

210209

212211

216215

214213

218217

198158 168

184174 194

182172162 192

180170

154

148

146

142

139

137

135 164

121120 131

127126 136

125124 134

123122 132

129128 138

140

145144

103102

101110

107106

105104

109108

113112

111

117116

115114

119118

550

709

Cloudand Data Campus600

Modern InfrastructureCampus800




Think Tanks A and B

Think Tanks C and D

Securityand ResiliencyCampus300

IBM Services515

188

IBM Services Progress Bar

741740700 701

742704

706

702

705 707 746 747745

703743 744

780

786785

783782

779

291290289

287286

288

276265

267

260

262

264

232

230221220 240

100

ExperiencesExperiences

Think Campus


CallCenterDemo

ARExperience

Info Desk

PrimerAdvantageActivations

WatsonData

Platform

ClientDemo

ClientDemo

ResearchDemo

Watson Campus

21

Download the IBM Events mobile app! The IBM Events mobile app is your best resource for everything Think. Explore the full catalogue of sessions and labs, discover campus activities, get session recommendations, and network with fellow attendees.

Search for “IBM Events” in your device’s app store. Look for the black and white icon and download the app. Select “Think 2018” from the list of events and log in with your IBMid and password.

Watch Sessions Live and On Demand The Chairman’s Address and all featured sessions will be streamed live from the Think website, powered by IBM Cloud Video. Have a conflict or miss a session? All streamed sessions will be available on demand within 48 hours of the original air date. Check out the full schedule at ibm.com/think2018.

Satellite Viewing Locations

Chairman’s Address Tuesday

Keynotes and Innovation Talks

Think Theater, Bayside E • •Keynote Theater, Mandalay Ballroom J–K • •Micro Theater, Level 2 • •Campus Theaters, Bayside A–C • •InnerCircle Lounge*, South Seas F, Level 3 • •Executive Meeting Center, Mandalay Bay North, Level 0, Islander

•

*Invitation only


TransportationShuttle Schedule Runs every 15–20 min and every 5–10 min during peak periods.*

Sunday 6:30 AM–8:30 PMMonday 6:30 AM–8:30 PMTuesday 6:45 AM–8:00 PM*Wednesday 6:45 AM–6:45 PM* IBM Rocks 6:45 PM–11:00 PMThursday 6:45 AM–3:00 PM

* 10:00 AM–5:00 PM Shuttle service between Mandalay Bay and MGM Only

Tram The tram between Mandalay Bay, Luxor and Excalibur runs 6:30 AM–12:30 AM daily. One stops at each property and a second car goes directly between Excalibur and Mandalay Bay.

Taxi and Uber/Lyft Can be picked-up/dropped-off at the Mandalay Bay, Shark Reef Entrance.

Pick-up and Drop-off Locations Aria (Tour Lobby)

Bellagio (Tour Bus Lobby)

Delano1 (Shark Reef Entrance)

Excalibur2 (The Rotunda)

Luxor Pyramid/Towers2 (North Bus Tour Lobby)

Mandalay Bay1 (Shark Reef Entrance)

Mirage (North Valet)

MGM Grand/Signature at MGM (Grand Garden Arena Entrance, Lower Level)

Monte Carlo (North Drive Tour Lobby)

New York New York (Main Entrance)

Vdara (Main Entrance)

Check the IBM Events mobile app and event signage for the most current transportation schedule info.1Service is provided to/from MGM only, walk to Mandalay Bay2 Service is provided to/from MGM on Wednesday night for Special Event only, walk or tram to Mandalay Bay & MGM otherwise.

22

© Copyright IBM Corporation 2018.

IBM, the IBM logo, ibm.com, and Watson are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml.

This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates.

It is the user’s responsibility to evaluate and verify the operation of any other products or programs with IBM products and programs. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NONINFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.

http://www.ibm.com/legal/copytrade.shtml

Think Journey Business and AI Campus - IBM › watson › assets › pdfs ›...

Documents

Transcript of Think Journey Business and AI Campus - IBM › watson › assets › pdfs ›...